Complete Sales Scripts

Script 1.1: New Customer Inquiry

"Thank you for calling [Company Name], this is [Your Name]. How can I help you with your landscape today?"

[Listen to their need]

"That sounds like exactly the kind of work we specialize in. We have transformed [X] properties in [City] with [service type], and I would love to see what is possible for your property. Are you available for a brief consultation this [day] or [day]? It takes about 30 minutes, and there is no obligation."

[Schedule appointment]

"Perfect. I will see you at [time] on [day] at [address]. I will bring some photos of similar projects we have completed in [City]. Is there anything specific you would like me to take a look at while I am there?"

[Note specifics]

"Wonderful. My number is [phone] — call or text me anytime if you need to reschedule. I am looking forward to meeting you."

Script 1.2: Price Shopper Call

"Thank you for calling [Company]. What type of landscaping service are you looking for?"

[Listen]

"I understand budget is important. Before I can give you meaningful pricing, I need to see your property. Every landscape is different — size, condition, and your specific goals all affect the investment. What I can tell you is that our Essential maintenance plans start at $[amount] per month for smaller properties, and our Complete Care plans — which is what most of our customers choose — range from $[X] to $[Y] per month. The best way to get accurate pricing is a free 30-minute consultation. When would you be available?"

Script 1.3: Commercial Inquiry

"Thank you for calling [Company Name], this is [Your Name]. I handle our commercial accounts. What type of property are you looking to have maintained?"

[Listen, take notes]

"Excellent. For commercial properties, we start with a property assessment and then develop a custom maintenance plan with service level agreements. The assessment is complimentary and takes about 45 minutes. I will also bring references from similar properties we maintain in [City]. What day this week works for a walkthrough?"

Script 1.4: Existing Customer Service Request

"Hi [Name], this is [Your Name] from [Company]. I would be happy to help with that. Let me pull up your account."

[Pause]

"I see you are on our Complete Care plan. The service you are asking about [is included / would be an additional $X]. Would you like me to add that to your next visit, or schedule a separate appointment?"

Script 2.1: Door Hanger Follow-Up Call

"Hi, this is [Your Name] from [Company]. I wanted to follow up on the door hanger we left at your home last week. We are currently maintaining several properties in [Neighborhood] and wanted to offer you the same service. Do you currently have a landscaping company, or are you handling it yourself?"

[If they handle it themselves]

"I completely understand — many of our customers started that way. What we hear most often is that people are tired of spending their weekends on yard work. Our Complete Care plan handles everything for $[X] per month. Would you be open to a free consultation so I can show you exactly what that includes?"

Script 2.2: New Mover Outreach

"Hi [Name], this is [Your Name] with [Company]. Welcome to [Neighborhood]! I noticed you recently moved in and wanted to introduce myself. We are the landscaping company that maintains [X] homes in this neighborhood, and we would love to help you get your new property looking its best. Many new homeowners find the existing landscaping needs some attention. Would you be interested in a complimentary property assessment?"

Script 2.3: HOA Board Outreach

"Hi [Name], this is [Your Name] with [Company]. We specialize in HOA common area maintenance and currently service [X] communities in [City]. I drove through [Community Name] recently and noticed some opportunities to enhance the common areas while potentially reducing maintenance costs. Would the board be open to a complimentary landscape assessment and proposal? I can present my findings at your next board meeting."

Script 2.4: Lost Customer Win-Back

"Hi [Name], this is [Your Name] from [Company]. I noticed it has been a while since we have worked on your property. I wanted to check in and see how everything is going. Are you handling the maintenance yourself now, or did you find another company?"

[If handling themselves]

"I completely understand wanting to handle it yourself. I also know how much work that is. We have made some changes since you were with us — [specific improvement]. I would love to offer you one month of Complete Care at 50% off, no contract, just to show you what is different. Would that be worth trying?"

Script 3.1: The Discovery Walk

"Thank you for having me out today. Before we walk the property, tell me — what prompted you to look into landscaping services?"

[Listen]

"I understand. Let me show you around and we can talk through what you are hoping to achieve."

[During walk]

"What are the three things about your yard that frustrate you most?"

[Listen]

"If you could wave a magic wand and transform one area, which would it be?"

[Listen]

"How do you envision using your outdoor space? Entertaining, relaxing, kids playing?"

[Listen]

"Have you worked with a landscaping company before? How did that experience go?"

[Listen]

"What is your ideal timeline for getting this work started?"

[Listen]

"Who else is involved in this decision?"

