Complete Sales Scripts

The Coaching Practice Growth System — Clozo Academy Proprietary Curriculum

Script 1A: The Opening (Phase 1 — Connect)

"Thank you so much for taking the time today. I have read through your questionnaire, and I have a good sense of where things stand for you. Here is how I like to approach these conversations: I am going to ask you some questions about your current situation, what you have tried, and what you are hoping to achieve. Then I will share what I see — my perspective on what is really going on and what I think would help. If it makes sense, I will describe how I work with people in your situation. And if it does not make sense, I will tell you that too. My goal is that you leave this call with clarity, regardless of whether we work together. Does that sound good?"

Script 1B: The Clarifying Questions (Phase 2 — Clarify)

Question 1 — Current Situation:

"Tell me about what is going on right now. What is the biggest challenge you are facing when it comes to [topic]?"

Question 2 — Impact:

"How is this showing up in other areas of your life? How is it affecting your work, your relationships, your wellbeing?"

Question 3 — History:

"What have you already tried to address this? What worked, even a little, and what did not land?"

Question 4 — Vision:

"If we were having this conversation six months from now and everything had gone exactly as you hoped, what would be different? Paint me a picture."

Question 5 — Investment:

"On a scale of 1 to 10, how important is making this change? And what has prevented you from solving it so far?"

Script 1C: The Diagnosis (Phase 3 — Illuminate)

"Can I share what I am hearing? It sounds like [summarize their challenge in your words]. And what I see happening — and I see this with a lot of people in your situation — is that [share your diagnostic insight]. The pattern is [describe pattern]. And the reason [what they tried] did not work is not because you did not try hard enough. It is because [explain why their approach was incomplete or misdirected]. Does that resonate?"

Script 1D: The Prescription (Phase 4 — Prescribe)

"Here is what I think needs to happen. [Program Name] is designed exactly for this. Over [duration], we work through [brief description of methodology]. Specifically for you, the area we would focus on first is [connect to their challenge] because that is what is creating everything else. Then we would [brief overview of phases]. You would have [describe support elements — calls, community, resources]. And by the end, what I would expect for you is [specific outcome connected to their vision]."

Script 1E: The Invitation (Phase 5 — Invite)

"Based on everything you have shared, I genuinely believe this program is exactly what you need. I have a couple of spots opening up for next month. The investment for [Program] is $[price], and we can [describe payment options]. Does this feel like the right next step for you?"

Then stop talking. Wait for their response.

Script 2A: 48-Hour Follow-Up After "Think About It"

Subject: Following up on our conversation

"Hi [Name],

Thank you again for the conversation on [day]. I have been thinking about what you shared, and I wanted to follow up with something that might help.

[Share a relevant resource, insight, or testimonial related to their specific challenge]

I know this is a significant decision, and I want you to feel completely confident either way. If you have any questions I did not answer on our call, I am happy to address them. And if now is not the right time, I completely understand — my door stays open.

Warmly,

[Your name]"

Script 2B: 7-Day Value-Add Follow-Up

Subject: I thought of you when I saw this

"Hi [Name],

I came across [article/podcast/insight] today and immediately thought of our conversation about [their specific challenge].

[Share the resource + 2-3 sentences connecting it to their situation]

No agenda here — just genuinely thought this might be useful. Hope you are doing well.

[Your name]"

Script 2C: 30-Day Re-Engagement

Subject: Checking in

"Hi [Name],

It has been about a month since we spoke, and I wanted to check in. I remember you were dealing with [their challenge], and I have been thinking about whether you found a path forward.

I have opened up a few spots for next month, and I wanted to reach out in case the timing feels better now. If it does, I would love to reconnect. If not, no pressure at all — I am always here if things change.

Take care,

[Your name]"

Script 2D: Quarterly Check-In With Past Prospects

Subject: It has been a while

"Hi [Name],

It has been a few months since we last connected, and I wanted to reach out. A lot has changed on my end — [brief update: new program, client success, content piece, etc.] — and I would love to hear how things are going for you.

Are you still dealing with [their challenge], or has anything shifted? Either way, I would welcome the chance to catch up, even just briefly.

