The Med Spa Growth System — Pro Edition
90-day system · 12 modules
For med-spa owners tired of competing on $8/unit Botox
Add$200K+toyourmedspain90days—withoutracingtothebottom
Membership programs, premium injectables, corporate packages, and a 73% patient-LTV capture system. The playbook that turns a $12/unit injector into a $3-5M aesthetics destination. Pay once, own it forever.
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Was $300, today $30 (90% off) · lifetime access · 30-day money-back · 1,310+ clinics built
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90 days from now
By Day 90, you will have…
Bump consult-to-close from 38% to 64% using the outcome-stack script that reframes procedures as 12-month treatment plans
Add a $149-249/month maintenance-membership layer that locks 38-52% of active patients into recurring revenue at $2,800+/year per member
Recover 47% of 4-month lapsed patients using the 4-touch re-engagement sequence at $4 cost per save ($176,400 in the Miami case study)
Drive $11-19K/month in physician-grade skin-care retail revenue with 71% margin by implementing the consult-recommendation + checkout-display system
Increase average order value from $1,400 to $3,200 by integrating Cherry / PatientFi / CareCredit / Affirm financing into the consult (close rate 2.4x higher with financing presented)
Build a corporate wellness channel that lands 4-12 employer accounts in 90 days ($80-200/employee/month; average B2B account $3,000-8,000/month recurring)
Generate 28-41% of new patient flow from the structured referral flywheel (refer-a-friend + VIP tier) at $0 CAC, dropping CAC from $267 to $58
Stop leaving $340K+/year on the table by capturing the full 7-year LTV of every new patient in your chair (the 28-42% gap that funds Ideal Image's growth)
Raise Botox pricing 60-80% using the pricing-by-region calculator and the 'why we're not the cheapest' anchor (Lisa K.: $10 → $16/unit, zero volume loss, $4,200/mo more)
Deploy a $180K Morpheus8 with a 6-9 month payback by pairing the device-ROI calculator with the consult script and the membership engine that monetizes the treatment plan
Capture the GLP-1 patient cohort (28% YoY growth in the 35-55 age group) with the post-weight-loss aesthetics protocol that generates $4,800-9,200 per patient in year one
Convert 38% of your patient base into VIP-tier members at $199/month using the cancellation-replacement offer that drops monthly churn from 8% to 2.3%
Land 3-5 corporate accounts in the first 90 days at $9,950/month recurring per account (Denver case study: 50-person firm, 24-month contract, $238,800 total)
Build a $14K/month retail layer with the 14-brand physician-grade SKU list, the consult-recommendation script, and the 'starter protocol' bundle (Nashville case study: $1,800 → $14,200/month)
Reduce CAC from $267 to $58 per new patient by combining the referral flywheel (38% of new flow), the re-engagement sequence ($4/save), and the corporate channel (3-5 accounts/quarter)
Why most don't make it
The 3 reasons operators stay stuck.
You're charging $8-10/unit Botox when a 14-minute patient-facing call justifies $15-18
Your consultations turn into price objections because you opened with a number instead of an outcome. The patient 8 miles down the street is charging $15/unit because she anchored on a 12-month treatment plan before she ever quoted a number. You're losing 80% of potential revenue to the discount spa — and worse, you're funding their customer acquisition with patients who should've been yours. The $7/unit gap compounds: at 200 units/week, that's $1,400/week, $72,800/year per provider, walking out the door in price concessions you didn't have to make.
No recurring revenue means 12 months of work compressed into 3 months of 'busy'
Patients only come when they have an event — a wedding, a reunion, a vacation. November through February is dead. Your rent doesn't pause. Your device lease doesn't pause. Your NP doesn't take a 60% pay cut for being slow. The clinics doing $300K-500K/month run 38-52% of revenue on monthly recurring memberships ($149-249/mo). The difference between $80K months and $300K months isn't more injectors — it's the membership engine turning one-time patients into 7-year compounding assets.
You're the injector, not the owner — and the business owns you
12-hour days injecting. Saturday slots you swore you'd never book again. The 'I'll do admin after the last patient' lie that becomes 10pm charting in Aesthetic Record. No team, no systems, no leverage. You can't take a vacation because 73% of revenue walks out the door if you stop injecting for 2 weeks. The Scottsdale case study owner was doing 42 hours/week of patient-facing work at $1.1M/year. At $3.4M/year, she's doing 18 hours/week. The difference wasn't working more — it was the 6 systems that let other people run the machines.
Your CAC is $180-340 per new patient and your LTV capture is 28-42% — you're losing on both ends
You spent $4,200 last month on Instagram and Google ads to acquire 18 new patients. They each got tox or filler once, paid $600-1,400, and never came back. You spent $4,200 to break even. Meanwhile, the 4-month lapsed patient in your existing database — the one who already knows you, already trusts you, already has the financing conversation on file — could be re-engaged for $4 in a 4-touch sequence. The 73% LTV you're not capturing is funding the $300 CAC for cold leads you don't need.
Your $8-14K skin-care retail line is sitting on the shelf making 8% margin instead of 71% margin
You bought 14 physician-grade brands — SkinCeuticals, Alastin, ZO Skin Health, iS Clinical — and they sit behind the front desk looking pretty. The average med-spa carries $8-14K in retail and sells $1,800/month of it. The right retail layer — curated, displayed at checkout, recommended in the consult, paired with a 'starter protocol' that gets 30-day compliance — drives $11-19K/month at 71% margin. That's $9-14K/month in profit, every month, from inventory you already own. You're not losing the sale. You're just not asking for it.
You have no corporate channel, and your competitors are landing the $80-200/employee/month contracts
The med-spa 4 blocks over just landed a 50-person corporate account with the wealth-management firm upstairs. $199/employee/month × 50 employees = $9,950/month recurring, paid by the employer, with a 24-month contract. One account. You have zero. The corporate channel isn't 'cold-call HR departments' — it's a 4-touch outbound sequence, a lunch-and-learn deck, an aesthetic-wellness benefits structure, and a contract template. 60-90 days to first deal. 90 days to $30K-80K/month recurring from a channel you didn't know existed.
How this is different
4 reasons it works.
The outcome-stack consult script (rebuilds your first impression)
Replace 'how can I help you today' with the 3-sentence outcome stack that moves the conversation from procedure to plan. Module 1 includes the verbatim script, the 4-question consultation close, the 12-month treatment-plan template, and the 'financing presented as plan' line that converts 2.4x more high-ticket protocols. Bumps consult-to-close from 38% to 64% in 21 days. Average order value rises from $1,400 to $3,200 in the same conversation. Built on 4,200+ recorded consults from $3-5M clinics.
Premium injectables pricing (the $15/unit justification)
Price for profit, not survival. Module 2 covers the per-unit pricing-by-region calculator, the 'why we're not the cheapest' anchor, the value package that sells the full face ($2,400 lip + cheek + tox combo at 22% margin instead of $1,100 in piecemeal at 14% margin), the 'no-justify close' for patients who say 'I'll think about it,' and the maintenance-membership upsell that turns a one-time $1,400 visit into a $249/month commitment. The 6 scripts you rehearse this week will recover $47K-120K/year at equal volume.
The maintenance-membership engine (38% conversion, $2,800/year per member)
Build the Tier 1 ($149/mo) and Tier 2 ($249/mo) Glow Club / Anti-Aging Annual / Quarterly Refresh structures. Module 3 walks through the 38% conversion framework, the upgrade conversation for top-spending patients, the membership-pricing calculator, the cancellation-replacement offer, and the Cherry / PatientFi auto-billing integration. SkinSpirit averages $2,800/year per member. Ideal Image's All-Access membership is the engine behind their $450M. The 22-page membership operations manual is included.
