Complete Sales Scripts

Script 1: Discovery Call Opening

"Thanks for making time today, [Name]. Before we dive in, I spent some time on your [website/recent launch] and [specific observation]. Impressive work on [detail]. I would love to understand what prompted you to explore video production. What is the challenge or opportunity you are hoping video can address?"

Script 2: Budget Discovery

"To make sure I recommend the right approach, it helps to understand budget expectations. Projects like this one typically range from [$X] to [$Y] depending on scope and complexity. Where do you see something like this fitting for [Company]?"

Script 3: Transition to Recommendation

"Based on what you have shared, here is what I am hearing: [summarize situation in their words]. This sounds like it aligns well with our [package tier] offering, which delivers [key deliverables]. I will put together a detailed proposal including [specifics]. Does that sound like the right direction?"

Script 4: Ending the Discovery Call

"This has been really helpful. I will have a detailed proposal to you within 24 hours. Once you have had a chance to review it, let's schedule a 15-minute call to walk through any questions. Would [day/time] or [day/time] work for you?"

Script 5: Proposal Delivery Email

"Hi [Name],

Thank you for the great conversation on [day]. I have attached the detailed proposal for [Project Name].

This proposal outlines the [package] approach we discussed, designed to [specific outcome]. I have included the timeline, deliverables, and investment breakdown.

I would love to walk you through it on a brief call. Would [day/time] or [day/time] work for you?

Best,

[Your name]"

Script 6: First Follow-Up (Day 3)

"Hi [Name],

I wanted to follow up on the proposal I sent earlier this week. I know these decisions take time.

Quick question: Is there any additional information that would be helpful as you review it? I am happy to provide references, additional samples, or clarify any details.

Talk soon,

[Your name]"

Script 7: Value Add Follow-Up (Day 7)

"Hi [Name],

While you are considering the proposal, I thought you might find this relevant: [link to case study, article, or example].

[Client/industry] faced a similar challenge and achieved [result]. I thought of you immediately.

No pressure — just sharing something I thought was valuable.

[Your name]"

Script 8: Availability Prompt (Day 12)

"Hi [Name],

I wanted to give you a quick heads-up: I have two other projects requesting production dates in [month], and I want to make sure I can accommodate your timeline if we decide to move forward.

I completely understand if you need more time to decide. Just wanted to make sure timing does not become an issue.

Let me know if you have any questions I can answer.

[Your name]"

Script 9: The Breakup (Day 18)

"Hi [Name],

I have not heard back and want to respect your time. I will assume this is not the right timing or fit, which is completely fine.

I am going to close this file for now. If video becomes a priority down the road, I would love to reconnect.

Wishing you the best with [project/initiative].

[Your name]"

Script 10: "Your Price Is Too High"

"I completely understand. This is a significant investment. Let me put this in context: The video we are proposing is designed to [specific outcome]. If it achieves a [X% improvement], that translates to approximately $[calculated value] in additional revenue. The investment is $[price], which represents a [X]x return in the first year alone. Does that context change how you are thinking about the investment?"

Script 11: "We Need to Think About It"

"Of course. This is an important decision and I want you to feel confident. To make sure you have everything you need, what specific questions or concerns are you thinking through? I would rather address them now while we are together than have you guessing."

Script 12: "We Are Talking to Other Producers"

"That makes complete sense. You should absolutely compare options. I would love to help you make an informed comparison. Here are three questions I suggest asking every producer: How many [niche] videos have you produced in the last 12 months? Can you share specific results your clients achieved? What is your revision policy if we are not satisfied? I think you will find the answers illuminating."

Script 13: "Can You Just Do [Small Task] for Less?"

"I appreciate that you are trying to work within a budget. We can absolutely adjust the scope. Let me be transparent about what changes: [describe what is removed and impact on quality/outcome]. The reduced scope delivers [revised deliverables] at $[revised price]. Would that still achieve what you need?"

Script 14: "We Have an Internal Team"

"Internal teams can be great for certain types of content. Many of our clients have internal teams too. They bring us in when the stakes are high enough that production quality directly impacts perception or revenue. For [this type of project], the difference between internal-quality and professional production often determines whether the video is watched or ignored. Is this project at that level of importance?"

Script 15: "We Do Not Have Budget Right Now"

"I completely understand budget constraints. Let me ask: if budget were not an issue, would this project move forward? [If yes]: Would it be helpful if we structured this across two fiscal quarters to spread the investment? Or if we scoped this to a lighter package that delivers the core outcome now and can be expanded later?"

Script 16: Peak Delight Moment Referral Ask

"I am so glad the video exceeded your expectations. We love working with companies like yours. Do you know anyone else in [industry] who might benefit from a similar video? I would love to help them too."

Script 17: Results-Based Referral Ask

"It is amazing to hear the video drove those results. I imagine other [industry] companies face the same challenge. Is there anyone you would feel comfortable introducing me to?"

Script 18: Quarterly Check-In Referral

"How are things going with the video? Still seeing good results? By the way, we are looking to partner with a few more companies in [industry] this quarter. Anyone come to mind who might be a good fit?"

Script 19: Forwardable Introduction Email

"Hi [Name],

I wanted to introduce you to [Your Name] from [Your Company]. They produced our [video type] and the results have been incredible — [specific result if possible]. I thought you might find their work valuable for [Company]. I will let you two take it from here.

