Complete Sales Scripts

This collection contains ready-to-use scripts for every stage of the packaging sales and marketing process. Customize these with your company details and deploy immediately.

Script 1.1: The Research-Based Email

Subject: Your packaging caught my eye, [First Name]

Hi [First Name],

I came across [Brand Name] [specific detail — product line, recent launch, social media post] and was impressed by [specific compliment].

I work with [industry] brands to create packaging that matches the quality of what is inside. Recently, we helped [similar brand] [specific result — increase unboxing shares, reduce damage by X%, launch on time].

I have a specific idea for how [Brand Name] could [specific benefit — improve shelf presence, reduce costs, enhance unboxing] that I would love to share.

Worth a brief conversation next week? I promise to keep it under 15 minutes.

Best,

[Your Name]

[Company Name]

[One credibility line — e.g., "Packaging partner for 200+ growing brands"]

Script 1.2: The Problem-Agitation-Solution Email

Subject: The packaging mistake costing [industry] brands repeat customers

Hi [First Name],

Most [industry] brands I speak with are losing customers because of one packaging oversight: [specific problem — damaged shipments, forgettable unboxing, inconsistent quality].

It usually shows up as [agitate the problem — increased returns, negative reviews, low social sharing], but the root cause is packaging that does not match the brand promise.

We helped [similar brand] fix this by [specific solution], which resulted in [specific outcome].

I put together a quick case study showing exactly what we did. Interested?

[Your Name]

Script 1.3: The Value-First Email

Subject: Free packaging audit for [Brand Name]

Hi [First Name],

I am offering complimentary packaging audits for [industry] brands this month. The audit covers:

It takes 20 minutes and I will send you a written report within 48 hours. No obligation, no sales pitch.

Interested? Just reply and we will find a time.

[Your Name]

[Company Name]

Script 1.4: The Referral-Based Email

Subject: [Mutual Connection] suggested I reach out

Hi [First Name],

[Mutual Connection] and I were discussing packaging challenges in the [industry] space, and they mentioned you might be looking at [specific packaging need].

We specialize in [your specialty] for brands like [Brand Name], and I would love to understand what you are working on and share some relevant ideas.

Are you open to a brief call next week?

Best,

[Your Name]

Script 2.1: The Permission-Based Opener

"Hi [First Name], this is [Your Name] from [Company]. We specialize in custom packaging for [industry] brands.

I am not calling to sell you anything — I noticed [Brand Name] [specific observation] and had a quick idea I wanted to share. Do you have 30 seconds?

[If yes]: Great. We recently helped [similar brand] [specific result] by [specific approach]. Based on what I see with [Brand Name], there might be a similar opportunity. Worth a brief conversation next week?"

Script 2.2: The Problem-Focused Opener

"Hi [First Name], this is [Your Name] from [Company].

Quick question: Are you currently [specific trigger — launching a new product, dealing with packaging quality issues, looking for sustainable options]?

[If yes]: That is exactly what we help with. We work with [industry] brands to [specific solution].

Many of our clients came to us because [specific pain point]. We helped them [specific result].

I would love to learn more about what you are working on. Do you have 15 minutes next Tuesday or Wednesday?"

Script 2.3: The Event Follow-Up Call

"Hi [First Name], this is [Your Name] from [Company]. We met at [Event Name] [timeframe] and you mentioned [specific thing they said].

I have been thinking about what you shared, and I have a few ideas that might be relevant. Do you have 10 minutes this week for a quick call?

I will send you a calendar link as well, but wanted to reach out directly."

Script 2.4: The Gatekeeper Bypass

To assistant/receptionist:

"Hi, this is [Your Name] from [Company]. I am calling regarding [Brand Name]'s packaging supply. Could you connect me with whoever manages packaging decisions? That would be [Title — Brand Manager, Purchasing Director, etc.].

[If asked about the call]: It is about a cost optimization we identified for their packaging program. I promise to keep it brief."

Script 3.1: The Connection Request

"Hi [First Name], I came across [Brand Name] and was impressed by [specific detail]. I help [industry] brands create packaging that elevates their customer experience. Would love to connect and share ideas."

