Complete Sales Scripts

Clozo Academy Proprietary Curriculum — The Pet Sitting Growth System

Script 1: Phone Inquiry Response

"Thank you for calling [Business Name]. This is [Your Name]. How can I help you and your pet today?"

After they explain their need:

"That sounds like exactly the kind of situation we help with every day. I'd love to learn more about your pet and your schedule so I can recommend the right service. Do you have about 10 minutes for a quick chat now, or would you prefer to schedule a call later today?"

If they want to chat now:

"Wonderful. Let's start with your pet — what's their name, breed, and age? And what does a typical weekday look like for you both?"

If they want to schedule later:

"No problem at all. I have availability at [time 1] or [time 2] today, or [time] tomorrow. What works better for your schedule?"

Script 2: Email Inquiry Response

**Subject: "Re: Pet Care for [Pet Name] — Let's Find the Perfect Fit"

Body:

"Hi [Name],

Thank you for reaching out about care for [Pet Name]! I'd love to help.

From what you've shared, it sounds like [brief summary of their need]. We work with many [breed/type] owners in [Neighborhood], and I'd be happy to create a customized plan for you.

The best next step is a quick 15-minute call where I can learn more about [Pet Name]'s personality, routine, and any special needs. Then I can recommend exactly the right service and pricing.

Are you available for a quick call? You can book a time that works for you here: [scheduling link]

Or just reply with a few times that work, and I'll confirm.

Looking forward to meeting you both!

[Your Name]

[Business Name]

[Phone] | [Email] | [Website]"

Script 3: Text Message Inquiry Response

"Hi [Name]! This is [Your Name] from [Business Name]. Thanks for texting about care for [Pet Name]! I'd love to chat for a few minutes to understand exactly what you need. Are you free for a quick call in the next hour?"

Script 4: Website Form Auto-Response

**Subject: "We received your request for [Pet Name]!"

Body:

"Hi [Name],

Thank you for contacting [Business Name]! We've received your request for pet care and are excited to meet [Pet Name].

One of our team members will personally review your request and reach out within 2 hours during business hours (9 AM - 6 PM).

In the meantime, you can learn more about our services and Trust & Safety standards here: [link]

Talk soon!

The [Business Name] Team"

Script 5: After-Hours Inquiry Response

**"Hi [Name], thanks for reaching out! We've received your message about care for [Pet Name]. Our team is currently offline, but we'll personally respond first thing tomorrow morning by 9 AM. If this is urgent, please call or text [emergency number]. Have a great evening!"

Script 6: Consultation Opening

"Thank you so much for taking the time to meet with me today. Before we get into services and pricing, I want to understand you and [Pet Name] first. Tell me about [him/her] — what's [his/her] personality like? What makes [him/her] special?"

[Listen actively. Take notes. Ask follow-up questions about their energy level, socialization, routines, and quirks.]

Script 7: Needs Discovery Questions

**"Let me ask you a few questions to make sure I recommend the right service..."

"What does a typical weekday look like for you? When do you leave for work, and when do you get home?"

"How does [Pet Name] handle being alone during the day? Any signs of anxiety, boredom, or energy buildup?"

"Have you used a dog walker or pet sitter before? How was that experience?"

"What would an ideal pet care situation look like for you? If you could wave a magic wand?"

"When you think about hiring someone new, what's your biggest concern or worry?"

Script 8: Service Presentation

**"Based on everything you've shared, I think one of our two middle tiers would be perfect for [Pet Name]. Let me walk you through all three options so you can see what makes sense..."

**"Our VIP tier is our white-glove service. It includes [features]. This is for clients who want the absolute best and maximum convenience. That's $796 per month."

**"Most of our clients — about 60% — choose our Premium plan. It includes GPS-tracked walks, photo updates on every visit, an assigned walker who knows [Pet Name], and key holding. All the trust features without the premium price tag. That's $596 per month."

**"Our Essential plan covers the basics — a quality 30-minute walk with a professional walker. It doesn't include GPS tracking or photo updates, but [Pet Name] gets excellent exercise and care. That's $369 per month for 3 walks per week."

"Which of those feels like the right fit for your situation?"

Script 9: Trial Walk Close

**"The best way to see if we're a good fit is a trial walk. I'd love to take [Pet Name] for a full 30-minute walk this week — complete with GPS tracking and photo updates, just like our Premium clients get. You'll see exactly how we work, and [Pet Name] can tell us if [he/she] approves."

"The trial walk is [price] — it's a real walk with our full service. Does Tuesday or Wednesday work better for you?"

Script 10: Direct Service Close

"Based on everything we've discussed, our Premium plan with 5 walks per week sounds like exactly what [Pet Name] needs. I have a [day/time] slot available with [Walker Name], who's wonderful with [breed/type] dogs. Shall we get [Pet Name] started next week?"