Warmly,

[Your name]"

Script 3A: Post-Breakthrough Referral Ask

"[Client name], what just happened in this session — that breakthrough we witnessed — that is why I do this work. And it makes me think: do you know anyone else who is struggling with [similar challenge]? Someone who could benefit from this same type of transformation? I am looking for 2-3 people just like you — [describe ideal client] who are ready to make a real change. Do any names come to mind?"

Script 3B: 30-Day Checkpoint Referral Request

"I have loved working with you these past 30 days. The progress you have made is remarkable — [specific result]. As I am planning my client roster for the coming months, I realized I would love to work with more people like you. Do you know anyone — maybe a colleague, friend, or family member — who is dealing with [challenge] and might be open to this kind of support? I would be honored if you felt comfortable making an introduction."

Script 3C: Program Completion Referral Request

"We have been on quite a journey together. I am so proud of what you have accomplished — [list specific transformations]. As you move into this next chapter, I wanted to ask: is there anyone in your world who is where you were [X months] ago? Someone who could use the same support you received? A personal introduction from you would mean the world to me, and I promise to take exceptional care of anyone you send my way."

Script 3D: Partnership Outreach Script

Subject: Collaboration idea for serving [audience]

"Hi [Name],

I came across your work with [their audience/focus], and I was struck by how aligned our missions are. I specialize in helping [your ideal client] achieve [transformation], and I know many of my clients could benefit from what you offer as well.

I would love to explore whether there is a way we could support each other is audiences — perhaps through a joint workshop, content collaboration, or simply a mutual referral arrangement. Would you be open to a brief conversation to explore the possibilities?

Best,

[Your name]"

Script 4A: Cold Outreach to Ideal Client

"Hi [Name], I came across your profile/post about [specific topic], and it really resonated with me. I work with [brief description of who you help], and [their challenge] is something I see often. I would love to connect and learn more about your work — no pitch, just genuine curiosity. Would you be open to a brief conversation?"

Script 4B: Warm Outreach (Mutual Connection)

"Hi [Name], [Mutual connection] mentioned that we should connect. I work with [ideal client] on [transformation], and they thought our work might be complementary. I would love to hear more about what you do and explore whether there is potential to support each other. Would you have 15 minutes for a virtual coffee?"

Script 4C: Podcast Pitch

Subject: Guest idea: [specific topic] for [podcast name] audience

"Hi [Host name],

I have been listening to [podcast name] for [timeframe], and your episode with [guest name] about [topic] really stuck with me.

I am a [your niche] coach who helps [ideal client] achieve [transformation]. I have developed a framework called [framework name] that has helped [number] clients [specific result]. I would love to share the [3 key insights] with your audience — pure value, no pitch.

Would you be open to having me as a guest? I am happy to work around your schedule and promote the episode to my [number] followers/email list.

Best,

[Your name]

[Website]

[One-line bio]"

Script 4D: Speaking Opportunity Outreach

"Hi [Event organizer name],

I am a [niche] coach and speaker who helps [ideal client] achieve [transformation]. I have a signature talk called '[Talk Title]' that has generated [result — standing ovations, 50 discovery session requests, etc.] at venues like [past venues].

I noticed [event name] focuses on [audience/topic], and I believe my talk on [specific angle] would resonate powerfully with your attendees. Would you be open to discussing a speaking opportunity?

I have attached my speaking one-sheet for your review.

Best,

[Your name]"

Script 5A: The Summary Close

"So here is what I am hearing. You are [their challenge]. You have tried [what they tried], and it has not worked because [your diagnosis]. What you really want is [their desired outcome]. Based on everything you have shared, I believe [Program] is exactly what you need. I have a spot opening up [timeframe]. The investment is $[price]. Would you like me to hold that spot for you?"

Script 5B: The Choice Close

"It sounds like [Program] is a great fit. The question is really about format. Option A is [description], which works well if [situation]. Option B is [description], which makes more sense if [situation]. Given what you have shared, I would recommend [option] because [reason]. Which feels right to you?"

Script 5C: The Future-Pacing Close

"Imagine it is [timeframe from now], and you have completed the program. You are [their desired outcome]. How does that feel? [Let them answer]. That future is not a fantasy. It is what happens when you commit to this process. The only question is whether you are ready to start. Are you?"

