Complete Sales Scripts

The Tanning Business Growth System — Clozo Academy Proprietary Curriculum

Complete script library for every sales scenario in your tanning business. Train your team on these scripts until responses are natural and confident.

Script 1.1: Standard Phone Greeting

You: Thank you for calling [Studio Name], this is [Your Name]. Are you looking to book a consultation or do you have questions about our services?

Prospect: I am looking for spray tan pricing.

You: Great! We specialize in custom spray tans that look completely natural. Before I share pricing, can I ask what you are getting ready for — a wedding, vacation, or just maintaining your glow?

Prospect: I have a wedding coming up.

You: Congratulations! For wedding clients, we have a special Welcome Package that includes your first custom spray tan, a red-light therapy trial, product samples, and $20 off your first month of membership for $29. It is the best way to experience everything we offer and see if we are the right fit for your big day. Should I reserve that for you? I have availability Thursday at 3 or Saturday at 10.

Prospect: That sounds good. Let us do Saturday.

You: Perfect. I will book you for Saturday at 10 AM. I just need your first name and a phone number to confirm. We also require a $20 deposit that applies to your first purchase. I can take a card over the phone now, or I can text you a link to pay. Which works better?

Script 1.2: Price Shopper Phone Call

You: Thank you for calling [Studio Name], this is [Your Name]. How can I help you today?

Prospect: How much is a spray tan?

You: Our custom spray tans range from $35 to $65 depending on the type. Can I ask — have you had a spray tan before, and what was your experience like? That will help me recommend the right option.

Prospect: I had one once and it turned orange.

You: I am so sorry that happened — that is exactly why we focus on custom color-matching. Our technicians assess your skin tone and mix your solution fresh for every appointment. We also guarantee your color. If it is not exactly what you wanted, we adjust it free within 24 hours. Our Welcome Package lets you try us for $29 with that guarantee included. Want me to book you in?

Script 1.3: Membership Inquiry Phone Call

You: Thank you for calling [Studio Name]. This is [Your Name]. What can I help you with today?

Prospect: I am interested in your membership options.

You: Excellent! We have three membership tiers designed for different needs. To recommend the right one, can I ask how often you like to tan?

Prospect: Probably 2-3 times a week.

You: Perfect. At 2-3 visits per week, our Gold Membership is ideal. It is $79 per month for unlimited UV tanning, includes one custom spray tan monthly, gives you 20% off all products, and includes priority booking. If you paid per session for that many visits, you would spend over $180 per month. The Gold membership saves you $100+ automatically. Would you like me to schedule a quick consultation so you can see the studio and get started?

Script 1.4: Red-Light Therapy Inquiry

You: Thank you for calling [Studio Name], this is [Your Name]. How can I help?

Prospect: I saw something about red-light therapy. What is that?

You: Red-light therapy uses therapeutic red and near-infrared light wavelengths to stimulate collagen production, reduce inflammation, and improve skin texture. It is completely UV-free and takes just 15-20 minutes per session. Most clients notice smoother skin within 2-4 weeks of consistent visits. Are you looking for anti-aging, acne improvement, or general skin health?

Prospect: Anti-aging mostly.

You: Perfect. For anti-aging, we recommend 3-4 sessions per week for the first month, then 2-3 for maintenance. Individual sessions are $35, but most clients add it to their membership for $29/month unlimited. Or our Platinum membership includes unlimited red-light plus everything else for $129. Would you like to come in for a complimentary trial session?

Script 2.1: The 10-Minute Consultation

PHASE 1: WELCOME AND RAPPORT (60 seconds)

You: [Name]! Welcome to [Studio Name]. I am [Your Name]. Come on in, have a seat. Can I get you some water? Those shoes are gorgeous, by the way.

PHASE 2: DISCOVERY (3 minutes)

You: I am excited to meet you. Before we get into everything, tell me — what brought you in today? What are you hoping to achieve?

