Complete Sales Scripts

The Med Spa Growth System — Clozo Academy Proprietary Curriculum

Script 1: Initial Phone Greeting

"Thank you for calling [Practice Name]. This is [Your Name]. How may I help you feel more confident today?"

Script 2: Discovery Questions

"I'd love to get you in for a complimentary consultation with [Provider Name]. So I can prepare the best experience for you, may I ask:

Script 3: The Booking Close

"[Provider] has availability on [Day] at [Time] or [Day] at [Time]. Which works better for your schedule?"

Script 4: Price Shopper Response

"I'd be happy to discuss pricing. Because every treatment is customized to the individual, our consultations are complimentary and include a personalized assessment and quote. Would you like to book one for this week?"

Script 5: Hesitant Caller

"I completely understand — this is an important decision. The consultation is complimentary and there's no obligation. It's really the best way to get personalized recommendations from our expert team. Shall I reserve a spot for you?"

Script 6: The "Just Looking" Caller

"I appreciate that you're exploring your options. Many of our clients spent months researching before their first visit. The consultation gives you answers without any commitment. Even if you're not ready to book treatment, you'll leave with a clear plan. What do you say — [day] at [time] or [day] at [time]?"

Script 7: The "How Much Is Botox?" Caller

"Botox is priced per unit, and most of our clients need between 30-60 units depending on the areas treated and their muscle strength. That's typically $420-840. But the only way to give you an accurate quote is to see your muscle movement in person. The consultation is complimentary and takes 30 minutes. Can I book you in?"

Script 8: The Welcome

"[Client name], welcome to [Practice]. I'm so glad you're here. Today is all about you — your goals, your concerns, and creating a plan that makes you feel incredible. There is absolutely no pressure to book today. Let's start with what brought you in."

Script 9: Discovery Opening

"Before we look at anything, I want to understand you. What prompted you to explore treatments now? Was there a specific moment or has this been on your mind for a while?"

Script 10: Emotional Probing

"When you look in the mirror, what bothers you most? And how does that affect how you feel day to day — at work, in photos, around other people?"

Script 11: Experience Assessment

"Have you had aesthetic treatments before? Tell me about that experience — what did you love, and what would you change?"

Script 12: Timeline Check

"Do you have any events, travel, or milestones coming up that we're working toward?"

Script 13: The Examination Transition

"Thank you for sharing all of that with me. Now I'd love to take a look and examine your facial structure, skin quality, and the areas we discussed. Is that okay with you?"

Script 14: Imaging Explanation

"I'm going to take some baseline photos now. These are for your private medical record and help us track your progress. They also help me plan your treatment with precision."

Script 15: Option A Presentation (Foundation)

"Based on everything you've shared, I have three options for you. Option A is our Foundation approach. We address [primary concern] with [treatment]. This gives you a beautiful improvement in the area that matters most to you. The investment is $[price]."

Script 16: Option B Presentation (Signature)

"Option B is what most of my clients in your situation choose. We address [primary concern] AND [secondary concern] together. The results are more harmonious because we're treating the face as a whole. The investment is $[price], which saves you $[amount] compared to treating them separately."

Script 17: Option C Presentation (Transformation)

"Option C is the full transformation. We create a comprehensive plan that addresses [all concerns] using our signature protocol. This delivers the most dramatic, longest-lasting results. The investment is $[price], and it includes [bonuses]."

Script 18: The Guided Close

"Which of these three options feels right for your goals and where you are right now?"

PRICE OBJECTIONS

O1: "It's more than I expected."

"I completely understand. Let me ask: when you imagined the results we discussed, what did you expect the investment to be? [Listen]. The way I think about it is this: this treatment lasts [duration]. If we spread that across [X months], that's $[amount] per month. Many clients think of it as a monthly investment in how they feel every single day. And honestly, the cost of NOT addressing [concern] is looking in the mirror every morning and feeling [emotion]. What is that worth to you?"

O2: "I can get it cheaper down the street."

"You absolutely can. And I respect that you're being smart with your money. Can I share something that might matter to you? The #1 reason people come to us after going to a discount provider is that the results weren't what they hoped for — and then they pay twice to fix it. Our pricing reflects [Provider]'s [X] years of advanced training, the [specific technique] we use, and our complication rate of less than 1%. I'm not trying to match their price. I'm trying to give you a result you'll love so much that you never have to think about this again. Does that distinction matter to you?"