Script 5D: The Gentle Close for Hesitant Prospects

"I can sense there is some hesitation, and I want to honor that. This is a significant investment, and it should feel right. Can I ask — what is the one thing that would need to be true for you to feel completely confident about moving forward? [Listen]. Let me address that directly. [Address concern]. Does that help? What else?"

Script 5E: The Premium Close

"What you are describing is not a small shift — it is a complete transformation of how you [area of life]. For that level of change, you need a level of support that matches the stakes. [Premium Program] is designed for exactly this situation. The investment reflects both the depth of the work and the results it produces. It is $[price]. If this is the right fit, I will make it work. If it is not, I will tell you that honestly. What are you feeling?"

Script 6A: "I Need to Think About It"

"Of course. This is a significant decision, and I want you to feel confident. Before we wrap up, can I ask — what specifically are you weighing? Sometimes people need time to process, and sometimes there is a specific question or concern we have not addressed. If it is the latter, I would rather address it now while we are together. What is coming up for you?"

Script 6B: "I Cannot Afford It"

"I appreciate you sharing that, and I want to honor your financial reality. Can I ask — is this a situation where the investment does not feel justified for what you would receive, or is it genuinely not possible right now regardless of the value? [If the former, reframe the value. If the latter, discuss payment plans or suggest a lower-tier entry point]."

Script 6C: "I Need to Ask My Partner"

"I am so glad you are thinking about this together. I would love for your [partner] to feel as confident as you do. What questions do you think they will have? [Listen]. I would be happy to provide a written summary of what we discussed that you can share with them. And if it would help, I am glad to jump on a brief call with both of you to answer their questions directly. Would that be useful?"

Script 6D: "I Have Tried Coaching Before and It Did Not Work"

"I am really sorry that was your experience. That should not have happened, and I understand why you would be hesitant. Can I ask what specifically did not work? [Listen]. That makes complete sense. Here is how what I do is different: [specific differentiation]. I also want you to know that I offer [guarantee description]. I am willing to put my money where my mouth is because I am that confident in the results. Does that help address your concern?"

Script 6E: "I Do Not Have Time"

"That is exactly why many of my clients start — they feel like they are barely keeping their head above water. Here is what they find: coaching does not add to their load. It creates clarity, and clarity creates time. The two hours a week you invest in coaching typically save you 5-10 hours because you stop spinning your wheels on things that do not matter. You are not adding a commitment. You are replacing chaos with focus. Does that reframe land?"

Script 6F: "It Is Too Expensive"

"I hear you. Let me ask: compared to what? [Listen]. Here is how I think about it. If this program delivers [transformation worth $X], then the investment of $[price] represents a [Y]X return. And that return continues paying dividends for years. Most of my clients tell me this was the best investment they ever made — not because it was cheap, but because the transformation was worth 10x what they paid. Can you see yourself feeling that way six months from now?"

Script 6G: "I Will Start Next Month/Quarter"

"I understand wanting to wait for the 'right time.' Can I share something? In my experience, there is never a perfect time for transformation. Life does not slow down. The difference between people who change their lives and people who do not is not timing — it is decision. What would need to change between now and [future date] for this to feel like the right time? [Listen]. If those things are not guaranteed to change, what is the real cost of waiting another month?"

Script 6H: "Can I Do a Trial or Sample Session?"

"I appreciate that you want to experience my coaching style before committing. Here is my perspective: a single session cannot show you what is possible. Real transformation happens over time through consistent work together. What I can offer is [describe guarantee or entry offer]. This gives you [timeframe] to experience the full process, and if [conditions], I will [guarantee terms]. That way, you are not risking anything except your commitment to show up. Does that feel fair?"

Script 7A: Welcome Email

Subject: Welcome to [Program Name] — Your transformation starts now

"Hi [Name],

Welcome to [Program Name]! I am so excited to work with you.

Over the next [duration], we are going to [brief transformation promise]. Here is what happens next:

Your onboarding questionnaire helps me understand exactly where you are starting from so I can customize our work together. Please complete it by [deadline].

I believe in you, and I am honored to be part of your journey. Let is do this.

