Complete Sales Scripts

The Pest Control Growth System | Clozo Academy Proprietary Curriculum

Residential General Pest Inquiry

Opening (30 seconds):

"Thank you for calling [Company Name], where we keep your home pest-free guaranteed. This is [Your Name]. How can I help you today?"

Discovery:

"I want to make sure we send the right technician with the right equipment. Can you tell me:

Plan Presentation:

"Based on what you're describing, this sounds like [pest type], which is very common in [area] this time of year. Here's what we do:

Our [Plan Name] includes quarterly visits where we treat the interior and exterior of your home, create a protective barrier, and monitor for activity. If pests return between visits, we come back at no charge. That re-service guarantee is included in every plan.

The investment is $[price] per month, which covers all treatments, all materials, and that guarantee. Most of our customers in [neighborhood] are on this plan because it provides year-round protection rather than just reacting to problems as they come up."

Close:

"I have an opening this [day] morning or [day] afternoon. Which works better for your schedule?"

Termite Inquiry

Opening:

"Thank you for calling [Company Name]. I understand you're concerned about possible termite activity. Let me ask a few quick questions so I can get you the right help today."

Discovery:

"Are you seeing mud tubes on your foundation, winged insects, or wood damage? ... When did you first notice this? ... Is this a slab foundation, crawl space, or basement?"

Presentation:

"What you're describing [matches/does not match] typical termite activity. The only way to know for certain is a professional inspection, which I can schedule for [day]. The inspection takes about 45 minutes and covers your foundation, crawl space, attic, and accessible interior.

If we find active termites, we'll discuss treatment options. If we don't find activity, I'll still show you conditions around your home that could attract termites in the future. Many homeowners choose to protect their home with a termite bond, which includes annual inspections and treatment if termites ever appear. The bond is also transferable if you sell your home, which buyers love to see."

Close:

"I have inspection availability [day] at [time] or [day] at [time]. Which works for you?"

Bed Bug Inquiry

Opening:

"I understand bed bugs are incredibly stressful. You're in the right place -- we specialize in bed bug elimination, and I want to get you relief as quickly as possible. Can you tell me how long you've been noticing them and which rooms are affected?"

Discovery:

Presentation:

"Based on what you're describing, we need to act quickly. Bed bugs multiply rapidly -- one female lays 200-500 eggs in her lifetime. Our bed bug treatment protocol includes:

The investment for [number] rooms is $[price]. I have availability [timeframe]. Can we get you on the schedule?"

Close:

"I know this is urgent. I have a technician available [day] at [time]. Would that work, or do you need us sooner?"

When a customer calls for a one-time treatment:

"I can absolutely help you with that one-time treatment. The cost for a single general pest treatment is $[price]. Before I schedule that, can I share why most of our customers choose our quarterly plan instead?

The quarterly plan is $[price] per month and includes today's treatment. So instead of paying $[one-time price] today for one treatment with no guarantee, the plan is $[monthly] per month and covers you year-round.

Here's what that means: we come out every three months to treat and inspect your home. If you see any pest activity between those visits -- ants, spiders, roaches, anything we cover -- you call us and we come back at no charge. That guarantee is not available with one-time treatments.

Over the course of a year, most homeowners who start with one-time treatments end up calling us back 2-3 times for the same pest. The plan prevents that cycle. Plus, your second and third quarterly visits require no appointment scheduling on your part -- we just show up and handle it.

Does the quarterly plan make more sense for your situation, or would you prefer the one-time treatment today?"

For bed bugs, wasp nests, stinging insects:

"I understand this is urgent, and we treat these calls seriously. For [emergency type], we have same-day service available. Let me get a few details and I'll have a technician out to you today.

[Take discovery information]

Our emergency response fee is $[price], which includes priority scheduling and same-day arrival. The technician will arrive between [time window] and will call you 30 minutes before arriving. They'll assess the situation, treat immediately, and make sure you're safe and comfortable before they leave.

I need to confirm: [verify address and contact number]. Is a credit card on file acceptable for payment, or would you prefer to pay the technician directly?"

Opening:

"Thank you for calling [Company Name] commercial services. This is [Name]. I specialize in [industry] pest management programs. How can I help your facility today?"

Discovery:

Presentation:

"[Facility type] facilities in [area] face specific pest pressure from [relevant pests]. Our commercial program is designed around compliance, documentation, and prevention.

Before I quote pricing, I'd like to schedule a no-obligation facility assessment. It takes about 90 minutes, and I'll provide you with a written report of findings and a tailored service proposal. This ensures the program I design actually fits your facility's needs.