Script 11: Follow-Up After No-Commitment

"I completely understand wanting to think it over — this is an important decision. Let me send you our Trust Portfolio and Service Menu this afternoon so you have everything in writing. Can I follow up with you on [day] to answer any questions? No pressure at all."

Script 12: "That's More Expensive Than I Expected"

**"I completely understand. Let me put this in context: dog daycare charges $35-45 per day. Our Premium daily walk rate is $27, and your dog gets one-on-one attention in the comfort of your own home. Plus, you get GPS tracking, photo updates, and an assigned walker — none of which daycare provides."

"Many of our clients started with Essential and upgraded once they saw the difference. Would that work as a starting point?"

Script 13: "Your Competitor Charges Less"

**"You're right — there are less expensive options. I'd encourage you to ask them three questions: Are walks GPS tracked? Will you receive photo updates? What happens if your walker calls in sick?"

"When you compare the full service, most clients find the value difference is significant. And of course, our trial walk lets you experience the difference directly for [price]."

Script 14: "I Need to Talk to My Partner/Spouse"

"Absolutely — this is a decision you should make together. Let me send you our Trust Portfolio and Service Menu right now so you both have all the details. And I'd be happy to schedule a quick call with both of you if that would be helpful. When would be a good time?"

Script 15: "I Don't Need This Right Now"

"That's fine — there's no pressure. When do you anticipate needing care? I ask because our Premium time slots fill up, and I want to make sure we have availability when you're ready. Would it make sense to do a trial walk now so you can see our service, and then book when the timing is right?"

Script 16: "I've Had a Bad Experience with a Pet Sitter"

"I'm sorry to hear that. Unfortunately, it's more common than it should be. Can you share what happened? [Listen] That's exactly the kind of situation our systems are designed to prevent. [Address specific concern with relevant trust element]. I'd love the chance to show you what professional pet care should look like. Our trial walk comes with no commitment."

Script 17: "My Dog Doesn't Get Along with Strangers"

"That's actually really common, especially with rescue dogs. The good news is that many of our walkers specialize in anxious or reactive dogs. We start with a very gradual introduction — just sitting in the same room, letting [Pet Name] approach at [his/her] own pace. No pressure, no force. We've successfully worked with dozens of dogs whose owners thought they'd never accept a walker. Shall we start with a meet-and-greet and see how [Pet Name] responds?"

Script 18: "I'm Home Most Days — I Don't Need a Walker"

"That's wonderful that you're able to be home. Many of our clients started the same way and found that even when they're home, a professional walk provides exercise and mental stimulation they can't match. High-energy breeds especially benefit from structured, focused exercise. Our trial walk lets you see how [Pet Name] responds — you might be surprised at the difference in [his/her] behavior and calmness afterward."

Script 19: "I'm Happy with My Current Walker"

"I'm so glad you have someone you trust — that's the most important thing. Many of our clients came to us after their walker moved away, changed careers, or became unreliable. Would it make sense to have us as a backup option? We offer trial walks with no commitment, so you'd know we're here if you ever need us."

Script 20: "I Can Just Ask My Neighbor/Teenager"

"That's definitely an option many people use. The challenge we've seen is reliability — neighbors get busy, teenagers go back to school, and consistency suffers. When you hire us, you get a professional who's insured, background-checked, and committed to showing up every single time. Plus, you get GPS tracking, photo updates, and the peace of mind that comes from working with a dedicated pet care company. What happens when your neighbor can't make it — do you have a backup plan?"

Script 21: Welcome Call for New Client

**"Hi [Name]! Welcome to the [Business Name] family! I'm so excited that [Pet Name] will be joining us. I wanted to personally walk you through what to expect over the next few days..."

**"Your assigned walker is [Walker Name]. [He/She] has been with us for [duration] and is wonderful with [breed/type] dogs. [Walker Name] will arrive between [time range] for [Pet Name]'s walks."

"You'll receive a GPS-tracked route map and photo updates after every walk. If you ever have questions or concerns, you can reach me directly at [number]. Is there anything else I can clarify before [Pet Name]'s first walk on [day]?"

Script 22: Schedule Change Request

"Hi [Name], thanks for letting us know about the schedule change. Let me check availability for [new time/day] and get back to you within the hour. As a reminder, we request 24 hours' notice for schedule changes when possible — this helps us keep your assigned walker consistent. I'll confirm the new time shortly!"

Script 23: Addressing a Service Issue

**"Hi [Name], I wanted to reach out personally about [specific issue]. I sincerely apologize — this falls below our standards, and I take full responsibility."

**"Here's exactly what happened: [brief explanation]. Here's what we're doing to make sure it doesn't happen again: [specific action]."

"I'd like to make this right by [compensation]. Your trust is everything to us, and we're committed to earning it back. Is there anything else I can do?"

