Complete Sales Scripts

Complete collection of scripts, templates, and conversation frameworks for every sales and communication scenario in your outdoor business.

1A: Immediate Auto-Response (Under 5 Minutes)

Subject: Your [Trip Type] Inquiry — [Business Name]

Hi [Name],

Thank you for reaching out about a [trip type] with [Business Name]. I am excited to help you plan an incredible experience.

I will personally review your inquiry and send you a detailed response within 2 hours with availability, pricing, and next steps.

In the meantime, here is what you can expect:

Talk soon,

[Your Name]

[Business Name]

[Phone Number]

P.S. Here is a photo from last week on the [location] to get you excited about what awaits. [Attach photo]

1B: Detailed Response (Within 2 Hours)

Subject: Your Custom [Trip Type] Proposal — [Business Name]

Hi [Name],

Thank you for inquiring about a [trip type] with us. Based on what you shared, I have put together a proposal I think you will love.

RECOMMENDED TRIP: [Trip Name]

[2-3 sentences describing why this trip matches their goals]

AVAILABLE DATES:

WHAT IS INCLUDED:

INVESTMENT: $[Price] per person

(50% deposit to reserve, balance due 30 days before trip)

YOUR GUIDE: [Guide name] has [X years] on these waters/trails and specializes in [relevant expertise]. [One sentence about their approach].

I have attached our trip guide and some recent photos from this experience. Would you like to schedule a quick 10-minute call to discuss details and answer any questions?

Best,

[Your Name]

Opening (30 seconds)

Hi [Name], this is [Your Name] from [Business Name]. Thank you for taking the time to chat. I have reviewed your inquiry about a [trip type], and I am excited to help you plan this. Do you have about 10 minutes to talk through what you are looking for?

Discovery Phase (4-5 minutes) — Listen 70%, Talk 30%

Recommendation Phase (2-3 minutes)

Based on what you have shared, here is what I recommend:

[Name], because you [specific detail from discovery], I think our [Trip Name] is the perfect fit. Here is why: [connect their desires to specific trip features].

This trip includes [list 3-4 key inclusions]. Your guide would be [Guide Name], who [relevant credential or specialty].

The investment is $[Price] per person. That includes everything except [anything not included].

Social Proof (1 minute)

I had a client last month with a very similar situation — [brief relevant story]. They told me afterward that [specific positive outcome]. I think you will have a similar experience.

Close (1 minute)

[Name], would you like me to hold [specific dates] for you? I can send you the booking link right now, and once your deposit is in, those dates are secured.

[If hesitation]: What questions can I answer to help you feel confident about this decision?

3A: Non-Responder Follow-Up (7-Touch Sequence)

Touch 1 (Day 3): Check-in

Subject: Quick question about your [trip type] inquiry

Hi [Name],

I wanted to follow up on the proposal I sent for your [trip type]. I know planning trips takes time, and I am here to answer any questions.

Is there anything specific I can clarify about the trip, pricing, or dates?

Best,

[Your Name]

Touch 2 (Day 7): Social Proof

Subject: What [Client Name] said about their [trip type]

Hi [Name],

I wanted to share a quick note from a client who did this exact trip last month:

[Quote testimonial about relevant trip type and outcome]

This could be your experience too. I still have availability for [mention 1-2 date ranges]. Shall we get you booked?

Best,

[Your Name]

Touch 3 (Day 12): Educational Value

Subject: The best time to book [species/activity] in [location]

Hi [Name],

I put together a quick guide on the optimal timing for [trip type] in our area. Many people are surprised to learn that [interesting fact about timing/conditions].

[2-3 sentences of valuable content]

If you are planning a trip this season, I recommend booking by [date] to secure the best dates. Let me know if you would like me to hold something for you.

Best,

[Your Name]

Touch 4 (Day 18): Scarcity

Subject: [Date range] is filling up

Hi [Name],

I wanted to give you a heads-up that [specific month/season] dates are filling faster than usual this year. We are already [X]% booked for that period.

If you are considering a trip this season, I would recommend securing dates soon. I am happy to hold a date for 48 hours while you decide — no obligation.

Want me to reserve something for you?