[Listen. Take notes.]

You: I love that. Have you tanned before — UV, spray tan, or both? And what was your experience like?

[Listen.]

You: Great. And do you have any specific events coming up, or are you looking for something more ongoing?

[Listen. Their answers reveal budget, urgency, and service preferences.]

You: What does your typical week look like? When would you realistically be able to come in?

[Listen. This reveals scheduling constraints and realistic visit frequency.]

PHASE 3: SKIN ASSESSMENT (2 minutes)

You: Let me do a quick skin assessment so I can recommend the perfect approach for you. [Assess skin type, undertone, sensitivities]. Based on your skin, I would recommend [specific UV level or spray tan solution]. This will give you [specific benefit] without any risk of [concern they mentioned].

PHASE 4: RECOMMENDATION (3 minutes)

You: Here is what I recommend. Based on your goals of [repeat their goals] and your visit frequency, our Gold Membership is perfect for you. It includes unlimited UV tanning, one custom spray tan every month, 20% off all products, and priority booking. At 3 visits per week, that breaks down to about $6 per session — versus $15 if you paid as you go. Plus the spray tan alone is a $45 value every month. Here is a comparison sheet so you can see all three tiers side by side.

[Hand them the comparison sheet. Let them look.]

You: Does Gold feel like the right fit for what you are looking for?

[If yes]: Perfect! Let me get you set up. I just need your email and preferred payment method, and we can get your first session scheduled today.

[If hesitation]: What questions can I answer for you?

PHASE 5: CLOSE (1 minute)

You: [If price concern:] I completely understand — let me show you the math. At 3 visits per week on a pay-as-you-go basis, you are looking at $180 per month minimum. Gold is $79. That is a $101 monthly savings, and you get the spray tan and product discount on top. Over a year, that is $1,200+ in savings.

[If timing concern:] When would be the best time to start? I can schedule your first 3 visits right now and hold your rate.

[If general hesitation:] Here is what I can do. Try Gold for 30 days. If you visit fewer than 3 times and truly do not love it, I will refund your first month. You have nothing to lose and over $100 in monthly savings to gain. Should I get you started?

Script 3.1: Bronze to Gold Upgrade

You: Sarah, I was looking at your account and I noticed you have been in 7 times this month — that is awesome dedication! Your Bronze plan includes 4 sessions, so you have been paying for 3 extra sessions at the single-visit rate. If you upgraded to Gold this month, you would have saved $23 already, and you would get your first spray tan included. The Gold is unlimited, so you never have to worry about session limits again. Want me to upgrade you right now? It takes 30 seconds.

Script 3.2: First-Time Visitor to Member

You: How was your first session? [Great!] I am so glad. Here is what most of our new clients do — they join on the Gold Membership because it pays for itself in about 3 visits. Since you loved your first session, you are clearly going to be a regular here. The membership gets you unlimited visits, a spray tan every month, and 20% off the products you are going to want anyway. Plus I can waive your enrollment fee if you join today. Should I get you started?

Script 3.3: Platinum Presentation

You: For clients who really want the full experience, we have our Platinum Membership. It is everything in Gold plus unlimited red-light therapy for skin rejuvenation, 4 spray tans monthly, 30% off all products, guest privileges so you can bring a friend, and a quarterly skincare gift box. If you use all the included services, the value is over $300 per month. For clients who take their skin seriously, Platinum is a no-brainer. Does that sound like your speed?

Script 3.4: Annual Membership Pitch

You: Most of our members love the flexibility of month-to-month. But if you know you are committed to your glow year-round, our Annual Membership saves you 2 months free. That is $158 in savings on Gold, or $258 on Platinum. Plus annual members get a free birthday spray tan and first access to all promotions. Want to lock in the annual rate?