[Listen]

"What would make this project feel like a complete success a year from now?"

Script 3.2: The Expert Assessment

"Thank you for walking me through everything. Based on what I have seen, here is what I would recommend:

[Summarize 2-3 key observations]

Your lawn is [condition]. Your beds need [specific work]. And the biggest opportunity I see is [recommendation].

For a property like yours, most of our customers choose our Complete Care plan, which includes [list key services]. That runs $[amount] per month. We also have our Essential plan at $[amount] for basic maintenance, and our Concierge plan at $[amount] if you want everything handled including seasonal color and a dedicated account manager.

Does one of those feel like the right fit?"

Script 4.1: Maintenance Proposal Presentation

"I have put together a custom plan for your property. Here is what I recommend:

[Present tier comparison chart]

Based on everything you told me — [reference their specific needs] — I believe the Complete Care plan is the best fit. It includes [reference specific services that address their stated needs], and at $[amount] per month, it ensures your property always looks its best without you having to think about it.

The investment works out to about $[daily amount] per day — less than your morning coffee — and your property is maintained to a standard that will make you proud every time you pull in the driveway.

To get started, I just need your approval here [point to signature line], and we can have your first service visit scheduled for [day]."

Script 4.2: Project Proposal Presentation

"This proposal represents a complete transformation of your outdoor space. Let me walk you through it.

[Page 1] Here is the vision for your property. The concept is [describe transformation].

[Page 2] The scope of work is broken into [X] phases, taking approximately [Y] days from start to finish.

[Page 3] The total investment is $[amount]. This includes [list key inclusions]. The payment schedule is 50% to reserve the crew, 50% upon completion and your satisfaction.

[Page 4] Everything is backed by our satisfaction guarantee and our [X]-year workmanship warranty.

I am excited about this project. Are you ready to move forward?"

Script 5.1: The Assumptive Close

"I am excited to get started on your property. We can have the first crew out this Thursday. Would morning or afternoon work better for your schedule?"

Script 5.2: The Alternative Close

"Would you prefer to start with the Complete Care program, or would the Concierge level be a better fit for everything you want to accomplish?"

Script 5.3: The Trial Close

"If we can start next week and have this wrapped up before your [event], does that timeline work for you?"

Script 5.4: The Summary Close

"So let me make sure I have this right. You want [summarize their goals], you are frustrated with [summarize pain points], and you want this handled before [timeline]. Our Complete Care program addresses all of that — [connect services to their needs]. Shall we get you scheduled?"

Script 5.5: The Urgency Close

"I want to be transparent — we only take 80 Complete Care customers per season to ensure quality, and we have 12 spots remaining for spring enrollment. If you want to secure your spot and your preferred service day, now is the time."

Script 6.1: Same-Day Thank-You (Text)

"Hi [Name], thank you for showing me your property today. I am excited about the opportunity to work with you. Your detailed proposal is attached to the email I just sent. Please call or text me with any questions. — [Your Name]"

Script 6.2: Day 2 Check-In (Text)

"Hi [Name], wanted to make sure you received the proposal for your property. Any questions I can answer? — [Your Name]"

Script 6.3: Day 4 Value Add (Email)

"Hi [Name], I came across this article on [relevant topic] and thought of your property. Even if we do not work together, these are great tips for [City] homeowners. Happy to discuss how these ideas could fit into your plan. — [Your Name]"

Script 6.4: Day 7 Direct Conversation (Phone)

"Hi [Name], it is [Your Name] from [Company]. I wanted to follow up on the proposal I sent for your property. I know these decisions take time. Do you have any questions I can answer? I am here to help."

Script 6.5: Day 10 Social Proof (Email)

"Hi [Name], I wanted to share a quick before/after from a property we just completed in [Neighborhood]. [Photo]. This transformation took [X] days. Imagine what we could do with your space. Ready whenever you are. — [Your Name]"

Script 6.6: Day 14 Direct Ask (Phone)

"Hi [Name], it is [Your Name] from [Company]. I wanted to check in one more time on the proposal. I know timing is not always right. Are you still considering this, or should I check back in a few months?"

Script 6.7: Day 30 Long-Term Nurture (Email)

"Hi [Name], I hope you are doing well. No pressure on the proposal — I know landscaping decisions take time. I wanted to share our monthly newsletter with some seasonal tips for [City] homeowners. If you ever want to revisit the conversation, I am here. — [Your Name]"

Script 7.1: "You are more expensive than [competitor]."

