Complete Sales Scripts

Clozo Academy Proprietary Curriculum

Duration: 20-30 minutes

Purpose: Qualify the family, build trust, and book a consultation

Opening (2-3 minutes)

"Thank you so much for reaching out to [Agency Name]. I am [Your Name], and I will be your placement coordinator throughout this process. Before I tell you about how we work, I would love to understand your family's situation and what brought you to us. That way I can determine exactly how we can help and whether we are the right fit for what you need. Does that sound good?"

Why this works: Positions you as the expert, frames the call as mutual fit assessment, and prioritizes their needs over your pitch.

Discovery Questions (10-15 minutes)

1. Family Composition

"Tell me about your family. How many children do you have, and what are their ages?"

2. Current Situation

"What does your current childcare arrangement look like, and what prompted you to explore nanny care?"

3. Past Experience

"Have you worked with a nanny agency before, or have you tried to hire independently?"

4. Timeline

"What is your ideal timeline for having a nanny in place?"

5. Priorities

"As you think about the person who will care for your children, what qualities matter most to you?"

6. Special Considerations

"Are there any special considerations we should know about? Dietary needs, language preferences, developmental needs, anything unique to your family?"

7. Schedule

"What is the schedule you are looking for? Full-time, part-time, live-in, live-out?"

8. Budget Context

"Have you thought about the compensation range you are comfortable offering for this position?"

Value Preview (3-5 minutes)

"Based on what you have shared, I can see exactly how we can help. Families in your situation typically benefit most from our [Gold/Platinum] placement package, which includes [specific services relevant to their situation]. Every candidate you meet will have already passed our comprehensive vetting process including background checks, reference verification, and skills assessment. And our [timeframe] replacement guarantee means you are fully protected."

Next Step Commitment (2-3 minutes)

"I would love to dive deeper into your family's needs and walk you through exactly how we would approach your search. Our full consultation takes about 45 minutes, and by the end, you will have a clear understanding of our process, timeline, and investment. I have availability [offer two specific times]. Which works better for you?"

Closing

"Perfect. I will send you a calendar invite for [date and time]. In the meantime, I will email you a brief family profile form that helps us make the most of our consultation time. I am looking forward to meeting you both. Is there anything else I can answer before we hang up?"

Duration: 5 minutes

Purpose: Establish rapport, set the agenda, and transition to deep-dive

"It is great to see you both. From our conversation last week, I know you are looking for [summarize key points]. Today we are going to dive much deeper into what your family needs so I can build a precise search profile. The more specific we get, the better your match will be. I will ask quite a few questions, and I encourage you to be completely open. There are no wrong answers. Sound good?"

"Here is how our time will flow. First, I will ask about your family dynamics, schedule, and priorities. Then we will discuss candidate preferences and any concerns you have. Finally, I will walk you through our placement packages and answer any questions about fees and process. Does that work for you both?"

Duration: 30-40 minutes

Purpose: Uncover the true scope of family requirements

Family Dynamics

"Tell me about each child's personality. Who is the social butterfly, who needs quiet time, who is the early riser?"

"How do your children interact with each other? Any sibling dynamics I should keep in mind?"

"What is your parenting philosophy? Are you more structured with routines, or do you prefer a flexible, go-with-the-flow approach?"

"How involved do you want to be in daily caregiving decisions versus leaving those to your nanny?"

"What role do you want your nanny to play in your family? Purely professional employee, or more of an extended family member?"

Schedule and Logistics

"Walk me through a typical weekday in your home. What time do you leave, what time do you return, what happens in between?"

"Will your schedule change seasonally or during school breaks?"

"Do you travel for work? If so, how often, and will the nanny travel with you or hold down the fort at home?"

"Beyond childcare, are there household duties you would want your nanny to handle? Meal prep, children's laundry, transportation?"

Candidate Preferences

"What age range feels right for your nanny? Some families love the energy of a younger caregiver; others prefer the maturity of someone more experienced."

"Are there specific skills you want? Swimming, cooking, a second language, musical ability, tutoring experience?"

"Do you want someone who takes initiative and plans activities, or someone who follows your lead and direction?"

Concerns and Fears

"What is your biggest worry about hiring a nanny?"

"Have you had any negative experiences with caregivers in the past?"

"What would make you feel completely confident that you made the right choice?"