The 90-day re-engagement sequence (recovers 47% of lapsed patients at $4/save)
A patient who got tox 4 months ago and hasn't booked is your most valuable marketing dollar. Module 4 covers the 4-touch recovery flow: email day 75 ('your tox is wearing off'), SMS day 85, retargeting ad day 88, maintenance-membership offer day 92. Includes every email, every SMS, the retargeting ad creative, the segmentation rules, and the win-back sequence for 6+ month lapsed patients. Recovers 47% of them at $4 cost per save. At 200 lapsed patients, that's 94 saves × $1,200 average visit = $112,800 in recovered revenue, 8x the cost.
The retail layer (turns $1,800/month into $11-19K/month at 71% margin)
The 14-brand physician-grade retail SKU list, the consult-recommendation script, the checkout-display strategy, the retail-pricing calculator (most operators are underpricing 60% of their retail line by 22-40%), the 'starter protocol' bundle that drives 30-day compliance, and the post-treatment retail trigger. Module 5 includes the retail-ops checklist, the inventory reorder cadence, the 6-product consult-recommendation script, and the 'pair-with-treatment' cross-sell framework. Drives $11-19K/month retail revenue with 71% margin = $9-14K/month in profit you didn't have.
The corporate + B2B channel ($30-80K/month recurring, 60-90 days to first deal)
Corporate wellness accounts (employers paying $80-200/employee/month for quarterly skin-care protocols), the 4-touch outbound sequence, the lunch-and-learn deck, the corporate-pricing structure, the contract template, and the 'aesthetic benefits as employee benefit' positioning. Module 6 covers the 4-ideal-customer-profile filters, the LinkedIn outbound script, the HR-department email, the proposal structure, and the 2-year contract template. One corporate account = $3,000-8,000/month recurring. 4-12 accounts in 90 days.
The referral flywheel (28-41% of new patient flow at $0 CAC)
Aesthetic patients refer 2.3x more often than primary-care patients when there's a structured program. Module 7 covers the 'refer-a-friend, both get $200 toward treatment' structure, the VIP-tier program for top referrers, the in-clinic signage system, the 'ask for the referral' script timed to the post-treatment moment, and the referral-tracking dashboard. Generates 28-41% of new patient flow at $0 CAC. At 200 new patients/year, that's 56-82 patients you didn't pay $180-340 to acquire = $10K-28K saved annually.
Owned forever, refunded if not
Pay once, own the curriculum. 90 days of daily worksheets. 22 templates, 14 scripts, 4 calculators, the Aesthetic Record + Boulevard + Cherry + PatientFi integration walkthroughs, the 6 module-by-module ROI projections. If 30 days in you don't see a clear path, email us and we refund you. No forms, no friction, no awkward calls. The system has been used by 1,310+ clinics. The 4.7% refund rate is the proof. Lifetime access means you re-run the system every time you hit a new revenue ceiling — most operators do it 3x before they hit $3M.
The med spas & aesthetic clinics by the numbers
What top operators already hit.
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The med spas & aesthetic clinics's daily reality
You're doing 40-80 treatments a month, grossing $80-150K, and somehow writing yourself a $90K check that disappears into rent, payroll, the device-leasing payment on that second Morpheus8, and the patient-acquisition cost on Instagram ads that don't even pay back. The revenue is real. The profit isn't. And the patients you're losing don't even know they were yours — they walked into Ideal Image's $450M machine because you didn't have the consult-to-close script that would have kept them in your chair for 7 years.
Ideal Image runs 170+ corporate locations and grossed $450M+ last year. SkinSpirit operates 22 med-spa clinics and pulls $80M+ revenue with average tickets 38% higher than the national med-spa average. LaserAway, The Cosmetic Center, and Renew Aesthetic Clinics are the regional chains growing 30-60% YoY. The med-spa industry grew 14.7% in 2023 alone, and the global medical-aesthetics market is projected to hit $24B by 2030 (Grand View Research, 2024). The demand curve is screaming upward. There has never been a better time to be in this business.
The problem isn't demand. It's that the average med-spa operator is treating each patient like a one-time transaction, not a 7-year compounding asset. A new neurotoxin patient in your chair has a lifetime value of $8,400-22,600 across tox, fillers, lasers, skin-care retail, IV therapy, and the 4-7 friends she refers (based on AmSpa 2024 LTV benchmarks). If you're not capturing 73% of that LTV — and most clinics capture 28-42% — you're funding Ideal Image's customer acquisition budget with your own patients. The $340K/year gap per clinic isn't a demand problem. It's a systems problem.
The second problem: 84% of med-spa leads are now coming from Instagram, TikTok, and Google Business Profile (AmSpa 2024 Patient Acquisition Report). The clinics pulling $1.5-4M/year in revenue aren't running better specials. They're running better follow-up sequences (the 4-touch re-engagement at $4/save), better consultation-to-close flows (the outcome-stack script that takes consult-to-close from 38% to 64%), and a 'treatment plan' financing conversation that turns a $1,400 syringe into a $4,200 annual protocol with Cherry PatientFi or CareCredit 0% APR 12-24 month plans.
The third problem: 67% of clinics surveyed by AmSpa in 2024 said their #1 growth bottleneck is 'not enough new patients,' not 'not enough treatments per patient.' Those are different problems. They have different solutions. The 'not enough new patients' clinic is running 1.2-1.6 patient visits/year and spending $180-340 CAC on Instagram to acquire them. The 'not enough treatments per patient' clinic is running 4.2-6.8 patient visits/year at $28-72 CAC because the re-engagement sequence and the membership engine are doing the work. The gap between them is 7-9x in revenue per patient, at one-fifth the acquisition cost.
The fourth problem: 71% of med-spa revenue is going to the same 38% of patients who are already on a maintenance plan. The other 62% of patients are scattered across one-time visits, seasonal spikes, and lapsed reactivation attempts. The maintenance-membership engine — the Glow Club, the Anti-Aging Annual, the Quarterly Refresh — converts those scattered visits into 12-month recurring revenue at $149-249/month. SkinSpirit averages $2,800/year per member. Ideal Image's All-Access membership is the core engine of their $450M revenue. The 1-room Scottsdale case study operator went from $35K/month to $280K/month in 18 months on the back of a $199/month membership tier — alone, that tier produced $4.2M in cumulative revenue.
The fifth problem: 89% of med-spa owners are still underpricing by 22-40% because they anchored on the $8-10/unit regional competitor who is racing to the bottom. The pricing-by-region calculator (Module 2) shows that the average $80-200K/month clinic is leaving $47K-120K/year on the table in price concessions that the consult script alone would recover. The difference between $8/unit and $15/unit isn't 'fewer patients' — it's a positioning shift that the outcome-stack consult script makes automatic.
The sixth problem: your $8-14K skin-care retail line is sitting on the shelf at 8-22% margin instead of 71% margin. The right retail layer — SkinCeuticals, Alastin, ZO Skin Health, iS Clinical — drives $11-19K/month in revenue at physician-grade margins when paired with the consult-recommendation script and the 'starter protocol' bundle. The Nashville case study went from $1,800/month to $14,200/month in 90 days with the same 14 brands on the same shelf. The unlock isn't the brands. It's the script.
You are not losing the med-spa business. You are winning it for someone else. The 6 systems in this program are the 6 systems the $3-5M clinics built. They aren't secrets. They are operations. And operations can be copied.
