Complete Sales Scripts

Clozo Academy Proprietary Curriculum

Opening (0-30 seconds)

"Hi [Name], this is [Your Name] from [Business]. Thank you so much for reaching out about cleaning services. I would love to learn a bit about your home and what you are looking for. Do you have about 3-4 minutes for me to ask a few questions?"

Discovery (2-3 minutes)

Value Presentation (1-2 minutes)

"Based on what you have shared, I think our [Package B Name] would be perfect for you. Here is why: It covers everything you mentioned wanting, includes our [Unique Mechanism] process that addresses [specific pain point], and at $[price] per visit, that is about $[daily cost] per day to come home to a clean home."

Close (30 seconds)

"Based on everything we have discussed, would you like to book your first cleaning for [suggested date]? I can hold that slot for 24 hours while you decide."

OBJECTION 1: "That is more than I expected."

Response: "I completely understand. Let me ask — what is your time worth per hour? Many of our clients realize that the time they save is worth far more than the cost. We also have our Essential package at $[lower price] if budget is the primary concern. Would that be a better starting point?"

Psychology: Reframe from cost to value. Offer alternative without pressuring.

OBJECTION 2: "I need to check with my spouse/partner."

Response: "Of course. I will send you a written proposal with all three options so you can review it together. One thing to know: our schedule books 2-3 weeks out, so if you are thinking about starting soon, I would recommend holding your preferred slot now. There is no commitment — you can always reschedule if needed. When would be the best time for me to follow up?"

Psychology: Remove pressure while creating gentle scarcity. Schedule specific follow-up.

OBJECTION 3: "I had a bad experience with another cleaner."

Response: "That is exactly why so many of our clients came to us. Here is how we are different: every team member passes a background check, we are licensed and insured, your first visit is always with our most experienced team lead, and we guarantee satisfaction with same-day re-clean if anything is not perfect. I would love the chance to earn your trust."

Psychology: Validate their fear, then differentiate specifically.

OBJECTION 4: "I only want a one-time clean."

Response: "One-time is absolutely fine. Many of our clients start with a one-time deep clean and quickly realize they never want to go back to doing it themselves. There is no pressure at all — but if you love the experience, I will show you how easy it is to make it regular. Shall we get you scheduled?"

Psychology: Accept their frame, plant the seed for recurring, no pressure.

OBJECTION 5: "I am comparing you to [competitor]."

Response: "I appreciate you doing your research. What matters most to you — price, trust, or quality? [Listen]. Here is what sets us apart: [specific differentiator 1, 2, 3]. Would it help if I sent you a comparison sheet so you can see exactly what is included in each service?"

Psychology: Do not disparage competitor. Focus on what they value most.

OBJECTION 6: "I am nervous about strangers in my home."

Response: "That is the most common concern we hear, and it is completely valid. Here is how we address it: every team member passes a comprehensive background check, we are fully licensed and insured, your first visit is always with our senior team lead [Name], and you are welcome to be home for the first visit if that helps you feel comfortable. Many clients tell us they were nervous at first and now leave us their keys without a second thought."

Psychology: Name the fear, then systematically neutralize it with specific protocols.

OBJECTION 7: "I can clean it myself."

Response: "You absolutely can — and I bet you do a great job. Let me ask: what is your time worth per hour? If cleaning takes you 4 hours on Saturday, and your time is worth $50 per hour, that clean cost you $200. Plus, you missed 4 hours with your family. Our service costs $[price] and gives you those 4 hours back. What would you do with an extra Saturday morning every month?"

Psychology: Reframe from capability to opportunity cost. Time is the real currency.

OBJECTION 8: "I am worried about the chemicals you use."

Response: "That is a great question. We offer three product lines: our standard professional-grade products (all EPA-approved), our eco-friendly line with plant-based cleaners, and our hypoallergenic line for sensitive households. Which would you prefer? We can also use your own products with a small surcharge if you have specific preferences."

Psychology: Give control and choice. Show you accommodate their concerns.

OBJECTION 9: "I need to wait until [future month/event]."

Response: "That makes sense. Here is what I would recommend: let me hold your preferred day and time now. Our schedule fills 2-3 weeks ahead, and your slot will likely be taken by [future month]. I will put a soft hold on it — no deposit, no commitment. You can confirm or release it anytime before [date]. Does that work?"

