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Module Quiz: Foundation & Niche Selection
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Questions
1.A generalist digital marketing agency charging $2,500/month per client needs 20 clients to hit $50K MRR. A specialist agency in the same service category can typically charge what premium over the generalist?
2.The three dimensions of niche selection are:
3.Which of the following is NOT a characteristic of the 'generalist death spiral'?
4.When evaluating niche candidates, which factor should be weighted MOST heavily?
5.A dental marketing specialist can typically justify charging more than a generalist because:
6.The optimal niche selection process recommends eliminating what percentage of initial candidates immediately after scoring?
7.Which statement about niche specialization is TRUE?
8.When researching a potential niche, which data source is LEAST valuable?
9.A niche is considered 'viable' if it meets which minimum criteria?