Day 1

Module 1: Foundation & Market Positioning

Today's Focus

Conduct a comprehensive audit of your current outdoor recreation business to establish a baseline for growth.

The Foundation Principle

Every successful transformation begins with an honest assessment of where you stand today. Before you can chart a course to a thriving outdoor enterprise, you need clarity on your current revenue streams, operational capacity, client base, and competitive position.

Morning Lesson (20 minutes)

The Five Dimensions of Business Health

1. Revenue Dimension

• What are your total revenues for the past 12 months?
• Break down revenue by source (guided trips, gear rental, education, retail, other)
• What is your average revenue per trip? Per client?
• Which trip type generates the highest profit margin?

2. Operational Dimension

• How many trips can you realistically operate per week/month?
• What is your current guide capacity?
• What equipment and gear inventory do you own?
• What permits, licenses, and insurance coverage do you maintain?

3. Client Dimension

• How many unique clients did you serve last year?
• What percentage are repeat clients?
• Where do your clients come from geographically?
• What is the average group size you accommodate?

4. Marketing Dimension

• What channels currently drive inquiries? (Website, social media, word of mouth, partnerships)
• How many inquiries do you receive per month?
• What is your current inquiry-to-booking conversion rate?
• What is your marketing spend and return on investment?

5. Competitive Dimension

• Who are your 5 closest competitors?
• What do they charge for comparable trips?
• What do their online reviews say clients love most about them?
• Where are the gaps in their offerings that you could fill?

Today's Action Steps

Step 1: Gather Financial Data (20 minutes)

• Pull revenue numbers from the past 12 months
• List all revenue sources with amounts
• Calculate average revenue per trip and per client

Step 2: Document Operations (15 minutes)

• List all trip types you currently offer
• Note your maximum capacity for each trip type
• Inventory your major equipment and assets
• Review your current permits and insurance

Step 3: Analyze the Competition (15 minutes)

• Visit 3 competitor websites
• Document their pricing for comparable trips
• Read their most recent 20 online reviews
• Note what clients praise and complain about

Key Takeaway

You cannot grow what you do not measure. The audit you complete today becomes the baseline against which you will measure all 90-day progress. Every successful outdoor business owner knows their numbers intimately.

Evening Reflection

• What surprised you most about your current numbers?
• Which dimension reveals your biggest growth opportunity?
• Which dimension represents your greatest risk?

Clozo Academy Proprietary Curriculum