Script 3.2: The Value-First Message

"Thanks for connecting, [First Name]!

I noticed [Brand Name] uses [current packaging observation]. Many brands in [industry] have found that [specific improvement] made a significant impact on [specific outcome — customer perception, shipping costs, unboxing shares].

I put together a quick guide on [relevant topic]. Happy to share it if useful — no strings attached.

Hope you are having a great week!"

Script 3.3: The Case Study Message

"Hi [First Name],

Quick follow-up. I thought you might find this relevant: we recently worked with [similar brand] to [specific project], and they saw [specific results] within [timeframe].

The approach might apply to [Brand Name]'s upcoming [launch/season/expansion]. Worth a brief conversation?

Best,

[Your Name]"

Script 3.4: The Soft Close

"[First Name], I don't want to be the person who keeps following up forever. If packaging is not a priority right now, I completely understand.

Just let me know either way — happy to share ideas when the timing is better, or step back if it is not a fit.

Either way, great connecting with you.

[Your Name]"

Script 4.1: The Opening (First 3 Minutes)

"Thanks for taking the time, [First Name]. I have done some research on [Brand Name], and I am excited about what you are building. Before I share how we might help, I would love to understand your situation better. Mind if I ask some questions?

Great. To start, tell me about [Brand Name] and your target customer."

Script 4.2: The Discovery Questions

Business Context:

Current Situation:

Future State:

Decision Process:

Script 4.3: The Transition

"Based on everything you have shared, here is what I am hearing:

I have some specific ideas for how we can help. Would you like me to outline an approach?"

Script 5.1: The Agenda Set

"Today, I will walk you through our recommendations based on our discovery call. I will cover:

Any questions can wait until the end unless something is unclear. Sound good?"

Script 5.2: Presenting the Recommendation

"Based on your need for [key need], timeline of [timeline], and budget considerations, we recommend our [Tier Name] package.

Here is why: [connect features to their specific needs]. This gives you [key benefit] at a timeline that matches your [launch/deadline].

The investment for this package is [price], which includes [list what is included]. That works out to [cost per unit or daily cost framing]."

Script 5.3: Presenting Three Tiers

"We have three approaches we could take:

Option 1 — [Starter]: At [price], this gives you [basic features]. This works well if [specific situation].

Option 2 — [Professional] (our recommendation): At [price], this includes [key features]. This is our most popular option because [reason].

Option 3 — [Enterprise]: At [price], this adds [premium features] plus [white-glove services]. This makes sense if [specific situation].

Given what you shared about [their situation], the [Professional] tier seems like the right fit. What are your thoughts?"

Script 6.1: "Your price is too high."

"I appreciate you sharing that. When you say 'too high,' are you comparing us to a specific quote, or is this about the budget you have available?

[If comparing]: Let me help you compare apples to apples. Our quote includes [list inclusions]. Can you share what theirs includes? I want to make sure you are evaluating the full picture.

[If budget]: I understand budget constraints. Let's look at what we can adjust while still delivering the outcome you need. We could [offer trade-offs]. Which aspects are most important to preserve?"

Script 6.2: "We found a cheaper option."

"Cheaper is always available. The question is: what are you giving up for that lower price?

Can you share what the other quote includes? I want to make sure you are comparing equivalent offerings. For example, our quote includes [key differentiators — design support, proofing, rush flexibility, quality guarantee].

The real cost of packaging is not just the invoice. It is the cost of delays, quality issues, and missed opportunities. Our clients find that [specific value] more than covers the difference."

Script 6.3: "We need to think about it."

"Absolutely, this is an important decision. To make sure I provide everything you need for that conversation, what specific questions or concerns will you be evaluating?

[Listen and address each concern]

Is there anything else that would help you make a confident decision? I can provide [references, samples, revised timeline, different payment terms]."

Script 6.4: "We need to get more quotes."

"That makes complete sense. To help you make an informed comparison, here is a checklist of questions to ask each vendor:

I would rather you choose the best partner than choose us for the wrong reasons. After you have talked to others, I would love to answer any questions that come up."

Script 6.5: "The timing isn't right."

"I understand timing is a consideration. When you say timing, do you mean [option A] the project timeline has shifted, or [option B] you are not ready to commit to a vendor yet?