"I appreciate you being upfront about that. We are not the cheapest option, and we do not try to be. The difference is in the details: our Complete Care includes bed maintenance and fertilization that most competitors charge extra for, we provide photo reports after every visit, and we guarantee response within 24 hours. When you add up the extras, we are often comparable — but with better service. Would it help if I broke down exactly what is included in each price so you can compare apples to apples?"

Script 7.2: "That is more than I expected to pay."

"I understand. Landscaping investments can be surprising if you have not priced them before. What we include in that price is [list 3 key inclusions]. Many of our customers started with our Essential tier at $[X]/month and upgraded after seeing the difference. Would that be a comfortable starting point?"

Script 7.3: "I need to get more quotes."

"Absolutely, getting multiple quotes is smart. While you are comparing, here are three questions to ask each company: [1] Do they include fertilization in the maintenance price or charge extra? [2] What is their guarantee if you are not satisfied? [3] How quickly do they respond to issues? I would also mention that our spring schedule fills by [date], so if you want a start date in [month], securing your spot soon is recommended."

Script 7.4: "Can you do it for less?"

"I want to be transparent about our pricing. We price based on the time, materials, and expertise required to deliver the result we promise. If I lower the price, I would need to lower the service level, and I will not do that because it would not meet our standards. What I can do is adjust the scope. For example, if we start with Essential Care instead of Complete, that would be $[X]/month. Would that work better for your budget?"

Script 7.5: "My budget is only $[X]."

"I appreciate you sharing that. Let me work with you. For $[X], we could start with [reduced scope]. It would not include everything, but it would address your top priority of [their stated need]. Then in 6 months, we can revisit adding more services. How does that sound?"

Script 7.6: "I did not think it would cost this much."

"I hear that often. Most homeowners underestimate what it takes to maintain a property professionally. The investment covers [break down: labor, materials, equipment, expertise]. Let me show you what a DIY approach would cost in time and materials. [Show comparison]. When you factor in your time, professional care is often the better value."

Script 7.7: "Why is the design fee $750 when others do it for free?"

"Great question. Free designs are generic templates applied to every property. Our $750 design fee gets you a custom plan created specifically for your soil, sun exposure, drainage, and aesthetic preferences. It includes a 3D rendering so you can see the result before we break ground. And here is the best part: if you move forward with the installation, the $750 is credited toward your project. So essentially, the design is free if you work with us."

Script 7.8: "Do you offer a senior/military/first responder discount?"

"We absolutely do. We offer a 10% discount for [seniors/military/first responders] on all maintenance plans. Thank you for your service. That would bring your Complete Care plan to $[discounted price]/month. I will note that on your proposal."

Script 7.9: "I need to think about it."

"I completely understand. So I can be helpful when we talk next, what specifically would you like to think about? Is it the investment, the timing, or something about the service?"

Script 7.10: "It is not a good time right now."

"I hear that. Is it the timing of the work, or the timing of the budget? If it is the work timing, we can schedule months in advance. If it is budget, we have a payment plan that might help. Which feels more like the issue?"

Script 7.11: "We are not moving in until next month."

"That is actually perfect timing. If we start the design process now, we can have everything ready to install the week after you move in. That way you are not living with a construction zone during your first month. Should I pencil you in for [date]?"

Script 7.12: "I want to wait until spring/fall."

"I understand wanting to wait for the right season. Here is what I would recommend: let us get the design and planning done now. That way, when [season] arrives, you are first on the schedule instead of waiting 6-8 weeks like everyone else who waited. We can also secure your pricing now — our rates typically increase 5% each spring. Does that make sense?"

Script 7.13: "I need to ask my spouse/partner."

"I am glad you are making this decision together. Would it be helpful if I put together a one-page summary with photos and the investment details? That way your [spouse] has all the information. I am also happy to speak with them directly if that would help. Would a 10-minute call work for both of you tomorrow?"

Script 7.14: "I need to run this by the HOA/board."

"Absolutely. For HOA approvals, I can provide a detailed scope of work, plant list, and design plan that meets most HOA guidelines. In fact, we currently maintain [X] properties in HOA communities. Would it help if I attended your next board meeting to present the plan?"

Script 7.15: "The decision is up to my property manager."

"I completely understand. May I have their contact information so I can send them a proposal directly? I will copy you on everything. Our commercial proposals include all the documentation property managers typically need: scope of work, insurance certificates, references, and SLA details."

Script 7.16: "How do I know you will show up?"

