Complete Sales Scripts

Clozo Academy Proprietary Curriculum — The Test Prep Growth System

Opening — Rapport Building (3-5 minutes)

"Thank you so much for taking the time to speak with me today, [Parent Name]. Before I share anything about our programs, I would love to learn more about [Student Name]. What grade are they in, what exams are they preparing for, and what prompted you to look into test prep now?"

"That is really helpful context. And what schools is [Student Name] considering? Are we talking about highly selective schools, state universities, or still exploring options?"

Discovery — Diagnostic Questions (10-15 minutes)

"Has [Student Name] taken a practice SAT or ACT yet, or do you have PSAT scores? I would love to understand their starting point."

"Every student has natural strengths and areas for growth. What subjects does [Student Name] feel most confident in, and where do they typically struggle?"

"How does [Student Name] typically handle standardized tests? Some students feel anxious, others feel confident, and many are somewhere in between."

"What does [Student Name]'s schedule look like? Are they involved in sports, clubs, or other activities that we need to work around?"

"If you could wave a magic wand, what SAT or ACT score would make you feel confident about [Student Name]'s college applications?"

"Have you looked at any other test prep options? What did you like or not like about what you have seen so far?"

Education — Sharing Insights (5-8 minutes)

"Based on everything you have shared, here is what I see. [Student Name]'s starting point of [score] is actually a great foundation — students at this level typically have the content knowledge but need strategic refinement. The biggest opportunity I see is in [specific section/strategy]. We have helped students with very similar profiles improve by [X] points on average."

"Here is what is interesting about the [section] — most students lose points not because they do not know the material, but because they approach the questions in an inefficient way. We have a specific methodology for [section] that addresses exactly this."

Recommendation — Presenting the Program (5-8 minutes)

"Given [Student Name]'s goals and timeline, I recommend our [Program Name]. It is a [duration] program that includes [sessions], [practice tests], and [materials/support]. What makes it particularly well-suited for [Student Name] is [specific reason tied to discovery]."

"The investment for this program is [$X], which includes everything — all materials, practice tests, progress tracking, and the score improvement guarantee. We also offer payment plans that make it more manageable for families."

Close — Asking for the Enrollment (3-5 minutes)

"Does this program feel like the right fit for [Student Name]?"

"I would love to get [Student Name] started. Our next cohort begins [date] and currently has [X] spots remaining. Would you like me to reserve a spot?"

"The next step is simple — I will send you the enrollment form and we can schedule [Student Name]'s diagnostic for [day]. We will have a complete study plan ready by the first session."

If They Need Time

"I completely understand — this is an important decision. What I can do is hold a spot for 48 hours while you discuss it. After that, I cannot guarantee availability for this cohort. Does that work?"

Email Response to Inquiry (Within 2 hours)

Subject: Re: Your SAT/ACT Test Prep Inquiry — Next Steps

Hi [Parent Name],

>

Thank you for reaching out about test prep for [Student Name]! I would love to learn more about your goals and help you figure out the best path forward.

>

To make sure I give you the most helpful recommendation, could you share:

- What exam [Student Name] is preparing for (SAT, ACT, or both)

- Any current scores (PSAT, practice test, or previous attempt)

- Target schools or score goals

- Ideal timeline

>

I have attached a brief guide on [relevant topic] that I think you will find helpful.

>

I also offer free 20-minute consultations where we can discuss [Student Name]'s specific situation and I can recommend a personalized plan. You can book a time that works for you here: [scheduling link]

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Looking forward to connecting,

[Your Name]

Text Message Response to Inquiry (Within 5 minutes)

Hi [Parent Name], this is [Your Name] from [Business Name]. I received your inquiry about [exam] prep for [Student Name]. I have a few quick questions to make sure I recommend the right program. Do you have 2 minutes for a quick call, or would you prefer to text?

Phone Response to Inquiry

"Hi [Parent Name], this is [Your Name] from [Business Name]. Thank you so much for inquiring about test prep for [Student Name]. I would love to help. Do you have about 5 minutes right now for me to ask a few quick questions so I can point you in the right direction?"

"It Is Too Expensive"

"I completely understand — [$X] is a significant investment. Every parent I have worked with felt the same way initially. What helped them decide was looking at the potential return. A [X]-point improvement can mean [$X] more in scholarship eligibility. When you look at it that way, the investment often pays for itself many times over. We also offer payment plans — [$X] per month for [X] months — which many families find makes it much more manageable."

"We Need to Think About It"

"Of course — this is an important decision and I want you to feel completely confident. What specific questions do you need to think through? I am happy to answer anything that would help. Also, I should mention that our next cohort begins [date] and currently has [X] spots remaining. I can hold a spot for 48 hours while you decide — would that be helpful?"