Script 4.1: Spray Tan Add-On at UV Check-In

You: I see you are on Level 3 today. While you are here, did you want to add a quick spray tan after your UV session? Your base tan will give the spray tan a deeper, more natural foundation. First trial is 50% off — so just $22 for a custom airbrush. I have an opening right after your session at 3:30.

Script 4.2: Rapid Develop Upgrade

You: Your spray tan is booked for Thursday. One question — do you need it developed quickly, or do you have time to let it process? If you need it faster, our Rapid Develop option processes in 1 hour instead of 8. It is $10 more, but it means you can shower, sweat, or sleep without worrying about it. Most clients who have evening events add it. Want me to include that?

Script 4.3: Bridal Spray Tan Consultation

You: Congratulations on your engagement! For bridal clients, we do not just book one spray tan — we create a complete timeline. Here is what I recommend: First, a trial tan 3-4 weeks before the wedding so we can perfect your shade. Then, your final tan 2 days before the big day. We also include a touch-up kit for your honeymoon. Our Bridal Glow Package is $299 and covers everything. Does that timeline work for you? Let me check our availability for [wedding month].

Script 4.4: Spray Tan to Red-Light Cross-Sell

You: Your spray tan looks incredible! One thing I love to recommend after a spray tan is red-light therapy. The red light actually helps your skin heal and can extend the life of your tan by boosting cell regeneration. It is just 15 minutes, and today I can add it for $15 since you are already here. Want to try it?

Script 5.1: Pre-UV Product Recommendation

You: Sarah, I see you are going in Level 3 today. Are you using an accelerator? [No.] Okay — our [Product Name] will deepen your color by about 40% in the same session time. It also keeps your skin hydrated so you do not get that dry, tight feeling after. It is $18 and lasts about 15 visits. That is like getting 6 free sessions of extra color. Want me to grab one for you?

Script 5.2: Post-Spray Tan Product Recommendation

You: Your tan looks absolutely flawless! To make this last 10 days instead of 5, you will want our Tan Extender. It has a gradual bronzer built in, so every time you moisturize, you are refreshing your glow. Our members love it — it is $24 and you save 20% as a member, so $19.20. Want me to add it?

Script 5.3: Checkout Addition

You: I am grabbing your regular lip balm. The vanilla mint is back in stock — your favorite. Anything else you want to add while you are here? We just got a new Body Glow Moisturizer in that our Platinum members are obsessed with. It is $16 with your discount. Want to try it?

Script 5.4: Product Bundle at Membership Signup

You: Since you are joining Gold today, let me show you our Member Starter Kit. It has everything you need: the accelerator for your UV sessions, the tan extender for after spray tans, and our daily moisturizer. Normally $65, but new members get it for $39 today only. It is the perfect complement to your membership. Want me to add it to your signup?

Script 5.5: Re-engagement Product Offer

You: Hey [Name], I noticed it has been a few weeks since you picked up your [Product]. Are you running low? I can have one ready for your next visit, and since you are a member, it is 20% off. Just reply YES and I will set it aside for you.

Objection 1: "It is too expensive."

You: I completely understand — $79 is a real number. Let me ask: if the membership were $49 instead, would you sign up today?

[If yes]: Great! Our Bronze membership is $49 and includes 4 sessions per month. Let me get you started on that, and you can always upgrade later.

[If no]: Then the price is not the real issue. What specifically are you concerned about — the commitment, the timing, or are you comparing us to somewhere else?

Objection 2: "I need to think about it."

You: Of course! This is an important decision. To make sure I give you the right information, what specifically would you like to think about — the monthly commitment, the timing, or are you comparing options?

[If commitment]: I get that. Here is what I can do: try Gold for 30 days. If you visit fewer than 3 times and truly do not love it, I will refund your first month. No questions asked. You literally have nothing to lose.

[If timing]: When would be a better time to start? I can hold this rate for you and schedule your first session for [date].

