Back to The Horizontal SaaS Growth System

12 Calculators

Interactive Calculators

Model your revenue metrics in real time. Adjust the inputs to see how pipeline coverage, deal velocity, and compensation scenarios change for horizontal saas products.

Calculate and optimize activation rates across onboarding steps.

Inputs

Monthly Signups40

Step 1 Completions40

Step 2 Completions40

Step 3 Completions40

Step 4 Completions (Activated)40

Target Activation Rate (%)40%

Calculate CAC by channel, model channel mix scenarios, and optimize budget allocation.

Inputs

Channel 1 Name49

Channel 1 Monthly Spend ($)$49

Channel 1 Monthly Signups49

Channel 1 Free-to-Paid (%)49%

Channel 2 Name49

Channel 2 Monthly Spend ($)$49

Channel 2 Monthly Signups49

Channel 2 Free-to-Paid (%)49%

Channel 3 Name49

Channel 3 Monthly Spend ($)$49

Channel 3 Monthly Signups49

Channel 3 Free-to-Paid (%)49%

Average Revenue Per User ($)$49

Forecast expansion revenue and model NRR impact from upsell, cross-sell, and usage growth.

Inputs

Starting MRR ($)$3

Number of Customers3

Monthly Upsell Rate (%)3%

Monthly Cross-sell Rate (%)3%

Monthly Usage Growth (%)3%

Monthly Contraction Rate (%)3%

Monthly Churn Rate (%)3%

Calculate the potential ROI of growth experiments to prioritize your testing backlog.

Inputs

Current Metric Value (monthly)$588

Metric Type588

Expected Improvement (%)588%

Confidence Level (%)588%

Implementation Cost ($)$588

Time to Implement (hours)588

Team Hourly Rate ($)$588

Revenue Per Conversion ($)$588

Model your freemium conversion funnel and identify the highest-impact optimization opportunities.

Inputs

Monthly Signups49

7-Day Activation Rate (%)49%

Day 7 Retention (%)49%

Day 30 Retention (%)49%

30-Day Free-to-Paid (%)49%

90-Day Free-to-Paid (%)49%

Average Revenue Per User ($)$49

Calculate customer health scores based on engagement, support, financial, and product metrics.

Inputs

Features Used (of total)2

Support Tickets (30 days)2

NPS Score2

Active Integrations2

Days Since Last Login2

Calculate LTV:CAC ratio, payback period, and overall unit economics for horizontal SaaS.

Inputs

Average Revenue Per User ($)$2

Gross Margin (%)2%

Monthly Churn Rate (%)2%

Blended CAC ($)$2

Monthly Expansion MRR (%)2%

Calculate NRR, model expansion revenue scenarios, and identify NRR improvement opportunities.

Inputs

Starting MRR ($)$120

Monthly Expansion MRR ($)$120

Monthly Contraction MRR ($)$120

Monthly Churned MRR ($)$120

Target NRR (%)120%

Calculate and optimize product-led growth funnel metrics from signup to revenue.

Inputs

Monthly Website Visitors29

Visitor-to-Signup Rate (%)29%

Signup-to-Activated Rate (%)29%

Activated-to-Weekly Active (%)29%

Free-to-Paid Conversion (%)29%

Average Revenue Per User ($)$29

Model revenue impact of different pricing tier structures, seat counts, and conversion rates.

Inputs

Monthly Free Signups0.5

Starter Tier Price ($/mo)$0.5

Growth Tier Price ($/mo)$0.5

Business Tier Price ($/mo)$0.5

Starter Conversion Rate (%)0.5%

Growth Conversion Rate (%)0.5%

Business Conversion Rate (%)0.5%

Calculate key SaaS metrics including MRR, ARR, LTV, CAC, NRR, and churn rates from your business inputs.

Inputs

Total Paying Customers3

Average Revenue Per Customer (Monthly)$3

Monthly Churn Rate (%)3%

Gross Margin (%)3%

Customer Acquisition Cost ($)$3

Monthly Expansion Rate (%)3%

ltv cac ratio Benchmarks

good: 3great: 5

cac payback Benchmarks

good: 12great: 6

nrr Benchmarks

good: 100great: 120

monthly churn rate Benchmarks

good: 5great: 2

Calculate and model viral growth mechanics including K-factor and viral cycle time.

Inputs

New Users per Month7

Users Who Invite7

Average Invites per User7

Invite Acceptance Rate (%)7%

Viral Cycle Time (days)7