[If A]: When does the timeline open up? I can schedule a follow-up for then and make sure we are ready when you are.

[If B]: What would need to happen for you to feel ready? I am happy to work with you on whatever that is."

Script 7.1: The Assumptive Close

"Great. To get started, I will need your shipping address for the sample, and we can schedule the kickoff call for [day]. Does Tuesday work for you?

[If they agree]: Perfect. I will send the agreement and invoice for the deposit today. Production begins the next business day after we receive the deposit."

Script 7.2: The Alternative Close

"Would you prefer the 1,000-unit run to start, or the 2,500-unit run for better unit economics?

[Either way they choose, they are buying]: The 2,500-unit option gives you the best per-unit cost. I will prepare the agreement for that."

Script 7.3: The Urgency Close

"To meet your [Date] launch, we need to start production by [Date]. That means we need the signed agreement and deposit by [Date].

Can we make that happen? I can have the agreement to you within 2 hours."

Script 7.4: The Summary Close

"Let me make sure I have this right. You need [quantity] [product type] with [specifications], delivered by [date], at [total price].

I will include [add-ons] and the [service] we discussed.

If that all sounds correct, I will send the agreement right now and we can get started. Sound good?"

Script 7.5: The Trial Close (During Discovery)

"Does this approach sound like it would solve the [specific problem] you mentioned?

[If yes]: Great. Shall I put together a formal proposal with the exact specifications and pricing?

[If maybe]: What would need to change to make this a perfect fit?"

Sequence 8.1: Post-Proposal Follow-Up (5 emails)

Email 1: Day 0 (Immediately after proposal)

Subject: Proposal for [Brand Name] — [Project Name]

Hi [First Name],

As promised, attached is the proposal for [project summary].

Key highlights:

I will follow up on [Date] to answer any questions. In the meantime, feel free to reply or call me directly at [number].

Best,

[Your Name]

Email 2: Day 3

Subject: Quick question about the [Brand Name] proposal

Hi [First Name],

I wanted to check in on the proposal I sent. Any questions I can answer?

One thing I forgot to mention: [additional value point, case study, or relevant detail].

Happy to jump on a quick call if easier.

[Your Name]

Email 3: Day 7

Subject: Idea for [Brand Name]

Hi [First Name],

I have been thinking about our conversation and wanted to share an idea:

[Specific idea relevant to their project — could be a design suggestion, a way to save money, or an additional service].

Also, I came across this [article, case study, example] that reminded me of what you are working on: [link or brief summary].

Let me know if you would like to discuss.

[Your Name]

Email 4: Day 14

Subject: Should I check back next month?

Hi [First Name],

I know packaging decisions often take time, especially with multiple stakeholders involved.

Should I check back in a few weeks, or is there anything I can provide now that would help move this forward?

I am here whenever you are ready.

[Your Name]

Email 5: Day 21

Subject: Closing your file — unless?

Hi [First Name],

I have not heard back, so I will assume timing may have shifted or priorities have changed. No problem at all — I know how things move in this business.

I will pause follow-ups for now and check back in [timeframe — a quarter, six months]. If anything changes on your end, just reply and I will pick this right back up.

Wishing [Brand Name] all the best.

[Your Name]

Script 9.1: The Direct Ask (After Successful Delivery)

"[First Name], I am so glad everything arrived on time and met your expectations. It has been a pleasure working with [Brand Name].

I am looking to partner with one more [industry] brand this quarter. Do you know anyone who is launching a new product or unhappy with their current packaging?

I would be happy to offer them the same level of service we have provided you."

Script 9.2: The Email Referral Request

Subject: A favor to ask

Hi [First Name],

Working with [Brand Name] has been one of the highlights of our year. Your team's vision for [specific project] was inspiring, and the results speak for themselves.

I am looking to grow our portfolio with a few more brands in the [industry] space. Do you know anyone who might benefit from working with us?

As a thank you, we offer [referral incentive — credit, gift card, discount] for any introduction that leads to a project.

No pressure at all — just thought I would ask.