Script 24: Upgrade Conversation

**"Hi [Name]! I was thinking about [Pet Name]'s situation. With [specific change — summer heat, increased energy, new schedule], I think [he/she] could really benefit from [upgrade — longer walks, additional days, specific add-on]."

**"The Premium plan would give you [specific features relevant to their situation]. For [Pet Name], that means [specific benefit]. The difference is only $[amount] per month. Most clients find the [specific feature] alone is worth it."

"I can make the switch effective immediately, or if you'd prefer, we can try it for a month and see how it goes. No long-term commitment. Shall I go ahead?"

Script 25: Checking In with Existing Client

**"Hi [Name]! I wanted to personally check in on how things are going with [Pet Name]'s care. Is [Walker Name] meeting your expectations? Is there anything we could do better or differently?"

"We're so grateful to have you as part of our family. If there's ever anything you need, I'm just a call or text away."

Script 26: Vacation Sit Booking

**"Hi [Name]! I see you're planning to travel [dates]. We'd love to care for [Pet Name] while you're away."

**"For your dates, I recommend our [tier] package. It includes [features]. The total investment is $[price], and we require a 50% deposit to secure the dates."

"I'll also need to update [Pet Name]'s care instructions and confirm your emergency contact. When would be a good time for a quick 10-minute planning call?"

Script 27: Cancellation Request Response

**"Hi [Name], I'm sorry to hear you need to cancel. I understand circumstances change. Before we process the cancellation, may I ask what led to this decision? [Listen]"

"I see. Would [alternative — reducing frequency, pausing, switching tiers] work better for your situation? We'd rather keep you in the family at a level that works for you than lose you entirely."

[If they still want to cancel]: "Of course, I understand. I'll process the cancellation effective [date]. Your final invoice will be [details]. If your situation changes, we'd love to welcome you back — just reach out. Thank you for trusting us with [Pet Name]."

Script 28: Requesting a Review

"Hi [Name]! I'm so glad you've been happy with our service. If you have a moment, a quick review on Google would mean the world to us — it helps other pet owners in [City] find quality care. Here's the link: [Google Review link]. Thank you so much!"

Script 29: Referral Request

**"Hi [Name]! It's been [duration] since [Pet Name] joined our family, and we love having [him/her]. Do you know anyone else who might need reliable pet care? We'd be honored to help them too."

"As a thank you, you'll receive [referral reward] for every friend who signs up for ongoing service. Just have them mention your name when they book!"

Script 30: Emergency Communication

"[Name], this is [Your Name] from [Business Name]. I'm calling about [Pet Name]. [Brief description of situation]. I'm taking [him/her] to [veterinary clinic] now. Please call me back as soon as you can at [number]. [Pet Name] is [status], and I'm with [him/her]."

Script 31: New Walker Welcome

"Welcome to the team, [Name]! We're thrilled to have you. Over the next week, you'll shadow [Senior Walker], complete your orientation, and get to know our systems. Any questions before we get started?"

Script 32: Performance Feedback — Positive

"[Name], I want to share some feedback with you. Your on-time rate this month was 99%, and I received three client emails specifically praising your photo updates. You're doing excellent work, and it shows. Keep doing exactly what you're doing."

Script 33: Performance Feedback — Corrective

"[Name], I noticed [specific behavior]. Our standard is [specific standard]. Let's talk about what's causing this and how we can fix it together. I'm here to support you — what do you need from me?"

Script 34: Walker Emergency Backup Dispatch

"Hi [Backup Walker], [Primary Walker] is unavailable today due to [reason]. I need you to cover [Client 1], [Client 2], and [Client 3]. Their access codes and notes are in the system. Can you handle this? I'll send you the details now."

Script 35: Veterinary Clinic Outreach

"Hi, I'm [Name] from [Business Name]. We provide professional dog walking and pet sitting services in this area. I wanted to introduce myself because many of your clients may need reliable care, especially post-surgical patients or senior pets. I'd love to explore how we might support your patients between visits. Could I leave some materials for your waiting room?"

Script 36: Corporate Pet Benefits Pitch

"Hi [Name], I'm [Your Name] from [Business Name]. I work with companies in [City] to offer pet care as an employee benefit. With [X%] of households owning pets, it's becoming a competitive differentiator for retention. Would you be open to a 10-minute conversation about how this could work for your team?"

Script 37: Apartment Complex Proposal

"Hi [Name], I'm [Your Name] from [Business Name]. I noticed [Complex Name] is pet-friendly — are you interested in offering resident pet care services? We partner with properties to provide on-site walking, sitting, and community pet events. It increases resident satisfaction and differentiates your property. Could I send you a brief proposal?"

All scripts should be adapted to your personal voice and brand. Practice until they feel natural. Record yourself and review for tone, pace, and clarity.

Clozo Academy Proprietary Curriculum