[Your name]"

Script 7B: Pre-First Session Text/Message

"Hi [Name]! Just a quick reminder that our first session is tomorrow at [Time]. I have reviewed your questionnaire and have some powerful insights to share. Looking forward to it! — [Your name]"

Script 7C: First Session Opening

"Welcome to our first session. I want to start by saying thank you for trusting me with this part of your journey. I do not take that lightly. Today, we are going to establish your baseline — where you are right now across the key areas we will be working on — and set the trajectory for where we are headed. I also want to understand what success looks like for you so we know when we have achieved it. Sound good?"

Script 8A: "Transformation Story" Post

"When [Client] came to me, they were [Before — specific, vivid]. They had tried [previous attempts] and nothing had worked.

Three months into our work together, something shifted. [During — the breakthrough moment].

Today, [After — specific transformation with details].

This is what happens when you stop trying to figure it out alone and get the right support. If you are where [Client] was, I have opened up a few discovery sessions this month. Link in bio."

Script 8B: "Insight/Framework" Post

"Most people think [common misconception about their challenge].

Here is what I have learned after [number] hours coaching people through this:

[Your key insight/framework in 3-5 points]

The people who transform their lives are not the ones with the most willpower. They are the ones who understand [your key distinction].

Save this for when you need the reminder."

Script 8C: "Personal Authority" Post

"I became a coach because I was [your origin story — vulnerable, specific].

For years, I [your struggle]. Then I discovered [your breakthrough/insight].

That discovery changed everything. And it lit a fire in me to help others experience the same transformation.

Every client I work with reminds me why I do this. Not because the work is easy, but because the transformation is real.

If you are feeling [pain point] right now, I see you. I have been there. And I promise you: change is possible."

Script 8D: "Question/Engagement" Post

"Honest question: When was the last time you felt genuinely excited about your life? Not stressed, not busy, not achieving — but genuinely, deeply excited?

If you have to think about it, we need to talk.

Drop a [emoji] below if this resonates."

Script 9A: Written Testimonial Request

Subject: A huge favor?

"Hi [Name],

Your journey has been incredible to witness. From [before] to [after] in [timeframe] — it is exactly why I do this work.

Would you be willing to share your experience in a brief testimonial? It would mean the world to me and would help others who are where you were see what is possible.

If writing is not your thing, no worries — I am happy to jump on a quick 10-minute call and draft something for your approval.

Either way, thank you for trusting me with your transformation.

[Your name]"

Script 9B: Video Testimonial Request

"Hi [Name],

I have a quick favor to ask. Your transformation has been so powerful that I would love to capture it in a brief video testimonial.

It is super simple — just record a 60-second video on your phone answering these three questions:

No need for perfection — authentic is perfect. Just send me the video file whenever you have a moment.

Thank you for considering it!

[Your name]"

Script 10A: Addressing Client Not Showing Up

"Hi [Name], I noticed you missed our last two sessions. I care about you and your progress, and I want to check in. Is everything okay? [Listen]. I understand that life gets complicated. At the same time, I am committed to your transformation, and that requires both of us showing up fully. Can we talk about what needs to change for you to be able to engage consistently?"

Script 10B: Raising Prices for Existing Clients

"Hi [Name], I wanted to give you a heads-up about something. As my practice has evolved and the results I deliver have deepened, I am adjusting my pricing for new clients. Because you are an existing client, I want to honor our current arrangement through [timeframe]. After that, the new rate will be $[price]. I know this is an increase, and I want you to know that this adjustment reflects the transformation my clients are experiencing, not just inflation. If this creates a genuine hardship, let is talk."

Script 10C: Ending a Coaching Relationship (Not a Fit)

"I want to have an honest conversation with you. I have been reflecting on our work together, and I want to be straightforward: I do not think I am the right coach for you right now. This is not about you — you are doing the work. It is about fit. I think you would benefit from [specific alternative — different type of coach, therapist, program]. I have [recommendation] that might be a better match. I care about your success, and I want you to have the support that will truly serve you."

Script 10D: Renewing a Client for Continued Work

"As we approach the end of our [timeframe] together, I want to acknowledge how far you have come. [List specific transformations]. At the same time, I sense there is more work to do — specifically around [area of continued growth]. I would love to continue working together if that feels right to you. Here is what I am envisioning for our next phase: [describe next phase]. Does that resonate?"

The Coaching Practice Growth System — Clozo Academy Proprietary Curriculum

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