Day 5

Module 1: Foundation & Market Positioning

Today's Focus

Goal setting and metrics

Morning Lesson (20 minutes)

Revenue targets without a path to achievement are merely wishes. Build your targets using a bottom-up approach that starts with capacity and works upward. Calculate your maximum trip capacity: how many trips can you operate per week, how many clients per trip, and how many weeks per year? This gives you your theoretical maximum.

Now apply realistic utilization rates. Even the best outdoor businesses operate at 60-80% capacity during peak season and 20-40% during shoulder seasons. Apply these rates to build your baseline revenue projection: multiply capacity by expected utilization by average revenue per trip.

The 90-day target framework uses three tiers. The foundation tier maintains your current revenue run rate. The growth tier increases revenue by 25% through improved conversion and pricing. The breakthrough tier doubles down on what works and eliminates what does not, targeting 50-100% revenue growth. Each tier has specific action requirements and resource investments.

Today's Action Steps

Calculate your capacity-based revenue ceiling. Set foundation, growth, and breakthrough targets for the next 90 days. Write the specific actions required for each tier.

Key Takeaway

Revenue targets tied to capacity and utilization become actionable plans instead of arbitrary numbers.

Evening Reflection

• What was your biggest insight from today's lesson?
• What action will you take immediately?
• What resistance or obstacle do you anticipate?

Clozo Academy Proprietary Curriculum