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Join waitlistCase Study 1: Residential Contractor Revive
444 words · ~3 min read
Clozo Academy Proprietary Curriculum
Company Profile
Name: Metro Electric (name changed)
Location: Suburban market, 250,000 population
Services: Residential service and small projects
Years in Business: 8 years
Team: Owner + 2 technicians
Annual Revenue: $687,000 (baseline)
The Problem
Metro Electric was stuck. Revenue had plateaued for 3 years. The owner was working 60-hour weeks, doing field work, sales, and admin. Average ticket was $420. Net margin was 8%. The owner was burned out and considering leaving the industry.
Baseline Metrics:
Average ticket: $420
Close rate: 28%
Lead volume: 35/month
Callback rate: 7%
Review count: 23 (3.9 stars)
No membership program
No systematic follow-up
The Transformation (90 Days)
Month 1 — Foundation:
Revenue autopsy revealed 60% of profit came from 15% of jobs (panel upgrades)
Lead source audit showed Google LSA was generating leads at $28 each with 40% close rate — but was only receiving $400/month budget
Customer avatar defined: Home improvement investors, ages 40-60, $100K+ income
Month 2 — Offers and Pricing:
Flat-rate menu implemented across all services
Three-option panel upgrade offers created: $2,800 / $4,200 / $6,500
Service call fee increased from $75 to $175 (with better value framing)
Emergency rates added: 50% premium for after-hours
Month 3 — Sales and Systems:
Technicians trained on 5-phase in-home sales process
Safety check upsell protocol implemented
Review generation system launched (2-hour text protocol)
Follow-up sequence deployed for unconverted estimates
The Results (90 Days)
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Revenue | $57,250 | $84,600 | +48% |
| Average Ticket | $420 | $785 | +87% |
| Close Rate | 28% | 47% | +68% |
| Lead Volume | 35 | 48 | +37% |
| Callback Rate | 7% | 2.5% | -64% |
| Reviews | 23 (3.9) | 87 (4.8) | +278% |
| Net Margin | 8% | 16.5% | +106% |
Key Insights
Price increase did not reduce volume — framing the value differently maintained demand
Panel upgrades became the profit engine — average panel ticket went from $2,200 to $4,650
Review generation transformed lead flow — organic leads doubled as review count grew
Owner stopped doing field work — hired apprentice, focused on business growth
Annual Projection
At the new run rate, annual revenue reached $1,015,000 by month 6. Net profit improved from $55,000 to $167,000. The owner's salary increased from $45,000 to $95,000.
Clozo Academy Proprietary Curriculum