O3: "I need to think about the money."

"Of course. This is an investment. Here's what might help: we offer payment plans that split this into [3/6/12] monthly payments of $[amount] with no interest. That way you can start seeing results now while spreading the cost. Would that make it more manageable?"

O4: "My husband/wife will never approve this spending."

"I hear that a lot. Partners typically have two concerns: safety and value. On safety: [specific safety note about treatment]. On value: the result lasts [duration], and the daily cost is less than a [coffee/gym membership]. Many of our clients bring their partners to the follow-up appointment so they can see the results and ask questions. Would that help your conversation at home?"

O5: "Can you give me a discount?"

"I appreciate you asking. Our pricing is standardized because it's based on the exact product amount and the time required for expert delivery. What I CAN do is show you our package options, which include a built-in discount for pre-committing to your full treatment plan. Or, if timing works, we sometimes offer seasonal promotions. Let me check what's active right now."

O6: "Why is Botox $14/unit here and $10/unit there?"

"Great question. The product itself costs us roughly the same regardless of where you go. The difference is what you're paying for beyond the product: the provider's expertise, the consultation time, the follow-up care, and the safety protocols. At $10/unit, a provider needs to see twice as many patients per hour to make the same income. That means less time with you, less precision, and higher risk. Our $14/unit pricing allows us to spend 45 minutes with you, analyze your muscle dynamics, and deliver a result that looks natural. Is that the experience you want?"

O7: "I just can't afford it right now."

"I completely understand, and there's no pressure. Here's what I'd suggest: let's start with Option A at $[lower price]. It addresses your primary concern and gives you a beautiful result. Then in [timeframe], when you're ready, we can add the next piece. Most of my clients who start this way are so happy with the first result that they can't wait to complete the plan. Does that feel more doable?"

FEAR & SAFETY OBJECTIONS

O8: "I'm afraid of looking fake or overdone."

"That is the #1 fear I hear, and it's exactly why our approach is called the Natural Enhancement Method. Let me show you some before/afters of clients who specifically said that was their biggest concern. [Show portfolio]. Notice how they look like themselves — just more refreshed. The 'fake' look happens when too much product is placed in the wrong areas by inexperienced hands. Our conservative approach treats the cause of aging, not just the symptoms. You will still look like you. Just a more rested, confident version."

O9: "What if something goes wrong?"

"That's a responsible question. Let me walk you through our safety protocols. [Provider] has performed [number] treatments with a complication rate of less than 1%. We keep emergency reversal medication on-site at all times. Every treatment room has emergency equipment. And here's what matters most: if anything doesn't look or feel right after your treatment, you have direct access to [Provider] for immediate assessment. We don't hand you off to an answering service. We take responsibility for your results. Does that give you the reassurance you're looking for?"

O10: "I've had a bad experience before."

"I'm so sorry that happened. Can you tell me what went wrong? [Listen fully]. What you're describing is exactly why [specific issue] — and that is completely avoidable with the right technique. Here's what we do differently: [specific protocol difference]. I want you to feel completely comfortable before we proceed. Would it help to meet for a second consultation at no charge, or to speak with a client who had a similar concern and loved her experience here?"

O11: "Is this safe long-term?"

"Another excellent question. Botox has been used cosmetically since 2002 and medically since the 1980s. There are decades of safety data. The product is metabolized by your body within 3-4 months, which means it doesn't accumulate. Filler products are either naturally occurring substances (hyaluronic acid is in your body already) or biostimulators that encourage your own collagen. Long-term studies show no safety concerns when administered by trained providers using approved products. The key is choosing a provider who prioritizes safety as much as results."

O12: "Will it hurt?"

"Most clients describe the sensation as a quick pinch or pressure, not pain. We use ultra-fine needles, topical numbing cream when appropriate, and distraction techniques. For filler, most products contain lidocaine, so the area numbs as we work. On a scale of 1-10, most clients rate Botox a 2 and filler a 3-4. The procedure is much faster than people expect — [time] minutes for most treatments. And the results are absolutely worth the brief discomfort."

O13: "What if I don't like the results?"

"That's a fair concern. Here's our commitment: if you're not satisfied with your results, we will work with you until you are. For Botox, results evolve over 10-14 days, and we do complimentary follow-ups at that mark to make adjustments. For filler, we can refine or dissolve any area if needed. Our touch-up policy gives you [timeframe] to come back for adjustments at no charge. We've never had a client walk away unhappy — because we don't stop until you're thrilled."

