Foundation & Assessment

1.**A studio generating $45,000 monthly discovers that 82% of revenue comes from unlimited memberships. According to the concentration risk framework, what should be their immediate priority?** A. Increase unlimited membership prices by 20% B. Diversify into add-on revenue streams (privates, workshops, retail) C. Cut unlimited membership marketing spend D. Hire more instructors for unlimited classes

2.**During the Member Journey Map exercise, a studio owner discovers that 60% of web inquiries receive no follow-up after 48 hours. What is the likely financial impact?** A. Minimal impact—inquiries will follow up when ready B. 30-50% of those prospects are lost permanently C. Only 10% are lost; most will return D. The impact cannot be measured

3.**In the Competitive Position Analysis, a studio finds three direct competitors all positioned as 'affordable unlimited yoga' with drop-in prices of $18-$22. What positioning strategy creates the most white space?** A. Match their pricing exactly B. Undercut by $3 to win on price C. Position as premium performance Pilates with measurable outcomes at $35/drop-in D. Add more class times to compete on convenience

4.**When creating Member Avatars, which element is MOST critical for marketing message effectiveness?** A. Age and income demographics B. Psychographics: fears, desires, and buying triggers C. Physical appearance description D. Social media platform usage

5.**The 90-Day Goal Framework requires goals to be specific with numbers and dates. Which of the following is a properly formatted goal?** A. Grow the studio B. Increase revenue significantly C. Reach $52,000 MRR by Day 90 through 22 new unlimited members and a $15 class pack price increase D. Get more members and make more money

6.**During the Infrastructure Audit, a studio using MindBody discovers they are using only 15% of available features. What is the recommended 'Three Quick Wins' approach?** A. Switch to a cheaper platform immediately B. Hire a consultant to implement everything C. Identify three unused features with immediate revenue impact and activate them this week D. Ignore it—15% usage is normal

7.**The Financial Model Canvas calculates Member Lifetime Value (LTV) as: Average monthly revenue x Average months active x Gross margin. If a member pays $179/month, stays 11 months on average, and the studio's gross margin is 62%, what is the LTV?** A. $1,969 B. $1,221 C. $2,500 D. $3,200

8.**A studio's website loads in 4.2 seconds and requires 5 clicks to book a trial class. What conversion rate improvement could they expect by fixing these two issues?** A. No significant improvement—users are patient B. 5-10% improvement C. 15-30% improvement D. 50%+ improvement

9.**In the seasonality mapping exercise, a studio discovers revenue drops 38% from December to January. What is the appropriate strategic response?** A. Accept it as unavoidable seasonal fluctuation B. Launch a December 'commitment challenge' with January activation bonus to pre-sell memberships C. Close for the holidays to reduce costs D. Fire instructors to match lower demand

10.**When setting the 90-Day Goal Framework, what is the primary purpose of identifying the 'three constraints most likely to prevent goal achievement'?** A. To create excuses if goals are missed B. To build mitigation plans before problems occur C. To lower the goals to more achievable levels D. To justify additional budget requests