12 Calculators

Interactive Calculators

Model your revenue metrics in real time. Adjust the inputs to see how pipeline coverage, deal velocity, and compensation scenarios change for web design & development agencies.

Calculate project pricing based on the business value created for the client.

Inputs

Annual Value Created for Client ($)$3,000

Price as % of Value$3,000

Your Cost Floor ($)$3,000

Calculate the number of clients and pricing needed to reach your MRR goal.

Inputs

MRR Goal ($)$50

Avg Maintenance Plan Price ($/mo)$50

Avg Hosting Price ($/mo)$50

Avg Optimization Retainer ($/mo)$50

Maintenance Attachment Rate (%)50%

Calculate true project profitability including all costs and hidden time.

Inputs

Project Price ($)$20

Your Hours20

Your Effective Hourly Rate ($)$20

Contractor Costs ($)$20

Software/Tools ($)$20

Overhead Allocation (%)20%

Work backward from revenue goals to required daily lead activities.

Inputs

Monthly Revenue Goal ($)$25

Average Project Value ($)$25

Proposal Close Rate (%)25%

Call-to-Proposal Rate (%)25%

Lead-to-Call Rate (%)25%

Calculate the true lifetime value of a web agency client including projects and recurring revenue.

Inputs

Initial Project Value ($)$5,000

Monthly Maintenance ($)$5,000

Additional Projects/Year ($)$5,000

Average Client Lifespan (years)5,000

Referral Client Value ($)$5,000

Estimate your agency's potential sale value based on revenue, profit, and business characteristics.

Inputs

Annual Revenue ($)$3

Annual Net Profit ($)$3

Monthly Recurring Revenue ($)$3

% Revenue Recurring$3

Owner Dependency (1-5)3

Calculate monthly recurring revenue growth scenarios for maintenance and hosting plans.

Inputs

Current Monthly Recurring Revenue ($)$25,000

New Maintenance Clients per Month25,000

Average Plan Price ($/month)$25,000

Monthly Churn Rate (%)25000%

Target MRR ($)$25,000

Calculate true project profitability including all costs and hidden hours.

Inputs

Project Price ($)$500

Estimated Billable Hours500

Cost per Hour (team/contractor) ($)$500

Non-Billable Hours (admin, revisions, meetings)500

Tools & Software Expenses ($)$500

Calculate white-label hosting revenue and margins.

Inputs

Number of Hosting Clients10

Price Charged to Client ($/month)$10

Your Hosting Cost ($/month)$10

Annual Prepay Discount (%)10%

Estimate the addressable market size for your chosen niche.

Inputs

Total Businesses in Niche (geographic area)60

% Needing New/Redesigned Website60

Average Project Value ($)$60

Your Market Share Goal (%)60%

Maintenance Plan Attachment Rate (%)60%

Calculate the true lifetime value of a client including projects, maintenance, and referrals.

Inputs

Initial Project Value ($)$8,000

Monthly Maintenance Revenue ($)$8,000

Average Retention (months)8000%

Additional Projects per Year ($)$8,000

Average Referral Value ($)$8,000

Estimate your agency's sale value based on revenue, profit, and key factors.

Inputs

Annual Revenue ($)$20

Annual Net Profit ($)$20

% Revenue from Recurring Sources$20

Owner Dependency Score (1-10, 10 = fully independent)20

Year-over-Year Growth Rate (%)20%