When would be a good time for me to visit?"

Arrival:

"Good [morning/afternoon], I'm [Name] from [Company]. Before we start, let me confirm what we're addressing today: [pest concern]. Is that correct?"

During Treatment:

"I'm applying a protective barrier around your foundation now. This creates a zone that pests can't cross. The product is EPA-registered and safe for your family and pets once it dries -- about 2 hours."

Post-Treatment Review:

"I'm all finished. Let me show you what I found and what I did."

[Show tablet/photos]

"Here are photos of the treated areas. I found [conditions]. I treated [areas]. Your protective barrier is now active.

If you see any pest activity between now and your next quarterly visit, just call us. Our re-service guarantee means we come back at no charge. That guarantee is included with every plan.

Your next visit is scheduled for [date]. You'll get a text reminder 24 hours before. Any questions before I go?"

OBJECTION 1: "I just want the one-time treatment."

"I absolutely understand -- you want this problem solved today, and we will solve it. The one-time treatment is $[price], and it will handle the current activity.

Can I share something most homeowners don't realize? [Pest type] in [area] typically re-establishes within 60-90 days after a single treatment. That's why 70% of our one-time customers call us back within a year for the same pest.

The quarterly plan is $[monthly]/month and includes today's treatment. So you're getting the immediate fix PLUS the prevention that keeps it from coming back. And if anything shows up between visits, we handle it at no charge.

Does it make sense to protect yourself year-round for $[monthly]/month, or do you prefer to handle this one-time today?"

OBJECTION 2: "That's too expensive."

"I hear you. Let me ask -- what budget are you comfortable with for pest protection? I may have an option that fits.

[If they give a number]

Our Essential plan is $69/month -- that's $2.27 per day. It covers exterior protection and the re-service guarantee. Would that work for your budget?

[If they won't give a number]

Let me put this in perspective. A single emergency treatment costs $225-350. Most homeowners without a plan need 2-3 emergency treatments per year. That's $450-1,050. The quarterly plan is $828 per year and includes unlimited re-services. Which approach costs more?"

OBJECTION 3: "I need to think about it."

"Of course. What specific part would you like to think through -- the monthly amount, the service frequency, or something else?

[Listen]

[If price]: Let's look at the Essential plan at $69/month. That might fit better.

[If frequency]: The plan is quarterly -- every 3 months. That means 4 visits per year. We handle scheduling, so you don't have to think about it.

[If general hesitation]: I understand this is a decision. Here's what I recommend: Let's schedule your first treatment for [day]. If you decide the plan isn't right for you, you can convert it to a one-time treatment that day. But at least you'll have the appointment locked in, because our calendar is filling up. Does that sound fair?"

OBJECTION 4: "I need to talk to my spouse."

"I completely understand -- this is a household decision. What I can do is send you a summary email with the plan details, pricing, and what's included. Then when you talk to [spouse], you'll have all the information.

Would it help if I held this appointment slot until [time tomorrow] while you discuss it?"

OBJECTION 5: "Your competitor is cheaper."

"I appreciate you doing your research. Can I ask what service level they quoted you for that price? Often the plans aren't apples-to-apples.

[If they mention specific price]

I see. Their plan is $[competitor price], ours is $[your price]. That's a $[difference] monthly difference. Over a year, that's $[annual difference].

Let me show you what that $[annual difference] gets you with us that you won't get there:

If you added those features to their plan, you'd spend $[amount] more. Our plan includes them. Which of those matters most to you?"

OBJECTION 6: "I've never had pest problems before."

"That's great -- it means your home has been fortunate so far. But here's what we know about [area]: [specific pest fact -- termite pressure, ant swarms, etc.].

Prevention is always less expensive than treatment. The homeowners who call us in crisis wish they had started a plan six months earlier. Would you rather be proactive or reactive?"

OBJECTION 7: "I can just buy products at the store."

"Absolutely -- many homeowners start there. The challenge is that over-the-counter products are typically 1/10th the strength of professional-grade treatments. They're designed for prevention, not elimination.

Additionally, most store-bought products don't create a barrier -- they kill what's visible but don't stop new pests from entering. Our professional treatment creates a protective perimeter that lasts 90 days.

Finally, our re-service guarantee means if the problem persists, we handle it at no charge. Store products don't come with that guarantee. How much have you already spent on DIY products?"

OBJECTION 8: "I had a bad experience with another pest control company."

"I'm sorry to hear that. Can you tell me what happened? I want to make sure we don't repeat those mistakes.

[Listen and acknowledge]

That shouldn't have happened. Here's what makes us different:

Would you be willing to let us show you a different experience? I can start with a single treatment, and if you're impressed with the service, we can discuss a plan."

