Quiz: Module 1 - Foundation & Diagnostics

1.Which tool is primarily used for behavioral cohort analysis in horizontal SaaS? A. Stripe B. Chargebee C. Amplitude D. Pendo

2.What is the primary benefit of API integrations for retention? A. They reduce hosting costs B. They increase switching costs and product stickiness C. They improve website loading speed D. They eliminate the need for customer support

3.What is the optimal annual discount percentage for SaaS subscriptions? A. 5-10% B. 15-20% C. 30-40% D. 50-60%

4.For horizontal SaaS priced $10-50/user/month, what is the benchmark freemium conversion rate? A. 0.5-1% B. 2-5% C. 8-15% D. 20-30%

5.Which of the following is NOT a core component of the growth stack? A. Segment (CDP) B. Mixpanel (Product Analytics) C. QuickBooks (Accounting) D. Stripe (Revenue/Billing)

6.What is the primary purpose of vertical landing pages for horizontal SaaS? A. Reduce website hosting costs B. Increase conversion by speaking segment-specific language C. Improve SEO for generic keywords D. Simplify the product codebase

7.What is the recommended LTV:CAC ratio for healthy horizontal SaaS growth? A. >1:1 B. >2:1 C. >3:1 D. >5:1

8.Which viral loop type is most effective for horizontal SaaS collaboration tools? A. Referral program with cash rewards B. Inherent collaboration virality (users invite colleagues) C. Social media sharing D. Affiliate marketing

9.What does a Net Revenue Retention (NRR) above 110% indicate? A. The company is losing customers B. Expansion revenue exceeds churn and contraction C. Marketing spend is too high D. The product has product-market fit

10.What is the primary purpose of PQL (Product-Qualified Lead) scoring? A. Replace marketing leads entirely B. Identify users ready for sales conversation based on product behavior C. Score leads based on demographic data D. Automate customer support