Psychology: Create scarcity without pressure. Soft holds reduce future friction.

OBJECTION 10: "I found a cheaper service."

Response: "I understand — budget matters. Can I ask what their service includes for that price? [Listen]. Often, lower prices mean shorter visits, fewer tasks, or less thorough cleaning. Our $[price] includes [specific scope], and we guarantee it with our [guarantee name]. If their service meets your standards, that is great. But if you try them and are not satisfied, we are here."

Psychology: Do not compete on price. Compare value and scope. Position as the quality option.

OBJECTION 11: "I only want certain rooms cleaned."

Response: "Absolutely — we customize every scope. Which rooms would you like us to focus on? [Listen]. Based on that, I can quote you a custom rate of $[price] per visit. One thing to consider: many clients who start with partial-home service end up adding rooms once they see the difference. There is no pressure, but the option is always there."

Psychology: Accommodate request while planting seed for expansion.

OBJECTION 12: "I want to use my own cleaning products."

Response: "We are happy to accommodate that. We charge a $15 product-handling fee per visit to cover the additional logistics and ensure our team knows how to use your products correctly. Would that work for you?"

Psychology: Charge for accommodation. Do not absorb the cost of their preference.

OBJECTION 13: "My pets will be a problem."

Response: "We love pets — most of our team members have their own. We are trained to work safely around all animals, and we use pet-friendly products. If your pet is anxious around new people, just let us know their favorite hiding spot and we will give them space. Many of our clients have dogs, cats, and even parrots. We have seen it all."

Psychology: Normalize their concern. Show experience and accommodation.

OBJECTION 14: "I work from home and need quiet."

Response: "That is not a problem at all. We can schedule your cleaning for a time when you are in meetings or away. Our team is trained to work quietly and efficiently — no loud music, minimal conversation, and we can focus on rooms you are not using first. What times work best for minimal disruption?"

Psychology: Show flexibility and professionalism.

OBJECTION 15: "I had a bad review online about you."

Response: "I appreciate you bringing that up. Every business has room to grow, and we take feedback seriously. That review was from [timeframe], and here is what we did to address it: [specific action]. Since then, we have [improvement]. Would you be open to giving us a chance to show you the service our happy clients experience?"

Psychology: Acknowledge, explain improvement, invite them to judge for themselves.

OBJECTION 16: "I only want the same person every time."

Response: "I completely understand — consistency matters. We do our best to assign the same team lead to your home. If they are unavailable due to illness or vacation, we send our next-best team member with detailed notes about your preferences. Many clients tell me they were worried about this, but our training is so consistent that they cannot tell the difference. Would a primary + backup system work for you?"

Psychology: Validate, explain system, offer compromise.

OBJECTION 17: "I am not sure about recurring service."

Response: "That is fair. Let me suggest this: try us for a one-time clean. If you love it, we will discuss recurring. If you do not, no harm done. And if you want recurring but are not ready to commit long-term, we offer month-to-month with 2-week cancellation notice. No contracts, no pressure. Sound reasonable?"

Psychology: Reduce commitment risk. Month-to-month is low-friction entry.

OBJECTION 18: "I have a security system / alarm."

Response: "We work with security systems every day. You can give us a temporary code, or we can coordinate our arrival for when you are home to disarm it. We also document every entry and exit time for your records. Your security is our priority. What would you prefer?"

Psychology: Show experience. Give options. Maintain their control.

OBJECTION 19: "I do not want to sign a contract."

Response: "Neither do we — honestly. We believe our service should be so good that you stay because you want to, not because a contract forces you to. We offer month-to-month service with 2-week cancellation notice. No long-term contracts. No cancellation fees. Stay because you love it, not because you have to."

Psychology: Agree with them. Flip contracts from trap to trust signal.

OBJECTION 20: "My home is too messy / embarrassing."

Response: "Please do not worry — we have seen everything. Homes with kids, pets, renovations, moves, illnesses, life. There is zero judgment. In fact, the homes that need us most are the ones where life has been busiest. That is exactly why we exist. We are not here to judge your mess. We are here to remove it."

Psychology: Normalize their shame. Reframe from embarrassment to deserving help.

OBJECTION 21: "I need to think about the price more."

