Complete Sales Scripts

The Interior Design Growth System — Clozo Academy Proprietary Curriculum

Script 1A: Email Inquiry Response (Design Services)

Subject: Your Design Project — Next Steps

Hi [Name],

Thank you for reaching out about your [room/home] project. I would love to learn more about what you are envisioning.

A bit about how we work: we begin every project with a comprehensive in-home consultation where we discuss your goals, review your space, and provide initial design direction. The consultation is [$X] and lasts approximately 90 minutes. If you decide to move forward with us, that fee is applied to your project.

To get started, would you be available for a brief 10-minute call this week? I want to make sure we are the right fit for your project before scheduling the consultation.

You can book a call here: [scheduling link]

Looking forward to hearing from you,

[Your Name]

Script 1B: Email Inquiry Response (Staging Services)

Subject: Let's Get Your Home Market-Ready

Hi [Name],

Thank you for contacting us about staging your home. I understand you are looking to list [soon/in the next few weeks], and I would love to help you make the strongest possible first impression.

Our staging process typically looks like this:

For homes in your [neighborhood/price range], the typical staging investment ranges from [$X] to [$Y].

Are you available for a brief call to discuss your timeline and answer any questions?

Best,

[Your Name]

Script 1C: Phone Inquiry Response

"Thank you so much for calling. I am delighted you are considering us for your project. Let me ask a few quick questions so I can point you in the right direction.

First, are you looking for staging services or interior design?

[If staging]: When are you planning to list the home? Are you currently living in the home, or is it vacant?

[If design]: Which spaces are you looking to address? Have you worked with a designer before?

That sounds like a wonderful project. Based on what you have shared, I would recommend starting with our [consultation type]. The investment is [$X], and it includes [deliverables]. Would you like me to send you our availability, or would you prefer to book now?"

Script 2A: The Discovery Opening

"Thank you for having me in your home today. Before I start taking measurements or looking at specifics, I want to understand what brought you here and what you are hoping to achieve. This conversation shapes everything that follows, so I want to give it my full attention.

Tell me about your home and what made you reach out to a designer."

[Listen actively. Take notes. Do not interrupt.]

Script 2B: The Lifestyle Questions

"To help me design a space that truly works for you, I would love to understand how you live day-to-day:

Script 2C: The Budget Discovery

"I want to make sure we are designing within a range that feels comfortable for you. Have you thought about your investment range for this project?

[If they give a number]: That is helpful. Just so you know, most of our clients in this scope invest between [$X] and [$Y] for the complete project including design services, furnishings, and installation. Is that range something we can work within?

[If they are vague]: That is completely understandable. Most clients are unsure at this stage. For a project of this scope, our clients typically invest between [$X] and [$Y]. Does that feel like a reasonable range for what you are hoping to achieve?"

Script 2D: The Timeline Discovery

"Is there a specific event or date driving this project? A move-in date? A holiday? An event you are hosting?

[If yes]: That gives us a clear target. Based on that timeline, we would need to start the design process by [date] to hit your goal.

[If no]: That is fine — no rush. What timeline were you imagining?"

Script 2E: The Decision-Maker Discovery

"Beyond yourself, who else will be involved in making the final design decisions? I want to make sure everyone who needs to be at the proposal presentation is there.

[If spouse/partner not present]: I have found that projects move much faster and smoother when all decision-makers are present for the design presentation. Would it be possible to schedule that meeting when [spouse] can join us?"

Script 2F: The Consultation Close

"This has been so helpful. I feel like I have a clear understanding of what you are looking for. Here is what happens next:

I will take all the information and inspiration we discussed today and develop a comprehensive design proposal for you. This will include my design vision, specific product recommendations, a detailed investment breakdown, and a timeline.

The proposal will be ready within [3-5 business days]. I prefer to present it in person [or via video] so I can walk you through everything and answer your questions. Does [day] or [day] of next week work for you?"

Script 3A: The Staging Consultation Close

"Based on everything I have seen today, I am confident that staging will make a significant difference in how quickly your home sells and the price it commands.

Here is what I recommend: [specific staging plan by room].

The total investment for this staging is [$X], which includes delivery, installation, and [rental period]. When you consider that staged homes in this market typically sell for [5-10%] more and [40-60%] faster, this investment typically pays for itself many times over.

