Complete Sales Scripts

Clozo Academy Proprietary Curriculum — The Electrical Contractor Growth System Premium Edition

1. "That is more than I expected."

Response: "I understand. Let me walk you through exactly what this includes so you can see where the investment goes." [Break down materials, permits, inspections, labor, warranty. Show component sheet.] "When you see everything that is included, the value becomes clear."

2. "Your competitor quoted less."

Response: "I am not surprised. Quotes vary because scope varies. Did their quote include permits and inspections? Premium materials? Code compliance upgrades? Our lifetime workmanship guarantee? Most lower quotes exclude something critical. I would be happy to review their quote with you so we can compare apples to apples."

3. "I cannot afford that right now."

Response: "I completely understand. That is why we partner with [GreenSky]. Many of our customers choose $89 per month instead of paying upfront. Would you like me to check your options? It takes two minutes and will not affect your credit score."

4. "Can you do any better on price?"

Response: "I priced this as fairly as I can for the scope we discussed. What I can do is look at the scope with you and see if there are elements we could phase. For example, we could do the essential safety work now and add the surge protector in a few months. Would that be helpful?"

5. "I need three estimates."

Response: "Smart approach. What are you specifically comparing? When you get those estimates, make sure each includes permits, inspections, code compliance, and warranty terms. I would be happy to review them with you. Here is a checklist of what to compare."

6. "That seems high for just [service]."

Response: "It is not just [service]. It is [outcome]. Let me show you everything that is included." [Present component breakdown and value stack.]

7. "The other guy said he could do it for half."

Response: "I am concerned about that quote. Doing this work properly at that price is difficult. Are they licensed and insured? Will they pull permits? What is their warranty? I have seen too many homeowners pay twice — once for cheap work and again to fix it."

8. "My budget is only $X."

Response: "I understand budgets. Let me show you what we can accomplish within $X, and then what the full solution looks like when you are ready." [Present phased approach.]

9. "I need to think about it."

Response: "Of course. What specific questions can I answer to help with your decision?" [Identify the real hesitation.]

10. "I need to talk to my spouse."

Response: "Absolutely. Would it help if I met with both of you together? I can answer any questions they have and make sure we are all on the same page."

11. "We are not ready yet."

Response: "I understand. When are you thinking? I will follow up then. In the meantime, here is information about [relevant topic]. And please keep in mind that material prices are trending up, so locking in today's pricing might save you money."

12. "Call me next month."

Response: "I will absolutely call you next month. To prepare, may I ask what will change between now and then?" [Understand the real timeline driver.]

13. "We are selling the house soon."

Response: "That makes this even more important. Buyers and inspectors will flag electrical issues. Fixing them now prevents negotiation discounts later and helps you get top dollar. I have seen sellers lose $5,000-$10,000 in price reductions over $2,000 in electrical repairs."

14. "How do I know you will do good work?"

Response: "I completely understand. Here are 50+ Google reviews from your neighbors. And our lifetime workmanship guarantee means we stand behind our work forever. If anything ever needs redoing, we fix it free. Here are three customers in your neighborhood you can call."

15. "Are you licensed?"

Response: "Yes, we are fully licensed in [State], carry $2M liability insurance, and all our electricians are background-checked and drug-tested. Here is my license number and insurance certificate. You can verify it with the state board anytime."

16. "I have never heard of your company."

Response: "We have been serving [City] for [X] years. Most of our customers come from referrals. Here are three customers in your neighborhood you can call. And here is our portfolio of completed projects."

17. "What if something goes wrong?"

Response: "Our lifetime workmanship guarantee covers any issue with our work at no charge. Plus we carry $2M insurance. You are fully protected. And if there is ever a problem, you call me directly — not a call center. My cell is [number]."

18. "I had a bad experience with another electrician."

Response: "I am sorry to hear that. Can you tell me what happened?" [Listen.] "Here is how we prevent that: [specific process]. And our guarantee means if anything is not right, we fix it immediately at no charge. We do not leave until you are 100% satisfied."

19. "Do I really need all that?"

Response: "Let me show you exactly what I found and why each item matters." [Show photos and code references.] "This is not upselling. This is what your home needs to be safe and compliant with current electrical code."

20. "Can we just fix the immediate problem?"

Response: "We absolutely can. The Essential option does exactly that. I want you to understand the full picture so you can make an informed decision, even if you choose to address only the immediate issue today."

21. "I just want the cheapest option."

Response: "The Good option is our most affordable solution. It addresses the immediate problem safely and meets code. Let me walk you through exactly what it includes so you know what you are getting."

22. "Why do I need a permit?"

Response: "Permits protect you. They ensure the work is inspected by an independent authority. Unpermitted work can void your insurance, create liability when you sell, and put your family at risk. We handle all permits and inspections as part of our service. The permit fee is included in your quote."

23. "I am waiting for another estimate."

Response: "I respect that. While you wait, here is what I would ask each contractor: Are they licensed? Do they pull permits? What materials do they use? What is their warranty? Our proposal includes all of this in writing."

24. "The big company quoted less."

Response: "Large companies often use less experienced technicians and pressure sales tactics. We are local, owner-involved, and our reviews speak for themselves. Here is what our customers say. And with us, you get the owner"s cell phone number — not a 1-800 number."

25. "My handyman said he could do it."

Response: "Handymen are great for many projects, but electrical work requires a licensed electrician for safety and code compliance. Faulty electrical work is the leading cause of house fires. This is not a place to cut corners. The $200 you might save could cost you your home."

26. "Can you hold the price for me?"

Response: "I can guarantee this pricing for 30 days. After that, material costs may require an update. If you are ready to move forward, I can get you on the schedule today and lock in this price."

27. "Why does this cost so much more than an outlet?"

Response: "An outlet is one device on one circuit. This project involves your entire electrical distribution system — the panel, breakers, grounding, permits, inspections, and multiple circuits. It is like comparing an oil change to an engine rebuild."

28. "I will just watch a YouTube video and do it myself."

Response: "I understand the DIY mindset. But electrical work is different from painting a room. A mistake can kill you, burn down your house, or void your insurance. The permit and inspection process exists because electrical work is inherently dangerous. Licensed electricians train for years to do this safely."

29. "Your online reviews look fake."

Response: "I appreciate your skepticism. Every review is from a real customer with a real job we completed. Here are three customers with their full names and addresses in your neighborhood. Call them. Ask about their experience. We have nothing to hide."

30. "I want to think about it over the weekend."

Response: "Absolutely. Take the weekend. I will send you the proposal and some additional information that might help with your decision. Can I call you Tuesday to answer any questions?" [Set specific follow-up time.]

Step 1: Memorize the Core Response

Each script has a 2-3 sentence core response. Memorize this first.

Step 2: Practice the Transition

Every objection handler transitions back to value or next steps. Practice the transition until it feels natural.

Step 3: Role-Play Weekly

Spend 15 minutes each team meeting role-playing objections. One person plays the customer, one plays the technician. Switch roles.

Step 4: Record and Review

Record real customer interactions (with permission). Review objection handling together as a team.

Step 5: Track Recovery Rate

Log every objection raised and whether the sale continued. Target: 65%+ recovery rate.

Clozo Academy Proprietary Curriculum — Unauthorized distribution prohibited.