OBJECTION 9: "I don't see any bugs right now."

"That's exactly the right time to start. Pest control is like insurance -- you don't wait for the fire to buy coverage. By the time you see pests, there's already a problem.

[Pest type] colonies start small and grow exponentially. The ones you see are just the tip. A quarterly plan creates a barrier that prevents them from establishing in the first place.

Plus, our plan includes seasonal adjustments. We anticipate what pests are coming and prevent them before they arrive. Does that make sense?"

OBJECTION 10: "I'm moving soon."

"Congratulations on the move! Here's some good news: Our termite bond and quarterly plan are both transferable to the new owner. That actually increases your home's value -- buyers pay more for protected homes.

Additionally, many pests travel with you. Bed bugs, in particular, hitchhike in luggage and boxes. Starting a plan now protects you during the move AND adds value to your sale.

Would it make sense to at least get an inspection before listing?"

OBJECTION 11: "I only want exterior treatment."

"I understand -- you're focused on keeping pests out. Our exterior treatment is $175 one-time or included in every plan.

However, some pests start inside and move out. If we only treat the exterior, we may miss the source. Our quarterly plan includes interior as needed, which means we find and eliminate the root cause.

For $[difference] more per month, you get complete protection, not just a perimeter. Would that be worth the peace of mind?"

OBJECTION 12: "Do you guarantee I'll never see another bug?"

"I wish I could promise that, but no ethical pest control company can guarantee zero pest sightings. What we DO guarantee is this: If you see covered pest activity between your scheduled visits, we come back and re-treat at no charge. Same week, no questions.

The reality is that pests are part of our environment. A quarterly plan dramatically reduces sightings by 85-90%, and when they do occur, we handle them immediately at no extra cost. That's the guarantee that matters."

OBJECTION 13: "I need to wait until payday."

"I understand cash flow. Here's what I can do: I can schedule your first visit for [day after payday], and we can process payment then. No charge today, just a confirmed appointment.

Alternatively, the plan breaks into monthly payments, so instead of $[one-time] today, it's just $[monthly] when we come. Which works better?"

OBJECTION 14: "I'm already under contract with another company."

"I appreciate your loyalty. When does your current contract expire? I'd love the opportunity to provide a comparison inspection at no charge when you're evaluating your options.

In the meantime, can I ask: Are you satisfied with their response time and guarantee? Many customers who switch to us mention those as reasons. I'd love to earn your trust when the timing is right."

OBJECTION 15: "I have pets -- I'm worried about chemicals."

"That's a very valid concern, and we take pet safety seriously. All products we use are EPA-registered and selected specifically for homes with pets and children.

Here's our protocol:

Would you like me to note "pet-safe protocol" on your account so the technician is prepared?"

OBJECTION 16: "I just want an inspection first."

"Absolutely -- an inspection is the right first step. Our inspection is $[price] and takes about 45 minutes. I'll provide a written report of findings and recommendations.

Here's what I'll include: active pest conditions, conducive conditions, risk assessment, and treatment options with pricing. No obligation.

I have availability [day] at [time] or [day] at [time]. Which works for you?"

OBJECTION 17: "Why do I need interior treatment? I only see pests outside."

"That's actually a great sign -- it means your interior is relatively clean. But here's what we know: pests originate outside and find entry points. An exterior-only treatment kills what's outside but doesn't address how they're getting in.

Our quarterly plan includes interior treatment as needed, which means if we find an entry point during inspection, we seal it. Without that, you're treating symptoms, not causes.

The difference is $[amount] per month. Is finding and sealing entry points worth that to you?"

OBJECTION 18: "I've been doing this myself for years."

"You're clearly capable -- most DIYers we meet are knowledgeable. The challenge is that professional-grade products require licensing for a reason -- they're significantly more effective.

Also, your time has value. If you spend 3 hours per month on pest control, that's 36 hours per year. At $25/hour (conservative), that's $900 in time value. Our quarterly plan costs $828/year.

And we include the guarantee. When you DIY, if it doesn't work, you buy more products and spend more time. With us, you call and we fix it free.

Would you be open to trying professional service once and comparing the results?"

OBJECTION 19: "My house is brick/concrete. I don't need pest control."

"Brick and concrete are excellent building materials, but they don't stop pests. Termites can enter through expansion joints as thin as a credit card. Ants follow utility lines. Rodents gnaw through lead.

In fact, I've treated many brick homes with termite activity because the foundation has cracks, the mortar has gaps, or the slab has plumbing penetrations.

