Quiz: Module 1: Foundation & Market Positioning

1.A) To impress investors with detailed financials B) To create a starting benchmark for measuring all future growth C) To identify which technicians should be fired D) To calculate exact competitor pricing **Your Answer**: [_____]

2.A) Revenue and profit margins B) Customer acquisition cost and lifetime value C) Technician social media followers D) Service capacity and utilization rates **Your Answer**: [_____]

3.A) An external market condition you can exploit B) An internal capability that gives you competitive advantage C) A competitor advantage you cannot match D) A future trend that will disrupt your business **Your Answer**: [_____]

4.A) 2-5% B) 6-10% C) 15-20% D) 35-40% **Your Answer**: [_____]

5.A) The customer who pays the fastest B) The customer who generates the highest lifetime value C) The customer who lives closest to your office D) The customer who complains the least **Your Answer**: [_____]

6.A) Being the cheapest plumber in the market B) Being the fastest plumber in the market C) Becoming the most trusted home protection partner in the market D) Offering the widest range of services **Your Answer**: [_____]

7.A) Total leads received B) Customer acquisition cost (CAC) C) Number of social media followers D) Website traffic volume **Your Answer**: [_____]

8.A) 10-15% B) 25-35% C) 50-65% D) 85-95% **Your Answer**: [_____]

9.A) Approximate guesses based on industry averages B) Exact numbers with specific deadlines C) Optimistic projections for investor presentations D) Conservative estimates to avoid disappointment **Your Answer**: [_____]

10.A) A new competitor entering your territory B) Your inability to answer the phone after 5 PM C) A city ordinance requiring backflow certification D) An aging population increasing demand for accessible fixtures **Your Answer**: [_____]