Quiz: Module 1: Foundation & Positioning

1.What is the primary purpose of the Agency Reality Audit? - **A.** To create a marketing plan - **B.** To calculate your actual effective hourly rate and establish baseline metrics - **C.** To design a new logo - **D.** To hire employees

2.Which metric indicates you are underpriced or overworked? - **A.** Having more than 10 clients - **B.** Effective hourly rate below $75/hour - **C.** Working less than 40 hours - **D.** Having no recurring revenue

3.What percentage of time should most agency owners spend on actual project work? - **A.** 10% - **B.** 25% - **C.** 40% or more - **D.** 75%

4.What is the 80/20 Analysis used for? - **A.** Setting prices - **B.** Identifying which 20% of clients generate 80% of revenue - **C.** Hiring team members - **D.** Choosing a tech stack

5.What is the target effective hourly rate by the end of this 90-day curriculum? - **A.** $50-75/hour - **B.** $75-100/hour - **C.** $100-150/hour - **D.** $150-300+/hour

6.Which of the following is NOT part of the audit framework? - **A.** Financial audit - **B.** Client audit - **C.** Time audit - **D.** Competitor design critique

7.What should your recurring revenue percentage target be? - **A.** 10% - **B.** 25% - **C.** 50%+ - **D.** 75%

8.How many clients should you analyze in the 80/20 Analysis? - **A.** Top 5 clients - **B.** All clients from the past 12 months - **C.** Only recurring clients - **D.** New clients only

9.What is the first action item of the curriculum? - **A.** Redesign your website - **B.** Complete the financial audit worksheet - **C.** Hire a developer - **D.** Create a marketing plan

10.What does strong positioning do? - **A.** Increases your follower count - **B.** Attracts premium clients and repels price shoppers - **C.** Reduces project timelines - **D.** Eliminates the need for contracts