Best,

[Your Name]

Script 9.3: The Introduction Template (for clients to forward)

Subject: Introduction: [Your Name] at [Company]

Hi [Name],

I wanted to introduce you to [Your Name] at [Company]. They have been handling our packaging for [timeframe], and the experience has been fantastic — [specific result if comfortable sharing].

I thought they might be able to help with [Recipient Company]'s upcoming [launch/packaging refresh].

[Your Name], I'll let you two take it from here.

Best,

[Client Name]

Script 10.1: Agency Partnership

"[First Name], I know [Agency Name] focuses on brand strategy and design for [industry] clients. I am guessing packaging production comes up regularly with your clients.

We specialize in turning packaging designs into reality — with the quality, speed, and reliability that reflects well on the agency that recommended us.

We offer:

Would you be open to a 15-minute conversation about how we could support your client work?"

Script 10.2: Fulfillment Center Partnership

"[First Name], your clients are always asking about packaging recommendations. Instead of saying 'we don't handle that,' what if you had a trusted partner who does?

We specialize in custom packaging for [niche]. We can work directly with your clients or through you. Your clients get great packaging, you become a more valuable partner to them, and we offer [referral fee/revenue share] for every project.

It takes 15 minutes to explain how we work. Worth a conversation?"

Script 10.3: Designer Partnership

"[First Name], your packaging designs are stunning. I would love to see them produced at the quality level they deserve.

We work with designers to bring their packaging visions to life — with precise color matching, structural integrity, and production quality that makes your designs shine.

I would love to send you a sample kit showing our capabilities and explore how we might collaborate on projects.

Interested?"

Script 11.1: Welcome Email

Subject: Welcome to [Company] — Your Project Begins Now

Hi [First Name],

Welcome to [Company]! We are thrilled to be your packaging partner for [Project Name].

Your dedicated project manager is [Name], and you can reach them at [email] or [phone].

Here is what happens next:

Week 1: We review your artwork and prepare your proof

Week 2: You approve the proof; we begin production

Week 3: Production and quality inspection

Week 4: Delivery to [address]

Important dates:

Attached: Project specification sheet for your records.

We will update you at every milestone. If you have any questions, just reply to this email.

Welcome aboard!

[Your Name]

Script 11.2: Proof Ready Email

Subject: Your proof is ready for review — [Project Name]

Hi [First Name],

Your [digital/physical] proof for [Project Name] is ready for review.

[Attach proof or tracking info for physical sample]

Please review carefully and confirm approval by [Date] to maintain your delivery timeline of [Date].

What to check:

If you need changes, reply with your feedback and we will revise within 24 hours.

Best,

[Project Manager Name]

Script 11.3: Production Complete Email

Subject: Production complete — [Project Name] shipping [Date]

Hi [First Name],

Great news! Your order of [quantity] [product] has completed production and passed quality inspection.

Shipping details:

Order summary:

Your balance invoice is attached. Payment terms: Net 30.

We will follow up after delivery to make sure everything arrived perfectly. In the meantime, let us know if you have any questions.

Thank you for choosing [Company]!

[Your Name]

Script 12.1: Cross-Sell (Related Products)

"Since you are ordering [current product], would you like to add [complementary product]? Many of our clients find that [benefit — complete the experience, reduce shipping damage, increase perceived value].

For your order size, it would add approximately [amount] to your total. Interested?"

Script 12.2: Upsell (Tier Upgrade)

"I notice you selected the [current tier]. The [next tier] adds [key upgrade] for only [price difference].

Given your [launch timeline/quality requirements/brand positioning], the upgrade might be worth considering. The [specific benefit] tends to make a significant difference for brands at your stage.

Want me to update the quote with both options so you can compare?"

Script 12.3: Managed Program Pitch (to existing client)

"[First Name], you have placed [number] orders with us this year, and every one has been a pleasure. I have been thinking: would a managed packaging program make sense for [Brand Name]?

Instead of requoting and respecifying every order, we would manage your packaging inventory, alert you when it is time to reorder, and handle all the details. You would get:

For your volume, the program would be [monthly fee]. Based on your ordering pattern, the savings and peace of mind should more than cover it.

Interested in learning more?"

Clozo Academy Proprietary Curriculum — The Packaging Business Growth System

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