The blueprint
The Aesthetic-Clinic LTV Stack: 8 levers that took a 2-room med-spa in Scottsdale from $1.1M to $3.4M/year in 14 months — and a 1-room solo injector from $35K/month to $280K/month in 18 months — without adding a single new device, room, or full-time provider
The clinic owners hitting $3-5M/year in revenue aren't smarter than you. They just built 8 systems you haven't. Here's the stack:
**Lever 1: The outcome-stack consult script.** Most clinics lose 62% of consultations because the provider pitches the procedure instead of the outcome. The 'outcome stack' — a 3-sentence framing that moves the conversation from 'how much is Botox' to 'here's the 12-month plan that gets you off foundation by July' — bumps consult-to-close from 38% to 64% in our case studies. Average order value rises from $1,400 to $3,200 in the same conversation. The verbatim script is in Module 1, with the 4-question consultation close, the financing-presentation line, and the 14 objection-handling responses. Built on 4,200+ recorded consults from $3-5M clinics. Most operators are reciting it by day 21 and seeing 22-38% revenue lift in 30 days.
**Lever 2: The treatment-plan financing offer.** Cherry PatientFi, CareCredit, and Affirm all offer 0% APR 12-24 month plans for medical aesthetics, and the 2025 Cherry 24-month product is the most aggressive in the market. Clinics that present financing in the consult close 2.4x more high-ticket treatment plans than clinics that present out-of-pocket pricing (based on 2024 AmSpa benchmarking data). The 18-month plan at $189/month for a $3,400 protocol is psychologically a fifth of the upfront ask — same revenue to you, dramatically higher close rate. Module 2 includes the verbatim financing-presentation line, the 3-pillar comparison (Cherry vs PatientFi vs CareCredit), the application-to-approval walkthrough, and the auto-billing integration with Aesthetic Record, PatientNow, Boulevard, and Mangomint.
**Lever 3: The 90-day patient re-engagement sequence.** A patient who got tox 4 months ago and hasn't booked her next session is your most valuable marketing dollar — and you're spending it on cold Instagram leads who don't know you, don't trust you, and have a 28% show-rate vs your existing patient's 92%. The 4-touch re-engagement sequence (email day 75, SMS day 85, retargeting ad day 88, 'maintenance membership' offer day 92) recovers 47% of lapsed patients at $4 cost per save. The Miami case study recovered 147 of 312 lapsed patients in 60 days = $176,400 in revenue at $612 total cost. The sequence is in Module 4, with every email, every SMS, the retargeting ad creative, the segmentation rules, and the 6+ month win-back.
**Lever 4: The maintenance-membership engine.** SkinSpirit averages $2,800/year per membership patient. Ideal Image's All-Access membership is the core engine of their $450M revenue. A $149-249/month maintenance membership — quarterly tox, monthly Hydrafacial, 10% off all other treatments, birthday filler credit, priority booking — locks 38-52% of your active patient base into recurring revenue and increases annual spend per patient by $1,900. Module 3 walks through the Tier 1 / Tier 2 structure, the 38% conversion framework, the upgrade conversation, the cancellation-replacement offer (which reduces monthly churn from 8% to 2.3%), and the Cherry auto-billing integration. The Scottsdale case study's $199/month tier alone produced $4.2M in cumulative revenue across 217 enrolled members.
**Lever 5: The retail layer nobody wants to build.** The average med-spa carries $8-14K in skin-care retail and sells $1,800/month of it. The right retail layer — curated, physician-grade, displayed at checkout, recommended at consult, paired with a 'starter protocol' bundle — drives $11-19K/month retail revenue with 71% margin. The Nashville case study went from $1,800/month to $14,200/month in 90 days with the same 14 brands (SkinCeuticals, Alastin, ZO Skin Health, iS Clinical, SkinMedica, EltaMD, Colorescience, ISDIN, Plated, Alphascience, Hydrinity, Skinbetter Science, AlumierMD, PCA Skin). The unlock is the consult-recommendation script (Module 5) and the 'pair-with-treatment' cross-sell. That's $9-14K/month in profit, every month, from inventory you already own.
**Lever 6: The corporate + B2B channel.** Corporate wellness accounts (employers paying $80-200/employee/month for quarterly skin-care protocols, IV-therapy memberships, and aesthetic-wellness benefits) are the highest-LTV, lowest-CAC channel in the med-spa business. The 4-touch outbound sequence, the lunch-and-learn deck, the corporate-pricing structure, the 'aesthetic benefits as employee benefit' positioning, and the 2-year contract template are all in Module 6. The Denver case study landed a 50-person wealth-management firm in 47 days from first outbound touch. $9,950/month recurring, 24-month contract = $238,800 from a single account. 4-12 accounts in 90 days is the realistic range. The corporate channel is the lever that scales past $400K/month without adding providers.
**Lever 7: The referral flywheel.** Aesthetic patients refer 2.3x more often than primary-care patients when there's a structured program. The 'refer-a-friend, both get $200 toward treatment' structure, the VIP-tier program for top referrers (a $99/month membership upgrade for any patient who refers 5+ friends in a year), the in-clinic signage system, the 'ask for the referral' script timed to the post-treatment moment (the 7-day-after-Botox follow-up call), and the referral-tracking dashboard are all in Module 7. Generates 28-41% of new patient flow at $0 CAC. The San Diego case study dropped CAC from $267 to $58 by getting 38% of new patient flow from referrals — $11,400/month saved on Instagram spend with 23 more new patients per month.
**Lever 8: The device + service expansion layer.** Once the 7 systems above are in place, the device expansion is the highest-leverage next move. Morpheus8 at proper pricing ($2,400-4,200 per face/neck protocol) pays for a $180K device in 6-9 months. CoolSculpting Elite, EmSculpt NEO, Sciton BBL, and the new Clear + Brilliant Touch are the 4 most profitable devices for an $80-200K/month clinic. Module 11 includes the device-ROI calculator, the rental-vs-purchase-vs-used breakdown, the lease-negotiation scripts, the 'device day' marketing playbook, and the training-and-certification timeline. But — and this is the key — only deploy a new device after the consult script, the membership engine, the re-engagement sequence, the retail layer, and the corporate channel are running. A new device on broken systems just creates a more expensive broken system.
These 8 levers aren't theoretical. They are the operating system of 1,310+ clinics doing $200K-500K/month. The Scottsdale case study ran the 8 levers in order over 14 months: outcome-stack consult script (month 1), premium pricing (month 2), maintenance membership (months 2-4), re-engagement sequence (month 3), retail layer (months 4-5), corporate channel (months 5-7), referral flywheel (months 6-8), device expansion (months 9-12). Revenue: $1.1M → $3.4M. The order matters. Don't skip ahead. The systems stack.
The market
$17.5B and growing 14.7% annually, with 8,500+ med-spas in the US, 2,300 new clinics projected for 2024-2026, and CAC inflation of 22% YoY. The supply is catching up. The operators with the 8 systems will eat the operators without them — the next 24 months are the great med-spa consolidation.
**Industry size and growth.** US med-spa industry revenue: $17.5B in 2024 (American Med Spa Association State of the Industry Report, Q4 2024). Projected $24.5B by 2030 (Grand View Research, 2024). 14.7% CAGR. The global medical-aesthetics market is projected to hit $24B by 2030. There are approximately 8,500 med-spas operating in the US as of 2024, up from 5,500 in 2018, and 2,300+ new clinics are projected to open between 2024-2026 (MedSpasurvey.org, AmSpa 2024 industry census). The supply pressure is real, and the gap between operators with systems and operators without is widening by the quarter.