"My Child Can Study on Their Own"

"That is great that [Student Name] is self-motivated — that is honestly one of the biggest predictors of success. Many of our best students also tried self-study first. The challenge we see is that students often practice the wrong strategies, reinforcing mistakes rather than correcting them. Our diagnostic identifies exactly which [X] question types are costing [Student Name] points, so every minute of study targets the right areas. Even students who are strong self-studiers typically see much faster improvement with targeted guidance."

"We Are Looking at Other Tutors"

"I am so glad you are doing your due diligence — that is exactly what I would do as a parent. What I would encourage you to ask every tutor is: what is your average score improvement, and do you offer any kind of guarantee? Our students average [X]-point improvements, and we back that with a [score] improvement guarantee. I would also ask about their experience specifically with the [exam] — [X]+ hours of [exam]-specific teaching makes a real difference."

"We Already Have a Tutor"

"That is wonderful that you have support in place. I am curious — how long has [Student Name] been working with them, and have you seen measurable score improvement so far? Sometimes students need a different approach or a fresh perspective, especially if they have plateaued. We offer a free diagnostic that might reveal different opportunities. There is no obligation — it is just a way to get a second opinion on what [Student Name] needs most."

"It Is Not the Right Time"

"I appreciate that timing matters. Here is what I have observed — students who start [X] weeks before their test date consistently outperform those who start [X minus 4] weeks before. [Student Name]'s target test is [date], which means the ideal start date is [date]. Starting later does not just mean less preparation time — it means more stress and less flexibility if [Student Name] needs additional support in any area."

"My Child Is Too Busy"

"I hear this from almost every family, and I completely get it. That is exactly why we designed our program to be efficient, not time-consuming. Our sessions are [length] and focused exclusively on the strategies and question types that will move the needle for [Student Name]. We also work around [activity/sport] schedules — many of our students are varsity athletes, theater performers, or have part-time jobs. The time we save by studying strategically more than makes up for the session time."

"We Tried Test Prep Before and It Did Not Work"

"I am sorry to hear that — a bad test prep experience is frustrating for both parents and students. If you do not mind me asking, what specifically did not work? [Listen] That is actually a very common issue with [generic programs / hourly tutoring / self-paced apps]. Our approach is different because [specific differentiator tied to their complaint]. We also guarantee results — if [Student Name] does not improve by [X] points, [guarantee terms]. That is how confident we are that our methodology works."

Follow-Up 1: Same Day (Email)

Subject: Great speaking with you, [Parent Name]

Hi [Parent Name],

>

Thank you for taking the time to speak with me today about [Student Name]'s [exam] prep. As promised, I have attached the program details for the [Program Name] we discussed.

>

Based on our conversation, I believe this program is an excellent fit because [specific reason]. I have also held a spot in our [date] cohort until [day + 2 days] — just reply to this email or give me a call at [number] if you would like me to reserve it.

>

In the meantime, here is a [resource/tip] that I thought [Student Name] might find helpful.

>

Best,

[Your Name]

Follow-Up 2: Day 2 (Text)

Hi [Parent Name]! Quick tip I thought [Student Name] would find useful: [specific strategy]. This is the kind of targeted approach we use in our program. Any questions about what we discussed? — [Your Name]

Follow-Up 3: Day 4 (Email)

Subject: How Sarah improved her SAT from 1100 to 1380

Hi [Parent Name],

>

I wanted to share a quick success story that reminded me of [Student Name]'s situation. Sarah came to us scoring [starting score] on her practice SAT — very similar to where [Student Name] is starting. She was strong in [subject] but struggling with [challenge].

>

After 10 weeks in our program, Sarah scored [final score] — a [X]-point improvement. She just received acceptance letters from [schools].

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What made the difference was [specific methodology]. I see a very similar opportunity for [Student Name].

>

Our [date] cohort still has [X] spots. Happy to answer any questions — just reply or call [number].

>

[Your Name]

Follow-Up 4: Day 7 (Phone Call Script)

"Hi [Parent Name], this is [Your Name] from [Business Name]. I wanted to follow up on the consultation we had last week about [Student Name]'s test prep. I know these decisions take time. Do you have any questions I can answer that would help you decide?"

>

[Listen to response, address concerns]

>

"I also wanted to let you know that our [date] cohort now has [X] spots remaining, and I have had [X] inquiries this week. I want to make sure [Student Name] has a spot if you decide to move forward."

Follow-Up 5: Day 10 (Email)

Subject: Is test prep worth the investment? Here is the data.

Hi [Parent Name],

>

One of the most common questions I hear is whether private test prep is worth the investment. So I put together some data from our students last year:

>

- Average improvement: [X] points

- Students who improved by 100+ points: [X]%

- Average scholarship increase: $[X]

- Parent satisfaction score: [X]/10

>

The families who saw these results had one thing in common: they started preparing [X] weeks before the test date. [Student Name]'s target test is [date], which means the window for optimal preparation is closing.