[If comparing]: Absolutely, you should compare. Here is what makes us different: custom color-matching, solution mixed fresh for every client, and our 24-hour adjustment guarantee. And this Welcome Package rate is only available this week. Should I hold a spot for you while you decide?

Objection 3: "I can get it cheaper down the street."

You: You absolutely can find cheaper options, and I would never tell you to overpay. The question is: what matters more to you — the lowest price or the best result? Our clients stay with us because of three things: custom color-matching that prevents orange, solution mixed fresh for every appointment, and our 24-hour color adjustment guarantee. If price is the only factor, we might not be the right fit. But if you want [specific outcome they mentioned], I would love to prove why we are worth the difference. The Welcome Package lets you experience everything for $29. Fair enough?

Objection 4: "I do not tan that often."

You: That is exactly why the membership works. With our Bronze tier, you get 4 sessions monthly. No pressure to use them all. And here is the thing — most of our members say they tan more than they expected because unlimited access makes it easy to stop in. The Bronze membership actually saves you money even at just 3 visits per month versus paying per session. Want to start there?

Objection 5: "Can I do a trial first?"

You: Our Welcome Package is perfect for that. For $29, you get your first UV session, a red-light therapy trial, product samples, and $20 off your first month if you decide to join. It is designed as a no-pressure way to experience everything. Want me to book that for you?

Objection 6: "I am just looking."

You: No problem at all — looking is the first step! Most of our best members started as lookers. What specifically are you looking for — a new routine, a place for an upcoming event, or just exploring your options? I would love to show you around and answer any questions. No pressure, just information. And I will give you a $20 credit just for visiting today — valid for 14 days. What day works for a quick tour and skin assessment?

Objection 7: "I had a bad experience at another salon."

You: I am so sorry that happened. A bad spray tan or uncomfortable visit can really shake your confidence. That is exactly why we built our studio differently. Our technicians are certified, our solution is custom-mixed per client, and we guarantee your color. If it is not perfect, we fix it free within 24 hours. The Welcome Package is $29 and includes our satisfaction guarantee. You have nothing to lose and a great tan to gain. Let me prove we are different. Should I book your first visit?

Objection 8: "My partner/friend will not approve."

You: I appreciate that you consider your partner's opinion — that shows thoughtfulness. Many of our members have partners who were skeptical at first. Then they saw the results — the natural glow, the confidence boost, the compliments — and they became supportive. Some even joined themselves. Bring your partner to your trial visit. They can see our process, meet our team, and understand why our members love it here. No charge for them to observe. Would your partner be open to seeing what we do?

Objection 9: "I need to ask my husband/wife."

You: Of course — big decisions are better made together. Here is what would help the conversation: our membership comparison sheet and a list of what is included. Most partners love the math — unlimited tanning for less than the cost of 4 single sessions. I will send you an email with everything, plus a special $20 couple's credit if you both decide to join. Take 24 hours. I will hold your rate. What email should I send the details to?

Objection 10: "I am worried about skin damage."

You: That is a very valid concern, and I am glad you brought it up. Controlled UV exposure in professional beds is different from outdoor sun exposure. Our beds filter UVC and deliver balanced UVB/UVA. We assess your skin type and customize your session time. Plus we always recommend protective eyewear and aftercare moisturizers. Many dermatologists actually recommend controlled exposure for vitamin D production. For skin concerns, our red-light therapy is incredible — zero UV, just collagen-boosting red and near-infrared light. Most clients who worry about UV do red-light instead, or alternate between both. Would you like to learn more about our red-light options?

Objection 11: "I will just use self-tanner at home."

You: Self-tanners have come a long way, and some are pretty good. The challenge with self-tanner is application. Hands, feet, elbows, and knees always give it away. Plus the color is one-tone — no dimension. Our custom spray tan is applied by a trained technician who contours your color to look natural on every part of your body. And our solution develops to your skin chemistry, not a preset shade. Try a custom spray tan for $29. If you can honestly say your self-tanner looks as good, I will give you a free session. Want to see the difference for yourself?

