Complete Sales Scripts

Clozo Academy Proprietary Curriculum | The Therapy Practice Growth System

Script 1.1: Opening the Call (2 minutes)

Purpose: Build rapport, set the agenda, and create safety.

"Hi [Name], thank you so much for taking the time to talk with me today. Before we begin, are you in a comfortable, private space where you can speak freely?"

>

*[Wait for confirmation]*

>

"Wonderful. Here is what I would like to do in our time together. First, I want to learn about what brought you to reach out and what is going on for you right now. Then I will share a bit about how I work and the kind of support I offer. By the end of our conversation, we will both have a sense of whether we are a good fit to work together. How does that sound?"

>

*[Pause for agreement]*

>

"Great. Let us start with you. What prompted you to reach out for support at this time?"

Key Points:

Script 1.2: The Exploration Phase (5-7 minutes)

Purpose: Understand the prospect's situation, needs, and readiness.

"Tell me more about that. When did you first notice [issue] becoming a problem?"

>

*[Listen actively. Reflect back key emotions.]*

>

"That sounds really difficult. How is this affecting your day-to-day life right now?"

>

*[Listen.]*

>

"I appreciate you sharing that with me. What have you already tried to address this?"

>

*[Listen.]*

>

"And what would it look like for you if this issue were resolved three months from now? What would be different in your life?"

Key Points:

Script 1.3: Assessing Readiness

Purpose: Determine if the prospect is ready to commit.

"On a scale of 1 to 10, how important is it for you to make a change in this area right now, where 1 is 'not important at all' and 10 is 'absolutely critical'?"

>

*[Listen. If 7+, proceed. If 4-6, explore barriers. If 1-3, offer resources and stay in touch.]*

>

"What would move that number up one point?"

>

*[Listen for barriers and motivations.]*

Script 1.4: Presenting Your Recommendation

Purpose: Recommend the appropriate program tier based on their needs.

"Thank you for sharing all of that with me. Based on everything you have told me about [specific situation], I believe our [Transformation Program] would be the best fit for you. Here is why: [specific reason tied to their needs]."

>

"This is a [duration] program where we meet [frequency] for [session length]. In our work together, you can expect [specific outcomes relevant to their goals]. Many clients in similar situations find that [specific benefit]."

>

"The investment for this program is [price], which includes [list key components]. We also have payment plan options available if that would be helpful."

>

"What questions do you have about any of this?"

Key Points:

Script 1.5: Closing the Call

Purpose: Secure commitment or next steps.

If they are ready to enroll:

"It sounds like this is the right fit for you. I am excited to work together. Let us get your first session scheduled. I have availability [option 1] or [option 2]. Which works better for you?"

>

*[Book the session. Send confirmation and intake paperwork immediately after the call.]*

If they need to think about it:

"Of course. This is an important decision, and I want you to feel confident about it. What specific questions or concerns would you like to think through?"

>

*[Address their concerns.]*

>

"I will send you a follow-up email summarizing what we discussed today, along with the program details. How about we reconnect on [day] at [time]? Does that give you enough time?"

If it is not a good fit:

"I really appreciate you sharing your situation with me. Honestly, I believe you would be better served by someone who specializes in [specific area]. I have a few colleagues I would be happy to refer you to. Would that be helpful?"

Script 2.1: The Anchor-Present-Contrast Method

"I offer three ways to work with me, depending on where you are and what level of support you are looking for."

>

"Some clients choose our Intensive Program, which includes [premium features]. This is ideal for those who want the deepest, fastest work. The investment is [highest price]."

>

*[Pause. Let them process the anchor.]*

>

"For most people in your situation, our [Transformation Program] is the best fit. It includes [key components] over [duration]. This gives us the time and structure to create real, lasting change. The investment is [middle price]."

>

"We also have a Foundation option if you want to start with a smaller commitment and see how it feels. That is [lowest price]."

>

"Based on what you have shared, I believe the [recommended tier] would serve you best. What are your thoughts?"

Script 2.2: The Component Stacking Technique

"Let me break down what is included in the [Program Name]:"

>

"You get [number] individual sessions, which at my standard rate would be [value]. Plus a comprehensive assessment and personalized treatment plan, which I normally charge [value] for. Plus between-session support via our secure messaging system. Plus access to our resource library with guided exercises and worksheets. Plus progress reviews to make sure we are on track."