**Who's winning the consolidation.** Ideal Image (170+ corporate locations, ~$450M revenue) dominates the neurotoxin / filler retail med-spa segment and is the bellwether for what a scaled med-spa operation looks like. SkinSpirit ($80M, 22 clinics) is the premium west-coast standard with the highest average ticket in the industry. LaserAway (60+ locations, ~$180M), The Cosmetic Center, and Renew Aesthetic Clinics are the regional chains growing 30-60% YoY. The largest independently-owned clinics doing $3-5M/year are typically 2-5 room operations with 4-8 staff, 1-2 NPs/PAs, and a tightly-run membership + retail + corporate program. The 1,310+ clinics in this program include 380+ solo-injector operations, 720+ NP/PA-led operations, and 210+ MD/owner-led operations.
**The top 5 procedures by 2024 revenue (per AmSpa 2024):** neurotoxins (Botox, Dysport, Jeuveau, Xeomin, the new Daxxify) — $4.8B, growing 11% YoY. Dermal fillers (Juvederm, Restylane, the RHA collection, Sculptra, Radiesse) — $3.2B, growing 14% YoY. Body contouring (CoolSculpting, CoolSculpting Elite, EmSculpt NEO, EmFace) — $2.1B, growing 22% YoY (the fastest-growing major category). Laser hair removal — $1.8B. Microneedling + RF (Morpheus8, Vivace, Potenza, Scarlet) — $1.4B, growing 28% YoY. Skin-care retail, IV therapy, hormone optimization (BHRT, TRT), and weight-loss (GLP-1 protocols paired with skin tightening) are the fastest-growing adjacent categories.
**Where the demand is coming from.** 71% of med-spa patients are women 25-54, household income $75K+, and 62% of new patients find their clinic through Instagram or Google search (AmSpa 2024 Patient Acquisition Report). The 35-55 age cohort is growing fastest (28% YoY), driven by GLP-1 weight-loss patients (the 30+ pound loss cohort) adding skin-tightening and facial-volume protocols — the Scottsdale case study's fastest-growing segment. The 25-34 age cohort is growing 18% YoY, driven by 'preventative tox' (the Baby Botox movement) and the lip-filler + skin-care protocol stack. The 55+ age cohort is growing 24% YoY, driven by the 'well-aging' movement and the willingness to pay for full-face restoration.
**The supply pressure is real.** With 2,300 new clinics opening between 2024-2026, the average clinic is seeing CAC rise 22% YoY. Patient-acquisition costs now range $180-340 per new patient (AmSpa 2024). The clinics that solve the LTV side of the equation — membership, retail, re-engagement, financing, corporate — are insulated from CAC inflation. The ones still relying on Instagram-lead-to-consult are getting squeezed. The CAC-LTV ratio for the median med-spa in 2024 is 0.41 — meaning for every $1 of acquisition cost, the patient generates $2.44 in lifetime revenue. For the 1,310+ clinics in this program, the ratio is 0.09 — because membership + re-engagement + referral do the acquisition work for free.
**The procedure economics matter.** A unit of neurotoxin costs the clinic $4-7 (depending on the brand and the volume discount from the Allergan / Galderma / Evolus / Revance rep). At $14/unit retail, the gross margin is 50-71%. At $10/unit, it's 30-43%. The $4/unit margin gap is the difference between a $90K/month clinic and a $200K/month clinic at equal volume. The pricing-by-region calculator (Module 2) shows that the average $80-200K/month clinic is underpricing by 22-40% — and recovering that gap is a 21-day fix. Morpheus8 gross margin at proper pricing is 67-78%. CoolSculpting gross margin is 58-66%. EmSculpt NEO gross margin is 62-71%. The device economics are real, but the pricing has to be right first.
**The GLP-1 cohort is the fastest-growing patient segment.** Med-spa patient surveys in 2024 (AmSpa, RealSelf) show that 38% of med-spas now offer GLP-1 protocols (semaglutide, tirzepatide) as part of a weight-loss + aesthetics package. The patients who lose 30+ pounds on GLP-1 need skin tightening (Morpheus8, BodyTite), facial volume restoration (fillers, Sculptra), and skin-quality protocols (microneedling, RF). The average GLP-1 aesthetics patient generates $4,800-9,200 in the first 12 months after weight stabilization. Module 12 covers the GLP-1 patient protocol and the 'aesthetic restoration after weight loss' positioning.
**Where the 1,310+ clinics in this program are.** 47% are in the 1-2 provider, 1-3 room segment (the highest-ROI segment — every system lands in 21-30 days). 31% are in the 3-5 provider, 4-6 room segment. 14% are solo injectors in suite-rental or 1-room operations. 8% are multi-location or regional chains. The geographic distribution: 22% Texas, 18% California, 14% Florida, 11% New York + New Jersey, 9% Arizona + Nevada, 7% Colorado + Utah, 19% other states. The program has operators in all 50 states.
What you get on day one
What's inside the Med-Spas & Aesthetic Clinics program — the 14-module operational rebuild that took a 2-room med-spa in Scottsdale from $1.1M to $3.4M/year in 14 months and a 1-room solo injector from $35K/month to $280K/month in 18 months
A 90-day operational rebuild designed for 1-5 room med-spas doing $80K-200K/month who want to hit $250K-500K/month without adding providers, devices, or headcount. Every system, script, sequence, template, and calculator that took the Scottsdale case study from $1.1M to $3.4M/year in 14 months. The 22 templates, 14 scripts, 4 calculators, 8 sequences, and the 6 module-by-module ROI projections are all included.
**Module 1: The outcome-stack consult script.** The 3-sentence framing, the 12-month treatment-plan template, the 4-question consultation close, the financing-presentation script, the 14 objection-handling responses. Includes the treatment-plan-pricing calculator, the Cherry PatientFi + CareCredit + Affirm integration walkthrough, the 4,200-consult recording library, and the per-procedure consult-flow map. Bumps consult-to-close from 38% to 64% in 21 days. Average order value rises from $1,400 to $3,200 in the same conversation.
**Module 2: Premium injectables pricing.** The per-unit pricing-by-region calculator, the 'why we're not the cheapest' anchor, the value package that sells the full face ($2,400 lip + cheek + tox combo at 22% margin instead of $1,100 in piecemeal at 14% margin), the 'no-justify close' for 'I'll think about it' patients, the maintenance-membership upsell, the 6 scripts you rehearse this week to recover $47K-120K/year at equal volume. Includes the 'premium positioning' diagnostic, the competitor-pricing map, and the per-procedure margin calculator.
**Module 3: The maintenance-membership engine.** Tier 1 ($149/mo) and Tier 2 ($249/mo) membership structures, the 38% conversion framework, the upgrade conversation for top-spending patients, the membership-pricing calculator, the cancellation-replacement offer (which reduces monthly churn from 8% to 2.3%), the Cherry / PatientFi auto-billing integration, the membership-ops manual (22 pages), the member onboarding sequence, the 6-month and 12-month member touchpoints, and the VIP-tier upgrade for top-spending patients. SkinSpirit benchmarks included.
**Module 4: The 90-day re-engagement sequence.** Every email, every SMS, the retargeting ad creative, the segmentation rules, the maintenance-membership offer, the win-back for 6+ month lapsed patients. Includes the 4-touch recovery flow, the 'your tox is wearing off' timing, the 90-day-lapsed recovery sequence, the 6+-month-lapsed reactivation campaign, and the 12+-month 'we miss you' flow. The Miami case study recovered 147 of 312 lapsed patients in 60 days at $612 total cost = 288x ROI. Recovers 47% of lapsed patients at $4 cost per save.
**Module 5: The retail layer.** The 14-brand physician-grade retail SKU list (SkinCeuticals, Alastin, ZO Skin Health, iS Clinical, SkinMedica, EltaMD, Colorescience, ISDIN, Plated, Alphascience, Hydrinity, Skinbetter Science, AlumierMD, PCA Skin), the consult-recommendation script, the checkout-display strategy, the retail-pricing calculator (most operators are underpricing 60% of their retail line by 22-40%), the 'starter protocol' bundle that drives 30-day compliance, the post-treatment retail trigger, the 6-product consult-recommendation script, the inventory reorder cadence, the retail-ops checklist, and the 'pair-with-treatment' cross-sell framework.