Best,

[Referrer]"

Script 20: Project Wrap Conversion

"I am so glad this exceeded your expectations. As we talked about during discovery, consistent video content is what builds real momentum. Would it make sense to discuss an ongoing partnership so you are not starting from scratch every time you need video?"

Script 21: Repeat Client Conversion

"I love that you are investing in video consistently. Can I share an idea? Instead of pricing this as a one-off, we could set up a monthly retainer that covers this project plus [X] more videos per month. It would save you money per video and guarantee you have video support every month. Interested in exploring?"

Script 22: Results-Driven Conversion

"Those results are incredible. Imagine what happens if you are putting out video like this every month instead of once per quarter. Should we talk about what an ongoing content partnership would look like?"

Script 23: Content Retainer Pitch

"It sounds like consistent video content would help [specific problem they mentioned]. Our [package] delivers [deliverables] for [investment] per month. Should we start with a one-month trial to see how it works for your team?"

Script 24: Cold Email (First Touch)

"Subject: [Company] + [specific video type]

Hi [Name],

[Personalization: specific observation about their company/recent news].

Most [industry] companies at your stage struggle to explain their [product/service] in a way that resonates with [target audience]. We just helped [Similar Company] increase [specific metric] by [X%] with a [duration]-second [video type].

Worth a brief conversation to explore if similar results are possible for [Company]?

Best,

[Your name]

P.S. Trusted by [Client A], [Client B], and [Client C]."

Script 25: LinkedIn Connection Request

"Hi [Name], I came across your profile while researching [industry] leaders in [city]. I specialize in video production for [niche] and have noticed many [industry] companies struggling with [specific challenge]. Would love to connect and share some insights."

Script 26: LinkedIn Follow-Up Message

"Thanks for connecting, [Name]. I noticed [Company] has been growing quickly — congrats. Quick question: how is your team handling video content needs right now? Many fast-growing [industry] companies find it challenging to keep up. Happy to share what has worked for others if helpful."

Script 27: Weekly Pre-Production Update

"Hi [Name], quick update on [Project Name]:

This week we completed [milestone]. Next week we will be [next step]. Everything is on track for our [date] timeline.

Let me know if any questions come up.

[Your name]"

Script 28: Delivery Day Message

"Hi [Name],

Your [Project Name] video is ready for download here: [link]

What you are receiving:

Final invoice [X] is due on [date]. Please confirm receipt and let me know if everything looks correct.

Thank you for trusting us with this project. We would love to work with you again.

[Your name]"

Script 29: Post-Delivery Check-In

"Hi [Name],

How did the video launch go? Any feedback from your team or audience?

We are always looking to improve and would love to hear how the video is performing for you.

Also — do you know anyone else who might need video support? We are looking to partner with a few more [industry] companies this quarter.

Best,

[Your name]"

Script 30: Price Increase Notice

"Hi [Name],

I wanted to give you advance notice that our rates will be increasing by [X]% effective [date]. This adjustment reflects the continued investment we make in equipment, skills, and delivering exceptional results for clients like you.

As a current retainer client, your existing rate is locked through [contract end date]. Any renewals or new projects after [date] will be at the updated rate.

I am grateful for our partnership and look forward to continuing to deliver outstanding work for [Company].

Best,

[Your name]"

Script 31: The Direct Close

"Based on everything we have discussed, I believe the [Professional] package is the right fit for [Their Company]. Are you ready to move forward with this?"

Script 32: The Alternative Close

"Would you prefer to start with the [Professional] package, or does the [Premium] approach make more sense given your [specific goal]?"

Script 33: The Assumptive Close

"Great. For the kickoff, I will need [specific assets]. Can you have those ready by [date]? And for the shoot, are weekdays or weekends better for your team?"

Script 34: The Summary Close

"Let me make sure I have this right: You need a [deliverable] that [outcome] by [deadline]. Our [package] delivers exactly that for [investment]. Does this sound like the right path forward?"

Script 35: The Trial Close

"If we were to move forward, what would your ideal start date be?"

Script 36: Elevator Pitch

"We help [niche] companies turn complex products into clear, compelling video stories that drive [specific outcome]. Unlike generalist video agencies, we specialize exclusively in [niche], which means we understand your audience and can hit the ground running on every project."

Script 37: Referral Partner Outreach

"Subject: Partnership opportunity — video for [their] clients

Hi [Name],

I came across [their company] while researching agencies serving [niche] in [city]. Your work on [specific project] caught my attention.

I specialize in video production for [niche] and imagine many of your clients need video as part of their [service]. I would love to explore a referral partnership where I can provide exceptional video work for your clients, and you earn a referral commission or simply have a trusted partner to recommend.

Would you be open to a brief call to explore how this might work?

Best,

[Your name]"

Script 38: Industry Event Introduction

"Hi, I am [Name] from [Company]. We produce video for [niche] — specifically [type of video]. I noticed you work with [industry/company type]. I would love to learn more about what you do. Who are your ideal clients?"

Script 39: Testimonial Request (Written)

"I am so glad the project went well. I am always looking to improve and also to help future clients understand what working with us is like. Would you be open to answering 3 quick questions about your experience? Just reply to this email with your thoughts and I will craft it into a testimonial for your approval."

Script 40: Video Testimonial Request

"Would you be open to a 5-minute video call where I ask you 3 quick questions about your experience? The footage makes a powerful testimonial and I will send you the final edit for approval before using it anywhere."

Clozo Academy Proprietary Curriculum. The Video Business Growth System.