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Join waitlistVideo Scripts: Foundation: Market Position & Client Avatar
3,500 words · ~16 min read
The Med Spa Growth System — Clozo Academy Proprietary Curriculum
Days 1-8
Day 1: The Revenue Foundation: Why Most Med Spas Stay Stuck
Module: Foundation: Market Position & Client Avatar
Video Length: 20-30 minutes
Format: Instructional masterclass with on-screen graphics
Target Audience: Med spa owners, injectors, practice managers
Opening Hook (0:00-2:00)
On-Screen Text: "Day 1: The Revenue Foundation: Why Most Med Spas Stay Stuck"
Talking Point: Open with the core problem or question that today's lesson solves. Use a specific, relatable scenario.
B-Roll: Practice exterior, consultation room, or treatment footage
CTA Preview: "By the end of today, you will have [specific outcome]."
The Concept Deep Dive (2:00-10:00)
Talking Points:
Define the core concept in med spa-specific terms
Explain why this matters to revenue, retention, or growth
Share industry data or benchmarks where relevant
Present the "Psychology Behind This" — behavioral economics principle
On-Screen Graphics:
Title cards for key concepts
Data visualizations (charts, graphs)
Before/after examples (with consent)
Pricing examples specific to Botox, filler, laser
B-Roll:
Provider consulting with client
Treatment being administered
Portfolio examples
Software/tool demonstrations
The Methods Section (10:00-20:00)
Talking Points:
Present 3-5 specific methods or frameworks
Walk through each step-by-step
Show exact scripts, templates, or decision matrices
Include "copy and paste" resources on screen
On-Screen Text:
Step-by-step numbered lists
Script text in large, readable font
Decision matrix tables
Pricing calculations
B-Roll:
Close-ups of worksheets being completed
Screen recordings of software
Provider role-playing scenarios
Client testimonials (with consent)
The Mistakes & Solutions (20:00-25:00)
Talking Points:
Present 3-5 common mistakes specific to med spas
For each mistake: explain the cost, show the solution, provide prevention
Include real-world examples (anonymized)
On-Screen Graphics:
"MISTAKE" warning graphics
Side-by-side: wrong way vs. right way
Cost calculators showing mistake impact
Daily Work Assignment (25:00-28:00)
Talking Points:
Present the 5 daily action items
Explain exactly how to complete each
Show examples of completed work
Set expectations for time investment
On-Screen Text:
Numbered daily work list
Worksheet preview
Time estimates per task
Progress Tracker & Tomorrow's Preview (28:00-30:00)
Talking Points:
Review the progress tracker checklist
Preview tomorrow's lesson
Motivational closing statement
On-Screen Text:
Progress tracker checklist
"Tomorrow: Day 2 — [Next Title or Celebration]"
Production Notes
Lighting: Warm, flattering, professional
Background: Clean treatment room or modern office setting
Audio: Lavalier mic, no background noise
Pacing: Moderate, allow pauses for note-taking
Accessibility: Closed captions required
Branding: Clozo Academy logo watermark, consistent lower thirds
Day 2: Client Avatar Part 1: Demographics & Lifestyle
Module: Foundation: Market Position & Client Avatar
Video Length: 20-30 minutes
Format: Instructional masterclass with on-screen graphics
Target Audience: Med spa owners, injectors, practice managers
Opening Hook (0:00-2:00)
On-Screen Text: "Day 2: Client Avatar Part 1: Demographics & Lifestyle"
Talking Point: Open with the core problem or question that today's lesson solves. Use a specific, relatable scenario.
B-Roll: Practice exterior, consultation room, or treatment footage
CTA Preview: "By the end of today, you will have [specific outcome]."
