Day 5

Module 1: Foundation & Market Positioning | Focus: Goal Setting

Day 5: Setting Your 90-Day Growth Targets

Growth without targets is just activity. Targets without systems are just wishes. Today you build the scoreboard that will guide every decision for the next 90 days.

The Property Management Scorecard

Track these metrics weekly:

Revenue Metrics

• Monthly recurring management fee revenue
• Leasing fee revenue
• Ancillary service revenue (insurance coordination, maintenance markups, etc.)
• Average revenue per door
• Revenue per owner

Growth Metrics

• New doors under management
• Doors lost (churn)
• Net door growth
• New owner consultations scheduled
• Consultation-to-contract conversion rate
• Average days from first contact to signed agreement

Operational Metrics

• Average days on market (vacancy period)
• Tenant retention rate
• Maintenance cost per door per month
• Owner satisfaction score
• On-time rent collection rate

Financial Targets

• Cost per owner acquisition
• Lifetime value of an average owner
• Gross margin on management services
• Owner retention rate

Setting Realistic Targets

Use this framework:

1. Current baseline: Where are you today on each metric?
2. 90-day target: Where will you be on Day 90?
3. Weekly milestone: What must happen each week to stay on track?
4. Leading indicators: Which metrics predict future results?

The Rule of Three

Choose only three primary targets for 90 days. Everything else is secondary. Examples:

• Add 15 doors under management
• Increase average revenue per door by $15/month
• Improve owner retention from 85% to 92%

Today's Action

Create your 90-Day Scorecard. Document your current baseline and set targets for 3 primary metrics and 5 secondary metrics. Define weekly milestones for each primary target.

Key Takeaway

**What gets measured gets managed. Your scorecard transforms 90 days of effort into a clear, measurable trajectory toward a more profitable company.

Daily Action

Create 90-Day Scorecard with baselines, 3 primary targets, 5 secondary metrics, and weekly milestones.