O14: "I'm worried about the needles."

"I understand — needle anxiety is very common. The needles we use are the smallest available — about the width of a human hair. Many clients don't even feel Botox injections. For those who are anxious, we offer numbing cream, stress balls, and even headphones with calming music. Some clients bring a friend for moral support. Would any of those options help you feel more comfortable?"

TIMING OBJECTIONS

O15: "I need to think about it."

"Of course — this is an important decision. Can I ask what specifically you need to think about? Is it the treatment itself, the timing, or the investment? [Listen]. I want to make sure you have everything you need to decide. Here's what I'll do: I'll send you a written summary of everything we discussed, including the specific plan and pricing. Take 24-48 hours. If you wake up thinking about how you'll feel with these results, call us and we'll get you scheduled. If you decide it's not the right time, that's completely okay too. There's no pressure either way."

O16: "I want to shop around first."

"I absolutely encourage you to do your research. Your face deserves careful consideration. Here's what I'd ask you to compare when you visit other practices: Do they take baseline photos from 8 angles? Do they present a comprehensive plan or just quote you for what you asked for? Do they have hyaluronidase on-site for emergencies? Do they offer complimentary follow-ups? Do they have 5+ years of experience with these specific treatments? If another practice checks all those boxes and feels right to you, that's where you should go. But make sure you're comparing more than price — you're comparing expertise, safety, and the likelihood that you'll love your results."

O17: "I want to wait until after [event/vacation/summer]."

"I hear that a lot. Let me give you the timeline so you can plan backwards. [Treatment] takes [time] to show full results. If your event is [date], you should have this done by [earlier date]. That means booking now for [appointment date]. Many clients wait too long and then panic-book with whoever has availability. I'd rather you plan ahead and have the calm, confident experience you deserve. Should we get you on the calendar for [date]?"

O18: "I'll wait until I lose weight first."

"That's thoughtful, and I respect the plan. Here's what I'd add: some treatments actually complement weight loss beautifully. For example, [treatment] can address [concern] that weight loss alone won't fix. And feeling more confident in your appearance can actually motivate your wellness journey. Many clients start with one treatment now and add others as they hit their goals. Would you like me to design a plan that works with your timeline?"

O19: "It's not a good time financially."

"I completely understand. Life has seasons. Can I ask — are we talking about a few weeks or a few months? [If weeks]: We have a payment plan that might bridge the gap. [If months]: That makes sense. Here's what I'll do: I'll put a note in your file with today's recommendations and pricing. When you're ready — whether that's next month or next year — call us. Your consultation will always be complimentary, and we'll pick up right where we left off. No need to start over."

O20: "My partner is out of town and I want to wait until they're back."

"That makes sense if you want them involved in the decision. Would they like to join a future consultation? We can schedule a time when you're both available, and I'll walk through everything together. Some partners prefer to be part of the process from the beginning. Alternatively, if you feel ready to move forward now, we can do a video call with your partner during the consultation so they can ask questions remotely. Would either of those work?"

RESULTS OBJECTIONS

O21: "Will people know I had something done?"

"The goal is never for people to ask 'Who did your Botox?' The goal is for people to ask 'Are you sleeping better?' or 'Did you change your skincare?' When done conservatively by an expert, these treatments are invisible. You simply look refreshed. The only people who look 'done' are the ones who went too far — or went to the wrong provider. Our clients tell us their closest friends can't tell they had anything done. They just look... better. Does that align with what you want?"

O22: "What if it looks unnatural?"

"Let me show you our portfolio. [Show 3-5 natural results]. Every one of these clients had the same fear. Every one of them was worried about looking 'fake.' And every one of them was thrilled because we followed their natural anatomy instead of following a trend. 'Natural' isn't about using less product — it's about placing it in the right anatomical layers. That's the difference between a cookie-cutter approach and a customized plan."

O23: "How long will it really last?"

"Great question — and I want to be precise, not promotional. Botox typically lasts 3-4 months. Some metabolizers get 2.5 months, some get 5 months. Filler lasts 6-18 months depending on the product, the area, and your metabolism. The way to maximize longevity is consistent maintenance. Clients who come back at the first sign of wear — rather than waiting until everything fades — maintain their results with less product over time. We track your personal pattern so we can predict your optimal schedule."