On your [$Y] home, a [7%] price premium represents [$Z] in additional sale price. The staging investment is [$X].

Are you ready to move forward? We can have you staged and photo-ready by [date]."

Script 3B: The "We Can't Afford Staging" Response

"I completely understand — selling a home comes with many expenses. Let me ask you this: what is your monthly carrying cost on this home? Mortgage, taxes, insurance, utilities?

[They answer: $X/month]

So every month your home sits on the market costs you [$X]. In this area, staged homes sell in an average of [Y] days. Unstaged homes take an average of [Z] days. That is a difference of [Z-Y] days, which costs you [$X * days] in carrying costs alone.

Our staging investment is [$staging cost]. The carrying cost of an extra [days] on market is [$carrying cost]. Staging actually saves you money, not to mention the price premium you will likely receive.

Would it make sense to at least start with our occupied home consultation at [$X]? We can identify the highest-impact, lowest-cost changes you can make yourself."

Script 3C: The Vacant Home Staging Pitch

"I want to be direct with you: vacant homes are at a significant disadvantage in this market. Buyers cannot visualize scale, they see every flaw, and studies show they offer 5-10% less on vacant homes because they assume the seller is desperate.

The good news is that vacant homes are also the easiest to stage and the staging has the highest impact because every piece we add makes a dramatic difference.

For your [X]-bedroom home, our staging investment is [$Y]. This includes all furniture, accessories, art, and lighting for [Z] months. We handle everything — delivery, installation, and removal when you sell.

Can we get you on the calendar for this week?"

Script 3D: The Furniture Stay Offer

"I noticed how much you loved the [specific piece] in the staging. Many of our clients feel the same way and decide to keep pieces they fall in love with.

Here is what we can do: rather than us removing that piece when your home sells, you can purchase it now at preferred client pricing. It stays in the staging until closing, then becomes yours. You never have to say goodbye to a piece you love.

I can put together a "stay purchase" proposal for any pieces you are interested in. Would you like me to do that?"

Script 4A: The Three-Tier Presentation

"I have designed three approaches for your project, each delivering a different level of transformation:

Option One: The Room Revival — [$X]

This is our focused approach. We redesign the primary space with new furniture, lighting, and accessories. You will receive a complete design plan, trade pricing on all products, and professional installation. This is perfect if you want to tackle one room at a time.

Option Two: The Complete Home Curation — [$Y] [Point to this one as "most popular"]

This is our signature approach and what I recommend for your project. We design and furnish all the spaces we discussed — the living room, dining room, and primary bedroom. You receive comprehensive design services, full procurement management, white-glove installation, and our styling day reveal experience. This is where the magic really happens.

Option Three: The Estate Experience — [$Z]

This is our white-glove concierge service. Everything in Option Two, plus unlimited design revisions, priority vendor access, custom furniture commissions, personal shopping trips, and ongoing seasonal refreshes for one year. This is for clients who want the absolute best with zero involvement in the process.

Which of these three approaches feels like the right fit for your home and your goals?"

Script 4B: The Add-On Presentation

"Before we finalize the scope, I want to mention a few enhancements that many of our clients add:

Installation Day Styling — [$X]

Our team returns on installation day to style every shelf, arrange every accessory, and ensure every detail is picture-perfect. Includes fresh flowers for your reveal.

Art Curation — [$Y]

We source and professionally hang original art pieces throughout your home, including gallery wall design.

Photography Styling — [$Z]

We style each room specifically for professional photography after installation.

None of these are required — your project will be stunning without them. But clients who add the Installation Day Styling tell us it makes the reveal experience unforgettable. Would you like to include any of these?"

Script 5A: Presenting the Investment

"Before I walk you through the specific numbers, I want to remind you of what this project delivers. When we are finished, you will have [recap of transformation from discovery]. That is the outcome we are investing in.

The total investment for your [package name] is [$X]. This includes:

Your payment schedule is structured across four milestones: [outline milestones].

Does this investment align with what you were expecting for this scope of work?"

[THEN GO SILENT]

Script 5B: The "That Is More Than We Expected" Response

"I understand. This is a significant investment. Let me ask: when you imagine walking into your completed home [timeline] from now, does what we have designed feel like the right level of investment for that outcome?