Duration: 10 minutes

Purpose: Demonstrate value and present tiered options

"Based on everything you have shared, here is how we would approach your search. First, we conduct a comprehensive search across our pre-qualified candidate bench and external channels. Every candidate you meet will have already passed our five-stage vetting process. We will present up to five pre-qualified candidates that match your profile. You will interview them, and we will facilitate a trial period. Once you make your selection, we support contract negotiation and remain available throughout the first [guarantee period]."

"I want you to understand what 'rigorous vetting' means at our agency. Every candidate completes a 12-hour vetting process including criminal background checks across all counties of residence for the past seven years, verified reference calls with three previous employers, a practical skills demonstration, and a structured behavioral interview. In the past 18 months, 94% of our placements have remained active beyond one year."

"We offer three placement packages so you can choose the level of service that fits your family's needs."

Present Silver first:

"Our Essential package at $[amount] includes [list]. It is a solid option for families with straightforward needs."

Present Platinum second:

"Our Concierge package at $[amount] includes everything in Essential plus [list of premium services]. It is designed for families who want white-glove service and maximum support."

Present Gold last (your target):

"Most families choose our Comprehensive package at $[amount]. It includes [list]. This gives you everything you need for a successful placement with the support and guarantees that provide genuine peace of mind."

"Which of these feels like the right fit for your family?"

Duration: 5-10 minutes

Purpose: Handle fee discussion with confidence

Stating the Fee

"Your investment for our Gold Comprehensive Placement is $7,500. That includes your dedicated search, full vetting of every candidate, our compatibility matching process, contract support, and 90 days of post-placement support with our replacement guarantee."

Stop talking. Wait for their response.

If They Hesitate

"I know that is a significant investment. Let me put it in perspective. Full-time infant daycare in our area runs between $24,000 and $36,000 per year. Our placement fee is a one-time investment that connects you with a professional caregiver who becomes part of your family. Over a two-year placement, your investment works out to about $312 per month for peace of mind."

If They Ask for a Discount

"I appreciate you asking. Our fees are set to ensure we can invest appropriately in every search. What I can do is waive the consultation fee, include our Enhanced Background Package at no charge, or offer a 5% discount if you pay in full today. Which of those would be most valuable to you?"

If They Say "We Need to Think About It"

"Of course. Can I ask what specific concerns you need to think through? I want to make sure I have addressed everything."

"I want to respect your time. Many families find it helpful to have both decision-makers on a brief 15-minute call so I can answer any questions directly. Would it make sense to schedule that for tomorrow?"

Objection: "That's too expensive."

"I completely understand. Most families are surprised when they first hear our fee because they are comparing it to online listing services. What you are investing in is not a job posting. It is a comprehensive professional search, full vetting, guaranteed matching, and ongoing support. Let me ask you this: what would it cost your family if a placement did not work out and you had to start over?"

"If your nanny stays with your family for just two years, this placement fee works out to about $10 per day. For less than the cost of a lunch out, you have professional search management, full vetting, guaranteed matching, and ongoing support."

Objection: "We need to think about it / discuss with our spouse."

"Absolutely, this is a decision you should make together. To make sure your discussion is productive, can I ask what are the main points you want to discuss? I want to make sure I have provided all the information you need."

"I want to respect your time. Many families find it helpful to have both decision-makers on our next call so I can answer everyone's questions directly. Would it make sense to schedule a brief 15-minute call for [specific time tomorrow]?"

Objection: "We found someone on Care.com / Sittercity."

"Those platforms can work well for families with time to manage the entire process themselves. What they do not provide is professional vetting, compatibility matching, contract support, or placement guarantees. If the candidate you found online works out, that is wonderful. But if something goes wrong, you are back at square one without support. Many of our clients tried online platforms first before deciding the stakes were too high to do it themselves."

"Have you completed full background checks including county-level searches? Have you verified all references? Do you have an employment contract in place? What happens if the placement does not work out?"

Objection: "Another agency charges less."

"I respect that. Different agencies serve different markets. What I encourage you to compare is not just price but what is included. Ask them: How many vetting stages do their candidates complete? What specific background checks are performed? What is their placement success rate beyond one year? What post-placement support do they provide? What does their replacement guarantee include? We are transparent about our process because we are confident in our value."