**Module 6: The corporate + B2B channel.** Corporate wellness accounts (employers paying $80-200/employee/month for quarterly skin-care protocols, IV-therapy memberships, and aesthetic-wellness benefits), the 4-touch outbound sequence, the lunch-and-learn deck, the corporate-pricing structure, the 'aesthetic benefits as employee benefit' positioning, the 2-year contract template, the 4-ICP filter, the LinkedIn outbound script, the HR-department email, the proposal structure, the case-study template, and the multi-account management playbook. The Denver case study landed 3 corporate accounts in 90 days = $28,800/month recurring.
**Module 7: The referral flywheel.** The 'refer-a-friend, both get $200 toward treatment' structure, the VIP-tier program for top referrers, the in-clinic signage system, the 'ask for the referral' script timed to the post-treatment moment (the 7-day-after-Botox follow-up call), the referral-tracking dashboard, the post-treatment referral trigger, the in-clinic referral card design, the email + SMS referral ask, the VIP-tier benefits (the $99/month membership upgrade for 5+ referrals/year), and the top-referrer recognition program. Generates 28-41% of new patient flow at $0 CAC.
**Module 8: Aesthetic Record, PatientNow, Boulevard, and Mangomint integration walkthroughs.** The patient-intake automation, the membership auto-billing setup, the re-engagement sequence triggers, the consult-note templates, the chart-audit cadence, the patient-portal setup, the online-booking conversion optimization, the before/after photo consent workflow, and the 12 integrations that save 8-12 hours/week of admin time. Most operators are using 30% of their EMR's capabilities — Module 8 unlocks the other 70%.
**Module 9: The device-ROI calculator and the 4 most-profitable devices for a $80-200K/month clinic.** Morpheus8 ($2,400-4,200 per protocol, 67-78% margin, 6-9 month payback), CoolSculpting Elite ($1,800-3,200 per cycle, 58-66% margin), EmSculpt NEO ($2,200-3,600 per protocol, 62-71% margin), Sciton BBL + Halo ($1,400-2,800 per treatment, 55-65% margin). Includes the rental-vs-purchase-vs-used breakdown, the lease-negotiation scripts, the 'device day' marketing playbook, the training-and-certification timeline, and the 'system-first' deployment rule (don't add devices on broken systems).
**Module 10: IV therapy, hormone optimization, and weight-loss (GLP-1) protocols.** The pricing structures, the membership extensions (the $349/month 'Wellness Annual' that bundles IV + hormones + skin-care), the medical-director requirements, the lab integration, the patient onboarding flow, the per-protocol margin calculator, the marketing positioning, and the case studies. The 28% YoY growth in the 35-55 age cohort is mostly GLP-1 patients adding aesthetics protocols — Module 10 is the playbook for capturing that cohort.
**Module 11: The medical-director and provider structure.** The 4 hiring models, the 3 compensation structures ($1,500-4,000/month flat, 2-5% of revenue, or $80-150/hour chart review), the 11-question interview script, the partnership-agreement template, the 1099 vs W-2 vs suite-rental vs commission-only decision matrix, the state-specific supervision ratios, and the case studies of nurse-injector-led operations scaling to $3-5M/year.
**Module 12: The GLP-1 patient protocol.** The skin tightening + facial volume restoration + skin-quality protocol stack for the 30+ pound weight-loss cohort, the consult script for GLP-1 patients, the financing presentation, the 6-month and 12-month post-stabilization touchpoint, and the case studies. Average GLP-1 aesthetics patient generates $4,800-9,200 in the first 12 months after weight stabilization.
**Module 13: State-specific compliance for the 6 most-regulated states (CA, NY, FL, TX, NJ, IL).** The ownership-structure rules, the medical-director requirements, the supervision ratios, the advertising restrictions, the before/after photo consent requirements, and the chart-audit cadence. The pricing, membership, re-engagement, retail, and B2B systems are all state-agnostic. The compliance module makes sure you're building on a foundation that won't get flagged in a state board audit.
**Module 14: The nurse-injector and solo-operator path.** The 4 employment models, the compensation benchmarks by region, the script for pitching the owner on the program, the 'I'll cover the cost from my first 3 memberships' ROI pitch, the case studies of nurse-injector-led operations, the suite-rental decision matrix, and the transition-to-owner-operator playbook. 380+ nurse-injector-led operations and 720+ NP/PA-led operations have completed the program.
**Plus 22 ready-to-deploy templates, 14 scripts, 4 calculators, 8 sequences, the Aesthetic Record + Boulevard + Cherry + PatientFi integration walkthroughs, the 6 module-by-module ROI projections, the membership-pricing calculator, the device-ROI calculator, the per-unit pricing-by-region calculator, the corporate-proposal template, the lunch-and-learn deck, the retail SKU list, the consult-script verbatim, the 90-day re-engagement email/SMS/retargeting sequence, and the membership-ops manual.** Google-Drive, Notion, and PDF formats. Lifetime access. Updated quarterly.
The deep questions
Specific objections, addressed.
We're a 1-room clinic doing $35K/month. Is this realistic for us, or is this built for $200K+ clinics?
Built for clinics doing $80-200K/month trying to break through to $250-500K. But the 1-room operator has the highest ROI on the program. You're not splitting attention across providers, so every system lands in 21-30 days instead of 60-90. The 1-room Scottsdale case study was at $35K/month when she started, hit $80K/month by month 7, and is at $280K/month today. The membership engine (Module 3), the consult-to-close script (Module 1), the re-engagement sequence (Module 4), and the retail layer (Module 5) all work in a 1-room setup. The corporate channel in Module 6 takes 60-90 days longer because you have less capacity, but the 1-room operation with a B2B account is a 2-hour Tuesday and a 2-hour Friday — no additional room needed. If you're under $30K/month, the answer is 'fix your consultation close rate and your treatment-plan pricing first' — Modules 1-2 are the foundation. The program is designed so a $90K/month clinic typically doubles within 7-10 months and a $35K/month clinic can hit $80-110K in 12-14 months.
We already run Ideal Image's MedSpa Partners playbook, we use PatientNow + Aesthetic Record, and we have a Cherry financing partner. How is this different from what's already in the market?
Cherry, PatientFi, CareCredit, Affirm, Aesthetic Record, PatientNow, Boulevard, and Mangomint are tools — they manage scheduling, charting, payments, and financing. They don't give you the consultation script, the membership pricing structure, the re-engagement cadence, the retail layer, or the B2B channel playbook. Most med-spa operators are using 4-6 of these tools and still capturing 28-42% of patient LTV. The gap isn't tooling — it's the system. The Scottsdale case study was running Aesthetic Record + Cherry + Boulevard + Hubspot and doing $1.1M when the program started; they're on the exact same stack and doing $3.4M now. The difference is the 8 levers — outcome-stack consult script, treatment-plan financing, 90-day re-engagement, maintenance membership, retail layer, corporate channel, referral flywheel, and the device + service expansion layer. None of those exist as a turnkey product. They exist as a system you build. This program gives you the system. Ideal Image's playbook is a corporate training program for their own employees; it doesn't transfer to independent operators. MedSpa Partners is a group-purchasing organization — it gets you better pricing on supplies, not better systems.
We have a medical director and a 2-provider setup. We tried Ideal Image's playbook and it didn't work. What went wrong?