O24: "Will I need to keep doing this forever?"

"No. These treatments are completely optional and reversible. If you try Botox once and decide it's not for you, the effect fades in 3-4 months and your muscles return to their original function. If you try filler once and don't love it, we can dissolve it. There is no permanent commitment. Many clients try one treatment, love the result, and then choose to maintain it. Others do it once for a special event and stop. It's entirely your choice."

O25: "What happens when I get older? Will I need more?"

"As we age, our treatment approach evolves rather than intensifies. In your 30s, we might focus on prevention with small amounts of Botox. In your 40s, we might add volume restoration with filler. In your 50s and beyond, we might incorporate biostimulators and skin treatments. The goal isn't to do MORE — it's to do what's appropriate for each stage. A good provider adjusts the plan as your face changes, rather than simply adding more product."

RELATIONSHIP OBJECTIONS

O26: "I already have an injector."

"I'm glad you have someone you trust — that's the most important thing. If you're happy with your current provider, I genuinely encourage you to stay with them. The only reason to consider a change is if you're not fully satisfied with some aspect of your experience — results, communication, scheduling, pricing, or something else. Is there anything about your current experience that you wish were different? [If yes]: That's exactly what we focus on here. [If no]: Then you have the right provider, and I'm glad for you."

O27: "My friend had a bad experience with [treatment]."

"I'm sorry to hear that about your friend. Can you share what happened? [Listen]. That sounds like [specific issue: poor technique, wrong product, unrealistic expectations, etc.]. The important thing to know is that [treatment] is technique-dependent. The same product in expert hands vs. inexperienced hands produces completely different results. That's why we [specific differentiator: use imaging, have 8 years of experience, do complimentary follow-ups, etc.]. Would your friend like a complimentary consultation just to see how we approach it differently? No obligation — just education."

O28: "I need to ask my [partner/friend/mom] first."

"Absolutely — this is a decision worth discussing. What I find helps those conversations is having the exact plan in writing. Let me create a summary card for you with the specific treatments, the pricing, the expected outcomes, and the safety notes. That way your [person] can review the facts rather than worrying about the unknown. And if they'd like to speak with me directly or join a future consultation, I'm happy to accommodate. Would a written summary help?"

O29: "I want to bring my friend next time for a second opinion."

"I love that idea. Having someone you trust with you can make the experience more comfortable. When would you like to come back together? I can schedule a longer appointment so we have plenty of time for both of you to ask questions. And your friend's perspective might surface concerns you haven't thought of yet. What day works for you both?"

O30: "I've been following you on Instagram for months but I'm still nervous."

"That actually makes me so happy to hear — and I completely understand the nerves. Following along gives you a sense of who we are, but taking the step to come in is a big deal. Here's what I tell every nervous first-timer: you don't have to commit to anything today. The consultation is just a conversation. You can meet us, see the space, ask every question, and leave with a plan. Whether you book today, next month, or never — you'll have the information you need to decide. Does that feel manageable?"

COMPETITION OBJECTIONS

O31: "[Competitor] is offering 50% off."

"I saw that promotion too. Here's what I'd want to know if I were you: Is the discount on the consultation or the treatment? Who is actually performing the treatment — an experienced provider or someone new they're training? Are they using the authentic product or a substitute? Do they include follow-up care in that price, or is that extra? We've seen clients come to us after discount promotions because the experience didn't match the savings. I'm not saying don't take a good deal — I'm saying make sure it's actually a good deal when you factor in the full experience."

O32: "[Competitor] has more Instagram followers."

"Follower count and expertise are two very different things. Some of the best injectors in the country have modest social media followings because they're too busy doing excellent work to curate content. What I'd look at instead: How many years of experience do they have? What's their complication rate? Do they show unedited before/afters? Do they take the time to understand your goals, or do they treat you like a transaction? At the end of the day, you're trusting someone with your face. Choose based on expertise, not entertainment."

O33: "[Competitor] is a doctor. You're a nurse."

"That's a fair point, and I respect the credential. Here's the distinction: in aesthetic medicine, the relevant expertise is injection-specific training, not general medical training. I've completed [number] hours of advanced injection training, including [specific certifications]. I perform [number] injections per year. Many physicians who offer Botox do so as a side service with minimal aesthetic-specific training. The question isn't 'Are they a doctor?' — it's 'Are they an aesthetic specialist?' I'm proud to be a Nurse Practitioner who specializes exclusively in this field. Does that distinction make sense?"