Best,

[Your Name]

Touch 5 (Day 25): Direct Ask

Subject: Should I close your inquiry?

Hi [Name],

I have not heard back from you, so I wanted to check in one final time about your [trip type] inquiry.

I completely understand if the timing is not right or if you have decided to go another direction. Either way, I would love to know so I can either help you get booked or release those dates for other clients.

What would be most helpful right now?

Best,

[Your Name]

Touch 6 (Day 35): Long-term Nurture

Subject: New trip photos from [location]

Hi [Name],

I know the timing was not right when you inquired earlier, but I wanted to share some recent photos from [location]. They turned out incredible, and I immediately thought of you.

[Link to photo gallery or attach 1-2 photos]

I will be releasing our [next season] dates in [month]. Would you like me to put you on the early notification list? Early-booking clients get first pick of prime dates.

Best,

[Your Name]

Touch 7 (Day 60): Re-engagement

Subject: Ready when you are

Hi [Name],

It has been a couple of months since you inquired about a [trip type] with us. I wanted you to know that whenever you are ready — whether that is this season or next — I am here to help you plan an incredible experience.

I will add you to our monthly newsletter so you can see what we are up to. If something catches your eye, just reply to any email and we will pick up right where we left off.

Happy trails,

[Your Name]

3B: Post-Booking Confirmation Sequence

Day 0 (Immediate): Booking Confirmation

Subject: You are booked! [Trip Name] — [Date]

Hi [Name],

Welcome to the [Business Name] family! Your [Trip Name] on [Date] is confirmed.

YOUR TRIP DETAILS:

WHAT HAPPENS NEXT:

DEPOSIT RECEIVED: $[Amount]

BALANCE DUE: $[Amount] by [Date]

I have attached your receipt and a gear checklist. If you have any questions between now and your trip, do not hesitate to reach out.

We are going to have an incredible time.

[Your Name]

4A: Price Objection

Client says: That is more expensive than I expected.

Response: I completely understand. This is an investment, and it is worth understanding exactly what goes into it. Let me break it down: [itemize inclusions]. If you were to arrange each of these separately — the guide, the gear rental, the meals, the photography — you would spend roughly $[X]. Our package at $[Y] brings it all together, and more importantly, it ensures everything works seamlessly so you can focus entirely on the experience.

Many of our clients tell us that the value they received exceeded the price they paid. In fact, [share relevant testimonial about value].

Would it help if we looked at our [lower tier option] or a payment plan?

4B: Need to Check with Partner

Client says: I need to check with my wife/husband/partner.

Response: Of course. I always recommend discussing something like this with your partner. To make that conversation easier, let me send you a trip summary with photos, testimonials, and all the details they might want to know. I would also be happy to speak directly with [partner name] to answer any questions they have — sometimes that helps.

I can hold these dates for 48 hours while you discuss. After that, I will need to release them to other inquiries. Would that work?

4C: Need to Think About It

Client says: I need to think about it.

Response: Absolutely, this is a decision worth thoughtful consideration. To help you think it through, what is the main thing you are weighing? Is it the timing, the investment, or something about the trip itself?

[Listen and address specific concern]

I can hold the dates for 48 hours without any deposit. That gives you time to think without losing these specific days. Would that be helpful?

4D: Not Enough Experience

Client says: I am not experienced enough for this trip.

Response: That is exactly why most of our clients book with us. Our guides specialize in making beginners feel confident and successful. Last month, I took a complete beginner who had never [activity] before, and they [positive outcome].

We provide all the instruction you need, all the gear, and we pace everything to your comfort level. You do not need any prior experience — just a willingness to learn and a sense of adventure.

Would it help to speak directly with your guide before the trip? They can walk you through exactly what to expect.

4E: Weather Concern

Client says: What if the weather is bad?

Response: Weather is part of the outdoor experience, and we have strategies for every condition. [Share specific contingency plan — covered boat, alternative location, rescheduling policy].

Some of our most memorable trips have happened in rain or snow. The fish often bite better, and the stories are definitely better. That said, if conditions become unsafe, we reschedule at no charge.

