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Start free trialAdvanced Guide: Building Automated Online Courses
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Clozo Academy Proprietary Curriculum — The Wellness Coaching Growth System Pro
The Course Business Model for Wellness Coaches
An automated online course generates revenue without trading time for money. For wellness coaches, courses serve multiple functions: they create passive income, filter prospects for high-ticket coaching, establish authority at scale, and provide an entry point for clients who are not ready for 1:1 investment.
The Course Revenue Spectrum
| Course Type | Price | Purpose | Delivery |
|---|---|---|---|
| Mini Course | $27-$97 | List building, trust building | Self-paced, 1-3 hours |
| Signature Course | $297-$997 | Primary digital revenue | Self-paced, 8-20 hours |
| Certification Program | $1,997-$5,000 | High-ticket digital, authority | Self-paced + live Q&A |
| Membership/Continuity | $27-$197/month | Recurring revenue | Ongoing content |
Course Architecture Framework
The Transformation Ladder
Design your course as a transformation journey, not an information dump:
Module 1: Awareness
The problem they face (diagnosis)
Why common solutions fail (education)
The new paradigm (paradigm shift)
Module 2: Foundation
Core principles and frameworks
Baseline assessment and tracking setup
Mindset shifts required for success
Module 3-5: Implementation
Sequential skill building
Action steps with worksheets
Progress checkpoints
Module 6: Integration
Long-term sustainability
Troubleshooting common challenges
Advanced strategies
Module 7: Mastery
Maintenance protocols
Elevation to next level (upsell to coaching)
Community and ongoing support
Content Production System
The Batch Recording Method
Week 1: Script & Slide Design
Write scripts for all modules
Design slide decks in Canva (consistent template)
Prepare demo videos, screen recordings, and materials
Week 2: Recording Marathon
Record 2-3 modules per day
Use Loom or OBS for screen recording
Use smartphone + ring light for talking-head segments
Record in a quiet room with minimal echo
Week 3: Editing & Assembly
Basic cuts and transitions (iMovie, Camtasia, or Descript)
Add captions (Descript or Rev.com)
Insert B-roll, graphics, and animations
Export in 1080p minimum
Week 4: Platform Upload & Testing
Upload to Teachable/Kajabi
Organize modules and lessons
Set drip schedule or instant access
Test every video, link, and download
The Launch-to-Evergreen Transition
Phase 1: Live Launch (Month 1)
Open cart for 7-14 days
Heavy promotion via email, social, ads
Live Q&A calls for enrollees
Collect testimonials and feedback
Phase 2: Refined Launch (Month 3)
Incorporate feedback from first cohort
Refresh content based on questions
Add bonuses requested by students
Launch to larger audience
Phase 3: Evergreen Funnel (Month 6)
Build automated webinar or video sales letter funnel
Run evergreen ads to cold traffic
Email nurture sequence for subscribers
Optimize based on data
Technology Stack for Course Businesses
| Function | Primary Recommendation | Alternative |
|---|---|---|
| Course Hosting | Kajabi ($149-$399/month) | Teachable ($39-$199/month) |
| Email Marketing | ConvertKit ($29-$59/month) | ActiveCampaign ($29-$149/month) |
| Payment Processing | Stripe (2.9% + $0.30) | PayPal |
| Funnel Builder | Kajabi (built-in) | ClickFunnels ($97-$297/month) |
| Community | Circle ($39-$99/month) | Facebook Group (free) |
| Video Hosting | Wistia ($19-$79/month) | Vimeo ($20-$75/month) |
| Design | Canva Pro ($12.99/month) | Adobe Creative Suite |
| Automation | Zapier ($19.99-$49/month) | Make (formerly Integromat) |
Pricing Strategy
The Value Equation
Course price should equal:
(Transformation Value x Credibility) / (Effort Required x Time Required)
Example:
Transformation value: $15,000 (cost of inaction over 2 years)
Your credibility: 8/10 (established expert with case studies)
Effort required: 6/10 (significant but manageable)
Time required: 8 weeks
Course price target: $297-$497
Price Anchoring Techniques
Show the 1:1 coaching equivalent: "This is the same method I use with my $5,000 clients"
Stack bonus values: "Total value: $3,200. Your investment: $297"
Payment plans: "3 payments of $99" feels smaller than "$297"
Early bird: "$297 until Friday, then $497"
Student Success Metrics
| Metric | Target | Below Target Action |
|---|---|---|
| Enrollment rate | 2-5% of email list | Improve sales page, add testimonials |
| Completion rate | 60%+ | Shorten modules, add accountability |
| Satisfaction score | 8+/10 | Survey dropouts, improve weak modules |
| Refund rate | <5% | Better pre-sale qualification |
| Upsell rate | 15%+ | Add strategic ascension offers |
| Testimonial collection | 30%+ of completers | Automate request at 80% completion |
Clozo Academy Proprietary Curriculum — The Wellness Coaching Growth System Pro