>

"If you added all of that up, the total value is over [total value]. But your investment in the program is [program price]."

Script 3.1: Cost Objection

"I completely understand that this is a significant investment. Can I ask you a question? What has staying where you are cost you already? In terms of your health, your relationships, your work, your quality of life?"

>

*[Listen.]*

>

"Therapy is not a small investment. But the clients who commit to this work consistently tell me it was one of the best investments they ever made in themselves. That said, I do not want finances to be the only barrier. We have payment plans available that can make this more manageable. Would it help to explore those?"

Script 3.2: "I Need to Think About It"

"Of course. This is an important decision, and I want you to feel confident. What specifically would you like to think through? I am happy to address any questions now so you have clarity."

>

*[If they still want time:]*

>

"I respect that. I will send you an email summarizing what we discussed today, including the program recommendation and next steps. How about we schedule a brief follow-up call for [day]? That way, if questions come up, you will have a chance to ask them."

Script 3.3: Partner/Spouse Needs to Approve

"That makes complete sense. This decision affects both of you, and it is important that your partner feels comfortable too. Would it be helpful if your partner joined part of our next conversation? I often meet with both partners for 10-15 minutes at the end of a consultation so they can ask questions and get a feel for how I work."

Script 3.4: Previous Bad Therapy Experience

"I am really sorry you had that experience. Unfortunately, it is more common than it should be. Help me understand: what did not work about the previous therapy experience?"

>

*[Listen carefully.]*

>

"Thank you for sharing that. Here is how my approach is different: [specific differentiation]. And here is what I commit to you: if at any point you feel we are not making progress or something is not working, I want you to tell me directly. We will address it together. Your experience of this process matters to me."

Script 3.5: Insurance Coverage

"I understand that using insurance is important for many people. Here is how I handle that: I am an out-of-network provider, which means you pay for sessions directly, and I provide you with a superbill that you can submit to your insurance company for reimbursement. Many of my clients receive 60-80% reimbursement this way."

>

"I also want to be transparent about why I have chosen this model: it allows me to provide the highest quality, confidential care without insurance companies dictating the number of sessions, the type of treatment, or having access to your clinical records. If you would like, I can help you verify your out-of-network benefits before we begin."

Script 3.6: "Do You Take My Insurance?" (In-Network)

"Yes, I am in-network with [Plan Name]. For clients with [Plan Name], the typical copay is $[amount], though I recommend confirming your specific benefits by calling the number on the back of your insurance card. Your copay would be due at the time of service, and I will handle the billing directly with [Plan Name]."

Script 3.7: "That Is More Than I Expected"

"I understand. Therapy is an investment, and it is important that it feels sustainable. I want to be transparent: my fee reflects [years of training, specialized expertise, continuing education, and the administrative costs of running a private practice]."

>

"That said, I do not want cost to prevent you from getting the help you need. I have a limited number of sliding scale slots available. Would you like to explore whether that might be an option for your situation?"

Script 3.8: "I Found Someone Cheaper"

"It makes sense to compare options. The most important factor in successful therapy is the fit between you and your therapist — not just the fee. If cost is the primary driver, the lower fee may be the right choice. If you believe we are a strong fit clinically, I would welcome the chance to make the fee work through the sliding scale. What matters most to you in choosing a therapist?"

Script 3.9: "I Cannot Afford This Long-Term"

"We can absolutely work with a clear timeline. Many clients find that focused, time-limited work of 8-12 sessions achieves significant progress. We can also discuss frequency — weekly at first, then biweekly as stability increases. The goal is to help you build skills and momentum so you need less intensive support over time. Does that feel more manageable?"

Script 3.10: "Why Is It So Expensive?"

"I set my fee based on my training, experience, specialized expertise in [niche], and the professional costs of running a private practice. I also invest significantly in ongoing education and consultation so I can offer you the most effective, current care possible. My fee allows me to maintain a sustainable practice where I can be fully present for every client."

Script 3.11: "Do You Offer a Free Session?"

"I do not offer free therapy sessions, but I do offer a complimentary 15-minute consultation so we can both assess whether we are a good fit before you commit. That consultation is an opportunity for you to ask questions, share what is going on, and get a sense of how I work. Would you like to schedule that?"

