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Positioning Statement Canvas
78 words · ~1 min read
Target Homeowner Type
[Describe your ideal customer]
Geography
[Your primary service area]
Specific Problem or Need
[The trigger that causes them to call]
Key Benefit
[What you deliver that solves the problem]
Primary Competitor Type
[Who they are comparing you against]
Primary Differentiator
[Why you are the better choice]
Completed Statement:
"For [target] in [geography] who [problem], [Company] is the [category] that [benefit]. Unlike [competitor], we [differentiator]."