Advanced Quiz 1: Pricing Architecture & Anchoring

1.A practice presents three Botox tier options at $480, $720, and $1,180. What price ratio between Tier 1 and Tier 3 generally maximizes Tier 2 conversion?

2.A med spa offers 50 units of Botox at $13/unit ($650) on its menu. A competitor opens nearby offering Botox at $9/unit. The most strategically defensible response is:

3.Which threshold price typically performs better than its same-priced equivalent above the threshold?

4.The "decoy tier" technique is most effective when:

5.A laser package of 4 IPL sessions is priced at $1,408 (12% off the single-session price of $400/session, or $1,600 total). The single-session gross margin is 75%. What is the per-session margin in the package?

6.What is the recommended discount range for an injectable package (e.g., 3-syringe filler bundle) to preserve brand positioning?

7.A treatment plan presented to a client should ideally show tiers in what order?

8.Which pricing model wins when treatment cadence is irregular and client demand is highly variable?

9.When reframing a $199/month membership for sticker-shock-prone clients, which framing is most effective?

10.A practice's average revenue per visit is $480. Without raising any list prices, the founder wants to drive this to $720 over 12 months. The single highest-leverage intervention is: