Day 5

Module 1 | Focus: Define your primary growth metric

Summary

With your bottleneck identified, you need a single metric that measures progress against it. This North Star Metric becomes your daily and weekly focus. Every action you take over the next 85 days should move this number in the right direction. Today you'll define your metric, set a 90-day target, and establish a tracking rhythm.

Key Lesson

Agencies without a North Star metric make reactive decisions based on whatever feels urgent. Agencies with a clear metric make proactive decisions that compound into significant growth. The metric gives you clarity when everything else feels chaotic.

Action Steps

1. Based on your bottleneck analysis, choose your North Star Metric (options: qualified leads per week, proposal close rate, average project value, monthly retainer revenue, effective hourly rate)
2. Write down your current baseline for this metric
3. Set a specific, ambitious but achievable 90-day target (e.g., 'Increase average project value from $3,500 to $7,000')
4. Create a simple tracking spreadsheet with weekly check-in dates
5. Share your North Star Metric with someone who will hold you accountable

Revenue Connection

A single focused metric, improved consistently over 90 days, produces outsized results. Agencies that focus on one metric typically improve it by 40-80% in a quarter.

Clozo Academy Proprietary Curriculum — The Design Agency Growth System