Day 3

The metrics that drive decisions every morning

Module: module-01

The Big Problem

Most hotel operators fly blind. They know yesterday's occupancy and maybe last month's revenue, but they lack a real-time dashboard that connects marketing spend to booking conversions to RevPAR to guest satisfaction. Without this, every decision is a guess.

Today's Objective

Design and implement a weekly KPI dashboard that tracks the metrics that actually drive revenue.

The Hotel Growth Dashboard

Track these metrics weekly in a simple spreadsheet:

Occupancy Metrics

• Occupancy Rate (%)
• ADR (Average Daily Rate)
• RevPAR
• Length of Stay (average nights per booking)

Channel Metrics

• Direct booking percentage
• OTA booking percentage
• Commission cost as % of room revenue
• Phone/walk-in percentage

Revenue Metrics

• Total room revenue
• Ancillary revenue (F&B, spa, parking, etc.)
• TRevPAR
• GOPPAR

Guest Metrics

• Average review score (Google + TripAdvisor)
• New vs. repeat guest percentage
• Net Promoter Score (if measured)
• Complaint count and category

Marketing Metrics

• Website visitors
• Booking engine conversion rate
• Cost per booking by channel
• Email open and click rates

Today's Action Items

1. Create your KPI dashboard in a spreadsheet
2. Populate it with the last 4 weeks of data
3. Identify which metrics you are NOT currently tracking
4. Set up weekly data collection rituals (who pulls what, when)

Revenue Insight

Properties that review a comprehensive KPI dashboard every Monday morning make pricing and marketing adjustments 3x faster than properties that rely on monthly P&L reports. Speed of insight equals speed of revenue capture.

Clozo Academy Proprietary Curriculum — The Hotel Growth System