Complete Sales Scripts

Clozo Academy Proprietary Curriculum — The Nutrition Coaching Growth System

Script 1.1: Opening & Agenda Setting (First 5 Minutes)

"Hi [Name], it is great to finally connect. I have been looking forward to our conversation.

Here is what I would love to do today: I want to learn about where you are right now with your nutrition and health, what you have tried, what has worked and what has not, and what you ultimately want to achieve. Then, if it makes sense, I can share how I work with clients in situations like yours and we can decide together if it is a good fit. Does that sound good to you?

Perfect. Let us start with this: what made you book this call today? What is the biggest nutrition or health challenge you are facing right now?"

Script 1.2: Deep Discovery Questions

On current eating patterns:

"Walk me through a typical day of eating for you. What does breakfast look like? Lunch? Dinner? What about the moments in between?"

On past attempts:

"What have you already tried to solve this? What worked, even temporarily? What made you stop?"

On deeper motivation:

"You mentioned wanting to [lose weight/feel better/have more energy]. Tell me — why is this important to you right now? What changed?"

On the cost of inaction:

"If nothing changes, where do you see yourself six months from now? How about a year?"

On readiness:

"On a scale of one to ten, how committed are you to making a real change? What would need to happen to make it a ten?"

Script 1.3: The Transition to Presentation

"[Name], thank you for sharing all of that with me. I can hear how much this matters to you, and I genuinely believe I can help.

Based on everything you have told me — the [specific challenge], your goal to [specific goal], and the fact that you have already tried [past attempts] — I think you would be a great fit for my [Program Name] program.

Would it be helpful if I walked you through exactly how it works and what you would get?"

Script 1.4: The Offer Presentation

"Here is what is included in [Program Name]:

You get [X] weeks of personalized nutrition coaching, which includes our weekly private coaching calls where we review your progress, adjust your plan, and work through any challenges. You also get unlimited messaging support through the app — so whenever you have a question, I am there.

Your custom nutrition plan is built specifically for your body, your schedule, and your preferences. No generic meal plans. I also include my complete recipe library, grocery shopping guides, and supplement recommendations based on your specific needs.

Plus, you get access to our private community of clients who are on the same journey — the accountability and support there is incredible.

The total value of everything is [total value], but your investment for the complete program is [price].

I also offer a payment plan of [plan details] if that works better for your budget.

And you are fully protected — if you complete the program and do not see measurable results, I will work with you for an additional 30 days at no charge.

Does this feel like the right solution for you?"

Script 1.5: The Close

"Great — I am excited to work with you. Which payment option works better: the full pay or the payment plan?

[If full pay]: Perfect. I will send you the agreement and payment link right after this call. Once that is complete, we will schedule your onboarding session for this week.

[If payment plan]: Excellent choice. Your first payment of [amount] secures your spot, and the remaining payments are [schedule]. I will send everything over right after our call."

Script 2.1: "I need to think about it"

"I completely understand — this is an important decision. Can I ask what specifically you need to think about? Is it the investment, the timing, or something about the program itself?

[Listen and address the real concern]

I want to respect your process. Would it help if I sent you a summary of everything we discussed, including the details of the program? And when would be a good time for us to reconnect — would tomorrow or the day after work?"

Script 2.2: "It is too expensive"

"I hear you. Investing in your health is a significant decision. Let me ask — compared to what? Many of my clients have already spent two to three times this amount on programs, apps, and supplements that did not produce lasting results.

What is the cost of not solving this? You mentioned [specific pain point] is affecting [specific area of life]. If we fast-forward six months and nothing has changed, what does that cost you — financially, emotionally, physically?

Most of my clients find that the clarity and structure actually save them money on food waste and unnecessary supplements within the first 60 days. And we have the payment plan option to make it more manageable.

What would need to be true for this investment to feel right for you?"

Script 2.3: "I need to talk to my spouse"

"I think that is wonderful that you want to involve your partner — this decision affects both of you. What questions do you think they will have? Let me give you the information they will need.