The Concept Deep Dive (2:00-10:00)
Talking Points:
Define the core concept in med spa-specific terms
Explain why this matters to revenue, retention, or growth
Share industry data or benchmarks where relevant
Present the "Psychology Behind This" — behavioral economics principle
On-Screen Graphics:
Title cards for key concepts
Data visualizations (charts, graphs)
Before/after examples (with consent)
Pricing examples specific to Botox, filler, laser
B-Roll:
Provider consulting with client
Treatment being administered
Portfolio examples
Software/tool demonstrations
The Methods Section (10:00-20:00)
Talking Points:
Present 3-5 specific methods or frameworks
Walk through each step-by-step
Show exact scripts, templates, or decision matrices
Include "copy and paste" resources on screen
On-Screen Text:
Step-by-step numbered lists
Script text in large, readable font
Decision matrix tables
Pricing calculations
B-Roll:
Close-ups of worksheets being completed
Screen recordings of software
Provider role-playing scenarios
Client testimonials (with consent)
The Mistakes & Solutions (20:00-25:00)
Talking Points:
Present 3-5 common mistakes specific to med spas
For each mistake: explain the cost, show the solution, provide prevention
Include real-world examples (anonymized)
On-Screen Graphics:
"MISTAKE" warning graphics
Side-by-side: wrong way vs. right way
Cost calculators showing mistake impact
Daily Work Assignment (25:00-28:00)
Talking Points:
Present the 5 daily action items
Explain exactly how to complete each
Show examples of completed work
Set expectations for time investment
On-Screen Text:
Numbered daily work list
Worksheet preview
Time estimates per task
Progress Tracker & Tomorrow's Preview (28:00-30:00)
Talking Points:
Review the progress tracker checklist
Preview tomorrow's lesson
Motivational closing statement
On-Screen Text:
Progress tracker checklist
"Tomorrow: Day 3 — [Next Title or Celebration]"
Production Notes
Lighting: Warm, flattering, professional
Background: Clean treatment room or modern office setting
Audio: Lavalier mic, no background noise
Pacing: Moderate, allow pauses for note-taking
Accessibility: Closed captions required
Branding: Clozo Academy logo watermark, consistent lower thirds
Day 3: Client Avatar Part 2: Psychographics & Emotional Drivers
Module: Foundation: Market Position & Client Avatar
Video Length: 20-30 minutes
Format: Instructional masterclass with on-screen graphics
Target Audience: Med spa owners, injectors, practice managers
Opening Hook (0:00-2:00)
On-Screen Text: "Day 3: Client Avatar Part 2: Psychographics & Emotional Drivers"
Talking Point: Open with the core problem or question that today's lesson solves. Use a specific, relatable scenario.
B-Roll: Practice exterior, consultation room, or treatment footage
CTA Preview: "By the end of today, you will have [specific outcome]."
The Concept Deep Dive (2:00-10:00)
Talking Points:
Define the core concept in med spa-specific terms
Explain why this matters to revenue, retention, or growth
Share industry data or benchmarks where relevant
Present the "Psychology Behind This" — behavioral economics principle
On-Screen Graphics:
Title cards for key concepts
Data visualizations (charts, graphs)
Before/after examples (with consent)
Pricing examples specific to Botox, filler, laser
B-Roll:
Provider consulting with client
Treatment being administered
Portfolio examples
Software/tool demonstrations
The Methods Section (10:00-20:00)
Talking Points:
Present 3-5 specific methods or frameworks
Walk through each step-by-step
Show exact scripts, templates, or decision matrices
Include "copy and paste" resources on screen
On-Screen Text:
Step-by-step numbered lists
Script text in large, readable font
Decision matrix tables
Pricing calculations
B-Roll:
Close-ups of worksheets being completed
Screen recordings of software
Provider role-playing scenarios
Client testimonials (with consent)
The Mistakes & Solutions (20:00-25:00)
Talking Points:
Present 3-5 common mistakes specific to med spas
For each mistake: explain the cost, show the solution, provide prevention
Include real-world examples (anonymized)
On-Screen Graphics:
"MISTAKE" warning graphics
Side-by-side: wrong way vs. right way
Cost calculators showing mistake impact
Daily Work Assignment (25:00-28:00)
Talking Points:
Present the 5 daily action items
Explain exactly how to complete each
Show examples of completed work
Set expectations for time investment
On-Screen Text:
Numbered daily work list
Worksheet preview
Time estimates per task
Progress Tracker & Tomorrow's Preview (28:00-30:00)
Talking Points:
Review the progress tracker checklist
Preview tomorrow's lesson
Motivational closing statement
On-Screen Text:
Progress tracker checklist
"Tomorrow: Day 4 — [Next Title or Celebration]"
Production Notes
Lighting: Warm, flattering, professional
Background: Clean treatment room or modern office setting
Audio: Lavalier mic, no background noise
Pacing: Moderate, allow pauses for note-taking
Accessibility: Closed captions required
Branding: Clozo Academy logo watermark, consistent lower thirds
Day 4: The Language of Desire: Voice-of-Customer Research
Module: Foundation: Market Position & Client Avatar
Video Length: 20-30 minutes
Format: Instructional masterclass with on-screen graphics
Target Audience: Med spa owners, injectors, practice managers
Opening Hook (0:00-2:00)
On-Screen Text: "Day 4: The Language of Desire: Voice-of-Customer Research"
Talking Point: Open with the core problem or question that today's lesson solves. Use a specific, relatable scenario.
