Back to The Meal Prep Growth System — Premium Edition

6 Calculators

Interactive Calculators

Model your revenue metrics in real time. Adjust the inputs to see how pipeline coverage, deal velocity, and compensation scenarios change for meal prep & delivery services.

Customer Acquisition Cost & ROAS Calculator

Track CAC by channel, calculate ROAS, and optimize budget allocation across acquisition channels.

Inputs

Meta Ads Spend ($)$1,500

Meta Ads Subscribers30

Google Ads Spend ($)$800

Google Ads Subscribers20

TikTok Ads Spend ($)$400

TikTok Ads Subscribers5

Partnership Costs ($)$300

Partnership Subscribers15

Average Monthly Subscriber Value ($)$380

Average Subscriber Tenure (months)5

Results

Meta CAC

—

Google CAC

—

TikTok CAC

—

Partnership CAC

—

Blended CAC

—

Subscriber Lifetime Value

—

LTV:CAC Ratio

—

Total ROAS

—

blended cac Benchmarks

excellent: <$40good: $40-60needs improvement: >$60

ltv cac ratio Benchmarks

excellent: >3.0good: 2.0-3.0needs improvement: <2.0

total roas Benchmarks

excellent: >5.0good: 3.0-5.0needs improvement: <3.0

Corporate Account Value Calculator

Calculate the revenue potential and profitability of corporate meal program accounts.

Inputs

Number of Employees at Location100

Expected Participation Rate (%)30%

Meals Provided Per Week3

Price Per Meal ($)$14

Food Cost Percentage (%)28%

Delivery Cost Per Meal ($)$1.2

Company Subsidy (%)50%

Results

Participating Employees

—

Weekly Meals Delivered

—

Weekly Revenue

—

Monthly Revenue

—

Annual Revenue

—

Weekly Profit

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Monthly Profit

—

Profit Margin

—

Employee Out-of-Pocket Per Meal

—

participation rate Benchmarks

excellent: >40%good: 25-40%needs improvement: <25%

profit margin Benchmarks

excellent: >50%good: 40-50%needs improvement: <40%

employee out of pocket Benchmarks

excellent: <$7good: $7-10needs improvement: >$10

Delivery Cost & Route Efficiency Calculator

Calculate delivery costs per stop, optimal route density, and driver economics.

Inputs

Weekly Deliveries150

Driver Hours Per Week24

Driver Hourly Rate (loaded) ($)$22

Average Miles Per Route35

Mileage Rate ($/mile)$0.67

Average Stops Per Route25

Average Meals Per Stop1.5

Results

Total Weekly Delivery Cost

—

Cost Per Stop

—

Delivery Cost Per Meal

—

Stops Per Hour

—

Miles Per Stop

—

Annual Delivery Cost

—

cost per stop Benchmarks

excellent: <$2.50good: $2.50-3.50needs improvement: >$3.50

stops per hour Benchmarks

excellent: >10good: 8-10needs improvement: <8

miles per stop Benchmarks

excellent: <2.0good: 2.0-3.0needs improvement: >3.0

Food Cost & Menu Pricing Calculator

Calculate exact food costs per meal and determine optimal pricing for target margins.

Inputs

Protein Cost Per Portion ($)$2.5

Carbohydrate Cost Per Portion ($)$0.4

Vegetable Cost Per Portion ($)$0.6

Sauce/Seasoning Cost Per Portion ($)$0.3

Packaging Cost Per Meal ($)$0.8

Target Gross Margin (%)60%

Delivery Cost Allocated Per Meal ($)$1.5

Results

Total Food Cost Per Meal

—

Total Cost Per Meal (with delivery)

—

Minimum Price for Target Margin

—

Food Cost Percentage

—

Profit Per Meal

—

Markup Multiplier

—

food cost pct Benchmarks

excellent: <28%good: 28-32%needs improvement: >32%

markup multiplier Benchmarks

excellent: >3.5xgood: 3.0-3.5xneeds improvement: <3.0x

Retention & Churn Impact Calculator

Calculate the revenue impact of churn reduction, pause systems, and win-back programs.

Inputs

Current Active Subscribers200

Current Monthly Churn Rate (%)12%

Target Monthly Churn Rate (%)8%

Average Monthly Value ($)$380

New Subscribers Per Month30

Pause-Instead-of-Cancel Rate (%)30%

Pause-to-Resume Rate (%)65%

Results

Current Monthly Subscriber Loss

—

Target Monthly Subscriber Loss

—

Subscribers Saved Per Month

—

Monthly Revenue Saved

—

Annual Revenue Saved from Churn Reduction

—

Projected Subscribers (12 mo, current churn)

—

Projected Subscribers (12 mo, target churn)

—

12-Month Revenue Difference

—

monthly churn Benchmarks

excellent: <8%good: 8-12%needs improvement: >12%

pause rate Benchmarks

excellent: >35%good: 25-35%needs improvement: <25%

pause resume rate Benchmarks

excellent: >70%good: 60-70%needs improvement: <60%

Subscription Revenue & LTV Calculator

Calculate monthly recurring revenue, lifetime value, and subscriber economics for your meal prep business.

Inputs

Number of Active Subscribers100

Average Weekly Order Value ($)$95

Monthly Churn Rate (%)10%

Food Cost Percentage (%)27%

Delivery Cost Per Meal ($)$1.8

Packaging Cost Per Meal ($)$0.8

Results

Monthly Recurring Revenue

—

Annual Revenue Run Rate

—

Subscriber Lifetime Value (LTV)

—

Average Subscription Length

—

Monthly Gross Margin

—

Gross Margin Percentage

—

LTV:CAC Ratio (at $50 CAC)

—

ltv cac ratio Benchmarks

excellent: >3.0good: 2.0-3.0needs improvement: <2.0

gross margin pct Benchmarks

excellent: >55%good: 45-55%needs improvement: <45%

churn rate Benchmarks

excellent: <8%good: 8-12%needs improvement: >12%