Complete Sales Scripts

Script 1.1 — Complete Inquiry Call Framework

Answer Promptly (By Ring 3)

\"Thank you for calling [Company Name], this is [Your Name]. How can I help you today?\"

Discovery Phase (2–3 Minutes)

\"I'd be happy to help. To make sure I give you the best information, can I ask a few quick questions?\"

Transition to Presentation

\"Great, thank you. Based on what you have shared, let me walk you through what we offer.\"

Tier Presentation (90 Seconds)

\"We offer three levels of inspection so you can choose what fits your needs. Our Essential Inspection at [charm price] covers all the fundamentals — complete inspection, comprehensive digital report with photos, and repair priority recommendations. Report delivery is next day. This is a thorough, professional inspection at a great value.\"

\"Most of our clients choose the Professional Inspection at [charm price]. It includes everything in Essential plus some really valuable upgrades: same-day report delivery so you have time to negotiate, a video walkthrough of the key findings you can share with family, and a 30-minute on-site review at the end where I walk you through everything in person. You also get 30 days of post-inspection support for any questions.\"

\"If you want the most comprehensive option, our Premier Inspection at [charm price] includes everything in Professional plus infrared thermal imaging, a sewer scope camera inspection, and our 90-Day Home Protection Program.\"

Assumptive Close

\"Based on what you have shared, I would recommend the Professional Inspection. The same-day report alone is worth it given your timeline. I have availability on [Day 1] at [Time 1] or [Day 2] at [Time 2]. Which works better for you?\"

Confirmation

\"Perfect. I have you scheduled for [Date] at [Time] at [Address]. I will send you a confirmation email with everything you need to know. Is there anything else I can answer for you?\"

Script 1.2 — First-Time Buyer Call Adaptation

\"Congratulations on your first home! I know this process can feel overwhelming, but I am going to make the inspection part easy for you. Our First-Time Buyer clients always tell us they feel so much more confident after walking through the home with us. We explain every system, answer every question, and make sure you understand exactly what you are buying.\"

Emphasize:

Script 1.3 — Investor Call Adaptation

\"I work with a lot of investors, so I understand you need fast turnaround and accurate repair estimates. Our Professional Inspection includes same-day report delivery, and I provide repair cost ranges for all recommended repairs. This helps you calculate your true acquisition cost and negotiate effectively. I can also schedule reinspections after repairs are completed.\"

Emphasize:

Script 1.4 — Move-Up Buyer Call Adaptation

\"You have been through this before, so you know what matters. Our Professional Inspection focuses on what experienced buyers care about: thorough analysis of complex systems, clear prioritization of findings, and same-day report delivery so you can make decisions fast. No hand-holding. Just expertise.\"

Emphasize:

Script 2.1 — "Your Competitor Charges Less"

\"I completely understand — price is a factor in any big purchase. Can I ask what is included in their inspection? [Listen] Here is what makes our service different: [mention 2–3 specific differentiators]. When you are making the largest purchase of your life, the difference of [dollar amount] for a more thorough inspection that catches what others might miss is an investment, not an expense. And every inspection is backed by our Total Confidence Guarantee. Can I send you a sample report so you can compare the quality?\"

Script 2.2 — "I Wasn't Expecting It to Cost This Much"

\"I completely understand. Most people don't know what a quality inspection costs until they need one. Here is some context: the inspection fee is typically about 0.1% of the home's purchase price. On a [$X] home with a [$Y] inspection — that is a tiny investment to avoid surprises that could cost tens of thousands. Can I walk you through what is included so you can see the value?\"

Script 2.3 — "My Agent Recommended Someone Else"

\"Your agent wants you to be protected in this purchase — that is why they recommended an inspector. I would encourage you to compare a few things: our reviews, our report sample, and what is included. Many agents who try us once continue recommending us because their clients have better experiences. Would you like me to send you a sample report and our reviews so you can compare?\"

Script 2.4 — "Can You Match [Competitor's] Price?"

