Complete Sales Scripts

Clozo Academy Proprietary Curriculum — The Tour Business Growth System

Opening (Every Call)

"Thank you for calling [Company Name]. This is [Your Name]. How can I help you plan an amazing experience today?"

Discovery Questions

"I would love to find the perfect experience for you. Can I ask a few quick questions?"

Recommendation

"Based on what you have shared, I think our [Tour Name] would be perfect for you. Here is why: [connect their specific situation to 2-3 tour benefits]."

Closing

"We have availability on [Date] at [Time]. That works perfectly for groups your size. Would you like me to hold those spots for you? I can do that right now — no payment required today, and you have 24 hours to confirm."

If They Need Time

"I completely understand. Here is what I can do: I will hold those spots for 24 hours at no obligation. I will also send you an email with all the details and a direct booking link. If those spots fill before you decide, I will let you know what other times are available. Fair enough?"

Template A: General Inquiry

Subject: Re: Your [Company Name] Experience — Personalized Recommendation Inside

Hi [Name],

Thank you for reaching out about experiencing [City] with us.

Based on your group of [X] people visiting on [Date], I would recommend our [Tour Name]. Here is why I think it is perfect for you:

[Benefit 1 relevant to their situation]

[Benefit 2 relevant to their situation]

[Benefit 3 relevant to their situation]

We have availability on [Date 1] at [Time] and [Date 2] at [Time]. Both slots have [X] spots remaining.

What is included:

Investment: $[Price] per person

I can hold your spots for 24 hours with no obligation. Simply reply to this email or book directly here: [Link]

Looking forward to hosting you,

[Your Name]

[Company Name]

P.S. Book direct on our website and receive [direct booking incentive] — not available through third-party platforms.

Template B: Private Tour Inquiry

Subject: Your Private [City] Experience — Custom Proposal

Hi [Name],

Thank you for your interest in a private experience with us.

A private tour is the best way to experience [City] on your terms. Based on your group of [X] people and your interest in [theme], here are three options I have designed for you:

Option A — The Essential Private

[Description], [Duration], [Inclusions]

Investment: $[Price] for your group

Option B — The Curated Experience (Most Popular)

[Description], [Duration], [Inclusions]

Investment: $[Price] for your group

Option C — The Bespoke Journey

[Description], [Duration], [Inclusions]

Investment: $[Price] for your group

I have attached a detailed itinerary for Option B. All options are fully customizable — if you would like to adjust anything, simply let me know.

To confirm your date, reply with your preferred option and I will send a secure payment link. A 50% deposit reserves your experience.

Best regards,

[Your Name]

Template C: Corporate Inquiry

Subject: Team Experience Proposal for [Company Name]

Hi [Name],

Thank you for considering [Company Name] for your team event.

We specialize in creating shared experiences that build genuine connection — the kind that does not happen in a conference room.

For your group of [X] people, I recommend our [Package Name]:

The Experience:

[Detailed description focused on team outcomes, not activities]

The Outcome:

[What their team will gain — stronger bonds, shared memories, renewed energy]

Investment: $[Price] per person (minimum [X] guests)

Includes: [All inclusions]

Duration: [Time]

I have also attached a case study from a similar team who booked this experience with us last quarter.

Are you available for a brief call this week to discuss details? I can work around your schedule.

Best,

[Your Name]

Opening

"Thank you for taking the time to speak with me, [Name]. Before I tell you about what we do, I would love to understand what you are looking for. Can you share a bit about the event you are planning?"

Discovery Questions

Value Bridge

"Based on what you have shared, here is what I think would work perfectly for your team: [recommendation]. The reason I suggest this is because [connect to their specific goals and past experience]."

Next Steps

"I would love to put together a custom proposal for you. I can have that in your inbox within 24 hours. After you review it, would a brief 15-minute call work to answer any questions? I am available [offer 2-3 time slots]."