"That is exactly the right question to ask. Our on-time performance last year was 97.3%. We track it with GPS on every truck. Here is our guarantee: if we are ever more than 30 minutes late without calling you first, your next service is free. We also send a text when the crew is en route so you know exactly when to expect them."

Script 7.17: "I had a bad experience with my last landscaper."

"I am sorry to hear that. Unfortunately, we hear that a lot. Here is how we are different: [list 3 specific differences]. And here is our promise: if you are not completely satisfied with any visit, we fix it within 24 hours or it is free. We put that in writing. Would you like to see our guarantee?"

Script 7.18: "Are you licensed and insured?"

"Yes, absolutely. We carry $2 million in general liability insurance and full workers compensation. I can email you our certificates right now. We are also licensed in [state/city] as [license type]. Here is our license number: [number]. We have never had a claim in [X] years of business."

Script 7.19: "Can I see references?"

"Of course. I have three references from properties similar to yours. [Name] on [Street] has been with us for 3 years. [Name] at [Address] is a commercial property manager. And [Name] in [Neighborhood] just completed a project similar to what you are considering. May I have your email so I can send their contact information?"

Script 7.20: "I only need mowing, nothing else."

"I understand. We absolutely offer mowing-only service. Our Essential plan covers weekly mowing, trimming, edging, and cleanup for $[X]/month. Most customers start there and add services later as they see the difference. Shall we start with Essential?"

Script 7.21: "Will the same crew come every time?"

"For our Complete and Concierge plans, yes — we assign a dedicated crew that gets to know your property. For Essential, the crew may rotate, but every crew has your property notes and photos in our system so they know exactly what to do. Would the dedicated crew option be important to you?"

Script 7.22: "What if I am not happy with the work?"

"That is exactly why we have our satisfaction guarantee. If anything is not right, you call or text me directly. We fix it within 24 hours. If we cannot fix it to your satisfaction, your next visit is free. We have issued [X] credits in [Y] years out of [Z] visits. That is a [percentage]% satisfaction rate. We stand behind our work."

Script 7.23: "[Competitor] offers the same thing for less."

"I respect [Competitor] — they are a solid company. Here is the difference: [specific differentiation — service inclusions, guarantee, response time, communication, quality]. I would rather you choose the right company than choose us for the wrong reason. If price is the only factor, they may be a better fit. If [your key differentiator] matters to you, we are. Which matters more to you?"

Script 7.24: "My neighbor uses [competitor] and seems happy."

"That is great! We actually work on [Street Name] too — [specific address if possible]. The difference our customers tell us about is [key differentiator]. Would it help if I showed you a side-by-side of what our Complete Care includes versus a typical competitor plan?"

Script 7.25: "I am thinking about doing it myself."

"I get it — a lot of homeowners start that way. Here is what I have observed: DIY landscaping takes about 8-10 hours per month for a typical property, plus $400-$800 per year in equipment, materials, and gas. And even with all that effort, most homeowners do not have the expertise to diagnose soil issues, time fertilization correctly, or spot early pest problems. Your time is worth $[their hourly value]. At $[X]/month, professional care costs less than your time is worth — and the results are significantly better. Would you like to try us for one month and compare?"

Script 7.26: "Do you work weekends?"

"We typically schedule residential services Tuesday through Friday, but we can accommodate Saturday appointments for consultations and certain projects. For ongoing maintenance, we find weekday service works best for most families. Would a weekday schedule work for you?"

Script 7.27: "What happens if it rains on my service day?"

"Great question. We monitor weather closely. If it is a light rain, we often proceed with service. If there is heavy rain, lightning, or unsafe conditions, we reschedule to the next available day. You will receive a text notification by 7 AM if we need to reschedule. We never charge for weather delays."

Script 8.1: Post-Project Referral Ask

"I am so glad you are happy with the work. You know, the best compliment you can give us is referring a neighbor or friend who might need landscaping. We have a referral program — if you refer someone who becomes a customer, you both receive $75 off. Do you know anyone who might be looking for landscaping services?"

Script 8.2: Casual Referral Mention

"Your property looks fantastic. If any of your neighbors ever ask who takes care of your yard, feel free to pass along our number. We even have a neighbor discount since we are already on your street."

Script 8.3: Quarterly Check-In Referral

"I was just thinking — do you know anyone in the neighborhood who has been complaining about their yard? I would love to help them out."

Script 8.4: Crew Member Referral Script

"Thank you! If your neighbors ever want their yard to look this good, tell them to give us a call. We have a neighbor discount since we are already here on [Day]."