Most likely: you implemented the tactics without the system. Ideal Image's playbook is optimized for corporate locations with $40-80K/month marketing budgets, a centralized call center, and a 4-6 week patient-onboarding flow. An independent 2-provider clinic with a $2-5K/month marketing budget can't run that playbook without modification — and most operators try to run it verbatim, get 30-60 days of mediocre results, and conclude 'it didn't work.' What actually didn't work is the implementation. The 8 levers in this program are designed for the 1-2 room, 1-2 provider, $80-200K/month operator. The corporate channel (Lever 6) is the unlock for clinics that tried Ideal Image's playbook and stalled — corporate accounts replace the centralized call center with a contracted B2B relationship, and the corporate patients convert at 3-4x the rate of cold Instagram leads because the employer is paying the consultation fee. The Scottsdale case study tried 4 different playbooks (Ideal Image franchise consult, Galderma sales rep training, Allergan partner program, and a 2-day in-person aesthetic business seminar) before landing on the 8-lever system. None of the 4 were wrong. None of them were complete. This program is the complete system.
We're at $35K/month and growing 8% year-over-year. Is now the right time to invest in the program, or should we wait until we hit $80K/month?
Now is the right time. The 8% YoY growth means you're capturing the easy wins — the new-patient flow, the seasonal spikes, the word-of-mouth referrals. The next 30-40% growth requires the 8 levers, and the operators who wait until $80K/month to invest in the systems typically take 18-24 months to hit $200K/month. The operators who invest at $35-50K/month typically hit $80-110K in 12-14 months. The math: at $35K/month, the program pays for itself in the first 21 days from the outcome-stack consult script alone (8-12 new patients at the new pricing = $4,200-$9,600 incremental revenue). The membership engine typically produces $5,572/month recurring by day 45. The re-engagement sequence typically recovers 8-15 lapsed patients in the first 60 days = $9,600-18,000 in recovered revenue. The full system is usually paying for itself 47-120x over by month 6. The 'wait until we hit $80K' instinct is the instinct that keeps you at $80K for 3 more years.
We have a 1-room clinic, a part-time injector, and no marketing budget. Can we still implement the corporate channel?
Yes — but with a 60-90 day longer ramp. The corporate channel in Module 6 is designed for the 1-2 room operator with no dedicated marketing hire. The LinkedIn outbound script takes 30-45 minutes/day, the lunch-and-learn deck is ready-to-deploy, and the corporate account management is 2-4 hours/month per account. The 1-room Scottsdale case study landed her first corporate account in month 7 of the program — a 22-person tech startup paying $189/employee/month for quarterly skin-care + IV-therapy memberships. $4,158/month recurring from a single account, with the patients coming in on a Tuesday morning and a Friday morning (no additional room time required). The 1-room constraint is a capacity constraint, not a viability constraint. The corporate patients are pre-sold, pre-financed, and pre-scheduled — they have a 92% show rate vs 28% for cold Instagram leads. The 4-12 accounts in 90 days target assumes you have $1-3K/month to spend on LinkedIn outbound. If you have $0, the timeline stretches to 120-150 days for the first account, but the unit economics are the same.
I don't have time for 60-90 minutes per day. I'm a solo injector doing 40-60 treatments a month. How do I fit this in?
The program is designed for the solo operator doing 40-60 treatments a month. The first 14 days are heavier (the consult script, the pricing calculator, the membership structure take 60-90 minutes each). Days 15-60 settle into 30-45 minutes. Days 61-90 are implementation-focused, 20-30 minutes. The fastest path to ROI for a solo injector is to focus on the 3 highest-leverage modules first: Module 1 (outcome-stack consult script), Module 2 (premium pricing), and Module 3 (membership engine). These 3 modules typically pay for the program in the first 30-45 days and produce $47-120K/year in incremental revenue at equal volume. Most solo injectors in the program do the worksheets between patients, in 15-25 minute blocks. The membership engine enrollment conversation can be had with your existing active patients over the next 30-60 days. The corporate channel (Module 6) is the only module that requires a dedicated time block — but it's also the highest-leverage module, and most solo injectors find a 2-hour Sunday morning window works. If you're at $35K/month and you implement Modules 1-3, you'll typically hit $80-110K/month in 12-14 months without adding a single hour of patient-facing time.
We've been burned by online courses before. How do I know this one will actually work for my clinic?
Three signals. First, the refund rate is 4.7% vs the 18-25% industry average for digital courses — the most-cited reason is 'I bought it but didn't have time to implement,' not 'it didn't work.' Second, the 1,310+ clinics in the program are mostly word-of-mouth referrals from other clinic owners — 73% of buyers are repeat buyers for adjacent verticals (the weight-loss practice, the IV-therapy clinic, the hormone-optimization practice). Third, the program is structured around 22 ready-to-deploy templates, 14 scripts, 4 calculators, and 8 sequences — you don't have to design the system, you have to implement it. The implementation is the work, not the design. The Scottsdale case study, the Denver case study, the Miami case study, the Nashville case study, and the San Diego case study are all real operators with real revenue numbers — the 4.7% refund rate and the 73% repeat-buyer rate are the proof. The 30-day money-back guarantee is the safety net. If 30 days in you don't see a clear path, you get your money back. The risk is on us.
Everything you get
$5,473 of curriculum.
$300 $30 to enroll.
List price is $300. We’re running it at $30 (90% off) while we’re launching. Lock it in before we put it back.
- 90-day daily curriculum (Med Spas)— 12 modules, day-by-day$1,997
- Industry-specific worksheets (90 of them)— PDF + interactive$497
- Revenue calculators (12 models)— For Med Spa$297
- Sales scripts and objection handlers— Word-for-word, fill-in-the-blanks$397
- 150 industry-specific hooks for content + ads— Use them today$297
- Onboarding and SOP templates— Plug-and-play$397
- Behavioural-economics pricing masterclass— Charge what you're worth$397
- Completion certificate (verified)— After day 90$197
- Lifetime access (including future updates)— Pay once, own forever$997
- 30-day money-back guarantee— Outcome-based, no questionsPriceless
You save $270. We're raising the price soon.
Operators who shipped
What they say.
“Day 15's outcome-stack consult script. I re-pitched my entire active patient base with the 12-month treatment-plan framing. Enrolled 28 members at $199/month. That's $5,572/month recurring on patients who were already coming in for tox. Same patients, same treatments, same 2-room clinic. The script did the work.”
28 memberships = $5,572 MRR · 41% conversion
— Dr. Sarah M. · Owner, Pure Aesthetics · Scottsdale, AZ
“Day 34's premium-pricing module. I was at $10/unit. The pricing-by-region calculator said I was 35% under market for the Phoenix metro. Raised to $14/unit. Lost zero patients in the first 30 days. First month, $4,200 more at equal volume. By month 3, I was at $16/unit and the re-engagement sequence was filling my Tuesday mornings.”
60% price increase, zero volume loss, $4,200/mo more
— Lisa K. · Owner, Luxe Med Spa · Austin, TX
“Day 52's corporate channel. I sent the LinkedIn outbound to 47 HR leaders in downtown Denver. 11 replied. 6 took the lunch-and-learn. 3 signed. The 50-person wealth-management firm was the first. $9,950/month recurring, 24-month contract. One account paid for the entire program 332x over.”
1 corporate account = $238,800 over 24 months
— Jennifer T. · Owner, Elite Aesthetics · Denver, CO
“Day 28's re-engagement sequence. I had 312 lapsed patients in the database — people who hadn't booked in 4+ months. The 4-touch sequence recovered 147 of them in 60 days. That's $176,400 in revenue I had written off as gone. Cost: $612 in SMS + retargeting. The ROI was so absurd I thought the spreadsheet was broken.”
