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Quiz: Module 1 — Niche Selection & Market Mapping
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Questions
- 1.Which of the following is NOT one of the 7 criteria for vertical selection? A. Total Addressable Market B. Software Penetration Rate C. Venture Capital Availability D. Founder-Market Fit **Correct Answer: C**Short-answer questions aren't auto-graded yet.
- 2.What is the ideal TAM range for a vertical SaaS market? A. $100M-$500M B. $1B-$5B C. $10B-$100B D. $500B+ **Correct Answer: C**Short-answer questions aren't auto-graded yet.
- 3.Why do fragmented markets favor vertical SaaS? A. Lower competition B. Higher willingness to pay C. Thousands of potential customers with no dominant player D. Simpler regulations **Correct Answer: C**Short-answer questions aren't auto-graded yet.
- 4.Which company is the best example of vertical SaaS becoming an operating system? A. Salesforce B. Toast C. Microsoft Office D. Slack **Correct Answer: B**Short-answer questions aren't auto-graded yet.
- 5.What is 'founder-market fit'? A. The founder has a technical background B. The founder has access and credibility in the target vertical C. The founder has previous startup experience D. The founder has venture capital connections **Correct Answer: B**Short-answer questions aren't auto-graded yet.
- 6.Payment flows in a vertical create opportunities for: A. Lower software prices B. Fintech revenue multiplication C. Faster customer acquisition D. Simpler product development **Correct Answer: B**Short-answer questions aren't auto-graded yet.
- 7.Why is regulatory complexity an advantage in vertical SaaS? A. It makes the product more expensive B. It creates switching costs and compliance lock-in C. It attracts government contracts D. It reduces the need for marketing **Correct Answer: B**Short-answer questions aren't auto-graded yet.
- 8.Which data source is most reliable for sizing a vertical market? A. Google Trends B. Census Bureau and BLS data C. Social media mentions D. Competitor press releases **Correct Answer: B**Short-answer questions aren't auto-graded yet.
- 9.The 'operating system' thesis means: A. Building an OS like Windows or macOS B. Becoming the indispensable infrastructure that runs the industry C. Creating a suite of office productivity tools D. Developing system administration software **Correct Answer: B**Short-answer questions aren't auto-graded yet.
- 10.What percentage of restaurant locations does Toast serve as of 2024? A. 10,000+ B. 30,000+ C. 93,000+ D. 200,000+ **Correct Answer: C**Short-answer questions aren't auto-graded yet.
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