>

I still have [X] spots in the [date] cohort. If you would like to move forward, just reply to this email and I will send the enrollment link.

>

[Your Name]

Follow-Up 6: Day 14 (Text)

Hi [Parent Name], I know timing is everything with test prep. [Student Name]'s target test date ([date]) is approaching, and our next cohort starts [date] with just [X] spots left. Happy to answer any remaining questions — text or call me anytime at [number]. — [Your Name]

Follow-Up 7: Day 21 (Final Email)

Subject: Following up one last time

Hi [Parent Name],

>

I wanted to follow up one final time about [Student Name]'s test prep. I completely understand if the timing is not right or if you have chosen another path.

>

If test prep is not a priority right now, I respect that decision. If you do decide to explore it in the future, I would welcome the opportunity to help [Student Name] succeed.

>

In the meantime, I have attached a free [resource] that [Student Name] might find useful regardless of which path you choose.

>

Wishing [Student Name] all the best,

[Your Name]

>

P.S. — If you know any other families with students preparing for the [exam], I would be grateful for an introduction.

After Strong Diagnostic Improvement

"[Parent Name], I have to share some exciting news — [Student Name] improved [X] points on this week's diagnostic! That is incredible progress. I am so proud of the work [they are] putting in.

>

Moments like this make me wonder — do you know any other families with juniors or seniors who are starting to think about test prep? I would love to help them the same way we are helping [Student Name]. We offer a $[X] credit for every family you refer who enrolls."

After Official Test Scores

"[Parent Name], [Student Name]'s [exam] score of [score] is incredible — a [X]-point improvement! This opens so many doors for [them].

>

I know you must be thrilled, and I am so grateful that you trusted us with [Student Name]'s preparation. If you know any other families who might benefit from our program, I would be honored if you shared your experience. Here is a link that makes it easy: [referral link]. As a thank you, you will receive a $[X] credit for each family that enrolls."

End-of-Program Celebration

"[Parent Name], as [Student Name] wraps up the program, I wanted to thank you for being such a wonderful family to work with. [Student Name]'s dedication and your support made all the difference.

>

The highest compliment we can receive is a referral to another family. If you know anyone with a student preparing for the [exam], would you be willing to pass along our information? Here is a simple message you can share, and here is a referral card you can hand them. We offer [incentive details] as our way of saying thank you."

Initial Outreach Email

Subject: SAT score improvement proposal for [School Name] — 3 minutes to read

Dr. [Administrator Name],

>

I am [Your Name], founder of [Business Name], a test prep company that has helped students raise their average SAT scores by [X] points across [X] partner schools.

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I have been following [School Name]'s college counseling program and was impressed by [specific observation]. I believe there is an opportunity to significantly increase [School Name]'s average SAT scores and scholarship eligibility with a targeted partnership program.

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At [Similar School Name], our pilot program raised average scores by [X] points in just [X] weeks, increasing merit scholarship eligibility from [X]% to [X]%.

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I would welcome 15 minutes to share a brief proposal and answer any questions. Would you have availability this week or next?

>

Best regards,

[Your Name]

[Business Name]

[Phone] | [Email] | [Website]

School Partnership Phone Script

"Hi Dr. [Name], this is [Your Name] with [Business Name]. I sent you an email last week about a pilot program that raised SAT scores by [X] points at [Similar School]. I would love 10 minutes to share the results and see if there might be a fit for [School Name]. Do you have a brief window this week?"

Partnership Proposal Presentation

"Dr. [Name], thank you for taking the time to meet with me. I have done some research on [School Name] and see that your current average SAT score is [X], which is [above/below] the state average of [X].

>

Here is what I see as the opportunity: raising that average by just [X] points would increase your students' merit scholarship eligibility by an estimated [$X]. That is [$X] in additional funding for [School Name] families — from a program that costs [$X] total.

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Our SAT Accelerator program includes: [list components]. We provide all materials, instructors, progress reporting to your staff, and parent communication. Your teachers and counselors do not take on any additional workload.

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I propose starting with a [X]-week pilot with [X] students. If the results meet our targets, we can discuss expanding to the full junior class. If not, you have lost nothing.

>

Here is the proposal in writing. What questions can I answer?"