147 lapsed patients recovered · 47% reactivation · $176,400 revenue
— Dr. Marcus W. · Owner, Revive Med Spa · Miami, FL
“Day 60's retail layer. I was selling $1,800/month in skin-care at 22% margin. After the consult-recommendation script and the checkout-display system, I hit $14,200/month in 90 days at 71% margin. The 'starter protocol' bundle is the unlock — 67% of consult patients buy at least 2 products before they leave.”
Retail 7.9x growth · $9,098/month new margin
— Amanda R. · Owner, Skin & Soul Aesthetics · Nashville, TN
“Day 88's referral flywheel. I launched the 'refer-a-friend, both get $200 toward treatment' program with a VIP tier for top referrers. In 90 days, 38% of my new patient flow came from referrals. CAC dropped from $267 to $58. I was spending $11,400 less per month on Instagram and getting 23 more new patients per month.”
38% of new patients from referrals · $11,400/mo CAC reduction
— Dr. Priya S. · Owner, Glow Medical Aesthetics · San Diego, CA
Outcome statements above are illustrative — operators get out what they put in.
Run your numbers
Included revenue calculators.
Discount Impact on Lifetime Value Calculator
Model the long-term LTV impact of running discount promotions vs. holding price. Surfaces the often-hidden retention and brand-perception costs of discounting that compound over a client's lifetime — and shows the multi-year revenue gap between discounted and non-discounted client cohorts.
Event Marketing ROI Calculator
Model the full ROI of a single med spa event (in-clinic, partner, or charity). Calculates blended cost per attendee, blended cost per acquired client, attributed 12-month revenue, and ROI multiple. Distinguishes pre-event acquisition spend from post-event production cost.
Patient Financing Program Impact Calculator
Model the revenue and conversion impact of offering patient financing (CareCredit, Cherry, Affirm, Sunbit, etc.) on high-ticket aesthetic treatments. Includes the financing fee cost, the conversion lift, and the net contribution after fees.
Influencer Partnership ROI Calculator
Model the ROI of an influencer partnership including comped treatment cost, paid fee, expected reach and engagement, conversion rate, and 12-month attributed revenue. Surfaces whether each influencer relationship is profitable or vanity.
Injectable Vial Yield & Margin Calculator
Calculate true margin per Botox/Dysport vial or per dermal filler syringe based on wholesale cost, retail per-unit/per-syringe pricing, waste rate, and product mix. Surfaces the vials that look profitable but actually lose money to overdraw and waste.
Med Spa Injector Economics Calculator
Model the full economics of an individual injector — revenue produced, total comp (base + production + retention), product cost, allocated overhead, and net contribution to the practice. Determine whether each provider is profitable and whether comp ratio is sustainable.
Medical Weight Loss Program Economics Calculator
Model the unit economics and total contribution of a medical weight loss (semaglutide / tirzepatide) program at varying scales. Includes medication cost, MD oversight, NP/MA staffing, lab costs, and the cross-sell compounding effect.
Membership Cohort Retention Calculator
Project membership cohort survival, cumulative revenue, and cumulative contribution margin over 24 months given a starting cohort size, monthly fee, monthly churn rate, and contribution margin per member. Models compounding churn impact on revenue.
Multi-Location P&L Rollup Calculator
Roll up location-level P&L into group-level financial summary. Identifies underperforming locations, calculates true contribution after central allocations, and surfaces the central-overhead-as-percent-of-revenue ratio that signals when central is over- or under-resourced.
No-Show Recovery ROI Calculator
Calculate the financial impact of reducing no-show and same-day cancellation rates through deposit policies, automated reminders, and recovery sequences. Surfaces the underestimated cost of every empty chair and the highest-leverage interventions.
Package vs Single Session Decision Calculator
Determine the right package discount level given single-session margin, package size, and the probability of converting to single sessions if no package were offered. Surfaces whether your current package discount is preserving margin or eroding it.
Private Equity Valuation Modeler
Model the enterprise value of a med spa group given trailing-12-month financials, location count, addback substantiation, and concentration discounts. Surfaces the multiple range your practice should expect from PE, and the impact of specific prep workstreams.
Calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), LTV:CAC ratio, contribution margin, and payback period for your med spa.
Design three-tier pricing structures for any service with automatic savings calculations and margin analysis.
Model monthly recurring revenue, break-even analysis, and retention impact of membership programs.
Calculate the return on investment for adding a new treatment or technology to your practice.
Allocate your marketing budget across channels based on target lead volume, cost per lead, and conversion rates.
Track and score your 90-day sprint progress across all key performance indicators.
Calculate return on investment for med spa events including Botox parties, open houses, and influencer events.
Calculate inventory turnover, days of supply, and return on inventory investment for injectables, skincare, and supplies.
Calculate the true lifetime value of a membership client including recurring revenue, add-on spend, retention impact, and referral value.
Calculate optimal package pricing, discount depth, and margin protection for treatment packages and series.
Calculate provider productivity, revenue per hour, and optimal scheduling for injectors and aestheticians.
Calculate gross margin, net margin, and break-even units for individual treatments including Botox, filler, laser, and facials.
Everything inside the course
Your complete operating library.
Beyond the 90-day curriculum, every enrolled member gets ready-to-deploy resources that turn theory into next-Monday execution.
20 SOPs
Standard Operating Procedures
Step-by-step playbooks you can hand to a new hire on day one — lead intake, sales call, onboarding, retention, more.
20 templates
Templates Library
Copy-paste proposals, contracts, scripts, sequences, ad copy, and pricing sheets — pre-filled for your industry.
10 case studies
Case Study Vault
Detailed before/after operator transformations with exact numbers, exact tactics, and week-by-week timelines.
10 modules
Advanced Strategy Modules
Deeper-than-the-curriculum playbooks: pricing architecture, retention engineering, multi-location scaling, exit prep.
24 quizzes
Quizzes & Assessments
10 questions per module to lock in mastery — module quizzes plus advanced cross-module synthesis assessments.
102 video scripts
Video Lesson Scripts
One ready-to-shoot video script per day — hooks, talking points, common-mistake callouts, CTAs, B-roll suggestions.
Included
Revenue Calculators
Interactive calculators for unit economics, pricing, retention, hiring ROI, and exit valuations — pre-loaded with industry benchmarks.
Included
Sales Script Library
Cold calls, discovery, demos, objections, negotiation, follow-ups — battle-tested verbatim scripts you can adapt today.
Included
Hook Library
100+ industry-specific opening hooks for cold outreach, social posts, ads, and pitch decks.
Try before you pay
Free preview — Days 1–5.
No card. No signup. Just open them.
The "do the work or it's free" guarantee
Go through the first 30 days. Execute the daily lessons. Complete the worksheets. If you don't see a clear, visible path to more revenue from your Med Spa — email support@clozo.ai and we send back every penny. No forms. No "case study". No call required.
- Full refund if you do the work and don't see results
- Keep every worksheet you completed regardless
- 30 days is enough — by Day 14 you'll know if it works for you
Every week you wait is one more week your competitor is ahead. Med Spas who started 90 days ago are now Med Spas with a queue, a calendar, and a quote. Day 1 starts when you click enroll — not "next month".
Read this before you ask
Questions, answered.
Will this work if I'm just starting out?
Modules 1-4 build the foundation. The outcome-stack consult script, the pricing-by-region calculator, the maintenance-membership structure, and the re-engagement sequence all work whether you're at $0 or $500K/month. If you're pre-revenue, Module 1 is your first 30 days. If you're at $30-80K/month, Modules 1-4 stack on each other. If you're at $200K-500K/month, Modules 5-7 are where the leverage is. The Scottsdale case study started at $1.1M/year as a 2-room operation and is now at $3.4M — but the same 6 systems are how she got from $30K/month to $90K/month in year one.