Objection: "We are not ready to decide today."

"I completely understand. I never want anyone to feel pressured. Here is what I want you to know: our candidate bench changes constantly. The three candidates I have in mind for your family right now may be placed with other families within the next 7-10 days. If you decide to move forward next month, we will find you excellent candidates, but they may not be the same candidates we have available today. I want you to have the full picture as you make your timeline decision."

The Assumptive Close

"When we begin your search, the first thing I will do is pull your family profile and identify candidates from our bench who match across all compatibility dimensions. Your placement coordinator will be [Name], and you can reach her directly at [number]. Once we have your signed agreement, I will present your first candidates within [timeframe]."

The Trial Close

"Based on everything we have discussed, does it sound like our Gold package would be the right fit for your family?"

If yes:

"Excellent. I will prepare your placement agreement now. I can email it to you today, and once I receive your signed copy with the initial deposit, we will begin your search immediately."

The Summary Close

"Let me make sure I have this right. You need a full-time nanny starting [date] for [ages of children]. You value [their priorities]. You want someone who [key qualities]. Our Gold package includes [key services], and your investment is $[fee]. I have three candidates in mind that I believe would be excellent matches. Does this feel like the right next step?"

The Alternative Close

"We can approach this in two ways. Option A: You sign the agreement today with a deposit, and I begin presenting candidates by [date]. Option B: You take 24 hours to discuss with your spouse, and I hold a candidate presentation slot for you until [specific time]. Which works better for your timeline?"

Timing: Within 1 hour of consultation

Email Template

Subject: Your [Agency Name] Placement Proposal

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Hi [Names],

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Thank you for taking the time to meet with me today. I enjoyed learning about your family and am confident we can find you an exceptional match.

>

Attached you will find:

- Your placement proposal with full package details

- Our placement agreement for your review

- Deposit instructions to begin your search

>

As I mentioned, I have three strong candidates in mind for your family, and I would love to present them to you by [date]. To reserve your search slot, I just need your signed agreement and deposit.

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Please do not hesitate to reach out with any questions. I am here to make this process as smooth as possible.

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Warmly,

[Your Name]

Timing: During 90-day post-placement check-in

"Your placement has gone so well, and I would love to ensure you always have this level of support. Our Premium Membership gives you guaranteed backup care when your nanny is unavailable, a 20% discount on any future placements, and ongoing advisory support. Given the peace of mind alone, most of our placement families find it invaluable. Would you like me to walk you through the details?"

"Think about it this way. Your nanny is wonderful, but she will get sick, take vacation, and occasionally need personal days. With membership, one call connects you to a pre-vetted caregiver within hours. No scrambling, no calling in sick to work, no compromising on your children's care. For $249 per month, that peace of mind is worth every penny."

"As a placement client, you can join at our founding member rate of $179 per month instead of the regular $249. That rate is locked in as long as you remain a member. Would you like me to set that up for you today?"

Timing: After confirmed successful placement, during positive check-in

Direct Ask

"I am so glad your placement has worked out beautifully. We are growing our agency and always looking for wonderful families like yours. Do you know anyone who might benefit from our services? I would be grateful for an introduction."

Value-First Ask

"We have found that the best way to connect with new families is through personal introductions from families like yours. If you know anyone struggling to find quality childcare, I would love to offer them a complimentary 30-minute consultation. Would you be comfortable making an introduction?"

Follow-Up After Referral

"Hi [Name], I wanted to let you know that [Referred Family] had their consultation with us yesterday, and they are moving forward with a placement search. Thank you so much for connecting us. Your $500 referral credit has been applied to your account and can be used toward your next placement, membership renewal, or any of our services. We are so grateful for your trust."

First Week Check-In (Day 3-5)

To the family:

"Hi [Name], I wanted to check in and see how the first few days with [Nanny] have gone. How are the children responding? Any concerns or questions I can help with?"

To the nanny:

"Hi [Nanny], how are you settling in? Do you have everything you need? Any questions about the family's routines or expectations?"

30-Day Check-In

"It has been a month since [Nanny] started, and I would love to hear how things are going. On a scale of 1 to 10, how satisfied are you with the placement? What is working well? Is there anything that could be improved?"

"How has communication been between you and [Nanny]? Any adjustments needed to the routine or expectations?"

