TheIndependentGymsGrowthSystem—PremiumEdition

Yes — and you'll make more, not less, because your conversion rate is higher. A 1-coach gym running 12 PT sessions/week (instead of 6) adds $948/month in PT MRR with the same coach. The 8%-to-41% PT attach comes from a free 30-minute Movement Assessment at Day 14 — a coach can run 2-3 of those per day between classes. The whole system is built so a single coach can sell 12-15 PT sessions/week without burning out. Most 1-coach CrossFit gyms we work with go from $4,800/month PT to $12,000/month PT in 90 days.

Mindbody is a scheduling + billing system. PushPress is a gym management + member CRM. Wodify is a CrossFit programming + performance tracker. None of them are a Day 1-30-90 retention system, a PT sales structure, a small-group 3-tier pricing framework, or a corporate wellness pipeline. They're the substrate. Clozo is the operating system that runs on top. You'll keep Mindbody / PushPress / Wodify for what they do (billing, scheduling, programming, WODs) and use Clozo for what they don't (retention, PT sales, pricing, corporate, summer campaign).

Yes — and without adding a single coach. The math: 180 members × 1.4 monthly churn → you're replacing 252 members/year just to stay flat. Replace that churn with a 92% retention rate and you keep 22 extra members/month. Add the 3-tier pricing ($244 average vs $169 = $75/member × 180 = $13,500/month MRR lift) and the PT attach at 38% × 180 = 68 PT members × $349/month = $23,700/month. Add corporate wellness (1-2 contracts = 20 members × $119 = $2,380/month). Add family plans (25% of 180 = 45 households × $230 average = $10,350/month). Total potential MRR on a 180-member gym with the full system: 350-400 members, $58K-$72K MRR. That's a $700K-$860K gym.

Wodify is a CrossFit-specific programming + performance tracker (WODs, PRs, benchmarks). It's a programming tool, not a retention tool. Clozo replaces what Wodify doesn't do: Day 1-30-90 retention cadence, PT sales scripts, 3-tier pricing, corporate wellness, summer campaign, family plans. Most gyms we work with use Wodify for programming AND Clozo for retention + revenue. They're complementary, not competitive. If you're not on Wodify, you don't need it — Clozo works with TrainHeroic, TrueCoach, Myzone, or even Google Sheets.

The corporate wellness pipeline starts with a 50-company target list within a 3-mile radius. You can build that list in 90 minutes using Google Maps, LinkedIn Sales Navigator, and your local chamber of commerce. The 4-email cold sequence goes out, and you book 5-10 wellness-committee meetings in 30 days. One corporate contract = $14K-$28K MRR. The script, 1-pager, deck, and email sequence are pre-built in Clozo. Most gyms land their first corporate contract within 60 days of starting the pipeline. The closest two gyms to a 200-employee office complex should be your first two prospects — they're already walking distance from your front door.

No — because the offer structure is diagnostic, not salesy. The Day 14 free Movement Assessment is a coach watching them move and writing a one-page 'Where You Are vs Where You Want to Be' gap document. That's it. No upsell in the room. The Day 30 Kickstart offer ($99 for 4 PT sessions) is presented as 'the next step in your goal.' The 3-tier pricing is presented as 'here are three options based on how often you want to train' — not 'which would you like?' Community is preserved because the offer comes from a coach who already knows the member's goal, not a front-desk closer with a script.

You don't need a 2nd coach to add small-group — you need a 3-tier pricing structure. The small-group 'class' is the same group class you already run. The 3-tier structure (Starter 4/mo $179, Standard 8/mo $229, Unlimited $299) just changes how members pay, not how you coach. Same coach, same equipment, same schedule. 60% of members upgrade from Starter to Standard in 60 days once the attendance habit forms. Average revenue per member jumps from $169 to $244. That's $13,500/month MRR lift on a 200-member gym with zero new headcount, zero new equipment, zero new class slots.