[If yes]: Then let's talk about how we make the financial side work. We can phase the project so you invest in the most important rooms first and complete the others in [timeframe].

[If no]: I appreciate your honesty. Let's look at what we can adjust. We could reduce the scope to [specific reduction] while still achieving [key outcome]. That would bring the investment to [$adjusted]. Would that feel more comfortable?"

Script 5C: Justifying Your Fee vs. Online Shopping

"You are absolutely right that some of these pieces are available online, sometimes at lower prices. Let me share what my pricing includes beyond the item itself:

When you add all of that up, my pricing is often less expensive than buying retail — and you get a better result with none of the stress."

Script 6A: The 48-Hour Follow-Up Email

Subject: Following Up on Your Design Proposal

Hi [Name],

I wanted to follow up on the design proposal I presented on [day]. I know this is a significant decision, and I want to ensure you have everything you need.

Do you have any questions I can answer? I am happy to clarify any aspect of the proposal or discuss how we might adjust the scope to fit your needs.

I have held space in our calendar for a [month] start date, and I would love to make this transformation a reality for you.

Best,

[Your Name]

Script 6B: The 1-Week Follow-Up Call

"Hi [Name], this is [Your Name]. I am following up on the design proposal I sent over last week. Have you had a chance to review it?

[If yes]: Wonderful. What questions can I answer for you?

[If no]: I completely understand — life gets busy. Would it be helpful if I sent a brief summary of the key points? Or would you prefer to schedule a quick 15-minute call to walk through it together?

I should mention that our [month] start slots are filling, and I want to make sure we can hit your [timeline goal]. Is there anything holding you back from moving forward that I can help with?"

Script 6C: The 2-Week Final Follow-Up

Subject: One Last Note About Your Project

Hi [Name],

I wanted to reach out one final time about your design project. I have truly enjoyed getting to know you and your vision for your home, and I believe we could create something beautiful together.

I will need to release the space I have been holding in our schedule by [specific date] to accommodate other projects. If you would like to move forward, I am ready when you are. If the timing is not right, I completely understand and would welcome the opportunity to work with you in the future.

Either way, thank you for considering us.

Warmly,

[Your Name]

Script 7A: "We Need to Think About It"

"Of course. This is a significant decision, and I want you to feel confident. To help you think it through, what specific aspects are you weighing? Is it the investment, the timeline, the design direction, or something else?

[Listen]

Thank you for sharing that. [Address the specific concern directly]. Does that help clarify things?"

Script 7B: "We Are Talking to Other Designers"

"That makes perfect sense. I encourage you to meet with other designers — it helps you understand different approaches and find the right fit. When you compare proposals, I would ask each designer about:

Those factors often determine your experience more than the price. If you have any questions as you evaluate your options, I am happy to answer them."

Script 7C: "We Want to Do It Ourselves"

"I completely understand the appeal of handling this yourself. Many of my clients considered that route. Can I share what I have observed?

About 20% of people who attempt self-implementation are thrilled with the result. The other 80% call a designer back within six months to fix what did not work — at a higher total cost than if they had hired a professional from the start.

The design plan is about 30% of the value. The other 70% is procurement, quality control, delivery management, installation, and problem-solving. Without that, even the best plan rarely achieves its potential.

What if we started with just the consultation? You get a professional design direction for [$X], and you can implement it yourself. If you find you need more help along the way, we are here."

Script 7D: "We Want to Use Our Existing Furniture"

"I love that you have pieces with meaning and history. Great design incorporates what matters to you. During our process, we evaluate every existing piece and determine:

Some of your existing pieces may become the anchors around which we build everything else. The goal is not to replace everything — it is to create a cohesive, beautiful space that honors what you already own while filling in what is missing.

Does that approach sound good to you?"

Script 7E: "We Are Not Ready to Start Yet"

"I understand. Timing is important. Let me ask: when you say 'not ready,' do you mean the project timing or the financial timing?

[If project timing]: Our schedule books [6-8 weeks] in advance. If you would like to start in [month], we should get the contract signed now to hold that space. There is no rush on the retainer — that is not due until [date]. But securing your place in our calendar ensures we hit your target.

[If financial timing]: We can phase the project so you invest in the primary spaces first and complete the rest in [timeframe]. That spreads the investment over [period] instead of all at once. Would that help?"

