Deeper-than-the-90-day-curriculum playbooks for advanced operators in the No-Code / Low-Code Tool Builders.
10 total
Pricing is the highest-leverage decision in a SaaS business.
Template marketplaces are one of the highest-leverage strategic assets a no-code/low-code platform can build.
Enterprise readiness is a 12-18 month engineering and policy program that unlocks 10-50x higher ACVs from the largest segments of your market.
Developer Relations (DevRel) is the single highest-leverage marketing function for a developer-targeted no-code/low-code product, and the single most miscast for a non-developer-targeted product.
Product-Led Growth (PLG) is talked about loosely.
Community is the most leveraged and most-misbuilt growth function in SaaS.
Integrations and partnerships are different things.
Customer Success (CS) is one of the highest-leverage functions in SaaS, and one of the most consistently mis-staffed.
Pricing experimentation is harder than feature experimentation because pricing decisions affect smaller cohorts, take longer to mature, have stronger network effects, and produce results that are easy to misread.
A liquidity event — strategic acquisition, secondary, IPO — is rarely an event.