Quiz: Module 1 — Solar Market Foundations & Ideal Customer Profiles

1.What is the average residential solar system size in the United States?

2.Which of the following is NOT a key component of a solar company's unit economics?

3.What is the industry benchmark for residential solar gross margin?

4.Which customer avatar typically has the highest solar conversion rate?

5.How many diversified lead sources (each at 20%+ volume) does research suggest correlates with faster scaling?

6.What is the typical sales cycle length for residential solar?

7.What is the recommended ratio of canvassers to sales consultants for a door-to-door operation?

8.Which metric is the MOST important leading indicator of company health?

9.What percentage of a solar system's total cost are "soft costs" (permitting, labor, sales, overhead)?

10.What is the target close rate for door-to-door generated appointments?