Quiz: Module 1 — Foundation & Positioning

1.What is the primary purpose of the Revenue Baseline Audit on Day 1? A) To impress your accountant B) To understand exactly where your practice stands financially before making changes C) To calculate your tax liability D) To determine how much to pay your therapists **Answer: B**

2.When defining your Dream Client Avatar, which of these is MOST important? A) Their favorite color B) Their specific pain points and what they've already tried C) Their zodiac sign D) Their high school GPA **Answer: B**

3.What does "Category of One Positioning" mean? A) You're the only massage therapist in your city B) You define a unique space where no direct competitor exists C) You only serve one client at a time D) You only offer one type of massage **Answer: B**

4.In the Client Journey Map, how many distinct touchpoints should you identify between first awareness and lifelong advocacy? A) 3-5 B) 8-12 C) 15-20 D) 25+ **Answer: B**

5.What percentage of your current client base should match your primary Dream Client Avatar for effective marketing? A) 10% B) 25% C) 40% D) 60%+ **Answer: D**

6.Which of the following is NOT a component of competitive intelligence? A) Their pricing structure B) Their therapist training programs C) Their favorite TV shows D) Their Google review sentiment **Answer: C**

7.The "Hourly Reality Calculation" reveals: A) How much you charge per hour B) How much you actually earn per hour after all costs C) How many hours you work per week D) How many hours are in a day **Answer: B**

8.What should your 90-Day Target Framework be based on? A) What feels achievable B) Your current capacity plus strategic improvements C) What your competitor earns D) A random number **Answer: B**

9.Brand Voice guidelines should include all EXCEPT: A) Tone descriptors B) Words to use C) Words to avoid D) Your favorite song lyrics **Answer: D**

10.What is the minimum healthy capacity utilization rate for a massage practice? A) 25% B) 50% C) 70% D) 90% **Answer: C** ## Scoring - 10/10 correct: Exceptional — proceed to Module 2 - 8-9 correct: Strong — review missed questions - Below 8: Review entire Module 1 before proceeding **Answer Key:** 1-B, 2-B, 3-B, 4-B, 5-D, 6-C, 7-B, 8-B, 9-D, 10-C