B-Roll: Practice exterior, consultation room, or treatment footage
CTA Preview: "By the end of today, you will have [specific outcome]."
The Concept Deep Dive (2:00-10:00)
Talking Points:
Define the core concept in med spa-specific terms
Explain why this matters to revenue, retention, or growth
Share industry data or benchmarks where relevant
Present the "Psychology Behind This" — behavioral economics principle
On-Screen Graphics:
Title cards for key concepts
Data visualizations (charts, graphs)
Before/after examples (with consent)
Pricing examples specific to Botox, filler, laser
B-Roll:
Provider consulting with client
Treatment being administered
Portfolio examples
Software/tool demonstrations
The Methods Section (10:00-20:00)
Talking Points:
Present 3-5 specific methods or frameworks
Walk through each step-by-step
Show exact scripts, templates, or decision matrices
Include "copy and paste" resources on screen
On-Screen Text:
Step-by-step numbered lists
Script text in large, readable font
Decision matrix tables
Pricing calculations
B-Roll:
Close-ups of worksheets being completed
Screen recordings of software
Provider role-playing scenarios
Client testimonials (with consent)
The Mistakes & Solutions (20:00-25:00)
Talking Points:
Present 3-5 common mistakes specific to med spas
For each mistake: explain the cost, show the solution, provide prevention
Include real-world examples (anonymized)
On-Screen Graphics:
"MISTAKE" warning graphics
Side-by-side: wrong way vs. right way
Cost calculators showing mistake impact
Daily Work Assignment (25:00-28:00)
Talking Points:
Present the 5 daily action items
Explain exactly how to complete each
Show examples of completed work
Set expectations for time investment
On-Screen Text:
Numbered daily work list
Worksheet preview
Time estimates per task
Progress Tracker & Tomorrow's Preview (28:00-30:00)
Talking Points:
Review the progress tracker checklist
Preview tomorrow's lesson
Motivational closing statement
On-Screen Text:
Progress tracker checklist
"Tomorrow: Day 5 — [Next Title or Celebration]"
Production Notes
Lighting: Warm, flattering, professional
Background: Clean treatment room or modern office setting
Audio: Lavalier mic, no background noise
Pacing: Moderate, allow pauses for note-taking
Accessibility: Closed captions required
Branding: Clozo Academy logo watermark, consistent lower thirds
Day 5: Competitive Positioning Map: Finding Your Open Lane
Module: Foundation: Market Position & Client Avatar
Video Length: 20-30 minutes
Format: Instructional masterclass with on-screen graphics
Target Audience: Med spa owners, injectors, practice managers
Opening Hook (0:00-2:00)
On-Screen Text: "Day 5: Competitive Positioning Map: Finding Your Open Lane"
Talking Point: Open with the core problem or question that today's lesson solves. Use a specific, relatable scenario.
B-Roll: Practice exterior, consultation room, or treatment footage
CTA Preview: "By the end of today, you will have [specific outcome]."
The Concept Deep Dive (2:00-10:00)
Talking Points:
Define the core concept in med spa-specific terms
Explain why this matters to revenue, retention, or growth
Share industry data or benchmarks where relevant
Present the "Psychology Behind This" — behavioral economics principle
On-Screen Graphics:
Title cards for key concepts
Data visualizations (charts, graphs)
Before/after examples (with consent)
Pricing examples specific to Botox, filler, laser
B-Roll:
Provider consulting with client
Treatment being administered
Portfolio examples
Software/tool demonstrations
The Methods Section (10:00-20:00)
Talking Points:
Present 3-5 specific methods or frameworks
Walk through each step-by-step
Show exact scripts, templates, or decision matrices
Include "copy and paste" resources on screen
On-Screen Text:
Step-by-step numbered lists
Script text in large, readable font
Decision matrix tables
Pricing calculations
B-Roll:
Close-ups of worksheets being completed
Screen recordings of software
Provider role-playing scenarios
Client testimonials (with consent)
The Mistakes & Solutions (20:00-25:00)
Talking Points:
Present 3-5 common mistakes specific to med spas
For each mistake: explain the cost, show the solution, provide prevention
Include real-world examples (anonymized)
On-Screen Graphics:
"MISTAKE" warning graphics
Side-by-side: wrong way vs. right way
Cost calculators showing mistake impact
Daily Work Assignment (25:00-28:00)
Talking Points:
Present the 5 daily action items
Explain exactly how to complete each
Show examples of completed work
Set expectations for time investment
On-Screen Text:
Numbered daily work list
Worksheet preview
Time estimates per task
Progress Tracker & Tomorrow's Preview (28:00-30:00)
Talking Points:
Review the progress tracker checklist
Preview tomorrow's lesson
Motivational closing statement
On-Screen Text:
Progress tracker checklist
"Tomorrow: Day 6 — [Next Title or Celebration]"
Production Notes
Lighting: Warm, flattering, professional
Background: Clean treatment room or modern office setting
Audio: Lavalier mic, no background noise
Pacing: Moderate, allow pauses for note-taking
Accessibility: Closed captions required
Branding: Clozo Academy logo watermark, consistent lower thirds
Day 6: Brand Promise & Signature Outcomes
Module: Foundation: Market Position & Client Avatar
Video Length: 20-30 minutes
Format: Instructional masterclass with on-screen graphics
Target Audience: Med spa owners, injectors, practice managers
Opening Hook (0:00-2:00)
On-Screen Text: "Day 6: Brand Promise & Signature Outcomes"
Talking Point: Open with the core problem or question that today's lesson solves. Use a specific, relatable scenario.