Initial Response to Inquiry

Hi [Parent Name], this is [Your Name] from [Business Name]. I received your inquiry about [exam] prep for [Student Name]. I have a few quick questions to recommend the right program. Do you have 2 minutes for a call, or prefer to text? — [Your Name]

Consultation Confirmation

Hi [Parent Name]! Confirming your free consultation tomorrow ([Day]) at [Time]. We will discuss [Student Name]'s goals and I will recommend a personalized plan. The meeting link is [link] (if virtual) or our address is [address] (if in-person). See you then! — [Your Name]

Consultation Reminder (2 hours before)

Hi [Parent Name], quick reminder — our consultation is at [Time] today. Looking forward to speaking with you about [Student Name]'s [exam] plan! — [Your Name]

Post-Consultation Follow-Up

Hi [Parent Name], great speaking with you today! I have held a spot for [Student Name] in the [date] cohort. Enrollment link: [link]. Questions? Just text me back. — [Your Name]

Value-Add Follow-Up

Hi [Parent Name]! Quick SAT tip for [Student Name]: On the Reading section, the answer is almost always supported by a specific line in the passage. Train [them] to find the evidence before selecting an answer. This one strategy alone can raise the score 20-30 points! — [Your Name]

Scarcity Follow-Up

Hi [Parent Name], just a heads up — the [date] SAT cohort has [X] spots remaining and I have [X] families considering enrollment. If you would like me to hold [Student Name]'s spot, just text me back CONFIRM and I will send the enrollment link. — [Your Name]

Confirmation Email (Immediately after booking)

Subject: Your consultation is confirmed — [Day], [Date] at [Time]

Hi [Parent Name],

>

Your free consultation is confirmed for [Day], [Date] at [Time].

>

During our 20-minute conversation, we will:

- Discuss [Student Name]'s current standing and goals

- Review any practice test scores or PSAT results

- Recommend a personalized preparation plan

- Answer any questions you have about the process

>

[Virtual: The meeting link is: [link]. In-person: We are located at [address].]

>

If you need to reschedule, please use this link: [rescheduling link] or call me at [number].

>

Looking forward to connecting,

[Your Name]

24-Hour Reminder

Subject: Reminder: Your consultation is tomorrow at [Time]

Hi [Parent Name],

>

Quick reminder — our consultation is tomorrow ([Day]) at [Time].

>

To make the most of our time, it would be helpful if you could have [Student Name]'s most recent PSAT, practice test, or SAT/ACT scores handy.

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[Virtual link or in-person address]

>

See you tomorrow!

[Your Name]

2-Hour Text Reminder

Hi [Parent Name], our consultation is at [Time] today. Looking forward to speaking with you! — [Your Name]

At Point of Enrollment — Exam Progression Bundle

"Since [Student Name] is preparing for the SAT, I wanted to mention that many of our students also take the ACT. The strategies transfer very well, and having both options gives [Student Name] flexibility on test dates. We offer a combined SAT + ACT package that saves [$X] versus enrolling separately. Would you like me to add that option to your enrollment?"

At Point of Enrollment — Value-Added Bundle

"One more thing — many families find that adding our college essay review sessions makes the application process much smoother. It is a 3-session package where we help [Student Name] craft compelling essays. If you add it today, I can bundle it with the test prep program for a [$X] discount. Would you like to hear more about what is included?"

Post-Midpoint Diagnostic — Group to Private Upsell

"[Parent Name], [Student Name]'s diagnostic shows great overall progress — [X] points up! I did notice that [specific section/question type] is still costing [them] 3-4 points per section. I recommend adding two private sessions focused exclusively on this area. It is a [$X] add-on that could easily push [Student Name] past the [target score] mark. Would you like me to set that up?"

When a Parent Wants to Cancel Before Starting

"[Parent Name], I completely understand that circumstances change. Before we process the cancellation, can I ask what prompted the decision? [Listen]

>

I see. Here is what I can do — instead of canceling, I can [offer alternative: defer enrollment to next cohort / switch to a different program format / pause and resume later]. This way [Student Name] does not lose this opportunity, and we maintain flexibility for your family. Would that work better?"

When a Parent Is Dissatisfied Mid-Program

"[Parent Name], I am so sorry to hear that you are not satisfied. Your experience matters enormously to me, and I want to make this right. Can you tell me specifically what has been disappointing? [Listen carefully]

>

Thank you for sharing that. Here is what I am going to do: [specific remedy — switch instructor, add sessions, adjust curriculum, etc.]. I am also going to [personal follow-up action]. My goal is that by [timeframe], you see the improvement you expected. If not, we will [guarantee-related remedy]. Does that feel fair?"

When a Student Wants to Quit

"[Student Name], I hear that you are feeling frustrated. That is actually really normal at this point in the process — a lot of students feel this way right before they have their breakthrough. Can I ask what specifically feels hardest right now? [Listen]

>

Here is what I know: you have already improved [X] points, and the hardest part is behind you. The strategies we are covering in the next two sessions are the ones that typically produce the biggest score jumps. Let us make a deal — stick with it for two more sessions. If you are not feeling more confident after that, we will [adjust approach]. But I have a feeling you are closer to a breakthrough than you realize."

Practice these scripts with a peer or mentor before using them in live sales situations. The more natural they feel, the more effective they become.

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