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Module 1: Foundation & Positioning
Day 1 – Day 8
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Questions
- 1.What is the primary psychological principle behind the three-tier Good-Better-Best proposal structure?
- 2.In a typical residential HVAC market, what percentage of customers select the middle tier when presented with Good-Better-Best?
- 3.What is the recommended minimum net profit margin for a residential HVAC replacement job?
- 4.Which metric is the strongest predictor of long-term HVAC business stability?
- 5.What is the primary purpose of the "Love It or Leave It" guarantee?
- 6.When calculating true cost per billed hour, which of the following is NOT a direct cost?
- 7.What is the recommended target for maintenance enrollment rate per service call?
- 8.In flat-rate pricing, the customer pays for:
- 9.Which of the following is the most effective way to increase average ticket value without raising prices?
- 10.What is the primary reason to present Tier 3 (Best) first in a three-tier proposal?
Answer all 10 questions to submit.