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Join waitlistTemplate 1: Dream Client Avatar Worksheet
528 words · ~3 min read
Clozo Academy Proprietary Curriculum
Instructions
Complete every section below with as much detail as possible. The more specific your avatar, the more effective your marketing will be. Use this template for each primary service line (pain relief, stress management, sports recovery, etc.).
Section 1: Demographics
Name: _______________ (Give them a real name)
Age Range: _______________
Gender: _______________
Occupation: _______________
Annual Income: _______________
Education Level: _______________
Marital Status: _______________
Children: _______________
Location: _______________ (Specific neighborhood or area)
Home Type: _______________ (House, apartment, condo)
Section 2: Psychographics
What do they value most? (Rank top 3)
_______________
_______________
_______________
What do they fear most about their health/body?
_______________
What do they aspire to?
_______________
What beliefs do they hold about massage therapy?
_______________
What misconceptions might they have?
_______________
Section 3: Pain Points & Problems
Physical Pain Points:
_______________
_______________
_______________
Emotional Pain Points:
_______________
_______________
_______________
What have they already tried that didn't work?
_______________
_______________
_______________
What would they pay anything to solve?
_______________
Section 4: Current Behavior
Where do they currently spend money on wellness?
_______________ ($_____/month)
_______________ ($_____/month)
_______________ ($_____/month)
How do they research health services?
[ ] Google Search
[ ] Social Media (Instagram/Facebook)
[ ] Referrals from friends
[ ] Doctor recommendation
[ ] Yelp/Google Reviews
[ ] Other: _______________
What social media platforms do they use?
_______________
_______________
_______________
What content do they engage with?
[ ] Educational articles
[ ] Video tutorials
[ ] Client testimonials
[ ] Before/after stories
[ ] Live Q&A sessions
Section 5: Buying Behavior
What triggers them to buy?
_______________
What objections do they raise?
_______________
_______________
_______________
What would make them buy immediately?
_______________
What would make them NEVER buy?
_______________
How do they prefer to book?
[ ] Online booking
[ ] Phone call
[ ] Text message
[ ] Walk-in
How much are they currently spending on similar services per month?
$_______________
Section 6: Ideal Experience
What does their perfect first visit look like?
_______________
What would make them rave about you to friends?
_______________
What would make them a client for life?
_______________
What would make them leave a 5-star review without being asked?
_______________
Section 7: Marketing Application
Hook that would stop their scroll:
_______________
Email subject line they would open:
_______________
Ad headline that would get their click:
_______________
Blog post title they would read:
_______________
Instagram caption that would resonate:
_______________
Section 8: Avatar Validation
Describe 3 real clients who match this avatar:
_______________
_______________
_______________
What percentage of your current client base matches this avatar?
_____%
If less than 60%, what changes are needed to attract more of this client?
_______________
Complete this template for each of your top 2-3 client types. Post completed avatars where your team can see them. Review and update quarterly.