Back to The Agency Growth System — Premium Edition

12 Calculators

Interactive Calculators

Model your revenue metrics in real time. Adjust the inputs to see how pipeline coverage, deal velocity, and compensation scenarios change for digital marketing agencies.

Track cost per lead, cost per meeting, and cost per client across all channels.

Inputs

LinkedIn Ads Monthly Spend35

LinkedIn Leads per Month35

Google Ads Monthly Spend35

Google Leads per Month35

Outreach Tools Monthly Cost35

Outreach Leads per Month35

Content Marketing Monthly Cost35

Content Leads per Month35

Referral Leads per Month35

Lead to Meeting Rate (%)35%

Meeting to Proposal Rate (%)35%

Proposal to Close Rate (%)35%

Results

Total Monthly Acquisition Spend

—

Blended Cost Per Lead

—

Monthly Meetings Booked

—

Monthly New Clients

—

Cost Per Client Acquired

—

Estimate your agency's current valuation using multiple methods.

Inputs

Annual Revenue$30

Recurring Revenue (%)30%

Annual EBITDA30

Owner Salary Above Market Rate$30

SDE Multiple30

EBITDA Multiple30

Revenue Multiple$30

Client Retention Rate (%)30%

Year-over-Year Growth Rate (%)30%

Owner Hours per Week in Operations30

Results

SDE-Based Valuation

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EBITDA-Based Valuation

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Revenue-Based Valuation

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Recurring Revenue Adjusted Valuation

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Adjusted Valuation (All Factors)

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Calculate the total revenue and profit a client generates over their entire relationship with your agency.

Inputs

Monthly Retainer2,000

Average Annual Project Fees2,000

Average Annual Performance Bonus2,000

Average Client Retention (months)2000%

Gross Margin (%)2000%

Client Acquisition Cost2,000

Results

Total Lifetime Revenue

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Gross Profit per Client

—

Net Lifetime Value (LTV)

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LTV:CAC Ratio

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CAC Payback Period (months)

—

Calculate performance bonuses based on tiered achievement levels.

Inputs

Base Monthly Retainer45

Baseline Performance (monthly)45

Tier 1 Target45

Tier 1 Bonus per Unit45

Tier 2 Target45

Tier 2 Bonus per Unit45

Tier 3 Target45

Tier 3 Bonus per Unit45

Monthly Bonus Cap45

Actual Performance This Month45

Results

Tier 1 Bonus

—

Tier 2 Bonus

—

Tier 3 Bonus

—

Total Performance Bonus

—

Total Monthly Compensation

—

Design balanced performance-based pricing models with base retainers, bonus thresholds, and caps.

Inputs

Base Monthly Retainer18

Client Monthly Revenue$18

Target KPI Improvement %18

Bonus per 1% Improvement18

Monthly Bonus Cap18

Expected Improvement %18

Results

Max Monthly Fee

—

Total Fee at Target

—

Expected Monthly Fee

—

Agency Share of Uplift

—

ROI to Client at Target

—

Calculate the minimum price you can charge and still operate profitably.

Inputs

Strategist Hours per Month50

Strategist Hourly Cost50

Specialist Hours per Month50

Specialist Hourly Cost50

Account Manager Hours per Month50

Account Manager Hourly Cost50

Software/Tools per Month50

Overhead Allocation per Client50

Target Gross Margin (%)50%

Results

Monthly Delivery Cost

—

Total Monthly Cost per Client

—

Minimum Viable Retainer

—

Effective Hourly Rate at Floor

—

Track key profitability metrics for your agency month by month.

Inputs

Total Monthly Recurring Revenue$12

Monthly Project Revenue$12

Monthly Performance Bonus Revenue$12

Monthly Delivery Costs (labor, contractors)12

Monthly Tool/Software Costs12

Monthly Sales & Marketing Costs12

Monthly Admin & Overhead Costs12

Total Team Size (FTE)12

Number of Active Clients12

Results

Total Monthly Revenue

—

Gross Profit

—

Gross Margin (%)

—

Revenue per Employee

—

Revenue per Client

—

MRR as % of Revenue

—

Annual Run Rate

—

Annual Profit (Run Rate)

—

Calculate true project profitability including hidden costs, opportunity cost, and overhead allocation.

Inputs

Project Fee2

Estimated Hours2

Actual Hours2

Fully Loaded Hourly Cost2

Overhead Allocation %2

Extra Revision Rounds2

Results

Gross Profit

—

Profit Margin %

—

Effective Hourly Rate

—

Opportunity Cost (Overruns)

—

Total Project Cost

—

Calculate how retention rate improvements compound into massive revenue and valuation differences.

Inputs

Starting Client Count24

Average Monthly Retainer24

Current Monthly Retention Rate24%

Target Monthly Retention Rate24%

New Clients per Month24

Time Horizon (Months)24

Results

Projected Revenue (Current Retention)

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Projected Revenue (Target Retention)

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Revenue Delta from Retention Improvement

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Current Client LTV

—

Target Client LTV

—

LTV Uplift

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Calculate the hidden cost of unbilled scope creep across your client portfolio and identify revenue leakage.

Inputs

Number of Active Clients8

Average Monthly Retainer8

Unbilled Hours per Client per Month8

Blended Hourly Rate8%

Scope Change Requests per Month8

Results

Monthly Scope Creep Cost

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Annual Scope Creep Cost

—

Creep as % of Revenue

—

Recoverable Revenue (Annual)

—

Calculate billable capacity, utilization rates, and hiring triggers for your agency team.

Inputs

Number of Delivery Team Members16

Working Hours per Week16

Target Billable %16

Average Billable Rate per Hour16%

Current Utilization %16

PTO/Admin Hours per Person per Month16

Results

Target Billable Hours (Monthly)

—

Max Monthly Revenue at Target

—

Current Monthly Revenue

—

Revenue Gap to Target

—

Hours Until Full Capacity

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Hiring Trigger (Boolean)

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Calculate pricing, margins, and capacity when offering white-label services to other agencies.

Inputs

Wholesale Service Cost per Month150

Markup Percentage150

Number of White-Label Clients150

Management Hours per Client per Month150

Internal Hourly Rate150%

Results

Client Price per Month

—

Gross Margin per Client

—

Total Monthly Revenue

—

Total Monthly Cost

—

Net Margin %

—