Quiz: Module 1 - Foundation & Niche Clarity

1.What is the primary reason a generalist therapist struggles to stand out in the marketplace? A. They charge too much B. They list every issue under the sun and prospects cannot determine fit C. They lack credentials D. They do not use social media

2.The Three-Filter Method for niche selection includes which three filters? A. Profit, passion, location B. Personal passion, market demand, unique expertise C. Social media followers, credentials, years of experience D. Insurance acceptance, location, modality

3.Which directory is most commonly used by prospective therapy clients? A. GoodTherapy B. Psychology Today C. TherapyDen D. Mental Health Match

4.What is the recommended response time for new patient inquiries during business hours? A. Within 24 hours B. Within 4 hours C. Within 30 minutes D. Within 1 hour

5.The Differentiation Statement formula includes which elements? A. Location, fee, insurance status B. Specific client type, specific challenge, unique approach, transformation outcome C. Years of experience, degrees, modalities D. Office hours, telehealth options, contact information

6.What percentage of private practice inquiries typically convert to a consultation call? A. 10-20% B. 30-40% C. 45-65% D. 70-85%

7.Which of the following is NOT a recommended element of a practice origin story? A. The moment you decided to become a therapist B. A specific client success story with full name C. The gap you saw in the field D. Your personal connection to the work

8.What is the most important predictor of whether a client returns after the intake session? A. The fee amount B. Felt sense of being understood C. The office decor D. The length of the intake form

9.When analyzing therapy directories for niche gaps, what should you compare? A. Fees only B. Oversaturated vs. underserved specialties C. Office locations only D. Years of experience

10.What is the recommended structure for a client avatar profile? A. Age, income, location only B. Demographics, psychographics, fears, hopes, triggers, decision-making process C. Diagnosis, medication, therapist history D. Insurance type, copay, deductible

11.Which of the following is a HIPAA-compliant way to use client information in marketing? A. Posting a client's full testimonial on your website B. Using de-identified success stories with no names or identifying details C. Sharing a client's before-and-after photo with their first name D. Reading a client's letter of gratitude at a public event

12.What is the purpose of the 'Profit-Passion Intersection' exercise? A. To find the highest-paying insurance panel B. To identify the niche where your most profitable and energizing work overlap C. To calculate your break-even session fee D. To determine your ideal office location

13.Which metric should you record as a baseline on Day 1? A. Only your session fee B. Current monthly revenue, client count, and average session rate C. Your competitor's fees D. The number of directory profiles you have

14.What is the recommended number of potential niches to evaluate using the Niche Selection Matrix? A. 1 B. At least 3 C. Exactly 5 D. 10 or more

15.The 'Competition Gap Analysis' involves reviewing which platforms? A. Only Instagram B. Psychology Today and other therapy directories C. Only LinkedIn D. Only your local newspaper