Module Quiz: Foundation & Niche Selection

1.A generalist digital marketing agency charging $2,500/month per client needs 20 clients to hit $50K MRR. A specialist agency in the same service category can typically charge what premium over the generalist?

2.The three dimensions of niche selection are:

3.Which of the following is NOT a characteristic of the 'generalist death spiral'?

4.When evaluating niche candidates, which factor should be weighted MOST heavily?

5.A dental marketing specialist can typically justify charging more than a generalist because:

6.The optimal niche selection process recommends eliminating what percentage of initial candidates immediately after scoring?

7.Which statement about niche specialization is TRUE?

8.When researching a potential niche, which data source is LEAST valuable?

9.A niche is considered 'viable' if it meets which minimum criteria?

10.The 'beachhead niche' strategy suggests: