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Quiz: Module 1 — Solar Market Foundations & Ideal Customer Profiles
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Questions
- 1.What is the average residential solar system size in the United States?
- 2.Which of the following is NOT a key component of a solar company's unit economics?
- 3.What is the industry benchmark for residential solar gross margin?
- 4.Which customer avatar typically has the highest solar conversion rate?
- 5.How many diversified lead sources (each at 20%+ volume) does research suggest correlates with faster scaling?
- 6.What is the typical sales cycle length for residential solar?
- 7.What is the recommended ratio of canvassers to sales consultants for a door-to-door operation?
- 8.Which metric is the MOST important leading indicator of company health?
- 9.What percentage of a solar system's total cost are "soft costs" (permitting, labor, sales, overhead)?
- 10.What is the target close rate for door-to-door generated appointments?
Answer all 10 questions to submit.