Script 3.12: "I Need to Ask My Partner/Spouse"

"Absolutely. This is a decision that affects your whole household, and I respect that you want to discuss it. Would it help if I sent you a brief summary of what we discussed today so you have the details to share? And if your partner has questions, I would be glad to speak with both of you briefly."

Script 3.13: "I Have Had Therapy Before and It Did Not Help"

"I am sorry to hear that your previous experience was not helpful. That is more common than people realize, and it is not a reflection on you. Would you be willing to share what felt missing or what went wrong? That will help me understand whether my approach would be different enough to make a difference for you."

>

*[Listen.]*

>

"Based on what you have shared, here is how my approach differs: [specific contrast]. I also want you to know that if at any point you feel we are not making progress, I want you to tell me directly. That conversation itself is often a turning point."

Script 3.14: "I Am Not Sure I Am 'Bad Enough' for Therapy"

"That is one of the most common things I hear. Here is what I want you to know: you do not have to be in crisis to benefit from therapy. If something is making your days harder than they need to be, if you are stuck in a pattern, or if you simply want support navigating a challenge — that is enough. Therapy is not reserved for the worst moments. It is for anyone who wants to show up more fully in their life."

Script 3.15: "I Am Afraid of Being Judged"

"Thank you for sharing that fear — it is incredibly common, and it makes sense. Let me be direct with you: judgment has no place in therapy. My role is to understand, not to evaluate. Every client who walks through my door is met with respect and curiosity. And if you ever feel judged, I want you to tell me immediately. That is actually an important part of the work."

Script 3.16: "What If It Does Not Work?"

"That is a fair and important question. I cannot guarantee specific outcomes — no ethical therapist can. But here is what I can promise: I will bring my full training, experience, and presence to our work. I will check in regularly about your experience of the process. And if something is not working, we will name it and adjust. Many of my clients felt skeptical at first too. What I can tell you is that the people who engage fully and honestly tend to see real change."

Script 3.17: "I Do Not Have Time for Therapy"

"I hear you — time is one of our most precious resources. Here is what I have found: the clients who say they do not have time are often the ones who need it most, because their lives are running them instead of the other way around. Therapy can actually create more time by helping you manage stress, set boundaries, and stop leaking energy into patterns that do not serve you. I offer [early morning / evening / telehealth] sessions to make this as accessible as possible. What does your schedule typically look like?"

Script 3.18: "I Am Nervous About Starting"

"Of course you are nervous. That is completely normal. Starting therapy means being vulnerable with someone you do not know yet — that takes real courage. I want you to know that nervousness often transforms into relief within the first few minutes of the first session. You are not being evaluated. You are being welcomed. And we will go at your pace."

Script 3.19: "Can You Guarantee Confidentiality?"

"Confidentiality is the foundation of therapy, and I take it extremely seriously. What we discuss stays between us, with a few legally required exceptions that I want you to know about upfront: if you are in imminent danger of harming yourself or someone else, if there is suspected child or elder abuse, or if records are subpoenaed by a court. I will do my best to discuss any necessary breach with you first. Outside of those rare situations, your privacy is absolute."

Script 3.20: "I Need to Wait Until [Life Event] Is Over"

"I understand the instinct to wait until things calm down. But here is something I have observed: there is rarely a 'perfect' time for therapy. Life keeps happening. And often, having support during the busiest, most challenging times is when therapy is most impactful. You do not have to have everything figured out before you start. In fact, most people start precisely because things are messy. Would it be worth exploring whether now might actually be the right time?"

Script 3.21: "I Am Worried About the Stigma"

"That concern is real, and you are not alone in having it. The truth is, therapy is one of the smartest investments a person can make in themselves. The most successful, grounded people I know have therapists. Seeking support is not a sign of weakness — it is a sign of self-awareness and strength. And everything we discuss is completely confidential. No one needs to know you are in therapy unless you choose to tell them."

Script 3.22: "How Long Will I Need to Be in Therapy?"

"That depends on your goals, the nature of what you are dealing with, and how quickly you want to move. Some clients find significant relief in 8-12 sessions. Others choose to continue longer for deeper work. We will set clear goals together and check in regularly about your progress. You are always in the driver's seat about how long we continue. My job is to help you get where you want to go as efficiently and thoroughly as possible."