\"I don't compete on price because I won't compromise on thoroughness. Our pricing reflects the time we spend, the technology we use, and the support we provide after the inspection. What I can do is make sure you get the absolute best protection for your purchase. Would you like to hear what our clients say about working with us?\"

Script 2.5 — "I Need to Think About It / Talk to My Spouse"

\"Of course. This is a big decision. When do you need to have the inspection completed? [Listen] Given your timeline, I want to make sure we still have availability. Can I hold a slot for you while you decide? There is no obligation, and I can release it if you choose another inspector. What day were you considering?\"

Script 2.6 — "I Need to Shop Around"

\"That is smart. You should compare your options. When you call, here are three questions to ask every inspector: Do they provide same-day reports? Can you see a sample report before booking? Do they include post-inspection support? These three things make a huge difference in your experience. And given your timeline, I would recommend booking soon. Our [day] slot is filling up. Can I put a soft hold on it for you?\"

Script 3.1 — Radon Testing Upsell

\"I want to make sure you have considered radon testing. Radon is an invisible, odorless gas that is the second leading cause of lung cancer. The EPA recommends testing every home during a real estate transaction. For [price], we place a certified monitor in the home for 48 hours and provide you with accurate results. Given what is at stake with your family's health, this is the ancillary service we recommend most strongly. Would you like me to include that?\"

Script 3.2 — Sewer Scope Upsell

\"The sewer line is the one thing a standard home inspection can't evaluate — it is underground and out of sight. A sewer scope with our camera system lets us see cracks, root intrusion, and blockages that could cost $5,000 to $15,000 to repair. For [price], you get a video recording of the entire line and a clear assessment of its condition. In a home this age, we strongly recommend it. Would you like me to add that?\"

Script 3.3 — Mold Assessment Upsell

\"During my inspection, I noticed [specific observation — moisture in the basement, staining on the ceiling, musty odor in the crawl space]. While this doesn't necessarily mean there is a mold problem, mold can be hidden in wall cavities where we cannot see it. For [price], I can take air samples and have them analyzed by a certified lab. This gives you definitive information about the air quality in the home before you move forward.\"

Script 3.4 — Bundle Presentation

\"In addition to the inspection, most of our clients add one of our protection packages. The Health and Safety Package adds radon and water testing for [price] — that is a $50 savings off the individual prices. Given the health implications, this is what I would want for my own family. The Total Protection Package adds radon, sewer scope, and mold testing for [price] — a $100 savings. Which package sounds right for your situation?\"

Script 3.5 — Post-Report Ancillary Follow-Up

\"Hi [Name], I wanted to follow up on the report. I noticed [specific finding] and wanted to make sure you saw my recommendation for [ancillary service]. Given what we found, I would strongly recommend it for your peace of mind. I can schedule it for [day] if you are interested.\"

Script 4.1 — First Agent Outreach (Value-First)

\"Hi [Agent Name], this is [Your Name] from [Company]. I am a home inspector here in [City] and I specialize in [niche if applicable]. I know your time is valuable, so I will be brief. I put together a quick monthly report on inspection trends and common issues I am seeing in [City] that might be useful for your clients. Would it be okay if I sent that to you? I am not asking for referrals — just want to add value to your business.\"

Script 4.2 — Agent Pre-Inspection Confirmation

Subject: Inspection Confirmed — [Property Address] — [Date]

Hi [Agent Name],

Your client's inspection at [Address] is confirmed for [Date] at [Time].

Client: [Name]

Contact: [Phone] | [Email]

Service: [Tier selected]

Ancillaries: [List]

I will text you when I arrive on site. The report will be delivered by [time commitment].

Please let me know if you have any questions or special instructions.

Best,

[Your Name]

Script 4.3 — Agent Post-Inspection Summary

Subject: Inspection Complete — [Address] — Key Findings Summary

Hi [Agent Name],

The inspection at [Address] is complete. Here is the agent summary:

Overall Condition: [Good/Fair/Poor]

Key Items:

The full report has been sent to [Client Name] and should arrive by [time].

I am available if you would like to discuss the findings before speaking with your client.