B-Roll: Practice exterior, consultation room, or treatment footage
CTA Preview: "By the end of today, you will have [specific outcome]."
The Concept Deep Dive (2:00-10:00)
Talking Points:
Define the core concept in med spa-specific terms
Explain why this matters to revenue, retention, or growth
Share industry data or benchmarks where relevant
Present the "Psychology Behind This" — behavioral economics principle
On-Screen Graphics:
Title cards for key concepts
Data visualizations (charts, graphs)
Before/after examples (with consent)
Pricing examples specific to Botox, filler, laser
B-Roll:
Provider consulting with client
Treatment being administered
Portfolio examples
Software/tool demonstrations
The Methods Section (10:00-20:00)
Talking Points:
Present 3-5 specific methods or frameworks
Walk through each step-by-step
Show exact scripts, templates, or decision matrices
Include "copy and paste" resources on screen
On-Screen Text:
Step-by-step numbered lists
Script text in large, readable font
Decision matrix tables
Pricing calculations
B-Roll:
Close-ups of worksheets being completed
Screen recordings of software
Provider role-playing scenarios
Client testimonials (with consent)
The Mistakes & Solutions (20:00-25:00)
Talking Points:
Present 3-5 common mistakes specific to med spas
For each mistake: explain the cost, show the solution, provide prevention
Include real-world examples (anonymized)
On-Screen Graphics:
"MISTAKE" warning graphics
Side-by-side: wrong way vs. right way
Cost calculators showing mistake impact
Daily Work Assignment (25:00-28:00)
Talking Points:
Present the 5 daily action items
Explain exactly how to complete each
Show examples of completed work
Set expectations for time investment
On-Screen Text:
Numbered daily work list
Worksheet preview
Time estimates per task
Progress Tracker & Tomorrow's Preview (28:00-30:00)
Talking Points:
Review the progress tracker checklist
Preview tomorrow's lesson
Motivational closing statement
On-Screen Text:
Progress tracker checklist
"Tomorrow: Day 7 — [Next Title or Celebration]"
Production Notes
Lighting: Warm, flattering, professional
Background: Clean treatment room or modern office setting
Audio: Lavalier mic, no background noise
Pacing: Moderate, allow pauses for note-taking
Accessibility: Closed captions required
Branding: Clozo Academy logo watermark, consistent lower thirds
Day 7: Digital Credibility Audit: Website, Social, Reviews
Module: Foundation: Market Position & Client Avatar
Video Length: 20-30 minutes
Format: Instructional masterclass with on-screen graphics
Target Audience: Med spa owners, injectors, practice managers
Opening Hook (0:00-2:00)
On-Screen Text: "Day 7: Digital Credibility Audit: Website, Social, Reviews"
Talking Point: Open with the core problem or question that today's lesson solves. Use a specific, relatable scenario.
B-Roll: Practice exterior, consultation room, or treatment footage
CTA Preview: "By the end of today, you will have [specific outcome]."