Response: "I completely understand — it is an important decision. Here is what I will do: I will send you a detailed proposal with all three options, and I will hold your preferred time slot for 48 hours. No deposit required. If you decide to move forward, the slot is yours. If not, it goes to our waitlist. Take the time you need."

Psychology: Remove pressure. Create soft scarcity. Maintain relationship.

OBJECTION 22: "I am moving soon and do not want to start now."

Response: "That makes total sense. Actually, this is perfect timing — we specialize in move-in and move-out cleans. We can do a move-out clean for your current home to maximize your security deposit or sale price, and a move-in clean for your new home so you start fresh. Should I quote you for both?"

Psychology: Reframe from obstacle to opportunity. Offer specific relevant services.

OBJECTION 23: "I had a team member break something before."

Response: "I am so sorry that happened to you. Here is our policy: we are fully insured and bonded. If anything is accidentally damaged, we repair or replace it at our cost. In [X] years and [Y] homes, we have had [Z] incidents, and every one was resolved to the client's satisfaction. We also take before photos of delicate areas for protection. Your belongings are safe with us."

Psychology: Address fear with specific policy, insurance, and track record.

OBJECTION 24: "I want to see reviews first."

Response: "Absolutely — I would want the same thing. Here is our Google review page: [link]. We have [number] reviews with a [rating] average. I will also text you two recent video testimonials from clients with homes similar to yours. Take your time reviewing them. I will follow up on [day] to answer any questions."

Psychology: Welcome their diligence. Provide easy access to social proof.

OBJECTION 25: "I am just shopping around right now."

Response: "That is smart — you should compare options. While you are researching, here is what I would look for in any cleaning service: background checks, insurance, satisfaction guarantee, and consistent team assignment. We check all those boxes, plus [unique differentiator]. I will send you our proposal and check back in a few days. If you have any questions while comparing, just text me."

Psychology: Validate their process. Give them comparison criteria that favor you.

OBJECTION 26: "I do not need cleaning every two weeks."

Response: "That is fine — we have monthly service too. One thing to consider: with monthly cleaning, there is more buildup between visits, so the clean takes longer and costs more per visit. Many clients find that bi-weekly actually costs less per month and keeps their home consistently fresh. Would you like to try bi-weekly for one month and see how it feels?"

Psychology: Educate on true cost. Offer trial to overcome default bias.

OBJECTION 27: "Your online booking is too complicated."

Response: "I hear you — let me handle it for you right now. What day and time works best? [Listen]. Great. I have you booked for [date] at [time]. You will receive a confirmation text and email within 5 minutes. No complicated forms needed."

Psychology: Remove friction by doing it for them. Speed wins.

OBJECTION 28: "I want to tip in cash but do not have any."

Response: "Tips are always appreciated but never expected. Our team members are compensated fairly. If you would like to add a tip, you can do so by credit card after the service, or we can add it to your next invoice. The easiest way to show appreciation is actually a quick review on Google — that helps our team more than anything."

Psychology: Remove awkwardness. Redirect to review (more valuable than tip).

OBJECTION 29: "I am worried about COVID / health protocols."

Response: "Your health and safety are our top priority. Our team members are trained in current health protocols: masks available upon request, hand washing between homes, disinfection of high-touch surfaces, and daily health checks. We also offer contactless service where you do not need to be home. What would make you most comfortable?"

Psychology: Address health concerns with specific, current protocols.

OBJECTION 30: "I need to clean before the cleaners come."

Response: "Please do not — that defeats the whole purpose! Our job is to handle the mess so you do not have to. The only thing we ask is that you put away any personal items or valuables you do not want touched. Beyond that, leave the rest to us. The messier it is, the more satisfying the transformation."

Psychology: Humor + reassurance. Remove their pre-cleaning burden.

When the prospect goes quiet:

"I sense there might be something on your mind. What is the one thing holding you back from moving forward? I promise no judgment — just want to make sure I address it."

When the prospect says "maybe":

"'Maybe' usually means there is one specific concern. Is it price, timing, trust, or something else? If I can solve that one thing, would you be ready to book?"

When the prospect asks "what is your best price?":

"Our best price is the one that includes everything you need for a home you love coming back to. That is our [Package B] at $[price]. If budget is tight, our Essential package at $[lower price] covers the core needs. Which direction feels right for you?"

Clozo Academy Proprietary Curriculum — The Cleaning Service Growth System