Best,

[Your Name]

Script 4.4 — Office Presentation Invite

\"Hi [Office Manager/Team Lead], this is [Your Name] from [Company]. I am a home inspector in [City] and I offer free 15-minute educational presentations for office meetings. I recently did a presentation for [Brokerage Name] on [topic] that their agents found really valuable. Topics I can present include 'What Home Inspectors Wish Agents Knew,' 'Preparing Sellers for Inspections,' or 'Common Deal-Killers and How to Avoid Them.' Would you have a 15-minute slot at an upcoming meeting?\"

Script 4.5 — Monthly Agent Value Touch

Subject: [Month] Market Insight — 3 Things Every [City] Agent Should Know

Hi [Agent Name],

Quick monthly update from the inspection front lines:

1. [Insight about current market conditions or common findings]

2. [Seasonal maintenance reminder or code change]

3. [Tip for helping clients prepare for inspections]

I have also attached a one-page '[Season] Home Maintenance Checklist' you can share with your seller clients if helpful.

If you or your clients need anything, I am here.

Best,

[Your Name]

Script 5.1 — Pre-Listing Pitch to Agent

\"I want to introduce a service that can make your listings move faster and smoother: pre-listing inspections. When your seller gets an inspection before listing, they can fix issues on their timeline, price accurately, and present buyers with a clean report. This eliminates the surprise factor that kills deals at the 11th hour. I have created a one-page handout you can share with your seller clients. Would you like me to send it to you?\"

Script 5.2 — Pre-Listing Pitch to Seller

\"A pre-listing inspection gives you control over your sale. Instead of a buyer's inspector finding problems and using them to negotiate down your price, you find them first, fix them on your terms, and present buyers with confidence. Homes with pre-listing inspections typically sell faster and for more money because buyers have less negotiating leverage. The inspection costs [price] — a small investment to protect your sale price.\"

Script 6.1 — Email Review Request (24–48 Hours Post-Report)

Subject: How Was Your Inspection Experience?

Hi [Name],

Thank you for trusting me with your home inspection at [Address]. I hope the report gave you the clarity and confidence you needed for your home purchase.

If you have a moment, I would be incredibly grateful for a quick review on Google. Your feedback helps other home buyers find a trusted inspector. It takes just 60 seconds:

[Direct Google Review Link]

Wishing you all the best in your new home,

[Your Name]

Script 6.2 — Text Review Request

\"Hi [Name], this is [Your Name] from [Company]. I hope everything is going well with your home purchase! If you were happy with your inspection, a quick Google review would mean the world to me. It takes 60 seconds: [link]. Thank you!\"

Script 6.3 — In-Person Review Request (During On-Site Review)

\"I am so glad we found [mention something specific] and that you now have a clear picture of what you are buying. If you feel like I did a thorough job today, the best compliment you can give me is a quick Google review. It helps other buyers find a trusted inspector and supports our small business. I will send you a link in your report delivery email.\"

Script 7.1 — Day 2 Follow-Up

Subject: Any Questions About Your Report?

Hi [Name],

I wanted to check in and see if you have had a chance to review your inspection report. If anything is unclear or if you have questions about any of the findings, I am here to help. Just reply to this email or call me at [number]."

Script 7.2 — Day 7 Value Check-In

Subject: Quick Resource for [Address]

Hi [Name],

I hope the home purchase is moving along smoothly. I wanted to share a quick resource: our Home Maintenance Calendar for your new property. It breaks down seasonal maintenance tasks so you can keep your home in great condition year-round.

[Link or Attachment]

Let me know if you need anything else!

Script 7.3 — Day 30 Referral Request

Subject: A Quick Favor?

Hi [Name],

I hope you are settling into [Address] and loving your new home!

I am wondering if you know anyone else who is buying a home and might need an inspection. I would love to help them the same way I helped you. If you have a friend or family member in the market, I would be so grateful for an introduction.

Also, if you have not had a chance yet, a quick Google review still goes a long way: [link].

Thank you again for choosing [Company]. Enjoy your new home!