TREATMENT-SPECIFIC OBJECTIONS

O34: "I'm afraid of Botox because I don't want to look frozen."

"The 'frozen' look is a choice, not a requirement. When providers use excessive units or inject in the wrong pattern, the forehead doesn't move at all. Our approach is 'softened, not stopped.' We want you to express emotion — we just don't want those expressions to etch permanent lines. Most of our clients have full forehead movement with softened lines. Would you like to see examples?"

O35: "I'm worried filler will make me look like a duck."

"Duck lips happen when too much filler is placed in the wrong plane of the lip — usually too superficial and too focused on volume rather than shape. Our lip approach is about restoring proportion, not adding bulk. We enhance the Cupid's bow, define the vermilion border, and add subtle volume where it belongs. The result is shaped, not swollen. [Show portfolio]. See the difference?"

O36: "Laser scares me — I've heard horror stories."

"Laser complications are real, and they're usually caused by three things: wrong device for the skin type, wrong settings for the concern, or unqualified operator. That's why we do a Fitzpatrick skin type assessment, a test patch, and a full medical history before every laser treatment. We also use [specific device] which has built-in cooling and safety sensors. Horror stories come from corners being cut. We don't cut corners."

O37: "Microneedling seems painful."

"It looks more painful than it is. We apply medical-grade numbing cream 30 minutes before treatment, which makes the skin significantly less sensitive. Most clients describe the sensation as 'scratchy' or 'vibrating' rather than painful. The treatment takes 20-30 minutes, and any redness fades within 24-48 hours. The collagen boost you get is extraordinary — most clients say the brief discomfort is absolutely worth the results."

O38: "I don't want to look like I've had 'work done.'"

"Neither do I — and neither do our clients. The best compliment we receive is 'You look great — vacation? New skincare?' Nobody should know you had treatment unless you choose to tell them. Our philosophy is enhancement, not alteration. We follow your anatomy, respect your proportions, and aim for results that make you look like the most refreshed version of yourself. Not like someone else."

MEMBERSHIP OBJECTIONS

O39: "What if I don't use my monthly treatment?"

"Great question. Unused treatments roll over for up to 3 months. So if you're traveling or busy, you don't lose anything. You can also 'gift' an unused treatment to a friend or family member once per quarter. And if you need to pause your membership for up to 2 months per year, you can do that without losing your status. We designed this to be flexible because life happens."

O40: "What if I want to cancel?"

"You can cancel anytime with 30 days notice. There's no long-term contract. We want members who want to be here, not members who feel trapped. If the membership isn't serving you, we'll help you find a better fit — whether that's our lower-tier Essential plan or a pay-per-treatment approach. Our goal is your satisfaction, not your contract."

O41: "I'm not sure I'll be here every month."

"That's exactly why the rollover exists. And here's something most people don't consider: even if you only use 8 out of 12 months, you'll likely still save money compared to paying per treatment. Let me run the numbers for your specific treatment plan... [Calculate]. See? The membership still makes financial sense even with some missed months."

O42: "The membership feels like a big commitment."

"I understand — $199/month feels like a commitment because it is. But think about what you're already committed to: your gym, your streaming services, your coffee habit. Those are $100-300/month, and they don't change how you feel when you look in the mirror. The question isn't whether you can afford the membership. It's whether consistent aesthetic care is a priority. For our members, it is — because the confidence return is extraordinary."

MISCELLANEOUS OBJECTIONS

O43: "I'm too young for this."

"There is no 'right age' for aesthetic care — there's only the right concern. If you're 28 and noticing forehead lines when you raise your eyebrows, that's the perfect time to start conservatively. Prevention is easier and less expensive than correction. If you're 28 with no visible concerns, then you're right — you don't need anything yet. The consultation will tell us whether you're a candidate or whether waiting makes sense. There's no pressure to treat what isn't there."

O44: "I'm too old for this — is it too late?"

"It's never too late to feel good about how you look. At 60, 70, or beyond, the goal isn't to look 30 — it's to look like the best version of your age. We treat many mature clients, and our approach is different: we focus on restoration, not transformation. We replace lost volume, soften deep lines, and improve skin quality. The results are dignified, natural, and age-appropriate. Would you like to see examples of clients in your age range?"