[Share testimonial about a great trip in challenging weather]

5A: Initial Outreach to HR/Executive

Subject: Team retreat idea for [Company Name]

Hi [Name],

I am [Your Name], founder of [Business Name]. We specialize in outdoor team experiences for companies like [Company Name].

I noticed [Company Name] has been investing in [employee wellbeing / team culture / remote team connection — reference something specific from their website or LinkedIn]. I would love to explore how an outdoor retreat could support those goals.

We recently worked with [Similar Company] to design a 2-day wilderness experience for their leadership team. The result: [specific measurable outcome if available, or positive feedback].

Would you be open to a brief 15-minute call to explore whether this might be a fit for [Company Name]? I am happy to work around your schedule.

Best,

[Your Name]

5B: Discovery Call Script (Corporate)

5C: Corporate Proposal Follow-Up

Subject: Your [Company Name] Retreat Proposal — Follow Up

Hi [Name],

I wanted to follow up on the retreat proposal I sent for [Company Name]. I am excited about the potential to create something meaningful for your team.

I know these decisions often involve multiple stakeholders. I would be happy to:

What would be most helpful as you evaluate this?

Best,

[Your Name]

6A: Post-Trip Referral Request (In Person)

[Name], I am so glad you had a great experience. You know, the best clients we get are referrals from people like you who have experienced what we do. Do you know one person who would love a trip like this? Someone who keeps talking about wanting to [fish/hike/hunt] but has not pulled the trigger?

[If yes]: Would you be comfortable making a warm introduction? I will send you a referral link that gives them $50 off their first trip and gives you a $100 credit toward your next booking.

6B: Post-Trip Referral Request (Email)

Subject: Share the experience + earn $100

Hi [Name],

It was such a pleasure having you on the [trip type] last week. I hope you are still riding the high from [specific memorable moment].

I am wondering: do you know someone who would love an experience like yours? A friend, colleague, or family member who keeps saying they want to [activity] but has not made it happen?

Here is your personal referral link: [Link]

When someone books using your link, they get $50 off their first trip, and you get a $100 credit toward your next adventure with us.

Thank you for being part of the [Business Name] family. I hope to see you again soon.

[Your Name]

7A: During-Trip Observation Notes

[Guide training note]: When a client expresses delight — catches a big fish, sees wildlife, has a breakthrough moment — make a mental or quick written note of their exact words and the context. These raw emotional moments become the best testimonials.

7B: Post-Trip Testimonial Request

Subject: How was your trip? (Plus a small thank you)

Hi [Name],

I hope you made it home safely and that the glow from our trip is still going strong.

I have a quick favor to ask. Your feedback helps other [activity] enthusiasts feel confident about booking with us. Would you mind sharing a few sentences about your experience?

Specifically:

As a thank you, I will send you a $50 credit toward your next trip once you submit your feedback.

[Link to testimonial form]

Thank you,

[Your Name]

7C: Video Testimonial Request

Subject: Quick video request (2 minutes, $100 credit)

Hi [Name],

Your trip photos turned out incredible, and I would love to capture your story in your own words.

Would you be willing to record a quick 60-second video on your phone sharing your experience? Nothing fancy — just authentic thoughts about what the trip meant to you.

In exchange, I will send you a $100 credit toward your next booking.

Here is a simple prompt: What one moment from your trip with [Business Name] will you remember five years from now?

You can reply to this email with the video attached, or text it to [phone number].

Thank you for considering it.

[Your Name]

8A: Group Organizer Support Email

Subject: Everything you need for your group trip on [Date]

Hi [Name],

I know organizing a group trip can feel like a lot, so I have put together everything you need to make this easy.

GROUP TRIP DASHBOARD: [Link]

Your group members can view trip details, pay their individual share, and sign waivers all in one place.

WHAT YOU NEED TO DO:

WHAT I HANDLE:

FREQUENTLY ASKED QUESTIONS:

You are doing the hard part by organizing the group. Let me handle everything else.

Questions? Just reply to this email.

[Your Name]

9A: Cancellation Response

Subject: Your reservation — let us find the best path forward

Hi [Name],

I am sorry to hear you need to cancel your [trip type] on [date]. I completely understand that life happens.