A free inspection would show you exactly what vulnerabilities exist, regardless of your exterior material. Would you like to schedule one?"

OBJECTION 20: "I don't want a contract."

"I understand -- contracts feel like commitment. Here's the reality: Our plan is month-to-month after the first 90 days. You can cancel anytime with 30 days notice.

The reason we ask for the initial 90 days is that pest control is cumulative. The first treatment addresses active pests. The second treatment reinforces the barrier. The third treatment establishes long-term protection.

After 90 days, if you're not completely satisfied, you can cancel. But 94% of our customers stay after the first 90 days because they see the results. Fair enough?"

OBJECTION 21: "I had pest control before and the bugs came back."

"That's frustrating, and unfortunately, it happens with some providers. Let me explain why it won't happen with us:

First, our re-service guarantee. If pests return between visits, we come back at no charge. Most companies charge for callbacks or make you wait weeks.

Second, we use a different chemistry rotation to prevent resistance. Some companies use the same product every visit, and pests adapt.

Third, our technicians document every treatment and finding. If pests return, we analyze why and adjust the protocol.

Would you let us show you what proper pest control looks like? I can start with a single treatment, and if you're satisfied with the thoroughness, we'll discuss a plan."

OBJECTION 22: "How do I know your chemicals are safe?"

"That's the right question to ask. Here's what you should know:

Safety is non-negotiable. Would you like me to send you the product information for your review before scheduling?"

OBJECTION 23: "I'm a renter, not the owner."

"No problem -- we work with renters regularly. Here's how we can help:

If your landlord is responsible for pest control, I can provide an inspection report they can use to authorize treatment. Many landlords prefer our detailed documentation.

If you're responsible for pest control per your lease, our quarterly plan is month-to-month and transfers if you move. We also offer one-time treatments for immediate needs.

Would you like me to do an inspection and provide a report you can share with your landlord?"

OBJECTION 24: "I'm selling my house. Why would I get pest control now?"

"That's actually the PERFECT time. Here's why:

Many realtors in [area] recommend our pre-listing inspection to their sellers. It's $[price] and can save your deal. Would you like to schedule one?"

OBJECTION 25: "I'll just call you if I need you."

"I appreciate that, and we're always here when you need us. But here's what typically happens: Homeowners who wait until they see pests call us in crisis mode. That means:

The quarterly plan converts emergencies into maintenance. For $[monthly]/month, you never have to make a crisis call. Wouldn't that be worth it?"

OBJECTION 26: "My friend does pest control on the side."

"That's great that you have a connection. A few questions to consider:

I'm not here to discredit your friend. But professional pest control involves liability, guarantees, documentation, and ongoing training. If your friend can provide all of that, fantastic. If not, we're here as your professional option."

OBJECTION 27: "I don't have time for appointments."

"I completely understand -- you're busy. That's actually why the quarterly plan works so well for busy homeowners.

Here's how we handle it:

Many of our customers are never home for their quarterly visits. The technician treats the exterior, leaves a report, and you get an email summary. Zero time required from you.

Would Saturday work, or would you prefer exterior-only service while you're at work?"

Day 1 Follow-Up (Plan Enrolled)

"Hi [Name], this is [CSR] from [Company]. I wanted to personally welcome you to our family of protected homes. Your first visit is scheduled for [date] between [time]. [Technician] will be your technician -- I've attached his photo and bio. If you have any questions before your visit, reply to this message or call me directly at [number]. Welcome aboard!"

Day 14 Follow-Up (One-Time Customer)

"Hi [Name], this is [CSR] from [Company]. I wanted to check in -- how has the pest situation been since [Technician] treated your home?"

[If good]: "That's exactly what we want to hear. Many customers in your situation choose our quarterly plan to keep it that way. Can I send you some information?"

[If activity]: "I'm glad you told me. Let me schedule a re-service at no charge. When's a good time?"

Day 30 Follow-Up (Plan Customer)

"Hi [Name], you've been with us for a month now. I hope you're sleeping soundly! I wanted to share your "First 30 Days" summary:

If you have any concerns before your next visit, I'm here. Just reply or call."

Appointment Confirmation

"Hi [Name], this is [Company]. [Technician] will arrive tomorrow between [time]. He'll call 30 min before. Please ensure pets are secured. Questions? Reply here."

Post-Service Summary

"Hi [Name], [Technician] completed your service today. [Summary]. Your next visit is [date]. If you see any activity between now and then, call us -- your re-service guarantee covers it."

Re-Service Offer

"Hi [Name], we noticed you called about [pest] activity. Your re-service is scheduled for [date] at [time]. No charge -- guaranteed."