**O45: "I have a medical condition — can I still do this?"

**"That's an important consideration, and I'm glad you mentioned it. [Specific condition] may or may not be a contraindication depending on the treatment and your current management. Before we proceed, I'd like you to complete a medical history form, and I'll review it carefully. Some conditions require physician clearance, and some treatments may need modification. Your safety is our absolute priority. Can you tell me more about your condition and current medications?"

Script 19: The Treatment Stack

"Since you're doing [primary treatment], there's a synergistic treatment that amplifies the results. [Secondary treatment] works on [different mechanism] and when combined, clients see [specific enhanced outcome]. We can do it today for $[price], or book it for your follow-up. Most clients who do both are thrilled they didn't wait."

Script 20: The Package Close

"You've chosen our Signature approach — excellent choice. Since you're committed to this result, I want to mention our package option. It includes today's treatment plus your follow-up in [timeframe] at a 15% discount. It saves you $[amount] and keeps you on schedule. Most clients who are serious about their results choose the package. Should we add that?"

Script 21: The Skincare Add-On

"Your treatment will give you the structural improvement you're looking for. To maximize and maintain those results, your at-home skincare matters. I recommend [specific product line] because [specific reason]. It extends your results by [timeframe] and protects your investment. Should we include it in today's plan?"

Script 22: The Membership Pitch to New Client

"Before we get you scheduled, I want to tell you about something our best clients love. Our Signature Membership is $199 per month — less than most people spend on coffee and subscriptions. For that, you get one premium treatment every month, 15% off anything additional, and you jump to the front of the booking line. The clients who get the most natural, consistent results are the ones who treat this as ongoing maintenance, not one-time events. Most members save $800-1,200 per year. Does that sound like it would fit your goals?"

Script 23: The Membership Pitch to Existing Client

"[Name], I was looking at your history — you've been in [number] times this year for [treatments]. I ran the numbers: if you had been on our Signature Membership, you would have saved $[calculated amount] AND had [number] additional treatments included. I keep meaning to mention this to you. Would you like me to show you how it works?"

Script 24: The Provider Ask

"[Name], your results are exactly what we hoped for. You look refreshed and natural. Do you have friends or family who have mentioned wanting to explore treatments but feel nervous about it? We have a referral program that gives them $50 off their first visit and gives you $50 in account credit. Would you like a few referral cards?"

Script 25: The Front Desk Ask

"[Name], you're all set! Before you go, every friend you refer gets $50 off their first treatment, and you get $50 in credit. I can text you a referral link right now. Would that be helpful?"

Script 26: Day 2 Check-In (Botox)

"Hi [Name]! It's [Provider] from [Practice]. It's Day 2 after your Botox, and I want to make sure everything feels normal. Any questions about what to expect?"

Script 27: Day 7 Results Call

"Hi [Name], it's [Provider]. It's been a week since your [treatment], and this is when I like to personally check in. First, how are you feeling? Any concerns? Second, how are you liking your results so far?"

Script 28: Rebooking Reminder

"Hi [Name], it's [Provider]. You're at the 10-week mark after your Botox, and your results are probably starting to soften. Our best clients book before they fully wear off. I have [day] at [time] or [day] at [time]. Which works for you?"

Script 29: In-Person Review Seed

"[Name], your results are beautiful. I'm genuinely so happy for you. You know, the way other people discover our practice is through reviews from clients like you. If you're willing to share your experience, it helps nervous first-timers find a provider they can trust. [Front desk] will send you a link that takes 2 minutes. No pressure at all."

Script 30: Post-Treatment Text

"Hi [Name]! So glad you're loving your results. If you're open to it, would you share a quick review on Google? It takes 2 minutes and genuinely helps others find us. Here's the link: [LINK]. Thank you!"

Script 31: The Personal Reach-Out

"Hi [Name], it's [Provider] from [Practice]. I was looking through my client list and realized I haven't seen you in [time]. I miss having you in! I wanted to personally reach out because sometimes clients drift away for reasons we can fix. Was there something about your last experience that didn't meet your expectations? Or did life just get busy? To welcome you back, I'd like to offer you [specific incentive]. Can we get you on the calendar?"

Script 32: The Lapsed Client Email

"Hi [Name], it's been [time] since we've seen you, and honestly? We miss you. To welcome you back, we're offering 20% off any single treatment when you book within the next 14 days. No minimum purchase. Just a genuine invitation to return. Use code: WELCOMEBACK20. [BOOK NOW]"

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