[Your Name]

Script 8.1 — Satisfaction Guarantee Mention

\"And every inspection we perform is backed by our Total Confidence Guarantee. If you are not completely satisfied with the thoroughness and quality of your inspection, we will refund 100% of your inspection fee. No questions asked. We offer this because we are confident in our work, and we want you to feel completely comfortable choosing us.\"

Script 8.2 — 90-Day Protection Program Presentation

\"In addition to your inspection, we offer our 90-Day Home Protection Program. It covers the systems we inspected for 90 days after you move in. If something fails that was working during our inspection, you are protected up to [limit]. It is [price] and gives you peace of mind beyond what the inspection alone provides. Most of our Premier clients include it. Would you like me to add that?\"

Script 8.3 — Warranty Partnership Presentation

\"We also partner with [Company] to offer a post-inspection warranty. It covers the major systems in your home for 90 days after closing. Given that this is a [age] home, having that extra layer of protection can provide real peace of mind. It is [price] and takes effect the day you close. Would you like to learn more about the coverage details?\"

Script 9.1 — "What Home Inspectors Wish Agents Knew"

Hook (2 Minutes)

\"Last month I inspected a home in [Neighborhood] that had a brand new roof — looked beautiful from the street. But in the attic, I found the contractors had covered 40% of the soffit vents with plywood. That roof is going to fail prematurely, and the buyers almost didn't know. Today I want to share 5 things I have learned from [X] inspections that can help you protect your clients and your deals.\"

Point 1: The Roof Is Not the Shingles (2 Minutes)

\"Everyone looks at shingles. But 80% of roof problems start in the attic — ventilation, insulation, moisture. When your listing has a roof certification, ask: was the attic inspected too? A roof certification without an attic inspection is incomplete.\"

Point 2: New Construction Has Its Own Problems (2 Minutes)

\"New construction homes fail inspections at almost the same rate as resale homes. The difference is the problems are hidden behind fresh drywall. I have found missing insulation, disconnected ducts, and plumbing leaks in homes that passed the municipal inspection.\"

Point 3: Pre-Listing Inspections Prevent Deal Killers (2 Minutes)

\"The deals that die at the 11th hour almost always involve a surprise finding. Pre-listing inspections eliminate surprises. Your sellers fix issues on their timeline, and buyers have less negotiating leverage. I have a one-page handout on this if anyone is interested.\"

Point 4: Radon Testing Protects Your Clients and Your Reputation (2 Minutes)

\"Radon is the second leading cause of lung cancer. In [City], approximately [X]% of homes test above the EPA action level. When you recommend a home inspector, ask: do they offer radon testing? If a client develops a health issue later and you did not recommend testing, that conversation gets uncomfortable.\"

Point 5: The Inspector You Recommend Reflects on You (2 Minutes)

\"Your clients will judge you partly by the quality of the professionals you recommend. A thorough inspector who delivers a great report and communicates well makes you look like a hero. An inspector who rushes, delivers late, or writes confusing reports creates problems for everyone. Choose your inspector recommendations as carefully as you choose your listings.\"

Close (1 Minute)

\"Thank you for having me. If you ever have inspection questions — even if you are using another inspector — my door is always open. And if you have clients who need a thorough inspection with same-day reports, I would be honored to work with you. Here are my cards — feel free to grab one on your way out.\"

Script 10.1 — Handling a Missed Defect Complaint

\"Thank you for bringing this to my attention. I take the quality of every inspection extremely seriously. Let me review the report and the photos from your inspection date to understand exactly what happened. Can you send me [specific documentation]? I will get back to you within 24 hours with my assessment and next steps.\"

Follow-Up:

\"I have reviewed the report and photos from your inspection. Here is what I found: [explain findings and documentation]. [If the defect was visible and accessible: explain why it was not noted and offer good-faith resolution per guarantee terms. If the defect was not visible or accessible: explain scope limitations professionally and compassionately.] I am committed to making this right. Here is what I propose: [specific resolution].\"

Script 10.2 — Rescheduling Due to Emergency

\"Hi [Name], this is [Your Name]. I am calling because [reason — weather, emergency, illness] and I need to reschedule your inspection scheduled for [Date/Time]. I sincerely apologize for the inconvenience. I know your timeline is tight. I have two options for you: [Date 1/Time 1] or [Date 2/Time 2]. Which works better? Again, I am so sorry for the disruption, and I appreciate your flexibility.\"

Script 10.3 — Declining an Inspection Outside Expertise

\"Thank you for thinking of me. [Type of property/inspection] is outside my area of specialization, and I want to make sure you get the best possible inspector for this specific situation. I can recommend [name of qualified inspector] who specializes in exactly this type of work. Would you like their contact information?\"

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