Follow-Up 1 (Day 2): The Value Add

Subject: [Case study] How [Similar Company] used our experience

Hi [Name],

I wanted to share a quick story. Last quarter, [Similar Company] booked our [Package] for their team of [X]. Here is what their HR director told us afterward:

"[Genuine testimonial quote]"

I thought this might be useful as you consider options for your team. The proposal I sent yesterday is still available, and I have held your preferred date for 48 more hours.

Any questions I can answer?

Best, [Your Name]

Follow-Up 2 (Day 5): The Urgency

Subject: Your preferred date is 60% reserved

Hi [Name],

Quick update: [Month] is our busiest month for corporate events, and your preferred date of [Date] is now 60% reserved across our team.

I can hold your slot through [Day] if you would like more time to decide. After that, I cannot guarantee availability.

Would a brief call help? I am happy to adjust the proposal based on any feedback.

Best, [Your Name]

Follow-Up 3 (Day 10): The Final Check-In

Subject: Checking in — should I release your hold?

Hi [Name],

I wanted to follow up one final time on the proposal I sent for your team experience. I completely understand if timing or budget is not right at the moment.

I will release the date hold on [Date] unless I hear otherwise. No pressure at all — I would rather be honest about availability than have you plan around something uncertain.

If now is not the right time, I would be happy to check in again in [Timeframe] when you are planning your next team event.

Best, [Your Name]

Opening

"I am so excited to design something special for your group. To make sure I create the perfect experience, tell me about the occasion and what would make this unforgettable for you."

Discovery Questions

Closing

"This is going to be incredible. Based on everything you have shared, here is what I am designing for you: [summarize 3-4 key elements]. I will send a detailed proposal within 24 hours with a few options. Once you choose, we will lock in your date and start the countdown to something amazing."

The Tasting Upgrade

"Most tours just do the standard tasting. But since you all seem really engaged, I can ask the winemaker to pull out the reserve collection. These bottles are not on the regular menu — they are what he pours for friends who visit. It would be $[Price] extra per person. Totally optional — the standard tasting is already excellent."

The Photo Package

"We are coming up on what I think is the most photogenic spot on the tour. I have a professional camera with me — if anyone wants, I can take some high-quality photos here and at a few other stops, then send you an edited gallery tonight. It is $[Price] for the whole group, and you will have these memories forever."

The Extension

"I have done this tour over 500 times, and I can tell this group is really into it. If you are up for it, I can add one more stop that most groups do not get to see. It would add about [Time] and $[Price] per person. Your call — the tour is already great as is."

The Product Offer

"The family who runs this shop makes something really special — [product description]. They only sell it here, and our guests always love taking a piece of the experience home. If anyone is interested, I have some available. No pressure at all."

"It is too expensive."

"I completely understand. Let me ask — when you think about the total cost of your trip, including flights, hotel, and meals, what percentage goes toward the experiences you will actually remember? Our guests consistently tell us this was the highlight of their entire trip. That $[Price] represents [X]% of your total trip cost, but it is the part you will talk about for years. Would it help if I showed you what is actually included?"

"I need to think about it."

"Of course. Can I ask what specifically you are thinking about — is it the timing, the price, or something else about the experience? I want to make sure I have answered all your questions. Also, I should mention that [Date] only has [X] spots left, so if you do decide you want it, I recommend deciding within the next day or two."

"I found a cheaper tour."

"I am not surprised — there are definitely less expensive options in [City]. Here is the difference: [specific differentiator 1], [specific differentiator 2], and [social proof element]. Our guests tell us the difference is worth far more than the price gap. That said, I want you to have an amazing experience regardless of who you choose. If budget is the primary concern, our [Lower Tier Option] gives you the same quality at $[Price]. Would that work better?"

"The date I want is not available."

"I am sorry that date is full. Here is what I can do: I can put you on our waitlist for [Date] in case of cancellation — no obligation. Or, I can offer you [Alternative Date] which has [X] spots open, and here is why that date might actually be better: [specific reason]. Would either of those work for you?"

"Can you match this discount I found?"

