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12 Calculators

Interactive Calculators

Model your revenue metrics in real time. Adjust the inputs to see how pipeline coverage, deal velocity, and compensation scenarios change for roofing contractors.

Forecast cash position over 13 weeks by projecting collections, payments, and cash reserves.

Inputs

$12
$12
$12
$12
$12
$12
12
12
12

Calculate crew productivity, theoretical maximum capacity, and revenue potential based on crew count and efficiency metrics.

Inputs

1.5
1.5
1.5
$1.5
1.5
1.5%
$1.5
1.5

jobs per week Benchmarks

0: 11: .2: 23: -4: 15: .6: 8

gross margin Benchmarks

0: 41: 02: -3: 54: 05: %

capacity utilization Benchmarks

0: 81: 02: %3: +

Calculate monthly payments for roofing projects at different term lengths and interest rates to present to homeowners.

Inputs

$12
$12
12%
12
12
12
12

Model revenue and profit impact of gutter, siding, and skylight upsells on roof replacement jobs.

Inputs

45
45%
45%
$45
$45
$45
$45
45
45
45
45
45%

attach rate Benchmarks

0: 41: 02: -3: 54: 55: %

avg ancillary margin Benchmarks

0: 41: 02: -3: 54: 05: %

blended ancillary price Benchmarks

0: $1: 22: ,3: 04: 05: 06: -7: $8: 29: ,10: 511: 012: 0

Calculate gross and net profit for any roofing job by inputting revenue, material costs, labor costs, and overhead allocation.

Inputs

$20
$20
$20
$20
$20
$20
$20
$20
$20
20%

gross margin retail Benchmarks

0: 41: 02: -3: 54: 05: %

gross margin insurance Benchmarks

0: 31: 52: -3: 44: 55: %

net margin target Benchmarks

0: 11: 02: -3: 24: 05: %

material percent Benchmarks

0: 31: 02: -3: 34: 55: %

labor percent Benchmarks

0: 21: 52: -3: 34: 05: %

Calculate cost per lead, cost per acquisition, and ROI for each marketing channel to optimize marketing spend.

Inputs

$—
$—
Google Ads%

cost per lead Benchmarks

0: U1: n2: d3: e4: r5: 6: $7: 28: 09: 010: 11: f12: o13: r14: 15: r16: e17: t18: a19: i20: l21: ,22: 23: u24: n25: d26: e27: r28: 29: $30: 331: 532: 033: 34: f35: o36: r37: 38: i39: n40: s41: u42: r43: a44: n45: c46: e

close rate Benchmarks

0: 31: 52: -3: 54: 05: %6: 7: r8: e9: t10: a11: i12: l13: ,14: 15: 516: 017: -18: 619: 520: %21: 22: i23: n24: s25: u26: r27: a28: n29: c30: e

cost per contract Benchmarks

0: U1: n2: d3: e4: r5: 6: $7: 18: ,9: 510: 011: 0

roi Benchmarks

0: 31: :2: 13: 4: m5: i6: n7: i8: m9: u10: m11: ,12: 13: 514: :15: 116: +17: 18: t19: a20: r21: g22: e23: t

Calculate the true lifetime value of a roofing customer including initial job, referrals, maintenance, repairs, and ancillary services.

Inputs

$40
40
40%
$40
40
$40
$40
$40
40%
40%

ltv retail Benchmarks

0: $1: 22: 53: ,4: 05: 06: 07: 8: -9: 10: $11: 412: 513: ,14: 015: 016: 0

acquisition cost ratio Benchmarks

0: 11: 02: -3: 24: 05: %6: 7: o8: f9: 10: L11: T12: V

referral rate target Benchmarks

0: 01: .2: 53: 4: -5: 6: 17: .8: 59: 10: p11: e12: r13: 14: c15: u16: s17: t18: o19: m20: e21: r

maintenance enrollment Benchmarks

0: 31: 02: %3: 4: o5: f6: 7: n8: e9: w10: 11: c12: u13: s14: t15: o16: m17: e18: r19: s

Model recurring revenue, profitability, and upsell conversion for an annual roof inspection and maintenance program.

Inputs

70
$70
$70
$70
$70
70%
$70
70%
70%

membership margin Benchmarks

0: 51: 02: -3: 64: 55: %

upsell rate Benchmarks

0: 11: 52: -3: 24: 55: %

renewal rate Benchmarks

0: 61: 02: -3: 74: 55: %

Calculate the return on investment for a structured customer referral program including reward costs and incremental revenue.

Inputs

1,200
1200%
1200%
$1,200
$1,200
1200%
$1,200
1200%
$1,200

referral rate Benchmarks

0: 21: 52: -3: 34: 55: %

referral close rate Benchmarks

0: 61: 02: -3: 74: 05: %

roi percent Benchmarks

0: 51: 02: 03: %4: +

Calculate the return on investment for a storm response campaign including canvasser costs, ad spend, and estimated revenue from storm-generated leads.

Inputs

40
40
$40
$40
$40
$40
40
40%
40%
$40
$40
40%

roi percent Benchmarks

0: 31: 02: 03: %4: +

cost per contract Benchmarks

0: U1: n2: d3: e4: r5: 6: $7: 58: 09: 0

close rate Benchmarks

0: 41: 02: -3: 54: 05: %

Model the financial impact of systematic supplement filing on insurance claim jobs.

Inputs

40
40%
$40
$40
40
$40
40%

supplement per job Benchmarks

0: $1: 22: ,3: 54: 05: 06: -7: $8: 49: ,10: 011: 012: 0

roi percent Benchmarks

0: 11: ,2: 03: 04: 05: %6: +

supplement rate Benchmarks

0: 81: 52: -3: 94: 55: %

Calculate pricing for Good/Better/Best package tiers with proper spreads and profit margins.

Inputs

$20
20%
20%
20%
$20
$20
20%
The Roofing Business Growth System — Calculators | Clozo Academy