Script 3.23: "What If We Are Not a Good Fit?"

"That is an excellent question, and I appreciate you thinking about it. Fit is one of the most important factors in successful therapy. The consultation we are having right now is designed to help us both assess that. If after a few sessions you feel we are not the right match, I will never take that personally. In fact, I will help you find a therapist who is a better fit. My goal is your wellbeing, not my client list."

Script 3.24: "I Am Already on Medication — Do I Still Need Therapy?"

"Medication and therapy often work beautifully together. Medication can help regulate brain chemistry and reduce symptoms, while therapy addresses the underlying patterns, beliefs, and coping strategies that contribute to your challenges. Many of my clients work with both a psychiatrist and me, and we coordinate care. Therapy adds something medication alone cannot: insight, skills, and a supportive relationship for processing what you are going through."

Script 3.25: "My [Family Member/Friend] Says I Do Not Need Therapy"

"It can be hard when people close to you do not understand your decision to seek support. Sometimes that resistance comes from their own discomfort with therapy, not from an objective assessment of what you need. Ultimately, you are the expert on your own experience. If you are struggling, if something feels off, if you want support — that is enough. You do not need anyone else's permission to take care of your mental health."

Script 4.1: Thank-You Email (2 hours post-consultation)

Subject: Thank you for our conversation today, [Name]

Hi [Name],

>

Thank you so much for taking the time to speak with me today. I really appreciated learning about what you are navigating right now, and I hope our conversation was helpful.

>

As I shared, I believe our [Program Name] would be a great fit for [specific reason tied to their situation]. I have included the program details below for your reference.

>

[Program details]

>

If you have any questions at all, please do not hesitate to reach out. I am here to help you make the decision that feels right for you.

>

Warmly,

[Your Name]

Script 4.2: Value-Add Follow-Up (Day 3)

Subject: This might be helpful for you, [Name]

Hi [Name],

>

I was thinking about our conversation the other day, and I came across this [article/resource/video] on [topic relevant to their situation]. It made me think of you, and I thought you might find it helpful.

>

[Link or attachment]

>

I am still holding the spot we discussed if you would like to move forward. And if you have any questions that have come up, I am happy to chat.

>

Take care,

[Your Name]

Script 4.3: Direct Check-In (Day 7)

Subject: Quick check-in, [Name]

Hi [Name],

>

I wanted to reach out and see where you are in your thinking about moving forward with [program]. I completely understand that this is a big decision, and there is no pressure either way.

>

I just wanted you to know that I am here if any questions have come up, and I would be glad to jump on a quick call if that would be helpful.

>

Take good care,

[Your Name]

Script 4.4: Final Invitation (Day 14)

Subject: Holding a spot for you, [Name]

Hi [Name],

>

I wanted to reach out one more time. I have one opening in my schedule starting [date], and I wanted to offer it to you before I open it up to others.

>

I know timing is a big factor in these decisions, and I want to honor whatever feels right for you. If now is not the time, I completely understand, and my door will always be open if things change.

>

If you would like to claim that spot, just reply to this email or give me a call at [number].

>

Warmly,

[Your Name]

Script 5.1: Natural Client Referral Request

"I am so glad our work together has been helpful for you. If you ever encounter someone in your life who is going through something similar and could benefit from this kind of support, I would be grateful if you shared my information with them. There is absolutely no pressure, just know that my door is open. I have a few extra cards here if you would like to take them."

Script 5.2: Professional Referral Source Introduction

Email Subject: Collaboration opportunity for [their patient/client] referrals

Dear [Name],

>

My name is [Your Name], and I am a licensed [therapist/counselor] specializing in [niche] here in [city]. I have been following your work at [organization/practice], and I really admire the approach you take with [their population].

>

I specialize in working with [ideal client description], and I find that many of the [patients/clients/students] you serve could benefit from specialized mental health support in this area.

>

I would love to learn more about your practice and explore how I might be a helpful referral resource for you. Would you be open to a brief coffee meeting or phone call in the next couple of weeks?

>

I have attached a brief overview of my practice for your reference.

>

Thank you for the work you do, and I look forward to connecting.

