Quiz 1: Module 1: Foundation & Business Assessment

1.What is the recommended marketing budget as a percentage of revenue for growth-stage MSPs? - [A] 1-2% - [B] 5-10% - [C] 15-20% - [D] 25-30%

2.Which tool category is ConnectWise Manage? - [A] RMM - [B] PSA - [C] Documentation - [D] Security

3.What is the recommended sales cycle length for typical MSP engagements? - [A] 1-2 weeks - [B] 45-90 days - [C] 6-12 months - [D] 2-4 weeks

4.Which scripting technique uses 'if-then' plans to increase follow-through? - [A] Goal Setting - [B] Implementation Intention - [C] Visualization - [D] Affirmation

5.What is the optimal technician utilization rate for Level 1 technicians? - [A] 40-50% - [B] 65-75% - [C] 85-95% - [D] 100%

6.Which principle suggests that people fight harder to avoid losses than acquire equivalent gains? - [A] Anchoring - [B] Loss Aversion - [C] Reciprocity - [D] Social Proof

7.The vCIO service typically commands what monthly price range? - [A] $500-1,000 - [B] $2,000-5,000 - [C] $500-2,000 - [D] $10,000+

8.Which pricing tactic involves presenting three options with the target as the middle choice? - [A] Charm Pricing - [B] Decoy Effect - [C] Price Bracketing - [D] Partitioned Pricing

9.What EDR pricing range is typical per seat? - [A] $5-10 - [B] $15-25 - [C] $50-75 - [D] $1-5

10.Which MSP tool provides security awareness training and phishing simulation? - [A] SentinelOne - [B] KnowBe4 - [C] CrowdStrike - [D] Palo Alto

11.What should be the minimum monthly churn rate for industry-leading MSPs? - [A] <5% - [B] <2% - [C] <1% - [D] <0.5%

12.Which metric measures revenue retention including expansion? - [A] MRR - [B] NRR - [C] ARR - [D] CAC

13.What behavioral economics principle explains why clients overvalue their current provider? - [A] Loss Aversion - [B] Endowment Effect - [C] Status Quo Bias - [D] Sunk Cost Fallacy

14.Which psychological principle suggests that familiarity breeds preference? - [A] Mere Exposure Effect - [B] Authority Bias - [C] Confirmation Bias - [D] Halo Effect

15.What does MDR stand for in security services? - [A] Managed Data Recovery - [B] Managed Detection and Response - [C] Mobile Device Replacement - [D] Multi-Domain Routing