Objection 12: "I am too busy."

You: I totally get it — life is hectic. That is actually why our members love unlimited. No booking stress. No 'did I buy sessions?' worry. Just walk in when you have 20 minutes. We have early morning, lunch, and evening slots. Most members are in and out in under 25 minutes. I can book your first 3 visits right now at times that work with your schedule. Once they are in your calendar, they happen automatically. What are your best days and times? Let me find slots that fit.

Objection 13: "I will wait for a sale."

You: Everyone loves a good deal — I get it. Here is the thing about waiting: our founding member rate is actually the best deal we offer. Once we hit 100 members, this rate goes away. Right now we are at 73. Waiting might mean paying $89 instead of $79. Lock in today at $79. If a better promotion comes along within 30 days, I will personally match it and credit you the difference. Does that remove the risk of acting now?

Objection 14: "I am moving soon."

You: Oh, exciting! Where are you heading? We have partner salons in [city/region] and I can arrange a seamless transition with a complimentary first visit. We also have a freeze policy — freeze for up to 2 months at $10/month instead of canceling. Many clients freeze, move, and reactivate when settled. Want me to check partner availability in your new area?

Objection 15: "I have sensitive skin."

You: Thank you for sharing that — sensitive skin requires special care. We work with sensitive-skin clients daily. Our spray tan solution is hypoallergenic, paraben-free, and fragrance-free. For UV, we start with the lowest exposure time and build gradually. We also have a sensitive-skin moisturizer line specifically for post-tan care. Let me do a small patch test today — no charge. If your skin reacts well, we proceed. If not, we find an alternative approach. Would a patch test give you the confidence to try us?

Objection 16: "The contract is too long."

You: I understand the hesitation about commitment. Our membership is month-to-month with 30 days notice. There is no long-term contract. You are not locked in for a year. If your situation changes, you have options. Try one month. If you love it, stay. If not, cancel with 30 days notice. You are in control. Does month-to-month feel more comfortable?

Objection 17: "I have a gym membership already."

You: Great! A gym membership means you care about your health and appearance. Tanning and fitness are a perfect pair. A base tan creates instant muscle definition — that is why fitness competitors always tan before shows. Many of our members have gym memberships and say tanning is the 'finishing touch' to their fitness routine. We partner with [Gym Name] — show your gym key tag and get 10% off your first month. Plus I will give you a sample of our Firming Bronzer that complements workouts. Want to see how tanning fits your fitness goals?

Objection 18: "I do not like sales pressure."

You: I completely understand — nobody likes feeling pressured. I do not do pressure. My job is to give you information, answer questions, and let you decide what is right for you. If membership does not feel right today, that is okay. You will still leave with great color and a $20 credit for next time. How about this: I will give you the comparison sheet, send you an email with details, and check in next week. No pressure, just support. Does that feel better?

Objection 19: "I will sign up online later."

You: Online is convenient, I agree. Signing up in person has two advantages: first, I can waive your $29 enrollment fee today only. Online charges the full fee. Second, I can set up your first 3 visits right now so you start seeing results this week instead of next month. Save $29 and start this week. I have you checked in already — joining takes 90 seconds. Want me to get you started?

Objection 20: "I had a spray tan that turned orange before."

You: That is the worst! An orange spray tan is every client's nightmare. That happens when salons use bulk solution that oxidizes, or when technicians do not customize the color to your skin tone. We mix your solution fresh for every appointment. We assess your undertone — warm, cool, or neutral — and blend accordingly. We also have a 24-hour adjustment guarantee. If the color is not perfect, we fix it free. The Welcome Package includes our custom spray tan with the color guarantee. See the difference for $29. Ready to replace that orange memory with a perfect tan?

Objection 21: "I do not have a credit card for auto-bill."