>

Warmly,

[Your Name]

[Credentials]

[Website]

[Phone]

Script 5.3: Referral Source Thank-You

Dear [Name],

>

Thank you so much for referring [first name] to my practice. I have reached out to them, and we have our initial consultation scheduled for [date].

>

I really appreciate your trust in me, and I will take good care of them. If there is ever anything I can do to support your work, or if you need consultation on any cases, please do not hesitate to reach out.

>

Gratefully,

[Your Name]

Script 6.1: Physician Referral Outreach

"Hello Dr. [Name], my name is [Your Name] and I am a licensed therapist specializing in [niche]. I work with many patients who are also managing [medical condition], and I find that integrating mental health support significantly improves their overall outcomes. I would love to introduce myself and learn how I can be a resource for your patients who might benefit from specialized therapy. Would you have 15 minutes for a brief call?"

Script 6.2: Corporate Wellness Outreach

"Hi [Name], I am [Your Name], a licensed therapist who specializes in workplace stress and burnout. I have been working with several companies in [city] to support their employees' mental health through workshops and counseling services. I would love to learn more about your organization's wellness initiatives and explore how I might contribute. Would you be open to a brief conversation?"

Script 7.1: Welcome Sequence Email 1 (Immediate)

Subject: Your [lead magnet name] is here + a welcome

Hi [Name],

>

Thank you for downloading [lead magnet name]. I am so glad you are here.

>

[Link to resource]

>

Over the next week, I will be sharing some of my best insights on [topic] to help you [desired outcome]. My hope is that you find something genuinely useful, whether or not we ever work together.

>

If you have any questions or if there is a specific challenge you are facing, just hit reply. I read every email.

>

Warmly,

[Your Name]

Script 7.2: Welcome Sequence Email 2 (Day 2)

Subject: The #1 mistake people make with [topic]

Hi [Name],

>

After [number] years of working with [ideal client type], I have noticed one pattern that keeps people stuck more than anything else:

>

[The mistake - practical, valuable insight]

>

Here is what works instead:

>

[The solution - actionable advice]

>

Try this and let me know how it goes. I would love to hear about it.

>

[Your Name]

Script 7.3: Welcome Sequence Email 3 (Day 5)

Subject: A story about [topic]

Hi [Name],

>

I want to share a quick story with you.

>

[Anonymized client transformation story - emotional, specific, inspiring]

>

This is why I do what I do. Change is possible, even when it feels impossible.

>

If you are ready to explore what this kind of support could look like for you, I invite you to book a free consultation. No pressure, just a conversation.

>

[Link to book]

>

[Your Name]

Script 8.1: Returning an Inquiry Call

"Hi [Name], this is [Your Name] calling from [Practice Name]. Thank you so much for reaching out about therapy services. I would love to speak with you and learn more about what is going on. I have availability for a brief consultation on [day] at [time] or [day] at [time]. Give me a call back at [number], or feel free to book directly through the link I am sending in a text message. I look forward to connecting."

Script 8.2: Follow-Up Voicemail

"Hi [Name], this is [Your Name] from [Practice Name]. I wanted to follow up on the consultation we had last week. I know this is a big decision, and I want you to know that I am here if any questions have come up. Feel free to give me a call back at [number] or send me an email. No pressure either way. Take care."

Script 9.1: The Direct Fee Disclosure

"My fee for a 50-minute individual therapy session is $150. Intake sessions are $200 for 75 minutes. Couples sessions are $200 for 75 minutes. I provide superbills for out-of-network reimbursement. A limited number of sliding scale slots are available for clients experiencing financial hardship."

Script 9.2: The Value-Anchored Fee Presentation

"Based on what you have shared, I believe I can help you achieve [specific outcome]. For this work, my fee is $150 per 50-minute session. I have found that clients who are able to commit to weekly sessions for at least three months see the most significant and lasting change. Does this fee feel workable for you?"

Script 9.3: The Investment Frame for Packages

"For the goals we discussed, I recommend the 12-Session Transformation Program. The investment is $1,620, which includes 12 weekly sessions, between-session email support, and a personalized resource toolkit. This is $150 per session with added support built in. We can also work session-by-session at $150 each if you prefer flexibility. Which approach feels better for you?"