"I appreciate you sharing that. Our pricing reflects [specific value elements], and we do not discount because that would mean cutting something from the experience. What I can do is offer you our [Bundle/Add-On/Loyalty Program] which gives you [extra value] at no extra cost when you book direct with us. That way you get more value, not less quality."

Guide Script (In-Person)

"I have had such a wonderful time with you all today. If this experience was as special for you as it felt for me, a review on [Platform] would mean the world to us. It helps other travelers discover this experience, and it supports our small team more than you know. I have cards here with a direct link — it takes about 60 seconds. Thank you so much for being an amazing group today."

Email Script (24 Hours Post-Tour)

Subject: How was your [Tour Name] experience?

Hi [Name],

Yesterday, you joined us for [Tour Name]. I hope it lived up to your expectations and then some.

If you have two minutes, I would be incredibly grateful for a review on [Platform]. Your honest feedback helps future travelers know what to expect and helps our small business grow.

[Direct Review Link]

Thank you for being part of our story.

[Your Name]

P.S. If there is anything about your experience that did not meet your expectations, please reply to this email directly. We want the chance to make it right.

Hotel Concierge Outreach

Subject: Experience partnership for [Hotel Name] guests

Hi [Concierge Manager Name],

I am [Name], founder of [Company]. We create [brief description of experience] here in [City], and I have long admired [Hotel Name]'s commitment to [specific thing you admire].

I believe our experience would be a perfect complement for your guests who want [specific experience type]. We specialize in [differentiator], and our reviews speak to the quality we deliver — [X] five-star reviews with an average of [Rating].

I would love to host you and your concierge team on a complimentary tour so you can see firsthand what we offer. No obligation — just a chance to experience it for yourself.

Would you be available for a [Duration] experience next week? I am flexible on timing.

Best regards,

[Your Name]

DMC Vendor Introduction

Subject: Preferred vendor application — [Company Name]

Dear [DMC Contact],

I am writing to introduce [Company Name] as a potential preferred vendor for your [City] experience portfolio.

About us: [2-3 sentences about your company, experience type, and capacity]

Why we fit your clients: [2-3 sentences about your quality standards, reliability, and guest profile]

Our credentials:

I have attached our vendor packet with experience descriptions, net rates, capacity details, and insurance documentation.

I would welcome the opportunity to host your team on a familiarization tour. Please let me know if you would like to schedule one.

Best regards,

[Your Name]

Negative Review Response Template

"Thank you for sharing your feedback, [Name]. We are genuinely sorry that [specific issue] did not meet your expectations. This is not the experience we strive to deliver, and we take your comments seriously.

We would welcome the chance to learn more and make this right. Please reach out to me directly at [Email] or [Phone]. We would love the opportunity to restore your confidence in us.

[Your Name], [Title]"

Guest Complaint Phone Script

"[Name], thank you for calling and for giving us the chance to address this. I am truly sorry that [specific issue] happened during your experience. That is not acceptable by our standards.

Here is what I am going to do: [specific remedy — refund, credit, rebooking, personal follow-up]. Additionally, [extra gesture of goodwill].

Your experience matters to us, and I want to make sure we earn back your trust. Is there anything else I can do to make this right?"

The Win-Back Email (For Past Guests with Issues)

Subject: We miss you — and we have made changes

Hi [Name],

You joined us for [Tour Name] on [Date], and I know the experience did not meet the standard you deserved. I have thought about your feedback often, and I want you to know we made specific changes because of it.

[Describe specific change made based on their feedback]

I would love the chance to show you the [Company Name] experience the way it should have been the first time. As our guest, your next booking is on us — no strings attached. Simply reply to this email and let me know when you would like to join us again.

With gratitude for your honesty,

[Your Name]

Clozo Academy Proprietary Curriculum — The Tour Business Growth System

Practice these scripts until they feel natural. Adapt the language to your personality and brand voice. The goal is not to sound scripted — it is to be prepared with proven language that converts inquiries into bookings.