Here is where we stand:

I would love to find a date that works better for you. Our [alternative season] dates are particularly strong for [species/activity], and I would be happy to hold something for you while you figure out your schedule.

What would work best for you?

[Your Name]

9B: Weather-Related Rescheduling

Subject: Weather update for your trip on [Date]

Hi [Name],

I have been monitoring the forecast for your [trip type] on [date], and I want to give you an honest assessment.

[Describe conditions and specific impact on the trip experience]

Here are your options:

I want you to have the best possible experience, and I will support whatever decision feels right to you. What would you prefer?

[Your Name]

10A: 48-Hour Follow-Up

Subject: Your trip photos + a thank you

Hi [Name],

It was an absolute pleasure having you on the [trip type] this [day]. [One personal detail about their trip — a specific catch, moment, or comment they made].

I have attached a few highlight photos from our day. The full gallery will be ready within [timeframe].

A few things:

Thank you for choosing [Business Name]. I hope to see you again soon.

[Your Name]

10B: 30-Day Re-engagement

Subject: Missing the [river/mountains/wilderness] yet?

Hi [Name],

It has been a month since your [trip type], and I am curious: are you still thinking about [specific moment from their trip]?

I have had several clients tell me that the best way to cure post-trip blues is to book the next adventure. With that in mind, I wanted to give you first access to our [upcoming season] dates before we announce them publicly.

[Link to early-access booking]

Returning clients also receive a 10% loyalty discount on all future trips.

Any questions? Just reply to this email.

[Your Name]

10C: Annual Re-engagement

Subject: It has been a year — time to make new memories?

Hi [Name],

One year ago, you joined us for an incredible [trip type]. I hope you have thought about it often.

I wanted to reach out because [upcoming season] is shaping up to be exceptional for [species/activity]. Based on [specific reason — water levels, migration patterns, etc.], we are expecting one of the best seasons in years.

As a returning client, you get first pick of prime dates plus your 10% loyalty discount.

Shall we get you back on the calendar?

[Your Name]

11A: Membership Invitation to Past Clients

Subject: Invitation: Join the [Business Name] Inner Circle

Hi [Name],

Because you have experienced what we do, I wanted to personally invite you to join something new.

We are launching the [Business Name] Inner Circle — a membership community for people who believe outdoor experiences should be a regular part of life, not a once-a-year luxury.

MEMBERSHIP INCLUDES:

INVESTMENT: $[Price]/month (or $[Price]/year with 2 months free)

I am limiting this to 50 founding members. As one of our valued past clients, you are getting this invitation before anyone else.

Interested? Reply to this email or click here to join: [Link]

Questions? I am happy to chat anytime.

[Your Name]

12A: Complementary Business Partnership

Subject: Partnership idea: [Their Business] + [Your Business]

Hi [Name],

I am [Your Name], founder of [Business Name]. We provide guided [activity] experiences in [location].

I have been following [Their Business] and love what you are doing for the outdoor community. I think there is a natural partnership between our businesses.

Here is what I am thinking:

I would love to explore this over coffee or a brief call. Would you be open to a conversation?

Best,

[Your Name]

12B: Conservation Partnership Outreach

Subject: Partnership proposal: Supporting [conservation cause]

Dear [Name],

I am [Your Name], founder of [Business Name], a guided outdoor recreation company in [location]. We have [X years] of experience introducing people to [activity] on [waters/lands] in your region.

I am reaching out because I deeply admire the work [Organization] is doing for [specific conservation cause]. I would like to explore how [Business Name] can support your mission.

Specifically, I am interested in:

I would welcome the opportunity to meet with you to discuss how we might work together.

Thank you for the vital work you do.

Sincerely,

[Your Name]

[Business Name]

Customization: Replace all bracketed placeholders with your specific business details before using.

Tone Adaptation: Adjust formality based on your brand voice. Some brands use casual language; others maintain more professionalism.

Testing: Track response rates by script variant and refine based on data. A/B test subject lines, call-to-action placement, and message length.

Training: Review scripts with all team members who interact with clients. Role-play until responses feel natural, not robotic.

Clozo Academy Proprietary Curriculum