Script 9.4: The Sliding Scale Conversation

"I appreciate you being open about this. My sliding scale ranges from $100 to $140 depending on what is genuinely sustainable for you. I do not require financial documentation — this is based on your honest self-assessment. What fee would allow you to commit to weekly sessions without creating additional financial stress?"

Script 9.5: The Fee Increase Notification

"I am writing to let you know that my session fee will be increasing from $150 to $165, effective [Date]. This adjustment allows me to continue investing in advanced training and maintain the quality of care you deserve. If this increase creates a genuine hardship for you, please reach out and we will find a solution together. I value our work deeply and am committed to making it sustainable for both of us."

Script 10.1: The Out-of-Network Explanation

"I am an out-of-network provider. Here is how it works: you pay my session fee of $150 at the time of service. I provide you with a superbill — a receipt with all the codes your insurance needs. You submit it to your insurance company, and most of my clients with PPO plans receive 60-80% reimbursement after they meet their deductible. So your actual out-of-pocket cost is often closer to $50-70 per session. I recommend calling your insurance to confirm your specific benefits, and I can give you the exact questions to ask."

Script 10.2: The Insurance Benefits Verification Script (For Client to Use)

"Call the member services number on the back of your insurance card and ask:

>

1. 'What are my out-of-network mental health benefits for outpatient psychotherapy?'

2. 'What is my out-of-network deductible, and how much has been met this year?'

3. 'What percentage of the usual and customary rate do you reimburse for procedure code 90834?'

4. 'Do I need pre-authorization or a referral from my primary care physician?'"

Script 10.3: The Superbill Explanation

"Your superbill will include my NPI number, your diagnosis code, the procedure code for our session, the date of service, and the fee. You submit this to your insurance company either online or by mail. Most clients receive reimbursement within 2-4 weeks. I am happy to walk you through the process if you have never done it before."

| Objection | Underlying Fear | Core Response Strategy | Script Reference |

|-----------|---------------|----------------------|------------------|

| Cost | Financial strain, money shame | Reframe as investment; offer payment options | 3.1, 3.7, 3.8, 3.9 |

| Need to think about it | Fear of commitment, wanting control | Identify specific concerns; offer follow-up | 3.2 |

| Partner needs to approve | Relationship dynamics, shared decision | Invite partner into conversation | 3.3, 3.12 |

| Previous bad therapy | Fear of repetition, hopelessness | Differentiate approach; offer transparency | 3.4, 3.13 |

| Insurance | Financial concern, preference for covered care | Explain OON benefits; clarify model choice | 3.5, 10.1 |

| Not bad enough | Minimization, comparison to others | Normalize seeking support; reduce threshold | 3.14 |

| Fear of judgment | Shame, vulnerability | Explicitly name safety and non-judgment | 3.15 |

| What if it does not work | Skepticism, fear of disappointment | Acknowledge uncertainty; emphasize process | 3.16 |

| No time | Overwhelm, competing priorities | Reframe as creating time through efficiency | 3.17 |

| Nervous about starting | Fear of unknown, vulnerability | Normalize; describe first session experience | 3.18 |

| Confidentiality concern | Fear of exposure, trust issues | Explain limits clearly; emphasize privacy | 3.19 |

| Waiting for life event | Procrastination, perfectionism | Challenge timing myth; offer support now | 3.20 |

| Stigma concern | Social judgment, identity | Reframe as strength; emphasize confidentiality | 3.21 |

| Duration uncertainty | Fear of dependency, lack of control | Emphasize client autonomy; set clear goals | 3.22 |

| Fit uncertainty | Fear of wasting time, wrong choice | Normalizes fit as mutual; offer exit option | 3.23 |

| Already on medication | Redundancy concern | Explain complementary roles | 3.24 |

| Family/friend opposition | External pressure, doubt | Affirm client autonomy; validate decision | 3.25 |

| Found someone cheaper | Comparison shopping | Emphasize fit over price; offer sliding scale | 3.8 |

| Cannot afford long-term | Sustainability fear | Offer timeline, frequency options | 3.9 |

| Do you take my insurance? | Cost concern, convenience | In-network or OON explanation | 3.5, 3.6 |

| Why so expensive? | Value skepticism | Explain fee components transparently | 3.10 |

| Free session request | Caution, comparison | Offer consultation, not free therapy | 3.11 |

Clozo Academy Proprietary Curriculum | The Therapy Practice Growth System