[Provide key details: program length, total investment, payment options, what is included, guarantee]

Would it help if I jumped on a quick 10-minute call with both of you? I have done this many times and it usually resolves any concerns immediately. When would work for you both?"

Script 2.4: "I do not have time"

"I appreciate your honesty. Let us look at this together — the program requires about two hours per week total. That is one 30-minute coaching call and a few minutes daily for check-ins.

The question is not really about time, is it? It is about priority. If you had a medical emergency, you would find the time. This is your health — and you told me this is a [X out of 10] priority for you.

Here is what my busiest clients tell me: having a structured plan actually creates more time because they are not constantly thinking about what to eat, feeling guilty, or starting over every Monday.

What would need to change in your schedule to make two hours a week possible?"

Script 2.5: "I have tried everything and nothing works"

"I believe you. And I am sorry you have had that experience. The nutrition industry has failed a lot of people.

Can I ask — of everything you tried, what was missing? Was it personalization? Accountability? A focus on your psychology around food? Sustainable habits rather than short-term restriction?

Here is what makes this different: [specific differentiation based on your methodology]. We are not doing another diet. We are rebuilding your relationship with food and your body from the ground up, based on your unique biology, lifestyle, and goals.

What would need to happen for you to believe this time could be different?"

Script 3.1: 2-Hour Post-Call Follow-Up

Subject: Great speaking with you, [Name]

Hi [Name],

Thank you for taking the time to speak with me today. I really enjoyed learning about your goals and your journey so far.

As promised, here is the summary of [Program Name]:

[Include program details, pricing, payment options, guarantee]

I have held your spot for now, but I do need to confirm enrollment by [date] as I am filling the remaining spots for [month].

If you have any questions at all, just reply to this email or text me at [number]. I am here to help.

Talk soon,

[Your name]

P.S. I have attached a case study from a client who was in a very similar situation to yours — I think you will find it encouraging.

Script 3.2: 3-Day Follow-Up (No Response)

Subject: One question for you, [Name]

Hi [Name],

I wanted to check in. I know these decisions take time.

I had one question: What is the one thing that would make you feel 100% confident about moving forward?

Whether it is more information, a conversation with your spouse, or something else entirely — I want to help.

No pressure, just support.

[Your name]

Script 3.3: 7-Day Final Follow-Up

Subject: Last follow-up from me, [Name]

Hi [Name],

I wanted to reach out one last time. I know [Program Name] is not the right fit for everyone, and that is completely okay.

If it is not the right time, I respect that and I will be here whenever you are ready.

If there is one specific question or concern holding you back, I would love to address it. Just reply and let me know.

Either way, I genuinely hope you find the solution you are looking for.

Warmly,

[Your name]

Script 3.4: 30-Day Re-Engagement

Subject: How are things going, [Name]?

Hi [Name],

It has been about a month since we spoke. I have been thinking about you and wondering how things are going with [their specific challenge].

I just shared a post/video about [relevant topic] and it made me think of our conversation.

No agenda here — just genuinely curious how you are doing.

[Your name]

Script 4.1: After a Client Win

"[Name], I am so proud of you for [specific result]. This is exactly why I do this work.

I have to ask — do you know anyone else who is struggling with [similar challenge]? I would love to help them the same way I have helped you. If someone comes to mind, I would be so grateful for an introduction. I will make sure they get the same level of care and attention you have received."

Script 4.2: Program Completion

"Congratulations on completing [Program Name]! Your results have been incredible.

As you know, my practice grows primarily through word-of-mouth from clients like you. If you know anyone who could benefit from this kind of transformation, would you be willing to share your experience with them?

As a thank you, I offer [referral incentive: one bonus session, $100 credit, etc.] for every person you refer who enrolls."

Script 4.3: In Writing (Email/Text)

"Hi [Name],

I am so grateful to have you as a client. Your commitment and results inspire me every day.

I am currently accepting a few new clients for [month], and I always prioritize referrals from people I trust.