Script 8A: In-Person Referral Request (At Reveal)

"I am so glad you love how everything came together. This is exactly why I do this work.

As you settle in over the next few weeks, if you know anyone who would love a similar experience — a friend, neighbor, colleague, family member — I would be honored if you shared our name. The highest compliment I receive is a referral from a happy client.

Here are a few extra cards if anyone asks about your beautiful home. And as a thank you, anyone you refer will receive [$X credit] toward their project, and you will receive [$X credit] toward any future services with us."

Script 8B: Email Referral Request (1 Week After Reveal)

Subject: Thank You + A Small Favor

Hi [Name],

I hope you are still loving your newly designed home. It was such a pleasure working with you.

I am writing to ask a small favor. I am looking to work with a few more wonderful clients like you this [season]. If you know anyone who might benefit from our services — a friend renovating, a neighbor listing their home, a colleague moving — I would be so grateful for an introduction.

As a thank you, both you and your referral will receive a [$X] credit toward future services.

Thank you for trusting us with your home. It means everything.

[Your Name]

Script 8C: Text Referral Request

"Hi [Name]! Hope you're enjoying the new space. Quick question — do you know anyone who might be looking for design or staging services? I'd love to work with more people like you. Thanks!"

Script 9A: Initial Agent Outreach Email

Subject: Helping Your Listings Sell Faster

Hi [Agent Name],

I am [Your Name], the founder of [Firm Name], a [city]-based design and staging firm. I have noticed your listings in [area] and have been impressed by your marketing.

I specialize in pre-listing preparation and home staging that helps homes sell faster and for more money. In the past year, our staged listings have averaged [X] days on market compared to the area average of [Y] days.

I would love to send you our Pre-Listing Design Package — it outlines our services, pricing, and the agent benefits we provide (including professional listing photos and co-branded marketing materials).

Would you like me to send it over? Or better yet, could I buy you a coffee next week and tell you more about what we do?

Best,

[Your Name]

Script 9B: Agent Coffee Meeting

"Thank you for meeting with me. I know your time is valuable, so I will be direct.

I work exclusively with top agents like you to help their listings show at their absolute best. Here is what that means for you:

I have brought a few examples of our work. [Show portfolio].

I would love the opportunity to prove our value on one of your upcoming listings. I am offering a complimentary pre-listing consultation for your next listing — no obligation, just my way of demonstrating what we can do. Would you be open to that?"

Script 9C: Agent Speed Promise

"I know speed is everything in your business. Here is my promise to you:

I have never missed a listing deadline, and I never will. Give me one urgent listing, and I will prove it."

Script 10A: Builder Initial Outreach

Subject: Increasing Sales Velocity at [Community Name]

Hi [Builder Contact],

I am [Your Name] with [Firm Name]. I specialize in model home design and design center management for builders in the [market] area.

I noticed your [community name] development, and I believe there is a significant opportunity to increase buyer interest and upgrade sales through professional design.

A few recent results:

I would love to walk your models and share specific recommendations. Would you be open to a 20-minute meeting next week? I will bring examples of our work and a customized proposal for your community.

Best,

[Your Name]

Script 10B: Builder Meeting Presentation

"Thank you for taking the time to meet. I have done some research on your [community name] development, and I am excited about the potential here.

Here is what I observed when I visited your models: [specific observations about finishes, layout, what is working, what could be improved].

Let me share what we delivered for [similar builder/community]: [case study with results].

Here is what I am proposing for your community:

The typical return: model homes that sell [X] more units per month and design centers that add [$Y] in upgrades per buyer.

Would you like to start with one model as a trial? If you are not satisfied with the results, there is no obligation to continue."

Script 10C: The Furniture Leaseback Pitch

"I understand that model home furnishings tie up significant capital. I want to offer you an alternative: the furniture leaseback.

Here is how it works: I purchase and own the furnishings. You lease them from me for [$X/month per model]. Your capital stays free for construction and land acquisition. The lease payments are operating expenses, not capex.

When the model sells, you have the option to purchase the furnishings at a depreciated price or I remove them. Most builders choose to purchase because furnished models sell faster.

This structure preserves your cash flow while giving you a professionally designed model home that drives sales. Can we discuss what this might look like for your [X] models?"

The Interior Design Growth System

Clozo Academy Proprietary Curriculum