The Concept Deep Dive (2:00-10:00)
Talking Points:
Define the core concept in med spa-specific terms
Explain why this matters to revenue, retention, or growth
Share industry data or benchmarks where relevant
Present the "Psychology Behind This" — behavioral economics principle
On-Screen Graphics:
Title cards for key concepts
Data visualizations (charts, graphs)
Before/after examples (with consent)
Pricing examples specific to Botox, filler, laser
B-Roll:
Provider consulting with client
Treatment being administered
Portfolio examples
Software/tool demonstrations
The Methods Section (10:00-20:00)
Talking Points:
Present 3-5 specific methods or frameworks
Walk through each step-by-step
Show exact scripts, templates, or decision matrices
Include "copy and paste" resources on screen
On-Screen Text:
Step-by-step numbered lists
Script text in large, readable font
Decision matrix tables
Pricing calculations
B-Roll:
Close-ups of worksheets being completed
Screen recordings of software
Provider role-playing scenarios
Client testimonials (with consent)
The Mistakes & Solutions (20:00-25:00)
Talking Points:
Present 3-5 common mistakes specific to med spas
For each mistake: explain the cost, show the solution, provide prevention
Include real-world examples (anonymized)
On-Screen Graphics:
"MISTAKE" warning graphics
Side-by-side: wrong way vs. right way
Cost calculators showing mistake impact
Daily Work Assignment (25:00-28:00)
Talking Points:
Present the 5 daily action items
Explain exactly how to complete each
Show examples of completed work
Set expectations for time investment
On-Screen Text:
Numbered daily work list
Worksheet preview
Time estimates per task
Progress Tracker & Tomorrow's Preview (28:00-30:00)
Talking Points:
Review the progress tracker checklist
Preview tomorrow's lesson
Motivational closing statement
On-Screen Text:
Progress tracker checklist
"Tomorrow: Day 8 — [Next Title or Celebration]"
Production Notes
Lighting: Warm, flattering, professional
Background: Clean treatment room or modern office setting
Audio: Lavalier mic, no background noise
Pacing: Moderate, allow pauses for note-taking
Accessibility: Closed captions required
Branding: Clozo Academy logo watermark, consistent lower thirds
Day 8: Module 1 Integration Day: Your Positioning Playbook
Module: Foundation: Market Position & Client Avatar
Video Length: 20-30 minutes
Format: Instructional masterclass with on-screen graphics
Target Audience: Med spa owners, injectors, practice managers
Opening Hook (0:00-2:00)
On-Screen Text: "Day 8: Module 1 Integration Day: Your Positioning Playbook"
Talking Point: Open with the core problem or question that today's lesson solves. Use a specific, relatable scenario.
B-Roll: Practice exterior, consultation room, or treatment footage
CTA Preview: "By the end of today, you will have [specific outcome]."
The Concept Deep Dive (2:00-10:00)
Talking Points:
Define the core concept in med spa-specific terms
Explain why this matters to revenue, retention, or growth
Share industry data or benchmarks where relevant
Present the "Psychology Behind This" — behavioral economics principle
On-Screen Graphics:
Title cards for key concepts
Data visualizations (charts, graphs)
Before/after examples (with consent)
Pricing examples specific to Botox, filler, laser
B-Roll:
Provider consulting with client
Treatment being administered
Portfolio examples
Software/tool demonstrations
The Methods Section (10:00-20:00)
Talking Points:
Present 3-5 specific methods or frameworks
Walk through each step-by-step
Show exact scripts, templates, or decision matrices
Include "copy and paste" resources on screen
On-Screen Text:
Step-by-step numbered lists
Script text in large, readable font
Decision matrix tables
Pricing calculations
B-Roll:
Close-ups of worksheets being completed
Screen recordings of software
Provider role-playing scenarios
Client testimonials (with consent)
The Mistakes & Solutions (20:00-25:00)
Talking Points:
Present 3-5 common mistakes specific to med spas
For each mistake: explain the cost, show the solution, provide prevention
Include real-world examples (anonymized)
On-Screen Graphics:
"MISTAKE" warning graphics
Side-by-side: wrong way vs. right way
Cost calculators showing mistake impact
Daily Work Assignment (25:00-28:00)
Talking Points:
Present the 5 daily action items
Explain exactly how to complete each
Show examples of completed work
Set expectations for time investment
On-Screen Text:
Numbered daily work list
Worksheet preview
Time estimates per task
Progress Tracker & Tomorrow's Preview (28:00-30:00)
Talking Points:
Review the progress tracker checklist
Preview tomorrow's lesson
Motivational closing statement
On-Screen Text:
Progress tracker checklist
"Tomorrow: Day 9 — [Next Title or Celebration]"
Production Notes
Lighting: Warm, flattering, professional
Background: Clean treatment room or modern office setting
Audio: Lavalier mic, no background noise
Pacing: Moderate, allow pauses for note-taking
Accessibility: Closed captions required
Branding: Clozo Academy logo watermark, consistent lower thirds