Script 8.5: Email Referral Request

"Hi [Name], we are growing our business through referrals from customers like you. If you know anyone who could use professional landscaping, we would love to help them. Both of you will receive $75 off your next service. Just forward this email or send them our way. Thank you for your trust!"

Script 9.1: Initial Commercial Contact

"Hi [Name], this is [Your Name] with [Company]. We specialize in commercial grounds maintenance for properties like [Property Name]. I drove through recently and noticed some opportunities to enhance the property's appearance while potentially streamlining costs. Would you have 15 minutes next week for a brief walkthrough?"

Script 9.2: Commercial Needs Assessment

"What landscaping services are you currently receiving?"

"What has your experience been with your current provider?"

"What are your biggest frustrations?"

"What does the ideal landscaping partnership look like for you?"

"What is your budget cycle, and when do contracts typically renew?"

"How do you measure success for your landscaping?"

"What would cause you to consider a change?"

Script 9.3: Commercial Board Presentation

"Thank you for the opportunity to present today. I want to address three things that matter most to boards: reliability, communication, and value.

Reliability: Our on-time performance is 97%+, tracked by GPS. If we miss a commitment, you get a credit.

Communication: Monthly photo reports, quarterly property walks, and a dedicated account manager.

Value: Not the cheapest — but the most reliable. Over 3 years, our customers save money by avoiding the costs of unreliable service.

Here is our proposal. I would welcome your questions."

Script 10.1: In-Person Review Ask

"I am so glad you are happy with the work. Would you be willing to share that on Google? It takes 60 seconds and helps other homeowners find us."

Script 10.2: Text Review Request

"Hi [Name]! Thank you for trusting us with your landscape. If you are happy with our work, would you take 60 seconds to leave us a Google review? [Direct Link]. Thank you!"

Script 10.3: Email Review Request

"Hi [Name], thank you for being a valued customer. Would you help us by leaving a review on Google? It takes just a minute and means the world to us. [Link]. Thank you!"

Script 10.4: Negative Review Response

"Thank you for your feedback, [Name]. We take your concerns seriously. I would like to make this right. Please call me directly at [phone] so we can discuss and resolve this. — [Your Name], Owner"

Script 11.1: Rate Increase Phone Call

"Hi [Name], this is [Your Name]. I wanted to personally reach out about the rate adjustment letter you received. I know price increases are never welcome news, and I want to make sure you understand why this is happening.

[Explain cost increases briefly — fuel, labor, materials]

We have not raised prices in [timeframe], but we cannot continue absorbing these increases without cutting quality — and I will not do that. I want you to know that your service level stays exactly the same. Same crew, same schedule, same guarantee.

Do you have any questions or concerns about the adjustment?"

Script 11.2: Rate Increase Pushback Response

"I understand. Let me look at your account. [Pause]. Here is what I can do: I can phase the increase over two months — half on [Date 1] and half on [Date 2]. Would that help with the transition?"

Script 11.3: Rate Increase Exit Threat Response

"I would hate to lose you as a customer. You have been with us for [time], and we truly value your business. If the increase is truly not workable, let me see if there is a way to adjust the scope slightly to keep the rate closer to where it is. What aspects of the service are most important to you?"

Script 12.1: Order Bump at Signup

"Great choice on the Complete Care plan. Most customers also add our fall aeration package while they are signing up. It is normally $450, but when you bundle it with Complete Care, it is $350. That saves you $100 and ensures your lawn gets the deep root feeding it needs before winter. Should I add that to your plan?"

Script 12.2: Crew Mention Upsell

"Your lawn is looking great. I did notice some thinning in the back — have you considered overseeding this fall? For $400, we can aerate and overseed that area. It would make a big difference by spring. Interested?"

Script 12.3: Invoice Insert Upsell

"This Month's Recommended Add-On: Grub Treatment — $150. Protect your lawn from destructive grubs before they cause damage. Add to next visit."

Script 12.4: Email Upsell

"Hi [Name], our crew mentioned that your shrubs are due for a seasonal trim. Our Architectural Pruning service is $250 and would shape everything beautifully before your summer entertaining season. [Add to My Plan — Button]"

Script 12.5: Upgrade Call

"Hi [Name], this is [Your Name]. I wanted to check in on your Essential Care plan. Your lawn looks good, but I know it could look exceptional. Our Complete Care adds fertilization, bed maintenance, and shrub trimming for an additional $200 a month. Based on what I saw last visit, I think you would really notice the difference. Would you like me to show you what that includes?"

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