You: That is a practical concern — auto-bill requires a card on file. Most of our members use a debit card for auto-bill. It works exactly the same. The charge hits on the same date each month, and you get an email receipt. You can pause or cancel anytime with 30 days notice. If you do not have a card today, I can hold your founding member rate for 48 hours. Bring any debit or credit card when you come in for your first session, and we will set it up then. Does that work for your situation?

Objection 22: "I am pregnant/breastfeeding."

You: Congratulations! That is such exciting news. Your health and your baby's health come first, always. For UV tanning, most physicians recommend avoiding it during pregnancy as a precaution. For spray tanning, opinions vary — some physicians approve DHA-based solutions after the first trimester, while others recommend waiting. We always suggest consulting your physician. What I can do: add you to our 'New Mom' list. When you are ready post-delivery, you get a complimentary Welcome Package to restart your routine. No expiration. Would that be a nice thing to look forward to?

Objection 23: "My dermatologist told me not to tan."

You: I respect your dermatologist's guidance — they know your skin history. Many dermatologists actually recommend red-light therapy for collagen production, acne reduction, and anti-aging. It is zero UV — just therapeutic red and near-infrared wavelengths. Some even recommend controlled UV for vitamin D in specific cases, but I would never contradict your physician. Would you be open to trying red-light therapy? I can provide information to share with your dermatologist if they have questions about our equipment. Shall I book a complimentary red-light session so you can experience it?

Objection 24: "I will lose my tan in the shower."

You: That is a common worry — and a valid one with the wrong aftercare. A professional spray tan, with proper aftercare, lasts 7-10 days. The key is: no hot showers for the first 8 hours, use sulfate-free body wash, moisturize twice daily, and avoid chlorine. Our Tan Extender has a gradual bronzer that actually deepens your tan for the first 3 days. Every spray tan client gets our Aftercare Guide and product recommendations. Follow it, and your tan outlasts most people's by 3-4 days. Want the aftercare kit that makes your tan last?

Objection 25: "I am not sure which membership to choose."

You: With three options, it can feel overwhelming — let me simplify it. Most members choose Gold because it includes everything: unlimited UV, a monthly spray tan, 20% off products, and priority booking. If you only come in once a week, Bronze saves you money. If you want the full experience with red-light and guest privileges, Platinum is unbeatable value. Let me ask two questions: How often do you think you will visit? And are you interested in spray tans or red-light therapy? Based on your answers, I will tell you exactly which tier pays for itself fastest. How many times per month do you see yourself coming in?

Objection 26: "I need to lose weight first."

You: I hear that a lot, and here is what I have learned: a tan does not care what the scale says. It enhances what you have right now. A base tan creates the illusion of muscle definition, smooths skin texture, and gives you a healthy glow that makes you feel more confident immediately. Many of our members say their tan was actually the confidence boost that got them back into the gym. You do not need to wait. You deserve to feel good in your skin today. Let's start with a Welcome Package and see how you feel.

Objection 27: "I tanned as a teenager and regret it."

You: I appreciate your honesty. A lot of adults have complicated feelings about tanning from their teenage years. The good news is that modern tanning is completely different. Controlled exposure, professional equipment, skin assessments, and protective protocols make adult tanning a world apart from what happened years ago. Plus, many of our members use red-light therapy exclusively — zero UV, all the skin benefits. Would you be open to exploring red-light as a way to care for your skin without any UV exposure?

Script 7.1: After a Great Service

You: Sarah, your tan turned out perfectly! I know you are going to get compliments. When your friends ask where you got it, mention you are a member here. If they join, you both get rewarded — you get $25 in account credit, and they get $20 off their first month. Here are a few referral cards — pass them along!

Script 7.2: At Membership Upgrade

You: Welcome to Gold! One of the best perks I have not mentioned yet is our referral program. For every friend you refer who becomes a member, you get $25 in account credit. With your social circle, that could add up to free months pretty fast. I will put some referral cards in your bag.