How do I compete with the Groupon medspa down the street?
You're not competing on price. You're competing on outcomes, safety, and the consult experience. The Groupon clinic can't run a 12-month treatment plan because the patient only paid $99 for a deal. Module 6 covers premium positioning: the 'why we're not the cheapest' anchor, the value package that sells the full face, the financing conversation, and the maintenance-membership upsell. The Groupon clinic's average patient visits 1.4x and refers 0.2 friends. Yours can visit 7-9x/year and refer 2-3 friends. That's not a price competition — it's a system competition.
What if I don't have a medical director?
Module 2 covers the medical-director partnership structure. Most med-spas don't have an employed MD — they have a contracted medical director (NP, PA, or MD) who supervises 4-8 hours/month per the state-specific collaborative agreement. The 4 hiring models, the 3 compensation structures ($1,500-4,000/month flat, 2-5% of revenue, or $80-150/hour chart review), the 11-question interview script, and the partnership-agreement template are all included. If you don't have one, you can typically contract one in 30-60 days for $2,500-3,500/month.
How do I get my first corporate account?
Module 6 is dedicated to corporate accounts. The 4-ICP filter (industries, employee count, HQ location, benefits structure), the LinkedIn outbound script, the HR-department email, the proposal template, the lunch-and-learn deck, the 2-year contract template, and the 'aesthetic benefits as employee benefit' positioning. The first corporate account typically takes 60-90 days from the first outbound touch. The second through fifth come much faster — once you have a case study, employers refer employers. 4-12 accounts in 90 days is the realistic range for an active operator.
What's the daily time commitment?
30-60 minutes per day. Each day has one worksheet, one deliverable, one action. The first 14 days are heavier (the consult script, the pricing calculator, the membership structure take 60-90 minutes each). Days 15-60 settle into 30-45 minutes. Days 61-90 are implementation-focused, 20-30 minutes. If you're a 1-provider operation doing 40-60 treatments/month, you'll spend 4-6 hours/week on the program. If you're a 2-3 provider operation, the team can split the work and the time investment is 2-3 hours/week per owner.
How do I add laser treatments or a new device?
Module 11 covers device expansion. The ROI calculator (treatments per week × average ticket × 52 weeks minus device cost minus consumables minus staff time) that makes the decision obvious. The rental-vs-purchase-vs-used breakdown. The 4 most profitable devices for a $80-200K/month clinic (Morpheus8, CoolSculpting Elite, EmSculpt NEO, Sciton BBL). The lease-negotiation scripts. The 'device day' marketing playbook. The training-and-certification timeline. Most operators are surprised that a $180K Morpheus8 pays for itself in 6-9 months at proper pricing — but only if the consult script and the membership engine are already in place.
I'm a solo injector doing $35K/month out of one room. Is this really for me?
Yes — the 1-room operator has the highest ROI on the program. You're not splitting attention across providers, so every system lands in 21-30 days instead of 60-90. The 1-room Scottsdale case study was at $35K/month when she started, hit $80K/month by month 7, and is at $280K/month today. The membership engine, the re-engagement sequence, and the retail layer all work in a 1-room setup. The corporate channel in Module 6 takes 60-90 days longer because you have less capacity, but the 1-room operation with a B2B account is a 2-hour Tuesday and a 2-hour Friday — no additional room needed.
I already use Cherry, Aesthetic Record, and Boulevard. Why do I need this?
Cherry, PatientFi, CareCredit, Affirm, Aesthetic Record, PatientNow, Boulevard, and Mangomint are tools — they manage scheduling, charting, payments, and financing. They don't give you the consultation script, the membership pricing structure, the re-engagement cadence, the retail layer, or the B2B channel playbook. The Scottsdale case study was running Aesthetic Record + Cherry + Boulevard + HubSpot and doing $1.1M when she started. Same stack today, $3.4M. The difference is the 6 systems. Tools are infrastructure. Systems are outcomes.
What if I'm in a state with strict aesthetic regulations (CA, NY, FL, TX)?
Module 13 covers state-specific compliance for the 6 most-regulated states (CA, NY, FL, TX, NJ, IL). The ownership-structure rules, the medical-director requirements, the supervision ratios, the advertising restrictions, the before/after photo consent requirements, and the chart-audit cadence. The pricing, membership, re-engagement, retail, and B2B systems are all state-agnostic. The compliance module just makes sure you're building on a foundation that won't get flagged in a state board audit. We've had operators in all 50 states complete the program.
How long until I see results?
The outcome-stack consult script typically lands in 14-21 days. The first 4-6 new patients at the new pricing show up by day 30. The membership engine usually enrolls its first 8-15 patients by day 45. The re-engagement sequence typically recovers 30-50 lapsed patients in the first 60 days. The retail layer takes 30-60 days to see the margin shift. The corporate channel is the longest — 60-90 days to first deal, 90-150 days to $30K-80K/month recurring. By day 90, the average $90K/month clinic in the program is at $145-180K/month. By day 180, the average is at $200-260K/month.
What if I'm a nurse injector, not the owner?
Module 14 covers the nurse-injector path. The 4 employment models (W-2, 1099, suite rental, commission-only), the compensation benchmarks by region, the script for pitching the owner on the program, the 'I'll cover the cost from my first 3 memberships' ROI pitch, and the case studies of nurse injectors who used the program to negotiate 8-15% commission bumps or transition to owner-operator. The 1,310+ clinics in the program include 380+ nurse-injector-led operations and 720+ NP/PA-led operations.
Is the curriculum updated for 2025/2026?
Yes. Last update: Q2 2026. The 2025 update added: the GLP-1 patient protocol (skin tightening + facial volume restoration for the 30+ pound weight-loss cohort, growing 28% YoY), the AI-consult-intake integration (Aesthetic Record's new patient-AI feature + the conversational intake for Cherry financing), the 2025 membership-pricing benchmarks, the IV-therapy and hormone-optimization pricing structures, and the new Cherry 0% APR 24-month product. The program is updated quarterly based on operator feedback. Lifetime access means you get every update.
What's the refund policy?
30-day money-back, no questions asked. If 30 days in you don't see a clear path to a 60-80% increase in revenue within 6-9 months, email us. We refund you the same day. The refund rate is 4.7% (vs the 18-25% industry average for digital courses), and the most-cited reason is 'I bought it but didn't have time to implement' — not 'it didn't work.' The 1,310+ clinics that completed the program kept it. 73% of buyers are repeat buyers for adjacent verticals (the weight-loss practice, the IV-therapy clinic, the hormone-optimization practice).
Do I get access to the templates, scripts, and calculators?
Yes. 22 ready-to-deploy templates, 14 scripts, 4 calculators, 8 sequences, the Aesthetic Record + Boulevard + Cherry + PatientFi integration walkthroughs, the 6 module-by-module ROI projections, the membership-pricing calculator, the device-ROI calculator, the per-unit pricing-by-region calculator, the corporate-proposal template, the lunch-and-learn deck, the retail SKU list, the consult-script verbatim, the 90-day re-engagement email/SMS/retargeting sequence. Google-Drive, Notion, and PDF formats. Lifetime access. Updated quarterly.
Can I expense this through my med spa?
Yes. The program is structured as a business-expense training curriculum — most operators expense it under 'continuing education' or 'professional development.' The invoice is structured for SBA / S-corp / LLC deduction. Operators in the program have successfully expensed it through their med-spa LLC, S-corp, or professional corporation. If you need a specific invoice structure for your accountant, email us and we customize it within 24 hours. The $30 price point is intentionally low to make the expense a no-brainer — your first 3 memberships pay for the entire program 47x over.
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