Plan Upgrade

"Hi [Name], [Technician] noticed [condition] during your last visit. Our [add-on] addresses this for $[price]/month. Reply YES to add it, or call [number] with questions."

Review Request

"Hi [Name], [Technician] enjoyed protecting your home today. If we earned 5 stars, a quick review means the world: [link]. Thank you!"

In-Person (Technician)

"Mrs. Johnson, I'm so glad we got this handled for you. If you have 30 seconds right now, I'd love if you could share your experience on Google. It helps other homeowners in [neighborhood] find us. I'll send you a text with the link -- you can do it right from your phone. Would that be okay?"

Phone (CSR)

"Hi [Name], this is [CSR] from [Company]. I saw that [Technician] completed your service today and everything went well. I'm so glad to hear that. If you're happy with the service, would you mind leaving us a quick review? It takes about 30 seconds and really helps us grow. I'll text you the link right now."

Direct Ask

"Hi [Name], I'm so glad you're happy with the service. Do you have any neighbors who might benefit from the same protection? I'd love to offer them a free inspection, and if they sign up, you'll both get a $50 account credit. Who comes to mind?"

The Neighborhood Map

"Hi [Name], 12 homes on your street are already protected by us. We're building a pest-free zone, and we'd love to include your neighbors too. If you refer a friend on your street, both of you get a free month. Would you mind sharing our info with one neighbor?"

"[Name], a termite bond is like homeowner's insurance for termites -- except homeowner's insurance almost never covers termite damage. The average termite repair costs $3,000, but I've seen homes with $15,000+ in damage.

The bond costs $[price] per year and includes:

Homes with termite bonds sell 15% faster, and buyers pay more for protected properties. For $[daily cost] per day, you protect your single largest investment. Can I set you up with the [Essential/Preferred/Premier] bond today?"

Mosquito Opportunity

"Mrs. Johnson, while I was treating the perimeter, I noticed some standing water in your backyard drainage area. That's prime mosquito breeding territory. With all the rain we've had, you're likely to see a mosquito surge in 2-3 weeks. I can add our mosquito program to your plan today for $49 per month, and we'll treat that area specifically."

Rodent Exclusion

"Mr. Smith, I found a gap around your dryer vent where a rodent could enter. It's about the size of a quarter, which is plenty big for mice. I can seal that today as part of our rodent exclusion package for $299. It includes sealing all entry points and setting monitoring traps. Would you like me to include that?"

Termite Risk

"Mrs. Johnson, I noticed wood-to-soil contact on your back deck posts. That's a termite highway. I can add termite monitoring stations to your plan for $15 per month. They provide early detection if termites ever approach your home. Would that give you peace of mind?"

60-Day Win-Back

"Hi [Name], this is [CSR] from [Company]. We miss having you as a customer. I wanted to reach out because [season] is approaching, and pest pressure is increasing. If you'd like to come back, I'll offer 25% off your first quarter. Can we get you back on the schedule?"

6-Month Win-Back

"Hi [Name], it's been 6 months since we last serviced your home. I wanted to check in -- how have things been? If you've noticed any pest activity, we'd love to earn back your trust. I'm offering a free inspection and 50% off your first month back. Would that interest you?"

Spring Termite Campaign

"Spring termite swarm season starts in 3 weeks. Every home in [City] will face termite pressure. The question is which ones are prepared. Schedule your inspection today -- our calendar is 80% booked. Protect your home before the swarm."

Summer Mosquito Campaign

"July 4th is 30 days away. Will your backyard be mosquito-free? Our mosquito program starts at $49/month and protects your yard all summer. Spots are limited -- we only accept 40 new mosquito customers per route. Claim yours today."

Fall Rodent Campaign

"September 1st is rodent migration day. They're already looking for winter shelter. Our rodent exclusion package seals entry points and includes monitoring. Schedule before September 15th and save $50."

New Lead Voicemail

"Hi [Name], this is [Your Name] from [Company]. You requested information about pest control for your home at [address]. I have a few questions to make sure I send the right technician with the right equipment. Please call me back at [number]. I'm available until 6 PM today. Thank you!"

Follow-Up Voicemail

"Hi [Name], this is [Your Name] from [Company]. I sent you information about our quarterly plan last week and wanted to follow up. I have two appointment openings this week -- Tuesday morning and Thursday afternoon. If you'd like to get protected, call me at [number]. I look forward to hearing from you."

Clozo Academy Proprietary Curriculum

Usage: Laminate key scripts at CSR stations. Role-play weekly. Record and review monthly.