90-Day Check-In

"Congratulations on three months with [Nanny]. This is a significant milestone, and I would love to celebrate it with you. How are things going?"

"If you are satisfied with our service, would you be willing to share your experience in a brief Google review? It takes two minutes and helps other families find quality childcare."

"I also want to make sure you know about our membership program. With backup care access and priority service, it is designed for families like yours who value ongoing support. Would you like me to explain the benefits?"

Duration: 15-20 minutes

Audience: HR Director, Benefits Manager, or C-suite

Opening

"Thank you for taking the time to meet with me. I am [Name] from [Agency Name], and we specialize in corporate backup care benefits for employers in [Region]. Working parents at [Company] likely miss a combined [estimate] days per year due to childcare breakdowns. At an average cost of $[amount] per day in lost productivity, that is approximately $[total] in annual absenteeism cost. I am here to show you how to cut that by half for less than the cost of a coffee per employee per month."

Problem Agitation

"Every working parent on your team has experienced the 6 AM phone call: the nanny is sick, daycare is closed, school is canceled. They face an impossible choice: miss an important meeting or leave their child in an unsafe situation. Eighty percent of working parents say childcare challenges affect their work performance. Thirty percent have considered leaving a job because of it. This is not a personal problem. It is a business problem."

Solution Presentation

"Our corporate backup care program gives your employees one-call access to pre-vetted, qualified caregivers who arrive at their home within hours. No scrambling. No missed meetings. No compromised care. We handle everything: recruitment, vetting, scheduling, and quality assurance. Your HR team spends less than 30 minutes per month managing the program."

ROI Close

"The investment is $[amount] per employee per month. The return is reduced absenteeism, improved retention, and a clear message that your company supports working parents. Companies with childcare benefits see 60% reductions in childcare-related absenteeism and 45% improvements in employee loyalty scores. We offer a 90-day pilot so you can measure the impact before committing. Shall we schedule the kickoff?"

Used when a placement fails within the guarantee period

Initial Response

"I am so sorry to hear this. I know how stressful and disappointing this must be for your family. Please know that we are here to support you through this, and we will find you the right match. Let me ask a few questions so I can understand what happened and make sure your next placement is even better."

Diagnostic Questions

"What led to the placement ending?"

"When did you first notice concerns?"

"What would have made the placement successful?"

"Has anything changed in your needs or circumstances?"

"What is most important to you in the next match?"

Reassurance and Next Steps

"This is exactly why we have our replacement guarantee. We will find you a better match, and we will do it quickly. I am going to reactivate your search immediately with a revised profile based on what we have learned. I will have new candidates for you within [timeframe], and I will personally oversee every step of this replacement to ensure it exceeds your expectations."

Email Request

Subject: A Quick Favor?

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Hi [Name],

>

It has been wonderful supporting your family over the past few months. I am so glad [Nanny] has been such a great fit.

>

Would you be willing to share your experience in a brief Google review? It takes just two minutes and helps other families find quality childcare. Here is the link: [link]

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Thank you so much for trusting us with your family.

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[Your Name]

Text Request

"Hi [Name]! So happy [Nanny] is working out beautifully. Would you mind leaving us a quick Google review? It really helps other families find us. [Link]"

For pediatricians, attorneys, realtors, and other referral partners

Initial Email

Subject: Supporting your [clients/patients/families] with quality childcare

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Dear Dr. [Name],

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I am [Your Name], founder of [Agency Name], a professional nanny placement agency serving families in [Area]. I have heard wonderful things about your practice and would love to explore how we might support your patients who are seeking quality childcare.

>

Many of the families we serve first begin thinking about in-home care when their children are infants, and their pediatrician is often their most trusted advisor during that transition. We would be honored to be a resource you can confidently recommend.

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Would you be open to a brief 15-minute conversation? I would be happy to share information about our vetting process, which we believe is the most thorough in the region.

>

Warmly,

[Your Name]

Follow-Up After Meeting

"Thank you so much for the conversation today. As promised, I have enclosed our professional referral cards for your waiting room, a one-page overview of our services, and a few copies of our guide to hiring a nanny for your patients who might find it helpful. I have also included a gift card to [Local Coffee Shop] as a small token of appreciation. I will check in next month to see if there is anything else you need."

Clozo Academy Proprietary Curriculum