Script 7.3: In the Thank-You Text

Hi [Name]! Thanks for visiting today. Loving your glow? Share the love — send your friends your referral code [CODE] and you both save. Book them at [link].

Script 7.4: Monthly Newsletter Mention

This month, Jessica referred 3 friends and earned $75 in credits. Who will be next month's top referrer? Reply REFER for your personal referral link.

Script 7.5: Referral Milestone Celebration

You: [Name], I just saw you hit 5 referrals! That is $125 in account credit. You are officially one of our top ambassadors. I want to send you a special gift — our Platinum members-only skincare box. And I have an idea: would you be open to being featured on our Instagram as a 'Glow Ambassador'? Our followers love hearing from real members.

Script 8.1: The Discovery Save

You: I am sorry to hear you are thinking about canceling. May I ask what prompted this? Is it financial, scheduling, results, or something else?

[If financial]: I completely understand. What if I downgraded you to Bronze for $49/month for the next 3 months? That keeps you in the membership, and you can upgrade anytime when things ease up.

[If scheduling]: We just added 7 AM and 8 PM slots on Tuesdays and Thursdays. Would earlier or later hours work better for you?

[If results]: I want to fix this. Can you tell me specifically what is not working? I will personally make sure our head technician adjusts your protocol and gets you the results you came here for.

[If moving]: Where are you heading? We have partner salons in [city/region] and I can arrange a seamless transition with a complimentary first visit.

Script 8.2: The Last-Month Offer

You: I understand. Before we process this, I want to offer you something: your next month at 50% off. Use it, pause it, or even gift it to a friend. No strings attached. Many members who take this offer end up staying because they realize how much they miss us. Would you accept that?

Script 8.3: The Pause Alternative

You: Instead of canceling entirely, did you know you can freeze your membership for up to 2 months per year? It is $10/month to hold your spot, and when you come back, your rate is locked in. Canceling means if you rejoin later, you pay whatever the current rate is — which might be higher. Freezing keeps your benefits active. Want me to set that up instead?

Script 8.4: The Results Promise Save

You: I hear you, and I want to make this right. Give me one month. I will personally oversee your sessions, adjust your products, and check in weekly. If you do not see a noticeable difference in 30 days, I will refund that month and process your cancellation with no hard feelings. But I believe we can get you the results you originally came here for. Will you give us one more month?

Script 9.1: 2-Hour Post-Consultation (Non-Buyer)

Text: Hi [Name]! Thank you for coming in today. I have attached our membership comparison sheet and the $20 first-month credit is still active if you decide this week. Let me know if you have any questions!

Script 9.2: 24-Hour Follow-Up

Email: Hi [Name], I wanted to share a quick note from Sarah, one of our Gold members: 'I have been a member for 6 months and my skin has never looked better. The spray tans are incredible!' Here is the link to join if you are ready: [link]

Script 9.3: 3-Day Urgency Follow-Up

Text: Hi [Name], just a heads up — our new client Welcome Package rate of $29 increases to $49 on Monday. Want me to reserve your spot before the price goes up?

Script 9.4: 7-Day Educational Follow-Up

Email: Hi [Name], I know timing is everything. I am here whenever you are ready — no pressure. In the meantime, here is our guide to getting your best tan ever: [lead magnet link]

Script 9.5: 30-Day Re-Engagement

Text: Hi [Name], we have added new spray tan shades and updated our product line. Would you like to come in for a complimentary skin assessment? No obligation, just a chance to see what is new. Reply YES and I will book you.

Script 9.6: 90-Day Win-Back

Email: Hi [Name], it has been a few months since we have seen you, and I wanted to reach out personally. We miss having you in the studio. I have held a special 'Welcome Back' offer just for you: 50% off your first month if you reactivate your membership this week. No re-enrollment fee. Your favorite bed is waiting. Should I reserve it for you?

