Module 1 Quiz: Foundation & Practice Area Positioning

1.In contingency fee presentation for personal injury, what should be the primary anchor? **A.** The attorney's years of experience **B.** The contingency percentage (33-40%) **C.** The potential recovery amount **D.** The firm's location **E.** The opposing insurance company name

2.What is the primary ethical rule regarding attorney advertising? **A.** Always use testimonials **B.** Never discuss fees publicly **C.** All communications must not be false or misleading **D.** Only advertise in bar journals **E.** Always guarantee outcomes

3.Which objection handling technique reframes price as protection against loss? **A.** The Anchoring Protocol **B.** The Contrast Cascade **C.** The Loss Aversion Frame **D.** The Status Quo Disruptor **E.** The Bandwagon Builder

4.What is the primary purpose of the Revenue Audit in Day 1? **A.** To find tax deductions **B.** To identify the most profitable practice areas and case types **C.** To prepare for a bank loan **D.** To evaluate employee performance **E.** To set marketing budgets

5.Which tool is specifically designed for payment processing in law firms? **A.** Clio **B.** MyCase **C.** LawPay **D.** Lead Docket **E.** Mailchimp

6.What is the recommended profit margin target for a healthy law firm? **A.** 10-15% **B.** 15-25% **C.** 35-45% **D.** 50-60% **E.** 5-10%

7.What is the target consultation conversion rate after implementing the curriculum systems? **A.** 25-35% **B.** 40-50% **C.** 60-80% **D.** 90-100% **E.** 15-20%

8.Which practice management software is mentioned for matter management and time tracking? **A.** QuickBooks **B.** LawPay **C.** Clio and MyCase **D.** Google Analytics **E.** DocuSign

9.What is the Three-Tier Menu designed to exploit? **A.** Price gouging **B.** The compromise effect **C.** False urgency **D.** bait-and-switch tactics **E.** Hourly billing inefficiency

10.What is the recommended response time to new inquiries? **A.** Within 24 hours **B.** Within 4 hours **C.** Within 15 minutes **D.** By end of business day **E.** Within 1 hour during business hours only

11.In family law retainer architecture, what psychological principle makes retainers effective? **A.** Scarcity **B.** Mental accounting **C.** Hyperbolic discounting **D.** Authority bias **E.** Familiarity principle

12.For business law hourly billing ($300-600/hr), what is the recommended presentation strategy? **A.** Quote the lowest possible estimate **B.** Avoid discussing hours entirely **C.** Provide a realistic range with transparency about variables **D.** Charge flat fees only **E.** Bill after the matter concludes

13.Which behavioral economics principle is most relevant to foundation & practice area positioning? **A.** Anchoring and adjustment **B.** Loss aversion **C.** Social proof **D.** Mental accounting **E.** All of the above

14.In the Peak-End Rule, which moments matter most for client satisfaction? **A.** The first impression and the billing conversation **B.** The peak emotional moment and the final interaction **C.** The intake call and the court appearance **D.** The consultation and the mediation session **E.** The retainer signing and the discovery phase

15.What is the purpose of the 12-touch annual plan for referral sources? **A.** To ask for cases monthly **B.** To maintain top-of-mind awareness and reciprocity **C.** To send holiday cards only **D.** To advertise new practice areas **E.** To comply with bar rules