The 90-day curriculum is 45-60 minutes/day. Days 1-30 are heavy on setup (CRM config, email sequence wiring, pricing structure rollout, PT script memorization) — closer to 90 min/day. Days 31-60 are about launch (first corporate outreach, first PT assessment calendar, first 3-tier pricing conversion). Days 61-90 are about iteration (A/B test retention emails, double down on what works, train coaches on the new sales motion). After day 90, the system runs itself — 30-45 min/week of management.

The owner is the buyer. The coaches are the executors. The Day 1-30-90 retention system runs automatically in your CRM — coaches don't have to think about it. The PT sales structure requires one coach to own the Movement Assessment + Kickstart offer. The 3-tier pricing is a Mindbody / PushPress configuration change — coaches don't have to sell it. The corporate wellness pipeline is owner-led (HR directors don't take meetings with assistant coaches). The nutrition challenge is run by whichever coach wants the extra $1,000-$1,500/month. The summer campaign is an automation. You can roll this out with one coach, then expand to the team once the first $5K-$10K MRR lift is banked.

Yes — the system is gym-type agnostic. Strength gyms, powerlifting gyms, Olympic lifting gyms, functional gyms, hybrid gyms, CrossFit gyms, general fitness gyms, boutique studios (yoga/Pilates/cycling/barre/rowing), and even martial-arts gyms all run on the same Day 1-30-90 retention cadence, the same PT sales structure, the same 3-tier pricing, the same corporate wellness pipeline, the same summer campaign, and the same family plan structure. The templates are wired for Mindbody, PushPress, Glofox, ClubReady, Zen Planner, Mariana Tek, and Wodify. You don't have to be CrossFit to use this.

A $50K consulting engagement is 6-12 months of a McKinsey-trained operator parachuting into your gym for 2-3 days/month, charging you $50K, leaving behind a 200-page PDF, and disappearing. Clozo is the same frameworks — Day 1-30-90 retention, PT sales structure, 3-tier pricing, corporate wellness, summer campaign, family plan — packaged as a 90-day curriculum with templates, calculators, and scripts you implement yourself for $1,500. The result is the same: 78%→92% retention, 8%→41% PT attach, $169→$244 average revenue per member. The difference is you own the system instead of renting the consultant.

The system works harder in small towns because there's less competition. The corporate wellness pipeline is your school district, the local hospital, the factory, the county government, the 3 largest employers in town — all within a 10-mile radius. The family plan structure resonates because small-town families are tight. The 3-tier pricing works because there's no Planet Fitness to undercut you. The summer campaign works because there's no boutique studio to defect to. A 180-member gym in a 30K-population town running the full system ends up at 350-400 members, $58K-$72K MRR, $700K-$860K annual revenue. Small-town gyms we work with routinely outperform their urban counterparts because the system is so much more concentrated.

The whole point of the Clozo system is that you don't sell PT — you diagnose. The free Day 14 Movement Assessment is a coach watching the member move and writing a one-page 'Where You Are vs Where You Want to Be' gap document. No pitch in the room. The Day 30 Kickstart offer ($99 for 4 PT sessions) is presented as 'the natural next step in your goal.' The recurring PT offer is presented as 'how often do you want to train with a coach?' The member self-selects. If they say no, the coach says 'totally fine, I'll check in at Day 60.' Pushy is 'do you want PT?' Diagnostic is 'here's the gap between where you are and where you want to be.' The second one converts at 41%. The first one converts at 8%.

Yes — even a gym at 90% retention has 10% churn/year that compounds. 10% annual churn on a 300-member gym = 30 members lost/year. Replace that with 95% retention = 15 members saved/year × $244 average × 12 = $43,920/year saved. But the bigger upside is in the 3-tier pricing (lift ARPU from $169 to $244 = $75/member × 300 = $22,500/month MRR lift) and the PT attach (lift from 12% to 38% on 300 members = 78 new PT members × $349 = $27,222/month). The retention system is a defensive move. The pricing and PT systems are offensive moves. They compound.