If you know anyone who is frustrated with [specific problem] and ready for real change, would you mind sharing my information with them? You can simply forward this email or share my booking link: [link]

Thank you for trusting me with your health — it means everything.

[Your name]"

Script 5.1: Responding to a Comment

"Thanks so much for engaging with my post about [topic]! I would love to send you my free [lead magnet] — it goes deeper on this exact subject. Just drop your email here or grab it at [link]."

Script 5.2: Cold Outreach (Value-First)

"Hi [Name], I came across your profile and noticed [specific observation about their content/bio]. I work with [avatar description] and thought you might find my free [lead magnet] helpful. No strings attached — just genuinely want to share value. Here is the link if you are interested: [link]"

Script 5.3: DM to Someone Who Engaged With Your Content

"Hey [Name]! I noticed you have been engaging with my content about [topic]. Thank you! I would love to know — what is your biggest nutrition challenge right now? I am always looking for content ideas and would love to create something that helps you specifically."

Script 6.1: To Personal Trainers

"Hi [Name],

I am [Your name], a nutrition coach specializing in [niche]. I help [avatar] achieve [outcome] through personalized nutrition strategies.

I have been following your work and love your approach to [specific thing]. I work with several clients who are looking for a trainer with your philosophy, and I would love to explore how we could support each other's clients.

Would you be open to a quick 15-minute call to see if there is a good fit?"

Script 6.2: To Functional Medicine Doctors

"Dr. [Name],

I am [Your name], a nutrition coach who specializes in helping patients implement the dietary protocols that functional medicine practitioners like yourself recommend.

I know your time is incredibly valuable, and I have found that patients who work with a nutrition coach are significantly more successful at implementing dietary changes — which means better outcomes and less follow-up burden on your practice.

I would love to explore how we could make your patients more successful. Would you be open to a brief conversation?"

Script 6.3: To Wellness Brands

"Hi [Name],

I am [Your name], a nutrition coach with [X] followers/subscribers who trust my recommendations on [topic area]. I have been using [their product] personally and genuinely love it.

I would love to explore a partnership — whether that is an affiliate arrangement, a co-branded resource for my audience, or something else creative.

Would you be open to a conversation?"

Script 7.1: Welcome Email (Sent Immediately After Enrollment)

Subject: Welcome to [Program Name] — Your transformation starts now

Hi [Name],

Welcome to [Program Name]! I am thrilled to be your partner on this journey.

Here is what happens next:

Your first coaching call will be scheduled within one week of your onboarding session. Come prepared with your completed food diary (template attached) and any questions you have.

I believe in you. This is going to be transformational.

[Your name]

Script 7.2: Onboarding Call Script

"Welcome officially, [Name]! I am so glad you are here.

Today we are going to establish your baseline and set you up for success. Here is our agenda:

Let us start with your goals. You mentioned wanting to [primary goal]. Tell me what that looks like in concrete terms — what numbers, feelings, or outcomes define success for you?"

Script 8.1: When a Client Wants to Cancel

"[Name], I am sorry to hear you are considering ending our work together. Before we do that, can I ask what is driving this decision? Is it financial, timing, results, or something else?

[Listen to their answer]

I completely understand [their concern]. Here is what I would propose: [offer alternative — reduced frequency, payment plan adjustment, brief pause instead of cancellation].

You have made so much progress — [specific progress]. I would hate to see you lose that momentum. What do you think about [alternative]?"

Script 8.2: If Cancellation is Unavoidable

"I understand, and I respect your decision. Please know that my door is always open — if you ever want to restart, you will always have a spot with me.

Before you go, I would love your honest feedback: What could I have done better? Your answer will help me serve future clients.

And one more thing — if you know anyone who could benefit from this work, I would be so grateful for a referral. Your recommendation means the world to me.

Take care, [Name]. I am rooting for you.

"

Clozo Academy Proprietary Curriculum — The Nutrition Coaching Growth System

Usage Notes: These scripts are starting points — not rigid templates. Adapt the language to match your natural speaking style, your brand voice, and the specific situation. The best scripts sound unscripted because they are delivered with genuine care and listening.