Script 10.1: Bridal Party Inquiry

You: Congratulations on your engagement! I would love to help your entire bridal party look stunning. Our Bridal Glow Package is $299 and includes your trial tan, your wedding-week tan, and 4 bridesmaid spray tans. Additional bridesmaids are $45 each. We also include a touch-up kit for your honeymoon. When is the wedding? Let me check availability and block out your dates.

Script 10.2: Prom Group Booking

You: Prom is such a special night — you all deserve to look amazing. Our Prom Perfect Package is $35 per person with a 4-person minimum. It includes an express spray tan and a shimmer finishing touch. If you organize 6 or more people, your tan is free as the group leader. I can book you all in the same afternoon so you get ready together. What date is prom?

Script 10.3: Corporate Wellness Program

You: Thank you for your interest in our corporate wellness program! We bring express spray tans and red-light therapy mini-sessions directly to your office. The package is $500 for 2 hours, which covers up to 15 employees at $35 per person. We handle everything — setup, service, and cleanup. Employees leave glowing and energized. Would you like me to send a proposal for your next wellness day?

Script 10.4: Bachelorette Party Package

You: Bachelorette parties are our favorite! Our 'Last Fling Before the Ring' package is $50 per person with a 5-person minimum. Each guest gets a custom spray tan, a mini red-light session, and a champagne toast. The bride gets hers free with 6+ guests. We can do it at our studio or come to your Airbnb. What is the party date?

Script 11.1: New Year Membership Drive

You: Happy New Year, [Name]! New year, new glow — right? We are waiving enrollment fees for the first 50 members who join in January. That is a $29 savings, plus you lock in our lowest rate before our February increase. Most New Year's resolution members are still with us in December because once you start glowing, you do not want to stop. Should I get you started?

Script 11.2: Spring Break Prep

You: Spring break is [X weeks] away. Are you ready for beach photos and sundresses? Our Spring Break Package is 3 spray tans for $99 — that is $36 off the regular price. Book your first one this week so we can build your perfect shade. After that, we will do touch-ups right before you leave. Want me to get you on the calendar?

Script 11.3: Wedding Season Push

You: Wedding season is here and our bridal calendar is filling fast. If you have a wedding this summer — whether you are the bride, bridesmaid, or guest — now is the time to book. Our Bridal Glow Package includes a trial tan so we perfect your shade before the big day. When is the wedding? Let me check our availability.

Script 11.4: Holiday Gift Cards

You: The holidays are coming, and everyone is looking for the perfect gift. Our gift cards are available in any amount, and for every $100 you buy, you get a $20 bonus card free. It is the gift of confidence, and it fits everyone. Want to grab a few for your list?

Script 12.1: The Personal Win-Back

You: Hi [Name], this is [Your Name] from [Studio Name]. I was thinking about you today and realized it has been a while since we have seen you. I know life gets busy, but I wanted to personally invite you back. I have a special offer just for returning members: reactivate this week and your first month is 50% off with no re-enrollment fee. We have added [new service/product] since you were last in, and I would love for you to try it. What do you say?

Script 12.2: The 'We Miss You' Text

Text: Hi [Name], we miss you at [Studio Name]! Your glow was one of our favorites. Come back this week and get 25% off your first session. No membership required. Just show this text. We are here [hours].

Script 12.3: The New Service Announcement

Email: Hi [Name], I wanted to personally let you know about something exciting. We just added red-light therapy to our services, and it is incredible for skin rejuvenation. As a former member, you get a complimentary session on us — no strings attached. I would love to see you and catch up. Should I book you in?

Script 12.4: The Feedback Request Win-Back

Email: Hi [Name], we are always looking to improve, and your opinion matters to us. Would you take 60 seconds to tell us why you stopped visiting? Your honest feedback helps us serve clients better. As a thank you, we will send you a $20 credit valid for any service. [Survey link]

Clozo Academy Proprietary Curriculum — The Tanning Business Growth System