Free preview·One standard operating procedure per section is free. Join the waitlist to unlock the rest.
Join waitlistSOP: Weekly Ad Mediation Optimization
727 words · ~4 min read
Document ID: SOP-AD_MEDIATION_OPTIMIZATION
Version: 1.0
Owner: Growth Team
Review Cycle: Quarterly
Last Updated: 2025-01-15
1. PURPOSE AND SCOPE
Optimize ad mediation waterfalls weekly to maximize eCPM, fill rate, and overall ad revenue.
Target Audience
Head of Growth / VP Growth
Performance Marketing Managers
Product Managers
ASO Specialists
Revenue Optimization Analysts
When to Use This SOP
Weekly/monthly recurring optimization cycles
New campaign launches
Performance anomaly investigation
Team onboarding and training
2. DEFINITIONS AND TERMINOLOGY
| Term | Definition |
|---|---|
| KPI | Key Performance Indicator |
| SLA | Service Level Agreement |
| QA | Quality Assurance |
| ROI | Return on Investment |
| CAC | Customer Acquisition Cost |
| LTV | Lifetime Value |
| ASO | App Store Optimization |
| IAP | In-App Purchase |
| eCPM | Effective Cost Per Thousand Impressions |
| ARPU | Average Revenue Per User |
3. PRE-REQUISITES
Tools Required
Analytics dashboard (Amplitude/Mixpanel)
Platform tools (App Store Connect, Google Play Console)
Communication tools (Slack, Email)
Documentation tools (Notion, Google Sheets)
Data Requirements
Baseline metrics (past 30 days)
Historical data (90 days minimum)
Competitor benchmark data
Current budget allocation
Stakeholder Alignment
Confirm priorities with Head of Growth
Notify affected team members
Ensure engineering support if technical changes required
4. PROCEDURE
Step 1: Pre-Execution Preparation (15 minutes)
Review previous cycle's performance and notes
Confirm current priorities and objectives
Gather all necessary data and tools
Set up tracking and documentation workspace
Step 2: Data Collection and Analysis (30 minutes)
Pull relevant metrics from analytics platforms
Compare performance against benchmarks and targets
Identify trends, anomalies, and opportunities
Document findings in standardized template
Step 3: Decision Making and Prioritization (20 minutes)
Apply prioritization framework (ICE or RICE)
Select top 3-5 actions for implementation
Define success metrics for each action
Assign owners and deadlines
Step 4: Implementation (Variable)
Execute prioritized actions
Document all changes made
Set up monitoring and alerts
Communicate changes to stakeholders
Step 5: Verification and QA (15 minutes)
Confirm all changes implemented correctly
Verify tracking is capturing data
Check for unintended side effects
Sign off on completion
Step 6: Documentation and Handoff (10 minutes)
Update documentation with changes and results
Schedule follow-up review
Share summary with team
Archive working notes
5. QUALITY STANDARDS
Acceptance Criteria
All steps completed in sequence
All changes documented with timestamps
Success metrics defined and measurable
Stakeholders notified of changes
Follow-up scheduled within 7 days
Common Errors to Avoid
Skipping the baseline measurement step
Making multiple simultaneous changes without isolation
Failing to document changes for future reference
Not setting up monitoring before implementing
Forgetting to communicate changes to the team
Escalation Triggers
Performance degradation >20%
Technical issues blocking implementation
Budget overruns >15%
Dependencies from other teams not met
6. METRICS AND REPORTING
Primary KPIs
Process completion rate: Target 100% of scheduled cycles
Time to completion: Target within SLA
Quality score: Target >90% on QA checklist
Impact measurement: Track before/after metrics
Reporting Template
`
Cycle Date: [DATE]
Owner: [NAME]
Actions Taken: [LIST]
Impact Summary: [METRICS]
Learnings: [INSIGHTS]
Next Cycle Actions: [PRIORITIES]
`
7. ROLES AND RESPONSIBILITIES
| Role | Responsibility |
|---|---|
| Growth Lead | Overall accountability and final approval |
| Channel Owner | Execution and day-to-day management |
| Analyst | Data collection, analysis, and reporting |
| Designer | Creative asset production (if applicable) |
| Engineer | Technical implementation (if applicable) |
8. RELATED DOCUMENTS
Related SOPs: See SOP library index
Templates: See Templates folder
Training Materials: Module 6 of course
Historical Results: Growth team drive
9. REVISION HISTORY
| Version | Date | Author | Changes |
|---|---|---|---|
| 1.0 | 2025-01-15 | Growth Team | Initial release |
Clozo Academy Premium Curriculum — The App Business Growth System — $997